What Clubware does

Clubware is a regional gym management software company founded in 2001 and headquartered in Mount Waverley, Australia, serving fitness operators across Australia and New Zealand. The company provides an integrated SaaS platform covering membership management, automated access control, integrated payment processing, class booking, centralised multi-site reporting, and a branded member mobile app on iOS and Android. Its technology architecture combines on-premise Clubware Core with a newer cloud-native offering (Xplor Gym), and the platform integrates with third-party billing systems (Debitsuccess, PaySmart), access control providers (Integriti, Paxton), and SMS gateways (Intelli Messaging, Mobipost). It also offers a documented Web Service Specification (v9.1) for developer integrations.

Clubware operates a subscription-based revenue model with quote-based, multi-year contracts tailored to gym size, number of locations, and vertical (gym, personal training, yoga/Pilates, CrossFit, boxing, martial arts, boutique studio). The go-to-market is consultative, combining inbound website quote/demo requests with inside sales supported by dedicated regional phone and email teams in Australia and New Zealand. Named customers span enterprise fitness chains (Genesis Health Fitness, World Gym Australia, Pinnacle Health Clubs) through mid-market operators (Muscle FX, Fitness HQ 24/7, Black Derrimut 24/7) to SMBs (Premium Fitness 24/7 Blackwood), indicating a tiered segmentation approach anchored on multi-location enterprises.

Clubware is a wholly-owned subsidiary of Xplor Technologies, a global platform that supports over 12 million members and more than 13,000 fitness locations across four continents. In February 2024, Xplor acquired Membr (trusted by over 2,000 gyms across 25 countries) and rebranded it as Xplor Gym, positioning Xplor Gym as a complementary cloud-native platform within the Xplor fitness portfolio rather than replacing Clubware. The company does not publicly disclose revenue or funding data, and detailed cap-table information is not available in the source material.

Name

Clubware

Legal name

Clubware

Website

https://clubware.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Clubware provides subscription-based gym management software — including membership management, access control, payments, class booking, and reporting — to fitness operators across Australia and New Zealand. It is a wholly-owned subsidiary of Xplor Technologies and complements the Xplor Gym cloud-native platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Management Software Subscription: Clubware operates as a SaaS platform providing subscription-based gym management software. The software is priced as an all-in-one solution covering membership management, access control, payments, and reporting. Pricing is quote-based, tailored to gym size and number of locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clubware sells subscription-based gym management software that consolidates membership management, integrated payment/billing, access control, class booking, reporting, and member communications into a single platform for gyms, fitness clubs, and multi-site fitness enterprises in Australia and New Zealand. The company also offers a cloud-native next-generation platform branded Xplor Gym.

Product overview

Clubware offers a dual-product portfolio consisting of Clubware (on-premise and cloud-connected gym management software) and Xplor Gym (next-generation cloud-native SaaS platform). Clubware Core provides robust member management, integrated billing with Debitsuccess/PaySmart, access control integration with Paxton/Integriti/InnerRange, class scheduling, POS, and marketing tools. The Clubware Mobile App delivers branded self-service experiences for members on Android and iOS. Xplor Gym, the newer SaaS offering, provides a comprehensive cloud-native platform with CRM, customisable member journeys, integrated billing, streamlined class booking, data-driven insights, and marketing automation features. Both products serve gyms and fitness clubs from single-location operators to multi-site enterprises across Australia, New Zealand, and global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubware Core Comprehensive on-premise and cloud-connected gym management platform for gyms of all sizes that consolidates membership management, integrated billing, class bookings, reporting, access control integration, POS, and marketing communications into one system.
• Clubware Mobile App Fully branded native mobile application for gym members (iOS and Android) that lets them view timetables, book classes at any gym location based on membership type, and manage their membership on the go.
• Enterprise Fitness Management All-in-one fitness enterprise management solution offering centralised staff management, integrated payments, a single view of member data across multiple sites, and consolidated multi-site reporting for fitness chains.
• Xplor Gym Cloud-native SaaS platform for fitness gyms and health clubs that delivers a 360-degree CRM view, customisable member experiences, integrated billing and payments, streamlined class booking, data-driven insights, and marketing automation for both global gym franchises and single-location operators.

