Intensa
Intensa is a Russian full-cycle e-commerce agency that builds, supports, and promotes online stores and marketplace channels for enterprise and mid-market Russian retail brands using its proprietary headless platform Intensa Shop.
- Company typePrivate
- Founded2007
- HeadquartersTula, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Intensa does
Intensa is a Russian full-cycle e-commerce agency and software developer headquartered in Tula, founded in 2007, serving primarily enterprise and mid-market Russian retail brands across fashion, cosmetics, children's goods, household, and adjacent verticals. The company delivers three integrated service lines: custom e-commerce development on its proprietary headless platform Intensa Shop, ongoing technical support and A/B testing, and traffic generation plus marketplace management across Wildberries, Ozon, and Yandex Market.
Intensa Shop is built on Laravel and Nuxt as a headless platform with modular architecture and ready API, enabling a single codebase to produce a website, a mobile application, and a Telegram mini app, with claimed 90+ PageSpeed scores and 3x faster performance versus market average. The platform ships with built-in Mindbox CDP integration, AI features for description generation and image enhancement, and a growing Solution Store of pre-built modules covering ERP (1C, Moy Sklad), CRM (Bitrix24, AmoCRM, RetailCRM), search (Elasticsearch, AnyQuery), payment, logistics, and analytics. Intensa Shop is registered in the Russian Registry of Domestic Software and the company holds IT accreditation from the Russian Ministry of Digital Development.
Commercially, Intensa combines one-time project licenses for platform builds (1.5–5M RUB, 1.5–6 month timelines) with recurring monthly subscriptions for SLA support, automated testing, Mindbox marketing automation, dedicated development teams, and tiered marketplace management packages (START/GROWTH/SCALE from 40,000 to 150,000 RUB/month). The company reports 100+ brand logos, 150+ completed projects, 38 concurrent active clients, and 90% retention beyond three years, and is recognized as a TOP-10 e-commerce developer in the Runet Rating and No. 12 marketplace promoter in Ruward 2025.
Intensa firmographics
Firmographics- Name
- Intensa
- Legal name
- ООО «Интенса»
- Website
- https://intensa.ru
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intensa is a Russian full-cycle e-commerce agency that builds, supports, and promotes online stores and marketplace channels for enterprise and mid-market Russian retail brands using its proprietary headless platform Intensa Shop.
- Ownership category
- akta.pro rank
Intensa industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Intensa is headquartered
LocationHeadquarters
- HQ city
- Tula
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Intensa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Development: Custom development of B2B/B2C online stores on proprietary Intensa Shop platform. Projects range from Base (1.5-2 months, 1.5-2M RUB) to Enterprise (4-6 months, 3-5M RUB).
- Technical Support and Maintenance: Ongoing technical support, monitoring, backups and project development services. SLA support from 10,000 RUB/month, automated testing from 15,000 RUB/month, development team from 50,000 RUB/month.
- Traffic and Marketing Services: SEO, contextual advertising, marketplace promotion, CRM marketing services. Paid per hour of specialist work (Time&Material model) or fixed monthly budget.
- Cloud Solution Subscription: Cloud hosting and subscription model where Intensa handles all technical operations. Client focuses on business while company manages technology.
- Marketplace Management: Full-cycle marketplace promotion services on Wildberries, Ozon, Yandex Market. Tariffs: START from 50,000 RUB/month, GROWTH from 90,000 RUB/month, SCALE from 150,000 RUB/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Base package - basic functionality, standard design for quick e-commerce start |
| One time/ perpetual license | Pay-as-you-go | Middle package - extended functionality, individual design for growing businesses |
| One time/ perpetual license | Pay-as-you-go | Enterprise package - unique functionality for large companies |
| Subscription | Monthly | SLA Technical Support |
| Subscription | Monthly | Automated Testing |
| Subscription | Monthly | Marketing Automation Mindbox |
| Subscription | Monthly | Development Team |
| Subscription | Monthly | START - Basic marketplace management |
| Subscription | Monthly | GROWTH - Optimal marketplace growth package |
| Subscription | Monthly | SCALE - Full-scale marketplace management |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Intensa product offering
Product offeringCore offering
Intensa is a full-cycle e-commerce production agency that develops, supports and promotes online stores and marketplaces for brands and retailers. The company builds B2B and B2C online stores on its proprietary Intensa Shop headless platform (Laravel + Nuxt.js), provides ongoing technical support, SLA maintenance, traffic and SEO services, and runs full-cycle marketplace management on Wildberries, Ozon, and Yandex Market. Services are delivered as one-time projects, monthly subscriptions or cloud-hosted platform subscriptions replacing the need for multiple contractors.
