8Theme
8Theme is a privately held UK-based WordPress and WooCommerce development agency founded in 2011 that sells premium e-commerce themes (including the flagship XStore with 140+ demos), the proprietary SalesMax plugin, and customization services to SMBs and agencies globally via ThemeForest and direct subscriptions.
- Company typePrivate
- Founded2011
- HeadquartersCheshunt, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What 8Theme does
8Theme is a privately held UK-based WordPress and WooCommerce development agency established in 2011 and operating from Cheshunt, United Kingdom as 8theme ltd. The company develops and distributes premium WordPress themes optimized for WooCommerce e-commerce implementations, with XStore as the flagship product — a multi-purpose theme offering 140+ pre-built demo websites, compatibility with Elementor and WPBakery page builders, and built-in tools including a Header Builder, Product Builder, and the proprietary SalesMax conversion optimization plugin. The portfolio also includes Royal, WooPress, and Legenda themes alongside a growing catalogue of vertical-specific niche themes covering grocery, organic food, automotive parts, home decor, kids/baby, and fashion segments.
The company's revenue model is hybrid. Transactional revenue comes primarily from one-time theme licenses sold through the Envato ThemeForest marketplace, supplemented by the proprietary SalesMax plugin sold as an add-on. Recurring revenue comes from an annual unlimited-subscription offering on 8theme.com that grants access to all WooCommerce themes with 24/7 technical support. A third stream consists of project-based professional services covering theme customization, plugin development, speed optimization, SEO, site migrations, security, and Figma-to-WordPress integration. Distribution is concentrated in ThemeForest and 8theme.com, with affiliate-driven referrals through WPML, Wordfence, SiteGround, and Kinsta.
The company claims 80,000+ websites built using its templates and 36,921 happy customers, and its XStore theme has been featured in the Warner Bros. production 'The Intern.' The operation appears bootstrapped and founder/management-owned, with no disclosed institutional investment, parent entity, or M&A activity. Core customer segments are SMBs and mid-market merchants in fashion, beauty, multi-vendor marketplaces, and general retail, supplemented by WordPress development agencies that use 8Theme templates as a foundation for client work. Reported headcount is 1-10 employees, consistent with a focused product-shop operating model.
8Theme firmographics
Firmographics- Name
- 8Theme
- Legal name
- 8theme ltd
- Website
- https://8theme.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 8Theme is a privately held UK-based WordPress and WooCommerce development agency founded in 2011 that sells premium e-commerce themes (including the flagship XStore with 140+ demos), the proprietary SalesMax plugin, and customization services to SMBs and agencies globally via ThemeForest and direct subscriptions.
- Ownership category
- akta.pro rank
Where 8Theme is headquartered
LocationHeadquarters
- HQ city
- Cheshunt
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
8Theme business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Theme Sales (ThemeForest): Primary revenue through ThemeForest marketplace where XStore and other themes are sold as one-time licenses with extended support options.
- Subscription Access: Direct subscription model offering unlimited access to all WooCommerce themes with 24/7 tech support. Single subscription grants unlimited website usage.
- Custom Development Services: WordPress and WooCommerce customization services including theme customization, plugin development, web design, speed optimization, security, site migrations, and SEO services billed per project.
- SalesMax Plugin: Premium WooCommerce conversion optimization plugin sold as additional product for store owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unlimited Subscription - All Themes Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
8Theme product offering
Product offeringCore offering
8Theme develops and sells premium WordPress and WooCommerce themes (XStore, Royal, WooPress, Legenda) along with proprietary plugins such as SalesMax for conversion optimization. Its flagship XStore theme includes 140+ pre-built demo stores, Elementor and WPBakery compatibility, built-in premium plugins, multi-vendor marketplace support, and bundled drag-and-drop builders. The company also offers per-project WordPress and WooCommerce customization, development, speed optimization, and SEO services.
Product overview
8Theme is a WooCommerce & WordPress development agency (established 2011) offering a portfolio of premium WordPress/WooCommerce themes and plugins. The core product lineup consists of four flagship themes — XStore (the flagship multi-purpose theme with 140+ demos), Royal, WooPress, and Legenda — supplemented by the proprietary SalesMax upsell plugin and XStore Studio visual builder. The company also provides professional WordPress development services (customization, development, speed optimization, SEO, migrations) and 24/7 premium support. All themes are built exclusively for WooCommerce and support both Elementor and WPBakery page builders. The product portfolio spans 100+ niche-specific WooCommerce themes covering industries such as grocery, organic food, automotive, home decor, kids/baby, fashion, beauty, electronics, and more.
Differentiator
Problem solved
Functional benefit
Brands
- XStore: Premium WordPress WooCommerce theme with Elementor and WPBakery builder compatibility, 140+ demo websites, featuring built-in tools like Header and Product Builder
- Royal
- WooPress
- Legenda
- SalesMax
Quantifiable outcome
- 80,000+ websites trust 8theme.com
- +2 more outcomes
Companies that use 8Theme
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
8Theme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
8Theme partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WPML (Multilingual Plugin)coreOfficial partnership for multilingual plugin integration. 8Theme themes are WPML officially certified with .po translation files included, enabling users to create multilingual WooCommerce stores.
- SiteGround (Premium Hosting)minorRecommended hosting partner for WordPress and WooCommerce stores. Affiliate partnership providing hosting recommendations to customers.
- Kinsta (WordPress Hosting)minorRecommended managed WordPress hosting partner. Affiliate partnership for hosting recommendations to high-performance store owners.
- ElementorcoreOfficial compatibility with Elementor page builder. All XStore themes include custom Elementor widgets and are fully compatible with both free and pro versions.
- WPBakery (Visual Composer)coreFull compatibility with WPBakery page builder (formerly Visual Composer). Custom shortcodes and elements included with Royal and other themes.
- Dokan MultiVendorcoreMulti-vendor marketplace plugin integration. XStore demos showcase Dokan-powered marketplace functionality for building platform-style eCommerce sites.
- WooCommercecoreAll themes built exclusively for WooCommerce. Deep integration with WooCommerce features including products, cart, checkout, orders, and WooCommerce attributes swatches.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
8Theme competitors and assessment
Company assessmentDirect peers
- Flatsome (UX Themes): Flatsome is the highest-selling WooCommerce theme on ThemeForest and the most direct competitor to 8Theme's XStore. Both target SMB eCommerce merchants with one-click demo stores, premium plugins bundled, and similar price points.
- Astra (Brainstorm Force): Astra is one of the most popular WordPress themes globally with a strong WooCommerce starter sites offering. Competes with 8Theme for the same SMB and agency buyer segment, though Astra's positioning leans toward lightweight performance rather than demo-rich multipurpose stores.
- Porto (P-Themes): Porto is one of the best-selling WooCommerce themes on ThemeForest with a large demo library, comparable to XStore's 140+ pre-built stores. Competes directly for the same SMB and agency buyer segment.
- Kadence WP: Kadence WP offers a fast-growing WordPress theme and block-based toolkit that increasingly targets WooCommerce stores. It represents the modern lightweight alternative to XStore and competes for the same SMB merchant audience with strong WooCommerce extensions.
- GeneratePress: GeneratePress is a developer-friendly WordPress theme with a premium module system that supports WooCommerce. Competes for technically inclined SMB merchants and agencies considering paid WordPress themes, often cited alongside Astra as the performance-first alternative to demo-heavy themes like XStore.
- Shopkeeper (Get Bowtied): Shopkeeper is a premium WooCommerce theme sold via ThemeForest and the Get Bowtied shop, with similar focus on elegant eCommerce design and Elementor/WPBakery compatibility. Direct peer competing for SMB fashion and lifestyle merchants.
- Avada (ThemeFusion): Avada is the all-time bestselling WordPress theme on ThemeForest and a long-established competitor. While broader in scope than 8Theme's WooCommerce focus, it competes for the same SMB and agency buyers purchasing premium WordPress themes.
- Neve (ThemeIsle): Neve is a lightweight multipurpose WordPress theme with WooCommerce starter sites offered by ThemeIsle. Targets the same SMB and agency buyers as 8Theme, with a stronger emphasis on performance and AMP compatibility.
- WoodMart (XTemos): WoodMart is a top-tier WooCommerce multipurpose theme with similar positioning to XStore — premium pre-built stores, page builder compatibility, and strong ThemeForest ratings. Direct head-to-head competitor in the WooCommerce theme category.
Broad incumbents
- Divi (Elegant Themes): Divi is a subscription-based multipurpose WordPress theme with a built-in visual page builder, sold by Elegant Themes — a much larger and more established incumbent in the premium WordPress theme space. Competes indirectly via its WooCommerce modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights3 records
Customer concentration
8Theme social profiles
Digital presence8Theme compliance and trust
Trust signalCompliance4 records
8Theme financial estimates
Financial estimateRevenue estimate
Valuation estimate
8Theme leadership team
Management profileNumber of profiles
8Theme subsidiaries and ownership
Company hierarchySubsidiaries5 records
8Theme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8Theme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8Theme
What does 8Theme do?
8Theme develops and sells premium WordPress and WooCommerce themes (XStore, Royal, WooPress, Legenda) along with proprietary plugins such as SalesMax for conversion optimization. Its flagship XStore theme includes 140+ pre-built demo stores, Elementor and WPBakery compatibility, built-in premium plugins, multi-vendor marketplace support, and bundled drag-and-drop builders. The company also offers per-project WordPress and WooCommerce customization, development, speed optimization, and SEO services.
Is 8Theme a public or private company?
8Theme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 8Theme founded?
8Theme was founded in 2011. It employs 1 to 10 people.
Where is 8Theme based?
8Theme is headquartered in Cheshunt, United Kingdom, in the Europe region.
How does 8Theme make money?
Four revenue lines are on record. Theme Sales (ThemeForest) is the primary driver. The others are subscription Access, custom Development Services and salesMax Plugin.
Who are 8Theme's main competitors?
Direct peers on record are Flatsome (UX Themes), Astra (Brainstorm Force), Porto (P-Themes), Kadence WP, GeneratePress, Shopkeeper (Get Bowtied), Avada (ThemeFusion), Neve (ThemeIsle) and WoodMart (XTemos). Divi (Elegant Themes) is listed as a broad incumbent.
Does 8Theme have an API?
No public API is recorded for 8Theme.