Engine Ice

What Engine Ice does

Engine Ice, founded around 2000 and headquartered in Merritt Island, Florida, is a privately held manufacturer of high-performance coolant and antifreeze products purpose-built for powersports and motorsports vehicles. The company's core technology centers on propylene-glycol-based formulations using Organic Acid Technology (OAT) that meet or exceed ASTM D3306 performance standards, with product variants engineered for specific use cases: Hi-Performance Motorcycle Coolant (boil-over to 253°F), Hi-Performance SXS/ATV Coolant (259°F), Snowmobile & Winter Coolant (264°F boil-over / -54°F freeze protection), Pure Performance Racing Coolant (glycol-free OAT, 2025 Nifty 50 Award winner), Ice Water Racing Coolant concentrate, and Hot Rod Coolant for performance passenger vehicles. Supporting products include a Coolant System Flush and Clean maintenance fluid, Plastic Shine aerosol, and branded merchandise (apparel and decals). Products are sold predominantly prediluted in 1/2 gallon bottles priced $64.95-$164.97 per multi-pack.

The company operates a multi-channel go-to-market spanning wholesale distribution through Western Powersports, Parts Unlimited, and 13+ additional powersports distributors covering every U.S. dealer; mass-retail and online channels including Walmart, Advance Auto Parts, RevZilla, Rocky Mountain ATV MC, and CycleGear; direct-to-consumer e-commerce via a Shopify storefront; and an international distributor network reaching 15+ countries (UK, Italy, Europe, Australia, India, UAE, Malaysia, Indonesia, Taiwan, Canada, Puerto Rico). Revenue is generated primarily through one-time hardware/chemical sales at unit pricing with no subscription or licensing model. The customer base is dominated by SMB and consumer buyers across motocross, off-road, SXS/UTV/ATV, snowmobile, racing, and performance automotive segments, with no enterprise contracts disclosed.

Engine Ice's commercial moat rests on sustained brand recognition (#1 Powersports Coolant per Racer X readers for 9 consecutive years 2015-2023 and VitalMX audience for 11 consecutive years 2013-2023), race-proven credibility validated through ongoing sponsorships of professional teams (FMF/RPM/KTM, AEO Powersports, ISRT, Dirt Bike Depot Racing) and athletes (Ricky Stenhouse Jr. in NASCAR Cup, Sammy Smith), and a broad retail and dealer distribution footprint. The company is founder-led (David Kimmey) with 11-50 employees, no disclosed outside funding, and no public revenue figures; expansion in 2025-2026 has emphasized new product lines (Pure Performance), NASCAR audience expansion, and racing partnership renewals.

Name

Engine Ice

Legal name

Engine Ice

Website

https://engineice.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Engine Ice is a privately held manufacturer of high-performance propylene-glycol-based coolants and antifreeze products purpose-built for powersports and motorsports vehicles, sold via distributors, mass retailers, and direct e-commerce to consumer and SMB customers.

Ownership category

akta.pro rank

Product category

Powersports Coolants and Antifreeze

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Passenger Vehicle Thermal, Cooling & HVAC Manufacturing (ICE) (IMACAAAL)

Keywords

• Powersports coolant
• High-performance antifreeze
• Motorcycle cooling fluids
• Motorsports thermal management
• Racing coolant products

Headquarters

HQ city

Merritt Island

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Engine Ice sells directly to consumers through their Shopify e-commerce store, offering the full product lineup including coolants, maintenance products, and branded merchandise
2. Wholesale Distribution: Products sold wholesale through a network of powersports distributors (Western Powersports, Parts Unlimited, and others) to authorized dealers across the US, Canada, and Puerto Rico
3. Retail Distribution: Products available through major retailers including Walmart, Advance Auto Parts, and RevZilla, reaching consumers through established retail channels

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Engine Ice manufactures and sells high-performance coolant and antifreeze products specifically engineered for powersports and motorsports vehicles. The company produces propylene glycol-based formulas with Organic Acid Technology (OAT) for motorcycles, side-by-sides/ATVs, snowmobiles, racing vehicles, and performance automobiles, offering specialized thermal management solutions for demanding engine cooling applications.

Product overview

Engine Ice is a manufacturer of high-performance coolant and antifreeze products for powersports and motorsports vehicles. The product portfolio centers on a family of specialized thermal management solutions including: Hi-Performance Motorcycle Coolant (the original flagship product), Hi-Performance SXS/ATV Coolant, Hi-Performance Snowmobile & Winter Coolant, Pure Performance Racing Coolant (award-winning), Ice Water Racing Coolant (glycol-free concentrate), and Hot Rod Coolant for automotive applications. Supporting these core coolants are maintenance products like Coolant System Flush and Clean and Plastic Shine appearance product. The company also sells branded merchandise including apparel (t-shirts, hoodies, hats, socks) and decals. Engine Ice holds industry reader survey awards from Racer X (2015-2023) and Vital MX (2013-2023) recognizing it as the #1 Powersports Coolant brand.

Differentiator

Problem solved

Functional benefit

Brands

• Hi-Performance Motorcycle Coolant: Original coolant product for motorcycles, providing boil-over protection to 253°F and freeze protection to -2°F
• Hi-Performance SXS/ATV Coolant
• Hi-Performance Snowmobile & Winter Coolant
• Ice Water Racing Coolant
• Pure Performance Racing Coolant
• Hot Rod Coolant

Products and services

• Hi-Performance Motorcycle Coolant + Antifreeze Original flagship coolant product for powersports vehicles offering boil-over protection to 253°F and freeze protection to -2°F. Prediluted 1/2 gallon bottles with OAT (Organic Acid Technology) formulation, designed for motorcycles across all disciplines.
• Hi-Performance SXS/ATV Coolant + Antifreeze Specialized coolant for side-by-side (SXS), utility task vehicles (UTV), and ATV applications providing boil-over protection to 259°F and freeze protection to -24°F with enhanced heat dispersion for high-powered engines.
• Hi-Performance Snowmobile & Winter Coolant + Antifreeze Extreme temperature coolant for snowmobiles and winter vehicles with boil-over protection to 264°F and freeze protection to -54°F.
• Ice Water Racing Coolant Glycol-free coolant concentrate for racing applications that improves water's ability to wet transfer surfaces by 50%, reducing surface tension on aluminum surfaces. Protects from corrosion 10X better than water alone.
• Pure Performance Racing Coolant Maximum performance racing coolant with OAT technology reducing surface tension on aluminum and providing superior heat dissipation. Winner of Powersports Business 2025 Nifty 50 Award.
• Hot Rod Coolant and Antifreeze Performance coolant for street and sports car enthusiasts with boil-over protection to 216°F and freeze protection to 8°F. Meets ASTM3306 and D4985 standards.
• Coolant System Flush and Clean Specially formulated cleaner for maintaining cooling systems. Removes corrosion, scale, grease, rust and sludge. Safe for aluminum cooling system components.
• Plastic Shine Silicone-based fast-drying aerosol for restoring faded plastic on powersports vehicles. Repels mud and moisture while providing fingerprint-free finish.

Quantifiable outcome

• Boil-over protection up to 264°F (Snowmobile formula)
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• FMF/RPM/KTM Racing TeamcoreGTM or Marketing Partner · 13 January 2026Engine Ice's longest-running racing partnership, extending support for FMF/RPM/KTM Racing Team competing in Supercross and Pro Motocross. FMF Racing is a premier exhaust manufacturer supporting factory-level KTM racing efforts.
• JDay Offroad SeriescoreGTM or Marketing Partner · 1 January 2026Engine Ice renews support for the JDay Offroad Series, an acclaimed off-road racing event known for challenging courses and diverse terrain. The partnership reinforces Engine Ice's commitment to off-road racing as an authentic testing ground for product development.
• Sammy Smith (Racing Athlete)coreGTM or Marketing Partner · 10 December 2025Rising star racer Sammy Smith renews partnership with Engine Ice for the 2026 season. One of motorsports' emerging talents, Smith represents the next generation of Engine Ice-supported athletes.
• Ricky Stenhouse Jr. (NASCAR Cup Series Driver)coreGTM or Marketing Partner · 17 November 2025Engine Ice extends partnership with NASCAR Cup Series driver Ricky Stenhouse Jr. for another racing season, expanding Engine Ice's presence into professional stock car racing and reaching a broader motorsports audience.
• AEO Powersports Racing TeamcoreGTM or Marketing Partner · 11 November 2025Engine Ice continues partnership with AEO Powersports Racing Team for the 2026 Supercross and Motocross season, providing race-proven cooling solutions for the team's competitive efforts.
• Dirt Bike Depot Racing TeamcoreGTM or Marketing Partner · 7 November 2025Engine Ice extends support for Dirt Bike Depot Racing Team for the 2026 racing season, supporting their motocross racing efforts with premium cooling products.
• ISRT (Impact Suspension Racing Team)coreGTM or Marketing Partner · 6 November 2025Engine Ice extends partnership with ISRT for the 2026 Monster Energy Supercross and Pro Motocross seasons, continuing support for the racing team competing at the highest levels of professional motocross.
• Trey McGranahan RacingminorGTM or Marketing Partner · 5 November 2025Engine Ice continues partnership with Trey McGranahan Racing for another competitive season, supporting individual racer efforts in professional motocross.
• Western PowersportscoreChannel Partner/ Reseller/ DistributorMajor U.S. powersports distributor supplying Engine Ice products to authorized dealers across western regions of the United States.
• Parts UnlimitedcoreChannel Partner/ Reseller/ DistributorLeading U.S. powersports distributor with broad dealer network coverage, ensuring Engine Ice products reach dealers nationwide.
• CycleGearcoreChannel Partner/ Reseller/ DistributorMajor powersports parts and accessories retailer operating retail stores and e-commerce, providing consumer access to Engine Ice products.
• RevZillacoreChannel Partner/ Reseller/ DistributorLeading online powersports retailer with strong customer base of motorcycle and powersports enthusiasts.
• Parts Unlimited CanadacoreChannel Partner/ Reseller/ DistributorCanadian distribution partner of Parts Unlimited, supplying Engine Ice products to dealers throughout Canada.
• Madison (UK)coreChannel Partner/ Reseller/ DistributorUK-based powersports distributor bringing Engine Ice products to the United Kingdom market.
• Motocross Marketing (Italy)coreChannel Partner/ Reseller/ DistributorItalian powersports marketing and distribution company representing Engine Ice in the Italian market.
• Parts EuropecoreChannel Partner/ Reseller/ DistributorEuropean powersports distributor supplying Engine Ice products throughout the European market alongside partner Duell.
• Gas Imports (Australia)coreChannel Partner/ Reseller/ DistributorAustralian powersports import company distributing Engine Ice products to dealers throughout Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PJ1: Manufacturer of powersports chemicals, lubricants, and specialty fluids targeted at motocross, off-road, and racing applications. Direct competitor in motorcycle and ATV fluids/chemicals market with overlapping dealer and race-team distribution channels.
• Maxima Racing Oils: Direct competitor manufacturing high-performance motorcycle, ATV, and powersports lubricants, oils, and specialty fluids. Competes head-to-head with Engine Ice for the same enthusiast and racing-focused customer base across motorcycle, SXS/ATV, and snowmobile applications.
• Bel-Ray: Long-established manufacturer of motorcycle and powersports lubricants, chemicals, and specialty fluids with deep racing heritage. Directly overlaps with Engine Ice in motorcycle, ATV, and powersports fluid categories serving similar enthusiast and professional racer customers.

Broad incumbents

• AMSOIL: Synthetic lubricant manufacturer offering dedicated powersports and motorcycle product lines. Competes with Engine Ice through a broader fluid portfolio spanning automotive, heavy-duty, and powersports segments with greater R&D and marketing scale.
• Prestone: Major consumer automotive coolant brand with broad mass-market retail distribution. Overlaps with Engine Ice's Hot Rod line in automotive coolant category and competes in performance vehicle applications through mainstream retail channels.
• Valvoline: Major lubricants and automotive fluids manufacturer with broad portfolio including consumer coolants and racing products. Overlaps with Engine Ice in automotive coolant and fluid segments, particularly performance and racing applications, with vastly greater scale.
• Peak Antifreeze: Established automotive antifreeze and coolant brand serving consumer and professional channels including performance applications. Competes with Engine Ice in automotive coolant segments, particularly for performance and hot rod vehicles, with broader product breadth.
• Royal Purple: Synthetic lubricant and specialty fluid manufacturer including coolants and racing-oriented products. Overlaps with Engine Ice in high-performance fluid category with broader automotive and industrial customer base than Engine Ice's powersports focus.
• Zerex: Valvoline's specialty automotive coolant brand serving performance, classic car, and racing applications. Overlaps with Engine Ice's Hot Rod line in automotive performance coolant category with backing from a major lubricants parent company.
• Motul: Global lubricants manufacturer with strong motorcycle and powersports product lines including engine oils and coolants. Serves the same enthusiast customer base as Engine Ice but with much broader international presence and a more diversified product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/engineice
• Xx.com/engineice
• Facebookfacebook.com/EngineIceCoolant

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engine Ice