Choo Choo R Snacks
Choo Choo R Snacks is a privately held, multi-brand meat snack distributor founded in 1990 in Lebanon, PA. It aggregates legacy CPG brands — including flagship Buffalo Bills Premium Snacks — into 250+ jerky and snack SKUs sold via e-commerce, Amazon, and 15,000+ U.S. retailers.
- Company typePrivate
- Founded1990
- HeadquartersLebanon, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Choo Choo R Snacks does
Choo Choo R Snacks, Inc. is a privately held, multi-brand meat snack distributor and e-commerce retailer headquartered in Lebanon, Pennsylvania, founded in 1990 by five independent snack distributors. The company operates under the flagship Buffalo Bills Premium Snacks brand and aggregates several legacy CPG brands — including Weaver's (since 1885), Trail's Best (since 1985), Herb's Pickled Sausages (since 1939), Bull's, Hannah's, and Wild Bill's — into a portfolio of more than 250 SKUs spanning beef jerky, turkey jerky, venison jerky, chicken jerky, beef sticks, ham sticks, turkey sticks, exotic game sticks, and pickled sausages. Products are USDA-inspected and produced using traditional smokehouse methods, with the company sourcing US-raised beef; manufacturing appears to be a mix of in-house smokehouse processing and third-party production for the legacy sub-brands.
The company monetizes through three parallel revenue streams: direct-to-consumer sales via its bbjerky.com e-commerce site and Amazon Marketplace, wholesale to a base of more than 15,000 retailers nationwide (convenience stores, grocery, taverns, clubs, truck stops, campgrounds, gift shops), and a distributor network covering the United States. Pricing is unit-based across all three channels, with free shipping thresholds, volume discounts, split-case orders, and account-protection terms designed to lower friction for small accounts and distributors. Despite a 15,000+ retail footprint and 250+ SKU catalog, the company operates with only 1–10 employees, indicating a high-leverage, capital-light distribution and brand-aggregation model rather than primary manufacturing. Recognition includes the 2007 Inc. 5000 list and Backpacker Magazine's Top 4 Beef Jerky designation for Western Cut Teriyaki.
Go-to-market relies on owned digital channels (e-commerce site, Facebook, Instagram, X), Amazon Marketplace, and a dedicated distributor recruitment effort led by a sales manager; no paid acquisition, AI-driven personalization, or enterprise sales motion is evidenced. Leadership comprises Sanjit Gupta (President), Paul Squires (General Manager), and Pat Sherburne (Sales Manager). Ownership remains with the founding distributors; no institutional funding, M&A, or parent-company structure is disclosed.
Choo Choo R Snacks firmographics
Firmographics- Name
- Choo Choo R Snacks
- Legal name
- Choo Choo R Snacks, Inc.
- Website
- https://bbjerky.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Choo Choo R Snacks is a privately held, multi-brand meat snack distributor founded in 1990 in Lebanon, PA. It aggregates legacy CPG brands — including flagship Buffalo Bills Premium Snacks — into 250+ jerky and snack SKUs sold via e-commerce, Amazon, and 15,000+ U.S. retailers.
- Ownership category
- akta.pro rank
Choo Choo R Snacks industry classification
Industry- Product category
- Meat Snacks
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470)
- SIC
- Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industries
- Jerky & Meat Snacks Manufacturing (AFAKAIAH), Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where Choo Choo R Snacks is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Choo Choo R Snacks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales of beef jerky, beef sticks, and premium snacks through their e-commerce website bbjerky.com. Individual consumers purchase products at listed retail prices with free shipping on orders over $59.
- Wholesale Product Sales (B2B): Wholesale beef jerky and snacks sales to retailers including convenience stores, grocery stores, taverns, clubs, campgrounds, truck stops, and gift shops. The company services over 15,000 retailers nationwide through private wholesale websites with volume discounts and next-day shipping.
- Distributor Sales: Distribution partnerships throughout the United States where distributors resell products to retail accounts. Distributors benefit from private ordering websites, split case orders, no territory fees, low minimum orders, and account protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for individual products |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for verified retailers |
| Unit Pricing | Pay-as-you-go | Distributor pricing and terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Choo Choo R Snacks product offering
Product offeringCore offering
Choo Choo R Snacks, Inc. manufactures and distributes premium meat snacks under the Buffalo Bills Premium Snacks brand and complementary sub-brands (Weaver's, Trail's Best, Bull's, Herb's, Hannah's, Wild Bill's). The portfolio spans over 250 products including beef jerky, chicken jerky, turkey jerky, venison jerky, beef sticks, ham sticks, turkey sticks, exotic game sticks (elk, venison, wild boar), pickled sausages, and Lebanon bologna. Products are sold direct-to-consumer through bbjerky.com and Amazon, and through B2B wholesale channels to over 15,000 retailers nationwide.
Product overview
Choo Choo R Snacks, Inc. operates a multi-brand meat snack platform headquartered in Lebanon, Pennsylvania, offering over 250 products across its portfolio. The company's flagship brand is Buffalo Bills Premium Snacks (founded 1990), which includes beef jerky varieties (Hickory, Western Cut, Country Cut, Beer, Maple Pepper, Black Pepper, Chesapeake, Reaper), chicken jerky, turkey jerky, and venison jerky. The platform extends through sub-brands including Weaver's (beef and snack sticks since 1885), Trail's Best (jerky and turkey sticks since 1985), Bull's (snack sticks), and Herb's Pickled Sausages (since 1939). Product lines include Ole' Smokies (premium beef/ham/turkey twist-end sticks in 10+ flavors), Exotic Game Sticks (100% game meat - elk, venison, wild boar), Deli CheeZers, and gift assortments. The company serves over 15,000 retailers nationwide including convenience stores, grocery stores, taverns, and truck stops, shipping via USPS Priority Mail with free shipping on orders over $59.
Differentiator
Problem solved
Functional benefit
Brands
- Buffalo Bills: The trademarked brand of meat snacks owned by Choo Choo R Snacks, Inc. Includes beef jerky, beef sticks, and assorted snacks.
- Weaver's
- Trail's Best
- Herb's Pickled Sausages
Products and services
- Buffalo Bills Premium Snacks The company's flagship trademarked meat snack brand offering beef jerky, beef sticks, turkey products, and venison products to consumers via bbjerky.com, Amazon, and wholesale channels. Founded in 1990 with Buffalo Bills Premium Hickory Beef Jerky as the first product.
- Buffalo Bills Western Cut Beef Jerky Western-style thin-sliced beef jerky made with whole muscle US-raised beef, available in Black Pepper, Cajun, Original, Sweet n Spicy, and Teriyaki. Teriyaki flavor was named Top 4 Beef Jerky in USA by Backpacker Magazine.
- Buffalo Bills Country Cut Beef Jerky Easy to chew, thick cut, moist whole muscle beef jerky introduced in 2005, available in 9 flavors including Barbecue, Chipotle Habanero, Double Habanero, Hickory Pepper, Honey Pepper, Mesquite, Original, Spicy, and Teriyaki.
- Weaver's Beef Sticks 7-inch beef sticks made by The Daniel Weaver Company since 1885. Gluten and soy free, made in state-of-the-art smokehouses using real wood smoke, available in Original and Hot flavors, using only US-raised beef.
- Weaver's Snack Sticks 7-inch snack sticks made with a blend of beef and chicken. Gluten and soy free, made in state-of-the-art smokehouses using real wood smoke, available in Original, Habanero, and Sweet N Spicy flavors.
- Trail's Best Beef Jerky Premium hickory smoked beef jerky made from USDA inside rounds. Whole muscle beef jerky with 80 calories per 1oz serving and 13.5g protein per serving, gluten free, no MSG, made in the USA since 1985.
- Trail's Best Turkey Sticks Turkey snack sticks available in multiple varieties including 1.2oz Smoked Turkey Sticks (24-ct), 1oz Honey Cured Turkey Sticks (20-ct), and 1.1oz Honey Turkey Sticks (16-ct tub). Low carb, gluten free, no MSG.
- Herb's Pickled Hot Sausages Pickled sausages made with US-raised beef and chicken (no pork), with only 1 carb and 60 calories per sausage. Made by Herb's Snack Foods since 1939.
- Bull's Original Snack Sticks No-pork beef/chicken blend snack sticks, MSG free, with only 40 calories and less than 1 carb per serving. Available in 0.25oz (100-ct boxes) and 0.9oz (24-ct boxes).
- Buffalo Bills Exotic Game Sticks Game meat sticks made solely with 100% game meat (no beef or chicken filler). Available in Bourbon Black Pepper Elk, Honey Mustard Venison, and Smokey Barbecue Wild Boar. No MSG, no trans fats, gluten free.
- Buffalo Bills Ole' Smokies Beef Sticks Premium twist-end beef sticks made with 100% US-raised beef, available in 10 flavors including Beef & Cheese, Chipotle Habanero, Ham, Honey Stung, Jalapeno & Cheese, Mild, Pepperoni, Spicy, Teriyaki, and Turkey. Popular with all ages.
- Buffalo Bills Turkey Ole' Smokies Premium twist-end turkey sticks made with 100% turkey breast meat blended with natural honey. Individually wrapped 1.25oz sticks measuring 9 inches.
- Buffalo Bills Honey Ham Ole' Smokies Premium twist-end ham sticks made with 100% US-raised pork blended with natural honey and spices. Each 1.25oz individually wrapped ham stick measures 9 inches.
- Buffalo Bills 18-Piece Exotic Game Stick Bouquets Gift product packed in a 16oz black stainless steel tumbler containing 18 individually wrapped 1oz exotic game sticks. Packed to order for freshness with optional personalized message card.
Quantifiable outcome
- Over 15,000 retail accounts serviced nationwide
- +2 more outcomes
Companies that use Choo Choo R Snacks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Choo Choo R Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Choo Choo R Snacks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Choo Choo Express LLCminorJet.AI Inc. announced a planned joint venture with Choo Choo Express LLC to develop a 50-megawatt data center campus in Moapa, Nevada. The project involves approximately $10 million of capital investment over two years. Note: This JV appears to be unrelated to Choo Choo R Snacks' core snack business - Choo Choo Express LLC may be a separate legal entity.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Choo Choo R Snacks competitors and assessment
Company assessmentEmerging players
- Country Archer Provisions: Premium, natural-ingredient jerky and meat stick brand with broad retail distribution; directly comparable product mix to Choo Choo R Snacks' better-for-you positioning.
- Chomps: Better-for-you meat snack stick brand focused on natural, high-protein positioning and strong DTC/e-commerce presence; overlaps with Choo Choo R Snacks' stick category and health-positioned SKUs.
- Field Trip Jerky: Craft jerky brand with strong DTC and natural-foods channel presence; comparable in premium/healthy positioning and product format to Choo Choo R Snacks' jerky range.
Direct peers
- Oberto Snacks: Long-standing US jerky and meat snack brand with broad c-store and grocery distribution; directly comparable in product, manufacturing model, and channel mix.
- Jack Link's: The largest US jerky and meat snack brand, offering beef jerky, sticks, and related products across grocery, c-store, and club channels. Directly comparable to Choo Choo R Snacks in core category and retailer types, with much larger scale.
- Lorissa's Kitchen: Premium meat snack brand offering jerky and steak strips with broad grocery and c-store distribution; directly comparable product portfolio and channel coverage.
- Old Wisconsin: Manufacturer of beef sticks, sausages, and snack meats with strong presence in convenience and grocery channels; directly competes with Choo Choo R Snacks' beef stick and snack stick ranges.
- Duke's Smoked Meats: Regional premium smokehouse producing sausages, snack sticks, and jerky; comparable to Choo Choo R Snacks' smokehouse-produced, US-raised meat snack portfolio.
- Tillamook Country Smoker: Premium beef jerky brand with broad retail distribution across c-store and grocery; comparable product mix, positioning, and channel coverage to Choo Choo R Snacks' beef jerky and stick portfolio.
Broad incumbents
- Conagra Brands (Slim Jim): Through Slim Jim and broader snack portfolio, Conagra holds dominant share in mass-market meat sticks and jerky; comparable product category and retail channels to Choo Choo R Snacks but with far larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Choo Choo R Snacks social profiles
Digital presenceChoo Choo R Snacks compliance and trust
Trust signalCompliance1 record
Choo Choo R Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choo Choo R Snacks leadership team
Management profileNumber of profiles
Profiles3 records
Choo Choo R Snacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choo Choo R Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choo Choo R Snacks
What does Choo Choo R Snacks do?
Choo Choo R Snacks, Inc. manufactures and distributes premium meat snacks under the Buffalo Bills Premium Snacks brand and complementary sub-brands (Weaver's, Trail's Best, Bull's, Herb's, Hannah's, Wild Bill's). The portfolio spans over 250 products including beef jerky, chicken jerky, turkey jerky, venison jerky, beef sticks, ham sticks, turkey sticks, exotic game sticks (elk, venison, wild boar), pickled sausages, and Lebanon bologna. Products are sold direct-to-consumer through bbjerky.com and Amazon, and through B2B wholesale channels to over 15,000 retailers nationwide.
Is Choo Choo R Snacks a public or private company?
Choo Choo R Snacks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choo Choo R Snacks founded?
Choo Choo R Snacks was founded in 1990. It employs 1 to 10 people.
Where is Choo Choo R Snacks based?
Choo Choo R Snacks is headquartered in Lebanon, United States, in the North America region.
How does Choo Choo R Snacks make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale Product Sales (B2B) and distributor Sales.
Who are Choo Choo R Snacks's main competitors?
Emerging players on record are Country Archer Provisions, Chomps and Field Trip Jerky. Direct peers are Oberto Snacks, Jack Link's, Lorissa's Kitchen, Old Wisconsin, Duke's Smoked Meats and Tillamook Country Smoker. Conagra Brands (Slim Jim) is listed as a broad incumbent.
Does Choo Choo R Snacks have an API?
No public API is recorded for Choo Choo R Snacks.
What industry is Choo Choo R Snacks in?
Choo Choo R Snacks's product category is Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of AFAKAIAH, Jerky & Meat Snacks Manufacturing. Its NAICS code is 424470 and its SIC code is 2013.