Generation Care
Generation Care is an Australian mobile allied health provider, founded in 2019 under Humanity Health Group, delivering multidisciplinary therapy (psychology, OT, physiotherapy, exercise physiology, speech pathology, dietetics, behaviour support) to older Australians across five states via in-home and residential care settings, funded through government programs and private pay.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Generation Care does
Generation Care, founded in 2019 and headquartered in Brisbane, is an Australian private allied health service provider operating as a subsidiary brand of Humanity Health Group Pty Ltd. The company delivers mobile, multidisciplinary allied health services to older Australians across five states (Queensland, New South Wales, Victoria, South Australia, Western Australia) with six physical offices including a regional Townsville clinic. Its core service portfolio spans seven clinical disciplines: Psychology, Occupational Therapy, Physiotherapy, Exercise Physiology, Speech Pathology, Dietetics, and Positive Behaviour Support, delivered through two principal care settings — Community Care (in-home) and Residential Care (facility-based within aged care operators and independent living villages).
The company differentiates on a proprietary "Five Star Model of Care" framework addressing five clinical domains (physical health and wellbeing, cognitive function, unhelpful thinking, coping with change, social connections) and operates a clinically-led mobile delivery model with self-employed visiting clinicians. Technology stack is minimal: a website-based referral portal, standard CRM-style contact forms, and LinkedIn/Google as top-of-funnel acquisition channels. No proprietary software platforms, APIs, or developer-facing products are disclosed.
Revenue is generated primarily through fee-for-service arrangements funded across seven channels: Australian government Home Care Packages, Commonwealth Home Support Packages, NDIS, Medicare Chronic Disease Management plans, Department of Veterans' Affairs, Workers Compensation, and private/self-pay. Pricing is quote-based rather than publicly disclosed, with the company providing funding navigation support. Go-to-market combines direct-to-consumer self-referral (24-hour callback), GP and care-coordinator referrals, and enterprise channel partnerships with residential aged care operators. Generation Care holds no patents, has no disclosed funding rounds, and operates within the Humanity Health Group portfolio alongside sibling brands Care Squared, Care Squared Kids, Accelerate Health, and Assessment Squared.
Generation Care firmographics
Firmographics- Name
- Generation Care
- Legal name
- Humanity Health Group Pty Ltd
- Website
- https://generationcare.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Generation Care is an Australian mobile allied health provider, founded in 2019 under Humanity Health Group, delivering multidisciplinary therapy (psychology, OT, physiotherapy, exercise physiology, speech pathology, dietetics, behaviour support) to older Australians across five states via in-home and residential care settings, funded through government programs and private pay.
- Ownership category
- akta.pro rank
Generation Care industry classification
Industry- Product category
- Aged Care Allied Health Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Caregiver Support, Coaching & Training (HLADALAG)
- akta.pro secondary industries
- Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
Keywords
Where Generation Care is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Generation Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government Funded Aged Care Services: Services funded through Australian government programs including Home Care Packages, Commonwealth Home Support Packages, and Short Term Restorative Care (STRC). Revenue generated through fee-for-service arrangements with government-subsidised care.
- NDIS Funded Services: Allied health services funded through the National Disability Insurance Scheme for eligible participants with disability support needs.
- Private Pay / User Pay: Fee-for-service arrangements for clients paying privately without government funding or insurance coverage. Services include psychology, OT, physiotherapy, exercise physiology, speech pathology, and dietetics.
- Medicare and DVA: Services accessible through Medicare Chronic Disease Management plans and Department of Veterans Affairs arrangements where referrals are provided by GPs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service delivery with funding navigation support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Generation Care product offering
Product offeringCore offering
Generation Care is a mobile allied health service provider delivering personalised, evidence-based therapy programs to older Australians in their homes, residential care facilities, and independent living villages. The company offers Psychology, Occupational Therapy, Physiotherapy, Exercise Physiology, Speech Pathology, Dietetics, and Positive Behaviour Support, structured under its Five Star Model of Care framework, and funded through government programs (Home Care Packages, NDIS, Medicare, DVA, Workers Compensation) or private payment.
Product overview
Generation Care is a healthcare service provider offering a coordinated portfolio of allied health services for older Australians. The company delivers a unified offering through mobile teams of allied health professionals providing six core clinical services: Psychology, Occupational Therapy, Physiotherapy, Exercise Physiology, Speech Pathology, and Dietetics, plus Positive Behaviour Support. These services are delivered through two primary care settings: Community Care (in-home services) and Residential Care (facility-based services). The company operates across multiple Australian states (Queensland, New South Wales, Victoria, South Australia, Western Australia) and was established in 2019. Services can be funded through government programs (Home Care Packages, Commonwealth Home Support Packages, NDIS, DVA, Workers Compensation) or private payment. The parent company is Humanity Health Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychology Services Specialised psychology therapy for older adults, including individual therapy, talk therapy for isolation and loneliness, group education sessions, and educational workshops for aged care staff. Therapy areas include Cognitive Behavioral Therapy (CBT) for depression, anxiety, grief and loss, stress, and life transitions.
- Occupational Therapy Aged care occupational therapy including personalised equipment prescription, functional mobility assessments, falls prevention, assistive technology assessment, manual handling training, pressure care management, and home/environmental evaluations and modifications for older Australians in home and residential care settings.
- Physiotherapy Personalised aged care physiotherapy including comprehensive assessment and goal-setting, strength and conditioning exercises, mobility and functional activities, home-based graded independent exercise prescription, gentle mobilisation and active range of motion activities, and soft tissue release techniques.
- Exercise Physiology Exercise physiology for older adults offering functional strength and conditioning programs, behaviour change and lifestyle modification support, falls prevention and balance enhancement programs, and flexibility and mobility improvement programs tailored to individual capabilities and clinical conditions.
- Speech Pathology Speech pathology for older adults addressing communication and swallowing challenges, including dysphagia evaluation and management, tailored mealtime management plans, comprehensive communication assessments, evidence-based communication interventions, and education and support for clients and families.
- Dietetics Dietetics for older adults including comprehensive nutritional assessments and personalised nutrition plans, weight management, malnutrition and strength improvement, pressure area management, chronic disease management, bowel health management, dietary variety and restriction support, disordered eating support, healthy eating guidance, and oral nutrition support.
- Positive Behaviour Support Behaviour management support delivered by psychologists, including maximising independence, building adaptive skills, behaviour management with proactive strategies, one-to-one intervention, stakeholder training, legislative guidance on restrictive practices, and resource development for individuals and their support networks.
- Community Care In-home allied health service delivery model providing personalised care for older Australians in their own homes, with programs developed in partnership with clients and integrated with GPs, care coordinators, family, and other allied health services. Funded through Home Care Packages, Commonwealth Home Support Packages, Short Term Restorative Care, or private payment.
- Residential Care Allied health services delivered in residential care facilities, applying the Five Star Model framework covering physical health and wellbeing, maintaining cognitive function, managing unhelpful thinking, coping with change, and maintaining social connections. Services support both individuals and groups with staff learning and development sessions.
Quantifiable outcome
- Falls are the leading cause of injury hospitalisations among people aged 65 and over in Australia; 129,000 hospitalisations due to falls in 2018-19 among Australians aged 65+; falls accounted for 40% of injury-related deaths in this age group
Companies that use Generation Care
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Generation Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Generation Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Humanity Health GroupcoreParent company providing operational infrastructure and shared services. Generation Care is part of a community of brands offering quality, results-based healthcare services to vulnerable communities. The parent organisation oversees multiple allied health brands including Care Squared, Care Squared Kids, Accelerate Health, and Assessment Squared.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Generation Care competitors and assessment
Company assessmentDirect peers
- Mable: Australian online marketplace connecting older Australians and NDIS participants with independent support workers and allied health professionals. Comparable target customers and funding channels; differs via marketplace model versus employed clinical team.
- APM (Allied Health & Care): One of Australia's largest allied health and community services providers, delivering in-home OT, physio, psychology, and behaviour support under NDIS, Aged Care, and employment programs. Highly comparable to Generation Care on funding channels, multidisciplinary mobile model, and target segments.
- HealthStrong: Australian allied health provider delivering physiotherapy, OT, dietetics, and other allied services into residential aged care facilities and home settings. Closely comparable service mix and aged care focus to Generation Care's Residential Care service line.
- Silver Chain Group: Large Australian provider of in-home health and aged care services including allied health, nursing, and palliative care, with national reach. Comparable in mobile service delivery, government funding mix, and focus on older Australians wishing to remain at home.
- Five Good Friends: Australian in-home care provider using a tech-enabled matching model for older Australians and NDIS participants, with allied health and personal care services. Comparable target segment and funding mix; differs via platform-led delivery rather than employed clinicians.
- KinCare: Major Australian in-home aged care provider offering personal care, nursing, and allied health services to older Australians funded through Home Care Packages and government programs. Directly comparable mobile, multidisciplinary model serving the same primary customer segment as Generation Care.
- Integratedliving: Australian not-for-profit provider of in-home allied health, nursing, and aged care services across regional and metropolitan areas. Comparable mobile allied health delivery, government funding dependence, and target segment of older Australians.
- Feros Care: Australian aged and community care provider delivering in-home allied health, wellness programs (including falls prevention), and residential services. Overlaps with Generation Care on multidisciplinary aged care and Home Care Package funding.
Broad incumbents
- Healius Limited: Major Australian healthcare services group operating pathology, imaging, and allied health day clinics. Comparable only at the broader allied health category level; does not focus on in-home aged care but is a relevant scaled incumbent in Australian allied health.
- BaptistCare: Large Australian aged care and community services organisation offering residential care, home care, and allied health across multiple states. Overlaps with Generation Care on Home Care Package-funded services but operates a much broader service portfolio including housing and retirement living.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Generation Care social profiles
Digital presenceGeneration Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Care leadership team
Management profileNumber of profiles
Profiles3 records
Generation Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Care
What does Generation Care do?
Generation Care is a mobile allied health service provider delivering personalised, evidence-based therapy programs to older Australians in their homes, residential care facilities, and independent living villages. The company offers Psychology, Occupational Therapy, Physiotherapy, Exercise Physiology, Speech Pathology, Dietetics, and Positive Behaviour Support, structured under its Five Star Model of Care framework, and funded through government programs (Home Care Packages, NDIS, Medicare, DVA, Workers Compensation) or private payment.
Is Generation Care a public or private company?
Generation Care is a private company. It is classified as corporate owned and is currently operating.
When was Generation Care founded?
Generation Care was founded in 2019. It employs 51 to 100 people.
Where is Generation Care based?
Generation Care is headquartered in Brisbane, Australia, in the Oceania region.
How does Generation Care make money?
Four revenue lines are on record. Government Funded Aged Care Services are the primary driver. The others are NDIS Funded Services, private Pay / User Pay and medicare and DVA.
Who are Generation Care's main competitors?
Direct peers on record are Mable, APM (Allied Health & Care), HealthStrong, Silver Chain Group, Five Good Friends, KinCare, Integratedliving and Feros Care. Broad incumbents are Healius Limited and BaptistCare.
Does Generation Care have an API?
No public API is recorded for Generation Care.
What industry is Generation Care in?
Generation Care's product category is Aged Care Allied Health Services. Its primary akta.pro industry code is HLADALAG, Caregiver Support, Coaching & Training, with a secondary code of HSABANAF, Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab). Its NAICS code is 624120 and its SIC code is 8082.