What Maverix does

Maverix is a Norwegian full-service marketing and advertising agency that provides integrated strategy, technology, advertising, and design services to large Nordic enterprise brands. Founded in 2017 and headquartered in Oslo at Aker Brygge with a second office in Bergen, the firm operates across Norway, Sweden, Denmark, and Finland serving clients in hospitality, tourism, food/FMCG, salmon farming, data centers, automotive, pet healthcare, broadcasting, and government sectors. Named clients include Strawberry, Visit Norway, XXL, Santa Maria, TINE, De Bergenske, Festspillene i Bergen, Andfjord Salmon, Lefdal Mine Data Centers, Aker BioMarine, Porsche Norge, Måsøval/Heimstø, Viaplay, and Gassnova, among others. The legal entity is Maverix AS, a private limited company under Norwegian law.

The company's core technology asset is X Machina, a proprietary digital platform built on the Nuxt framework that integrates Storyblok (CMS), Cloudinary (DAM), Piwik PRO (analytics), Customer.IO (CRM), and Zendesk into a single solution supporting SEO, content production, publishing, media management, and conversion optimization. X Machina underpins client digital platforms (e.g., De Bergenske booking, Festspillene i Bergen, Heimstø, Bremykt recipe portal, Lefdal Mine Data Centers) and enables international content versioning at scale, as demonstrated by 1,000+ content variants across five languages on the Strawberry pan-Nordic campaign. Maverix also operates Maverix LABS, an internal environment that tests new generative AI creative tools weekly and applied these in the XXL Black Week campaign in November 2024.

Maverix generates revenue through professional services fees on a per-engagement basis, selling integrated agency retainers and project work directly to enterprise and mid-market clients via a direct sales motion and consultative selling. The firm reported revenue of 82 million NOK in fiscal year 2023, holds official partner status with Storyblok and Google, and has won multiple industry awards including Webby Awards (2022), CMA Gold in London (2023), HSMAI Norway Gold (2024), Adrian Awards Platinum/Gold, and nominations at Gullruten and Reality Awards (2025). The company appears to be founder/partner-owned with no disclosed external investment or M&A activity.

Name

Maverix

Legal name

Maverix AS

Website

https://maverix.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverix is a Norwegian full-service agency delivering integrated strategy, technology, advertising, and design services to large Nordic enterprise brands across hospitality, FMCG, tourism, and other verticals, supported by its proprietary X Machina digital platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing and Advertising Services: Maverix generates revenue through professional agency fees for strategy, technology, advertising, and design services rendered to enterprise and mid-market clients across the Nordic region.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Maverix is a Norwegian full-service agency delivering integrated marketing, advertising, design, and technology services to enterprise and mid-market Nordic brands. Its core offering combines brand strategy, creative campaigns, SEO/SEM, social media, film production, and proprietary digital platforms (X Machina) under one roof, enabling clients to manage content production, publishing, analytics, and conversion optimization in a unified ecosystem.

Product overview

Maverix is a full-service agency offering strategy, technology, advertising, and design services. Their primary digital platform is X Machina, which integrates Storyblok (CMS) and Cloudinary (DAM) along with analysis, SEO, content production, publishing, media bank, and conversion optimization tools in one unified solution. The platform is used for building websites, booking systems, e-commerce, and digital marketing campaigns for clients across Scandinavia.

Differentiator

Problem solved

Functional benefit

Brands

• X Machina: Digital platform developed by Maverix that combines analysis, SEO, content production, publishing, media bank, and conversion optimization tools in one solution. Built on Storyblok CMS and Cloudinary DAM.
• Maverix LABS

Products and services

• X Machina

Quantifiable outcome

• 23% increase in direct sales for De Bergenske after digital platform launch
• +7 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StoryblokcoreTechnology or IntegrationMaverix is an official Storyblok partner in Norway. Storyblok is used as the CMS for the X Machina digital platform and for client projects including De Bergenske, Festspillene i Bergen, Heimstø, Bremykt, Andfjord Salmon, and Lefdal Mine Data Centers. Storyblok is described as the world's fastest-growing publishing tool.
• GooglecoreTechnology or IntegrationMaverix holds official Google Partner status, with certifications in Google Ads, Analytics, Graphic Design, UX/UI Design, Communication & PR, and Digital Marketing.
• Bra Søk (Bransjerådet for Søkemotormarkedsføring)minorGTM or Marketing PartnerMaverix is an approved member of Bra Søk, the industry council for search engine marketing in Norway, demonstrating certified expertise in SEM/SEO practices.
• CloudinarycoreTechnology or IntegrationCloudinary serves as the DAM (Digital Asset Management) solution integrated into Maverix's X Machina platform, used for efficient international content versioning. Used by clients including De Bergenske, Festspillene, and Lefdal.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kitchen: Norwegian creative and digital agency headquartered in Oslo with offices in Leikanger and Stockholm. Closest comparable in geography, service mix (brand, digital, content, film), and enterprise Nordic client base, making it Maverix's most direct head-to-head competitor for the same RFPs.
• North Kingdom: Swedish digital experience and creative agency known for award-winning interactive work. Overlaps with Maverix on digital platform builds, content, and creative storytelling for enterprise clients in the Nordics.
• B-Reel: Stockholm-headquartered creative and digital agency with a strong film, content, and interactive production pedigree. Comparable to Maverix on integrated creative + technology delivery and Nordic enterprise client work.
• TRY Apt: Large Norwegian creative agency network with offices across Norway and the Nordics. Overlaps with Maverix on creative strategy, content production, and integrated campaigns for enterprise brands, but operates at a larger scale.
• Creuna: Nordic digital agency with offices in Oslo, Stockholm, Copenhagen, and Helsinki offering strategy, digital platforms, content, and marketing technology. Highly comparable to Maverix's X Machina-driven full-service digital proposition.
• Anorak: Oslo-based independent creative and advertising agency serving Nordic enterprise clients across strategy, creative, and digital. Comparable size and positioning to Maverix, competing for the same brand-and-content marketing mandates.

Broad incumbents

• Huge: Global digital experience agency operating across strategy, design, marketing, and technology. Comparable to Maverix on integrated digital platform and brand work for enterprise clients, but with broader geographic reach.
• MediaMonks (S4 Capital): Global digital content, media, and production agency under S4 Capital. Overlaps with Maverix on content production, digital platforms, and integrated campaigns, but operates a worldwide delivery network and larger scale.
• Dept: Large European digital agency combining creative, technology, and data services with offices across the continent. Competes with Maverix for enterprise digital platform and content mandates, but at meaningfully greater scale and with a global footprint.

Regional players

• Netlight: Nordic management and technology consultancy with offices across the Nordics. Comparable regional footprint and enterprise client base, though focused on strategy and tech consulting rather than creative production — a partial adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/houseofmaverix
• LinkedInlinkedin.com/company/maverix-as

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverix