What RSA Media does

RSA Media GmbH (operating as "realsocialanimals" or "rsa") is a Berlin-based creative agency founded in 2011 that specializes in influencer marketing, content production, and event management for premium brand clients. Its offering is structured around five integrated service modules: Strategy & Concept, Campaign Execution, Analysis & Evaluation, Content Production, and Event Production & Event Management. The agency's core operational model is an open creator network — rather than relying on exclusive contracts, RSA Media curates a flexible roster of influencers, talent managers, and creators that it matches to each specific campaign brief.

Its client base is concentrated in enterprise global brands operating in DACH and broader European markets. Recurring, multi-year clients include Netflix Germany (Gamescom 2025 1,100 sqm immersive booth, Murder Mindfully S.2, Squid Game S.2, Wednesday, Kaulitz & Kaulitz S.2, Bridgerton, Emily in Paris, Peaky Blinders, The Empress S.2), Diesel Watches & Jewelry (Milan Fashion Week SS26, SS25, FW24, Numéro Berlin editorial, Berlin flagship opening), Oatly (Strawberry Matcha Spring Fika, On The Rocks, Taste Collabs always-on 50+ creator pool, Lollapalooza Berlin, Ski Aggu Matcha Takeover, BEAT81 nutrition event), Fossil (Nick Jonas collab launch, Minecraft Collection Stockholm Summit, Holiday Gifting Suite, Paris store activation), and Emporio Armani (Sea Explorer & Starry Night Dinner in Hamburg).

The business model is professional services: project-based or retainer fees negotiated per campaign. Distribution is direct sales and referrals; the agency does not operate a self-serve platform, marketplace, or product-led funnel. Its primary marketing channels are its 100+ case study portfolio on rsa-media.de, Instagram (@rsamedia), Facebook, and earned media coverage including in HORIZONT. The company is independently owned and managed by Geschäftsführer (Managing Director) Norman Röhlig, with no disclosed external venture capital, private equity backing, parent company, subsidiaries, or M&A activity. There are no patents, trademarks, regulatory actions, or restructurings disclosed. Operations are headquartered at Wiener Straße 18, 10999 Berlin (Kreuzberg).

Name

RSA Media

Legal name

RSA Media GmbH

Website

https://rsa-media.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

RSA Media (legal: RSA Media GmbH, DBA "realsocialanimals") is a Berlin-based creative agency founded in 2011 that runs influencer marketing, content production, and event management campaigns for premium enterprise brands — primarily Netflix Germany, Diesel, Oatly, Fossil, and Emporio Armani — across the DACH region.

Ownership category

akta.pro rank

Product category

Creative & Influencer Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Influencer marketing
• Creative agency services
• Event production management
• Content creation services
• Brand activation campaigns

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Creative Agency / Professional Services Fees: RSA Media generates revenue through project-based fees for marketing and creative services, including influencer marketing campaigns, event production, content creation, and strategic consulting. Revenue is derived from fees charged to brand clients (Netflix, Diesel, Oatly, Fossil, Emporio Armani, etc.) for the design, execution, and management of campaigns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RSA Media is a Berlin-based creative agency that designs, executes, and manages influencer marketing campaigns, content production, and immersive event activations for premium brands. Operating under the brand 'realsocialanimals', the agency serves enterprise clients such as Netflix, Diesel, Oatly, Fossil, and Emporio Armani across the DACH region, delivering full-stack campaigns from strategic concept through creator activation, event production, and KPI-driven analysis.

Product overview

RSA Media is a Berlin-based creative agency (realsocialanimals) offering a unified suite of influencer marketing and creative services. The agency's offering centers on five integrated service modules: Strategy & Concept (communication strategy development), Campaign Execution (influencer identification and management), Analysis & Evaluation (KPI-driven reporting), Content Production (360-degree content creation), and Event Production & Event Management (immersive event experiences). These services work together to deliver comprehensive influencer marketing campaigns for major clients including Netflix, Diesel, Oatly, Fossil, and Emporio Armani. RSA Media operates an open network approach rather than exclusive contracts, enabling flexible creator selection for each campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Concept
• Campaign Execution
• Analysis & Evaluation
• Content Production
• Event Production & Event Management

Quantifiable outcome

• RSA Media helped Oatly raise over €50,000 for Berlin non-profits through the Ski Aggu Matcha Takeover
• +2 more outcomes

Named customers6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• OatlycoreStrategic or Co-development Partner · 1 January 2026RSA Media has an ongoing strategic partnership with Oatly executing multiple activations including Strawberry Matcha Spring Fika, Oatly On The Rocks, Taste Collabs (always-on creator pool), Lollapalooza Berlin, Ski Aggu Matcha Takeover, and Nutrition events. Multiple campaigns across 2025-2026.
• GQ GermanyminorGTM or Marketing Partner · 1 January 2026For the Peaky Blinders: The Immortal Man launch on Netflix, RSA Media partnered with GQ Germany on a fashion editorial with footballer Fabian Reese, spanning editorial, social, PR, and creator touchpoints.
• Netflix GermanycoreStrategic or Co-development Partner · 1 January 2025RSA Media is a primary agency partner for Netflix Germany, executing major campaign activations including Gamescom 2025 (1,100 sqm immersive booth), Squid Game S.2 Kraftwerk event, Wednesday launch, Kaulitz & Kaulitz premieres, Back In Action premiere, and many more. The relationship spans multiple years and campaign types.
• Diesel (Watches & Jewelry)coreStrategic or Co-development Partner · 1 January 2025RSA Media is a primary creative partner for Diesel Watches & Jewelry, executing fashion week activations (Milan FW24/SS25/SS26), Numéro Berlin editorial, Sleek Magazine partnership, Berlin flagship store opening, and Holiday campaigns. The relationship spans multiple seasons.
• FossilcoreStrategic or Co-development Partner · 1 January 2025RSA Media executes Fossil campaigns including the Nick Jonas Collab Launch (Europe/New York), Minecraft Collection Launch (Stockholm global creator summit), Holiday Gifting Suite, and Fossil Paris Store Activation. Multi-campaign partnership.
• Mojang StudiosminorStrategic or Co-development Partner · 1 January 2025RSA Media co-hosted the global Minecraft Creator Summit pre-event in Stockholm for the Fossil x Minecraft Collection launch, in partnership with Mojang Studios. 22 top global Minecraft creators attended.
• Numéro BerlinminorGTM or Marketing Partner · 1 January 2025RSA Media partnered with Numéro Berlin on a 12-page editorial for Diesel Watches FW25 collection, featuring Bene Schulz and Kayla Shyx. Bene Schulz landed the cover of the VISIONARY issue.
• HaebmauminorImplementation/ SI/ Consulting Partner · 1 January 2025Haebmau is referenced as a long-term collaborator with RSA Media across multiple campaigns, including the Emporio Armani dinner experience and Diesel x Sleek Magazine event concept. They appear to be a regular creative/production partner.
• Studio SchmausminorImplementation/ SI/ Consulting Partner · 1 January 2025Studio Schmaus is a recurring creative/production partner for RSA Media, providing food and event catering/styling for Oatly Lollapalooza brunch, Fossil Holiday Gifting Suite, and other activations.
• XY (creative agency)minorImplementation/ SI/ Consulting Partner · 1 January 2025XY creative agency designed and built the Squid Game-inspired set at Southside Festival for the Netflix Squid Game x Southside Festival activation managed by RSA Media.
• Gerngross + GlowinskiminorImplementation/ SI/ Consulting Partner · 1 January 2025Gerngross + Glowinski were the photographers credited for the Squid Game x Southside Festival case study.
• BEAT81minorStrategic or Co-development Partner · 1 January 2025RSA Media partnered with BEAT81 for the Oatly Nutrition event in Berlin, which included a panel discussion and a high-energy ride workout studio session alongside Oatly product tastings.
• Emporio ArmaniminorStrategic or Co-development Partner · 1 January 2024RSA Media created the Sea Explorer & Starry Night Dinner Experience for Emporio Armani in Hamburg, unveiling new watch collections with styled journalists, influencers, and key opinion leaders.
• Harper's Bazaar GermanyminorGTM or Marketing Partner · 1 January 2024For The Empress Season 2 launch on Netflix, RSA Media partnered with Harper's Bazaar Germany on an exclusive editorial featuring Celine Bethmann, reinterpretating the series' costumes in a high-fashion editorial context.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Territory (Gruner + Jahr):

Direct peers

• Pilot Berlin: Berlin office of Pilot, an independent creative and influencer agency with deep experience in social-first campaigns for major entertainment and consumer brands. Comparable in creative positioning and premium-brand client work.
• Pulse Advertising: Berlin-based influencer marketing and creator agency serving global brands. Direct comparable to RSA Media in scale, geography (DACH/Berlin), and offering (influencer strategy, campaign execution, content production).
• Together (Berlin): Berlin creative and content agency working on influencer, social, and brand campaigns. Comparable in size and Berlin HQ, with overlapping capabilities in creator-led storytelling for premium brands.
• Famous Citizen: Berlin-based social media and influencer agency working with premium brands on campaigns, content, and community. Closely comparable to RSA in both Berlin HQ, client mix, and creator-led campaign model.

Broad incumbents

• Antoni (Berlin): Berlin-based creative agency within the TBWA network, known for high-profile brand campaigns including Mercedes-Benz. Competes with RSA on creative-led activations for premium consumer and entertainment brands.
• Scholz & Friends: One of Germany's largest independent creative agency networks with offices across DACH. Competes with RSA on integrated creative campaigns for premium brands, though with a broader offering spanning traditional advertising.
• Kolle Rebbe (Accenture Song): Hamburg-based creative agency, part of Accenture Song, doing brand strategy, advertising, and digital campaigns for premium clients. Larger network-backed competitor that overlaps with RSA on brand campaign execution and premium client roster.
• Cheil Germany: German operations of Cheil Worldwide, a global network agency. Comparable on integrated campaigns for major brands; broader service mix including commerce, retail, and content production.

Regional players

• Mhoch4: Munich-based creative and influencer marketing agency with strong DACH brand relationships. Comparable in service model (creator-led campaigns, brand storytelling) but primarily Munich-rooted, providing regional competitive context for RSA's DACH positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rsamedia
• Instagraminstagram.com/rsamedia
• Xx.com/rsamedia_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSA Media