Quantifiable outcome

• Long-term customer retention - Genesis using Clubware for approximately 20 years
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• MembrflagshipStrategic or Co-development Partner · 1 February 2024Xplor Technologies acquired Membr, a leading fitness-focused management software platform trusted by over 2,000 gyms worldwide. Membr operates in over 25 countries across four continents and has been rebranded as Xplor Gym. This acquisition expands Xplor/Clubware's global footprint and product capabilities.
• DebitsuccesscoreTechnology or IntegrationDebitsuccess is one of the largest full service direct debit initiators in Australasia, initiating over 22 million transactions annually. The partnership provides integrated billing, call-centre customer management and credit control capabilities within the Clubware platform.
• PaySmartcoreTechnology or IntegrationPaySmart's billing and management software solution is fully integrated with Clubware. Understanding the features that gyms need to grow their market share, PaySmart can be tailored to perfectly suit any health and fitness business.
• IntegritisupportingTechnology or IntegrationIntegriti is an award-winning intelligent access control and security system that integrates with third-party products to create a sophisticated access and security solution across one or multiple sites.
• PaxtonsupportingTechnology or IntegrationPaxton Access utilises the latest technology to provide powerful, yet easy-to-install and easy-to-use access control and security solutions to a range of industries. Integration enables Clubware customers to manage gym access through Paxton systems.
• Intelli MessagingsupportingTechnology or IntegrationIntelli Messaging is a Tier 1 SMS Gateway Service provider in Australia, also offering Direct Carrier Connection routing to New Zealand. Services are designed and built for enterprise performance and reliability.
• MobipostsupportingTechnology or IntegrationMobipost provides a high-quality SMS platform with fast message delivery and a wide variety of tailored account options. Integration enables Clubware to offer SMS communications to gym members.
• Xplor TechnologiesflagshipStrategic or Co-development PartnerClubware is a subsidiary of Xplor Technologies, a leading technology company that delivers innovative business management software, integrated payment services and commerce-enabling solutions to clients across the globe. Xplor provides strategic backing, development resources, and access to broader technology ecosystem including Xplor Gym.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glofox: Mobile-first gym and studio management software covering memberships, class booking, billing and branded apps. Now part of ABC Fitness Solutions, directly overlapping with Clubware's boutique-studio and gym functionality.
• PushPress: Modern gym management SaaS targeting boutique and functional-fitness operators with memberships, billing, branded apps and integrated payments — direct product and customer overlap with Clubware.
• ClubReady: Club management platform serving fitness clubs and member-based businesses with member management, billing, scheduling and access control — direct functional overlap with Clubware's enterprise offering.
• GymMaster: Gym and fitness club management software with membership, access control, billing and member app modules, also with strong presence in Australia and New Zealand — directly competitive in Clubware's home market.
• Wodify: Gym management software purpose-built for CrossFit boxes and functional fitness facilities, offering member management, class booking, performance tracking and billing. Highly comparable vertical positioning within Clubware's CrossFit/boxing segment.
• Zen Planner: SaaS management software for fitness businesses including martial arts, gyms and studios, with membership billing, class scheduling and lead management. Comparable vertical focus and SMB/mid-market customer profile.
• Mindbody: Leading global SaaS platform for fitness studios, gyms and wellness businesses offering membership management, scheduling, payments and marketing automation. Closely comparable to Clubware's product scope and target customer base, with broader geographic reach.
• PerfectGym: Cloud-based club management software for fitness chains and multi-location operators, covering membership, access control, scheduling and billing. Comparable enterprise-tier offering to Clubware's enterprise product.
• Mariana Tek: Enterprise fitness studio management platform with branded member apps, class scheduling, payments and CRM, serving boutique and multi-location operators — comparable offering to Clubware's enterprise tier.

Broad incumbents

• ABC Fitness Solutions: Large-scale fitness technology provider (owner of Glofox, ClubReady and others) serving a broad range of gyms and studios globally. A broader incumbent portfolio player whose products directly overlap with Clubware's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClubwareGlobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubware