m punkt nu Sverige AB
m punkt nu Sverige AB (m.nu) is a Swedish e-commerce retailer and multi-protocol smart home aggregator, selling Z-Wave, ZigBee, WiFi, Matter/Thread, and HomeKit devices plus LED lighting and hobby electronics to Swedish consumers, with ~30M SEK annual revenue and a bootstrapped, product-led model.
- Company typePrivate
- Founded2006
- HeadquartersLinköping, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What m punkt nu Sverige AB does
m punkt nu Sverige AB (operating as m.nu) is a Swedish e-commerce retailer specializing in smart home and home automation products, founded in 2006 as a sole proprietorship and later incorporated as a private limited company (Aktiebolag). The company curates and distributes a broad multi-protocol product portfolio covering Z-Wave, ZigBee, WiFi, 433MHz, Matter/Thread, and Bluetooth/HomeKit ecosystems, alongside LED lighting (including the full Philips Hue range), network and electrical installation hardware, Raspberry Pi and hobby electronics, and a small set of own-brand items such as P1/HAN-port electricity meters and BOFU tub motors. The assortment is structured to interoperate through third-party hubs (Homey, Home Assistant, Fibaro, SmartThings, Philips Hue Bridge), positioning m.nu as a protocol-agnostic aggregator rather than a proprietary platform operator.
The company serves Swedish homeowners, DIY/hobbyist consumers, and a smaller trade segment of electricians and small installers, with international shipping available to Denmark and Finland. Self-reported annual revenue is approximately 30 million SEK (~$2.8M USD), and the company self-describes as a leading seller of smart home products in Sweden. It runs a product-led and community-led go-to-market: a content-heavy blog with tutorials, an active user forum (forum.m.nu), a YouTube channel, social media presence, and a Trygg E-handel-certified webshop with Walley (Collector) as payment processor. The company is bootstrapped (no disclosed external funding), is led by CEO Fredrik Jensen, and operates with a small team (1-10 employees) from Linköping, Sweden, with its registered address in Värmdö.
m punkt nu Sverige AB firmographics
Firmographics- Name
- m punkt nu Sverige AB
- Legal name
- m punkt nu Sverige AB
- Website
- https://m.nu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- m punkt nu Sverige AB (m.nu) is a Swedish e-commerce retailer and multi-protocol smart home aggregator, selling Z-Wave, ZigBee, WiFi, Matter/Thread, and HomeKit devices plus LED lighting and hobby electronics to Swedish consumers, with ~30M SEK annual revenue and a bootstrapped, product-led model.
- Ownership category
- akta.pro rank
m punkt nu Sverige AB industry classification
Industry- Product category
- Smart Home & Home Automation Retail
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- akta.pro primary industry
- Smart Home, IoT & Home Security Distribution (CRAOACAF)
- akta.pro secondary industries
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Smart Home Hubs & Controllers Retail (CRAIAMAA), Smart Home Hubs & Controllers Retail (CRACAGAA)
Keywords
Where m punkt nu Sverige AB is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
m punkt nu Sverige AB business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Hardware Product Sales: m.nu generates revenue primarily through the one-time sale of physical smart home hardware products. Customers purchase devices across multiple protocol categories (Z-Wave, ZigBee, WiFi, 433MHz, Matter/Thread, HomeKit) directly through the m.nu e-commerce webshop. The company acts as a distributor for numerous third-party brands including Homey, Philips Hue, Shelly, Aeotec, Fibaro, Qubino, Nexa, Aqara, BOFU, and many others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for smart home hardware products |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
m punkt nu Sverige AB product offering
Product offeringCore offering
m punkt nu Sverige AB operates an e-commerce webshop at m.nu that sells smart home and home automation hardware directly to Swedish consumers. The assortment spans controllers, sensors, relays, dimmers, locks, curtain motors, lighting (including Philips Hue), network/electrical installation gear, Raspberry Pi and hobby electronics, plus a small set of own-brand products such as a P1/HAN WiFi electricity meter and BOFU tub motors. The company positions itself as a multi-protocol aggregator, offering interoperable devices across Z-Wave, ZigBee, WiFi, 433MHz, Matter/Thread, and Bluetooth/HomeKit ecosystems, supported by educational blog content, a community forum, and a 101-day open-purchase policy.
Product overview
m punkt nu Sverige AB operates a multi-category e-commerce platform specializing in home automation and smart home products. The portfolio is organized around a platform-plus-modules architecture: the core offering is a broad assortment of smart home devices (controllers, relays, dimmers, sensors, locks, curtain motors) supporting multiple wireless protocols (Z-Wave, ZigBee, WiFi, 433MHz, Matter/Thread, Bluetooth/HomeKit), alongside a full LED lighting category (LED strips, controllers, profiles, Philips Hue), network and electrical installation hardware, Raspberry Pi and hobby electronics, and general home/office products. The company sells both third-party brands (Homey, Philips Hue, Qubino, Fibaro, Aeotec, Shelly, Aqara, Nexa, BOFU) and its own m punkt nu branded products (energy meters, adapter sets, batteries). The products are designed to interconnect through controllers/hubs from various ecosystems (Homey, Home Assistant, Fibaro, SmartThings, Philips Hue Bridge) rather than through a unified proprietary platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Z-Wave Smart Home Products Complete Z-Wave ecosystem of controllers, relays, dimmers, sensors (motion, door/window, temperature, flood), locks, alarm systems, curtain motors, remote controls, range extenders, and battery kits for residential home automation.
- ZigBee Smart Home Products ZigBee-enabled dimmers, remotes, bulbs, locks, alarm systems, relays, curtain motors, sensors, controllers, thermostats, and Wiser ecosystem products for residential automation.
- WiFi / Network Smart Home Products WiFi-connected smart home devices including access points, relays, dimmers, sensors, irrigation controllers, lighting, control panels, locks, robot vacuums, voice assistants, doorbells, routers, switches, water security, and network cameras.
- 433MHz Smart Home Products Wireless 433MHz controllers, relays, dimmers, sensors, remote controls, curtain motors, and doorbells for cost-effective home automation.
- Bluetooth / HomeKit Smart Home Products Apple HomeKit-compatible and Bluetooth-enabled products including HomeKit modules, Danalock smart locks, Plejd lighting systems, and Flic buttons.
- Matter / Thread Smart Home Products
Quantifiable outcome
- Energy savings through automated climate control based on behavior patterns, presence detection, and scheduled temperature adjustments
Companies that use m punkt nu Sverige AB
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
m punkt nu Sverige AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
m punkt nu Sverige AB partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Walley (Collector)coreWalley (formerly Collector) provides payment services for m.nu through Walley Checkout. Customers pay for orders via Walley, which handles payment processing for both private individuals and businesses. The partnership is integral to the e-commerce operation.
- Trygg E-handelminorm.nu is certified by Trygg E-handel (Safe E-commerce), a certification from Svensk Distanshandel (Swedish Distance Selling Association) that verifies compliance with requirements for security and trust in e-commerce.
- Athom (Homey)corem.nu is a key reseller and distributor of Athom's Homey Pro and Homey Pro Mini smart home controllers in Sweden. Featured prominently on the homepage and in the product catalog.
- Philips Hue / Signifycorem.nu is an authorized reseller of the full Philips Hue product range including bulbs, LightStrips, spotlights, outdoor lighting, and accessories. Philips Hue is featured as a major product category.
- Shellycorem.nu distributes Shelly smart home products including Shelly relays, sensors, and controllers across Sweden. Shelly is featured as a brand logo on the homepage.
- Aqaracorem.nu is an authorized reseller of Aqara smart home products including sensors, cameras, locks, and controllers. Aqara is featured as a brand logo on the homepage.
- Aeoteccorem.nu distributes Aeotec Z-Wave products including smart home hubs, sensors, and controllers. Aeotec is featured as a brand logo on the homepage.
- Fibarocorem.nu distributes Fibaro smart home products including Z-Wave controllers, relays, dimmers, and flood sensors. Fibaro is featured as a brand logo on the homepage.
- Nexacorem.nu is a key reseller of Nexa 433MHz smart home products including dimmers, relays, sensors, and remote controls. Nexa is featured as a brand across multiple product categories.
- Qubinocorem.nu distributes Qubino Z-Wave flush modules including the Flush Shutter DC for roller blind control, and other in-wall modules. Qubino is featured as a brand logo on the homepage.
- Raspberry Pi Foundationcorem.nu is an authorized reseller of Raspberry Pi single-board computers and accessories including Raspberry Pi 5. Raspberry Pi is featured as a brand logo on the homepage and is a major product category.
- BOFUminorm.nu distributes BOFU Smart motor products including 12V and 24V tub motors for roller blinds, with and without 433MHz receivers.
- Nabu Casa (Home Assistant)corem.nu resells Home Assistant Green and Home Assistant Connect ZBT-2 products from Nabu Casa, featured prominently in the Matter/Thread and Z-Wave controller sections.
Scale indicators3 records
m punkt nu Sverige AB competitors and assessment
Company assessmentDirect peers
- Kjell & Company: Swedish consumer electronics and accessories retailer with deep assortment in smart home, networking, and DIY electronics. Most direct comparable given Swedish focus, multi-category electronics assortment, and overlap in installer/hobbyist customer base.
- Inet: Swedish IT-focused retailer with strong gaming, networking, and components assortment. Comparable on networking/home infrastructure overlap and Swedish e-commerce-led operating model.
- Proshop: Danish-origin Nordic e-commerce electronics retailer with strong assortment in IT, networking, and smart home devices. Comparable on assortment breadth and Nordic e-commerce-led operating model.
- Webhallen: Swedish consumer electronics and IT retailer with strong gaming and DIY-adjacent assortment. Sells smart home and networking products to a comparable Swedish consumer/hobbyist demographic.
- Elgiganten: Largest Nordic consumer electronics chain (brick-and-mortar + e-commerce). Sells the same major smart home brands (Philips Hue, Google/Nest, Aeotec, Shelly) to Swedish consumers, directly competing for category demand and traffic.
- NetOnNet: Swedish e-commerce-first electronics retailer with warehouse-style assortment of consumer electronics and home appliances. Overlaps on smart home, networking, and hobby electronics categories with m.nu.
- Power (Power International): Nordic consumer electronics chain operating in Sweden, Norway, Denmark, and Finland. Sells smart home, networking, and home electronics across Nordic geographies — directly comparable on cross-Nordic footprint.
- Coolshop: Danish-headquartered Nordic e-commerce retailer offering consumer electronics, smart home, and hobby electronics across multiple Nordic countries. Comparable e-commerce-first multi-category operator in adjacent geographies.
Others
- Plejd: Swedish smart home specialist focused on professional-grade wireless lighting control. Not a direct competitor (Plejd is a brand/supplier) but a relevant Swedish smart home ecosystem peer often referenced alongside m.nu's assortment.
Broad incumbents
- Dustin: Nordic B2B-led IT and electronics reseller/retailer with growing consumer and SMB business in Sweden. Sells networking, smart home-adjacent products, and infrastructure; broader portfolio than m.nu but overlapping customer segments.
Market position
Weaknesses1 record
Key risks6 records
Key highlights6 records
Customer concentration
m punkt nu Sverige AB social profiles
Digital presencem punkt nu Sverige AB compliance and trust
Trust signalCompliance2 records
m punkt nu Sverige AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
m punkt nu Sverige AB leadership team
Management profileNumber of profiles
Profiles1 record
m punkt nu Sverige AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
m punkt nu Sverige AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about m punkt nu Sverige AB
What does m punkt nu Sverige AB do?
m punkt nu Sverige AB operates an e-commerce webshop at m.nu that sells smart home and home automation hardware directly to Swedish consumers. The assortment spans controllers, sensors, relays, dimmers, locks, curtain motors, lighting (including Philips Hue), network/electrical installation gear, Raspberry Pi and hobby electronics, plus a small set of own-brand products such as a P1/HAN WiFi electricity meter and BOFU tub motors. The company positions itself as a multi-protocol aggregator, offering interoperable devices across Z-Wave, ZigBee, WiFi, 433MHz, Matter/Thread, and Bluetooth/HomeKit ecosystems, supported by educational blog content, a community forum, and a 101-day open-purchase policy.
Is m punkt nu Sverige AB a public or private company?
m punkt nu Sverige AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was m punkt nu Sverige AB founded?
m punkt nu Sverige AB was founded in 2006. It employs 1 to 10 people.
Where is m punkt nu Sverige AB based?
m punkt nu Sverige AB is headquartered in Linköping, Sweden, in the Europe region.
How does m punkt nu Sverige AB make money?
One revenue line is on record: hardware Product Sales.
Who are m punkt nu Sverige AB's main competitors?
Direct peers on record are Kjell & Company, Inet, Proshop, Webhallen, Elgiganten, NetOnNet, Power (Power International) and Coolshop. Plejd is listed as an others. Dustin is listed as a broad incumbent.
Does m punkt nu Sverige AB have an API?
No public API is recorded for m punkt nu Sverige AB.
What industry is m punkt nu Sverige AB in?
m punkt nu Sverige AB's product category is Smart Home & Home Automation Retail. Its primary akta.pro industry code is CRAOACAF, Smart Home, IoT & Home Security Distribution, with a secondary code of CRACAGAM, Smart Home Software, Apps & Subscriptions Retail. Its NAICS code is 44921.