Product overview
Intensa is an e-commerce agency offering a comprehensive portfolio centered around its core product Intensa Shop, a headless e-commerce platform built on Laravel and Nuxt.js. The platform enables rapid development of B2B/B2C online stores with 3x performance, launching website, mobile app, and Telegram mini app from a single codebase in 2 months. Complementing the core platform are modular services including Development & Support (technical maintenance, integrations, A/B testing), Traffic & Advertising (paid search, SEO, marketplace ads), and Marketplace Management (full-cycle support for Wildberries, Ozon, Yandex Market). A Solution Store offers pre-built integrations and modules including Mindbox CDP, Elasticsearch, various CRM/ERP systems, and marketplace connectors. Services are provided on Time & Material or Fixed Price models with SLA-based technical support starting from 10,000 RUB/month.
Differentiator
Problem solved
Functional benefit
Brands
- Intensa Shop: Headless e-commerce platform for rapid development of online stores, enabling launch of website, mobile application, and Telegram mini app from a single codebase within 2 months.
Products and services
- Intensa Shop Proprietary headless e-commerce platform built on Laravel (PHP) and Nuxt.js for rapid development of B2B/B2C online stores with website, mobile app and Telegram mini app delivered from a single codebase in 2 months. 90+ PageSpeed score, sub-2-second load, registered in the Russian Register of Domestic Software (Reg. № 8094221).
- Intensa Shop Cloud Solution Cloud-hosted subscription delivery of the Intensa Shop platform: 24/7 hosting on high-load secure servers, technical support, regular updates, automated testing and data backup so clients focus on the business while Intensa manages the technology stack.
- E-commerce Development and Support Custom e-commerce project development and ongoing technical support services delivered by 40+ specialists. Includes new functionality implementation, CRM and ERP integrations, A/B testing, marketplace integrations and Mindbox CDP integration for owned online stores.
- Traffic and Advertising Traffic attraction and conversion optimization services for e-commerce clients, covering contextual and targeted advertising, SEO, Telegram advertising, video advertising and end-to-end analytics. Delivered under Time & Material or Fixed Price billing models.
- Marketplace Management Full-cycle marketplace launch and promotion services for Wildberries, Ozon and Yandex Market, including product card optimization, pricing strategy, internal/external marketplace advertising, analytics, demand forecasting and logistics optimization across FBO/FBS/RFBS/DBS. Tiered subscriptions: START (from 50,000 RUB/month), GROWTH (from 90,000 RUB/month), SCALE (from 150,000 RUB/month with KPI/% of profit options).
- Solution Store Catalog of pre-built e-commerce solutions and integrations offered as discrete work packages: CDP Mindbox integration, IMSHOP mobile-app integration, marketplace integrations, checkout updates, loyalty programs, Elasticsearch and Yandex search optimization, CRM and ERP integrations, security audits and other ready-made modules.
Quantifiable outcome
- 2-month launch time on proprietary platform
- +9 more outcomes
Companies that use Intensa
Customer profileNamed customers18 records
Segments10 records
Ideal customer profiles3 records
Intensa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability8 records
Feature5 records
Intensa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MindboxcoreOfficial integration partner for Mindbox CDP. Developed official Mindbox module for 1C-Bitrix CMS with 300+ installations. Provides full integration services - from basic CDP integration to custom implementations for large e-commerce projects.
- 1CcoreIntegration services with 1C accounting systems. Module integration via REST-API, official Mindbox module developer for 1C-Bitrix.
- OzoncoreFull-cycle marketplace management services on Ozon platform. Product cards, advertising, logistics optimization for Ozon sellers.
- WildberriescoreFull-cycle marketplace management services on Wildberries. Strategy, content, advertising, logistics management for brand promotion.
- Yandex MarketcoreFull-cycle marketplace management services on Yandex Market. Product optimization and promotion on platform.
- SberMarketminorMarketplace integration with SberMarket for expanded distribution.
- AliExpressminorMarketplace integration with AliExpress for international sales channel.
- LamodaminorMarketplace integration with Lamoda for fashion category sellers.
- Arda DigitalminorTechnology partner with shared creative cluster location 'Oktyava'. Collaborative approach in Tula IT ecosystem.
- YandexcoreDeep integration with Yandex services including Yandex.Direct, Yandex.Metrica, Yandex.DataLens, Yandex.Search for traffic analytics and optimization.
- GooglecoreIntegration with Google Ads, Google Analytics, Google Data Studio for multi-channel advertising and analytics.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Intensa competitors and assessment
Company assessmentDirect peers
- InSales: Russian DIY e-commerce SaaS platform offering hosted storefronts plus customization/agency services. Direct competitor overlapping with Intensa Shop's headless positioning and Russian mid-market customer base.
- CS-Cart: Multi-region shopping cart platform serving SMBs and mid-market with both SaaS and on-premise options. Comparable in offering storefront tooling plus marketplace and headless capabilities.
- Umi.cms: Russian e-commerce CMS offered in SaaS and licensed models, with partner agencies for customization. Overlaps Intensa's platform positioning and the same SMB/mid-market Russian retailer base.
- Netcat: Russian CMS/platform offering e-commerce site development with ready integrations. Targets the same mid-market Russian online retailer segment with comparable custom development and support services.
- 1C-Bitrix: Russia's leading e-commerce CMS with a vast partner/agency ecosystem for development and customization. Competes in the same customer segment with bundled marketplace integrations and CRM extensions.
Broad incumbents
- BigCommerce: Global SaaS e-commerce platform with headless, multi-channel, and marketplace integration capabilities. Provides a reference point for the mid-market and enterprise e-commerce tooling stack Intensa Shop competes against.
- WooCommerce (Automattic): Open-source WordPress-based e-commerce plugin widely used by small and mid-sized merchants globally, including in Russia. Competes in the DIY-store-from-development-services segment at lower price points.
- Magento (Adobe Commerce): Enterprise-focused open-source e-commerce platform widely used for headless builds, with a large global partner agency network. Adjacent reference for Intensa Shop's headless value proposition and enterprise trajectory.
- Shopify: Global incumbent e-commerce SaaS with a broad merchant base and partner agency ecosystem. Functions as the global benchmark for headless commerce and SMB tooling that Intensa Shop positions against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Intensa social profiles
Digital presenceIntensa compliance and trust
Trust signalCompliance2 records
Intensa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intensa leadership team
Management profileNumber of profiles
Profiles12 records
Intensa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intensa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intensa
What does Intensa do?
Intensa is a full-cycle e-commerce production agency that develops, supports and promotes online stores and marketplaces for brands and retailers. The company builds B2B and B2C online stores on its proprietary Intensa Shop headless platform (Laravel + Nuxt.js), provides ongoing technical support, SLA maintenance, traffic and SEO services, and runs full-cycle marketplace management on Wildberries, Ozon, and Yandex Market. Services are delivered as one-time projects, monthly subscriptions or cloud-hosted platform subscriptions replacing the need for multiple contractors.
Is Intensa a public or private company?
Intensa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intensa founded?
Intensa was founded in 2007. It employs 11 to 50 people.
Where is Intensa based?
Intensa is headquartered in Tula, Russia, in the Europe region.
How does Intensa make money?
Five revenue lines are on record. E-commerce Development is the primary driver. The others are technical Support and Maintenance, traffic and Marketing Services, cloud Solution Subscription and marketplace Management.
Who are Intensa's main competitors?
Direct peers on record are InSales, CS-Cart, Umi.cms, Netcat and 1C-Bitrix. Broad incumbents are BigCommerce, WooCommerce (Automattic), Magento (Adobe Commerce) and Shopify.
Does Intensa have an API?
Yes. Modular API available for external integrations. Platform built with modular architecture and ready API for any external integrations. Technical documentation available at /platform/docs/. Built using Laravel (PHP) and Nuxt (JavaScript/TypeScript) stack. Developer documentation is at intensa.ru/platform/docs.
What industry is Intensa in?
Intensa's product category is E-commerce Development Services. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 541511 and its SIC code is 7371.