CreateSend

What CreateSend does

CreateSend is a cloud-based email marketing SaaS platform operated by Byrne Ventures Limited, an Irish private limited company trading as Acton BV / CreateSend, headquartered at Clare Technology Park in Ennis, Co. Clare, Ireland. Founded in 2005 as an internet consultancy, the company has evolved into a self-service email marketing service targeting small-to-medium businesses, professional bodies, trade unions, charities, non-profits, educational institutions, and retail/hospitality operators. The company self-describes as "Ireland's leading email marketing platform" and states it supports thousands of organisations across approximately 35 countries spanning Ireland, the UK, Europe, Australia, and New Zealand.

The platform is built around a drag-and-drop email editor, mobile-optimized preview tools, a library of more than 20 free templates plus a custom-design service, real-time reporting on opens, clicks, and bounces with Google Analytics integration, and subscriber segmentation with automated duplicate removal and unsubscribe handling. Additional modules include a Visual Journey Designer for triggered customer journeys, Transactional Email for application-triggered messages, signup forms deployable to websites, Facebook, or in-store, SPF/DKIM domain authentication, and single-click delivery testing against common spam filters and firewalls. CreateSend is GDPR-compliant, acting as data Processor under a Data Processing Agreement with its clients as Controllers.

CreateSend operates a dual pricing model. The Pay Monthly subscription is tiered by subscriber count, ranging from €29/month for up to 500 subscribers to €649/month for 25,001-50,000 subscribers, with a five-emails-per-subscriber monthly send cap. The Pay As You Go option charges a €10 base campaign fee plus €0.025 per recipient, with no monthly fee. Distribution is primarily self-service via the createsend.ie website with a free trial and no credit card required, supplemented by telephone sales and support (9am-5pm, Monday-Friday) at an Irish number. The company has operated continuously since 2005 with a 1-10 employee footprint and no disclosed external funding, indicating a bootstrapped, founder-led business model.

Name

CreateSend

Legal name

Byrne Ventures Limited

Website

https://createsend.ie

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

CreateSend is a cloud-based email marketing SaaS platform operated by Irish private company Byrne Ventures Limited, serving small-to-medium businesses, charities, non-profits, and trade organizations in approximately 35 countries with self-service campaign creation, automation, and transactional email.

Ownership category

akta.pro rank

Headquarters

HQ city

Ennis

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Subscription: Recurring monthly subscription model based on total subscriber count. Customers pay a flat monthly rate for up to 5 emails per subscriber each month. Tiers range from €29/month for 0-500 subscribers to €649/month for 25,001-50,000 subscribers. Higher volume or unlimited sending available by contacting sales.
2. Pay As You Go: No monthly fees. Customers pay only when they send campaigns. Pricing is €10 base fee plus 2.5 cents per recipient. For example, sending to 1,000 subscribers costs €35 total.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CreateSend is a cloud-based email marketing SaaS platform that enables businesses and organisations to create, send, and measure professional email campaigns without technical expertise. The platform provides a drag-and-drop editor, a library of more than 20 free templates, subscriber segmentation with automated list management, real-time reporting, signup forms, transactional email capabilities, and a visual journey designer for automated customer journeys. It is offered on a monthly subscription basis or via pay-per-campaign pricing.

Product overview

CreateSend is a unified email marketing platform provided by Byrne Ventures Limited trading as Acton BV / CreateSend. The core product is the CreateSend Email Marketing Platform, which encompasses multiple integrated modules including a drag-and-drop email editor, a visual journey designer for automated customer journeys, transactional email capabilities, over 20 free email templates (with a custom-design service option), list cleaning tools, sign-up forms for list growth, delivery testing, and SPF/DKIM domain authentication. Users can also integrate campaigns with Facebook and other social media platforms. The platform offers Google Analytics integration for enhanced campaign analytics. Pricing is available via two models: Pay Monthly subscription (with tiered pricing based on subscriber count) or Pay as You Go (pay per campaign per recipient).

Differentiator

Problem solved

Functional benefit

Products and services

• CreateSend Email Marketing Platform Cloud-based email marketing SaaS that lets businesses and organisations design, send, and measure professional email campaigns via a drag-and-drop editor, more than 20 free templates, subscriber segmentation, automated list management, signup forms, transactional email capabilities, a visual journey designer, real-time reporting with Google Analytics integration, SPF/DKIM authentication, and delivery testing. Offered via monthly subscription or pay-as-you-go pricing.

Quantifiable outcome

• 47% of marketers report that email generates the greatest ROI for their business
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• GetResponse: GetResponse is a global email marketing and marketing automation platform with landing pages, webinars, and conversion funnels. Its feature set parallels CreateSend's journey designer and transactional capabilities at a similar price point.
• ActiveCampaign: ActiveCampaign provides email marketing combined with CRM and automation for SMBs and mid-market customers. Its Visual Journey Designer and segmentation features overlap directly with CreateSend's automation capabilities.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered email marketing and marketing automation platform offering similar subscription and pay-as-you-go pricing. It competes head-to-head with CreateSend, especially in the European SMB market where GDPR positioning matters.
• MailerLite: MailerLite is a low-cost email marketing platform targeting SMBs and creators with a simple drag-and-drop interface. Its low price point and ease-of-use positioning directly overlap CreateSend's value proposition.
• AWeber: AWeber is a long-standing SMB email marketing platform with drag-and-drop editing, autoresponders, and signup forms. Its SMB and small-business focus directly overlaps with CreateSend's target market.
• Kit (ConvertKit): Kit (formerly ConvertKit) targets creators and small businesses with email marketing and automation. While creator-focused, its SMB-friendly simplicity and automation features place it in direct competition with CreateSend's ease-of-use positioning.
• Mailchimp: Mailchimp is the dominant SMB-focused email marketing platform with drag-and-drop editor, automation, and audience segmentation. It directly competes with CreateSend for the same horizontal SMB and non-profit customer segments globally.
• Campaign Monitor: Campaign Monitor is an email marketing platform serving SMBs and enterprises with drag-and-drop editing and automation. It directly competes with CreateSend in horizontal SMB email marketing with similar pricing tier structures.
• Constant Contact: Constant Contact is an established SMB email marketing platform with strong non-profit and small business positioning. It competes with CreateSend in the same horizontal SMB segment with similar ease-of-use value propositions.

Broad incumbents

• HubSpot Marketing Hub: HubSpot Marketing Hub is a broad marketing platform that includes email marketing, CRM, automation, and content tools as part of a wider portfolio. While much larger and more comprehensive than CreateSend, it competes in the same SMB email marketing category with overlapping customer prospects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/create_send1
• Facebookfacebook.com/CreateSendie-172192249470292
• LinkedInlinkedin.com/company/create-send

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreateSend