What Grupo Hada does

Grupo Hada is a Colombian-headquartered, family-owned B2B contract manufacturer of personal-care, household-cleaning, fragrance, candle and industrial products, operating since 1956 and serving multinational brand owners such as L'Oréal, Procter & Gamble, Johnson & Johnson, Kenvue, Colgate-Palmolive, Henkel, Kimberly-Clark, Avon, Natura, Bayer and Puig, as well as Colombian private-label retailers (Éxito/Grupo Casino, ARA, D1). The company is structured around three core manufacturing units in Colombia (Manizales headquarters; Hada International S.A.S. in the Barranquilla free-trade zone) and Mexico (Cosméticos Trujillo S.A. de C.V. in Tepotzotlán and Cuautitlán Izcalli), complemented by the Hadabío raw-materials unit that commercializes BioNoodles soap base in opaque, translucent, combo and syndet compositions along with vegetable oils, fatty acids, glycerin and palm-oil derivatives.

The company's underlying technology is rooted in industrial saponification, liquid and perfume compounding, and candle production using plant-based waxes, with proprietary know-how embodied in BioNoodles and in the 360° Manufactura service that spans market research, branding, formulation, packaging design and engineering. Quality and sustainability infrastructure is unusually dense for a mid-sized LatAm manufacturer, including FDA registration, INVIMA sanitary registration, ISO 9001/22716/14001/45001/17025/26000, RSPO Supply Chain Certification (Mass Balance), ICONTEC Carbon Neutral certification, Ecovadis Silver (2022), B Corp status, Kosher, SEDEX, BASC and ELSSA.

Grupo Hada's business model is enterprise contract manufacturing with quote-based pricing determined by product specifications, volume and custom formulation, sold through direct enterprise field-sales rather than distribution channels. Revenue is generated from production fees on finished goods manufactured under client brands (OEM/white-label) across beauty, household, fragrance, ambience and industrial categories, supplemented by transactional sales of industrial raw materials (soap noodles, oils, fatty acids, glycerin) to other soap and cosmetics manufacturers. The go-to-market is anchored in long-cycle enterprise relationships validated by the company acting as a strategic manufacturing partner for both global multinationals and Latin American retailers, with R&D and innovation services delivered through Creatorium and a sustainability positioning that increasingly functions as a competitive sales asset in supplier-selection processes.

Name

Grupo Hada

Legal name

Hada S.A.

Website

https://grupohada.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Hada is a Colombian, family-owned B2B contract manufacturer founded in 1956 that produces personal-care, household, fragrance, candle and industrial products for global brands such as L'Oréal, P&G, J&J, Kenvue, Colgate-Palmolive, Henkel and Avon across plants in Colombia and Mexico.

Ownership category

akta.pro rank

Product category

Contract Personal Care and Household Manufacturing

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Contract manufacturing services
• Personal care manufacturing
• Soap manufacturing
• Household cleaning products
• Fragrance manufacturing

Headquarters

HQ city

Manizales

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Contract Manufacturing Services: B2B manufacturing services for personal care, household cleaning, cosmetics, fragrances, candles, and industrial products. Revenue generated through production fees based on volume and product specifications for enterprise clients.
2. Raw Materials Commercialization (Hadabío): Sale of industrial raw materials including oils, fatty acids, glycerin, and soap base (BioNoodles) to manufacturing companies in the soap and cosmetics industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Hada is a Colombian family-owned contract manufacturer that produces bar and liquid soap, personal care items, household cleaning products, fine fragrances, candles, and industrial raw materials for national and international brand owners. The company offers end-to-end 360° manufacturing services spanning formulation development, packaging design, and production, complemented by raw materials commercialization (BioNoodles soap base, oils, glycerin) and candle production at plants in Colombia and Mexico.

Product overview

Grupo Hada is a group of manufacturing companies operating since 1956, offering comprehensive manufacturing and innovation services across personal care, household cleaning, cosmetics, fragrances, wellness and ambience, candles, and industrial products. The portfolio is organized into distinct business units: Manufactura 360° provides full-service product development and manufacturing; Hadabío supplies industrial raw materials including BioNoodles soap base in four compositions (opaque, translucent, combo, syndet); Hadaecofire produces candles using plant-based waxes and essential oils; Creatorium handles R&D and innovation including new formulations and brand creation; and Sustainable Palm Oil sourcing ensures raw material supply chains. The company operates manufacturing plants in Barranquilla, Colombia and Mexico, serving international brands with a focus on sustainability and carbon neutrality.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufactura 360° Comprehensive end-to-end manufacturing service covering market research, branding, formula development, packaging design, engineering, and fabrication of custom personal care, household cleaning, fragrance, ambience, and industrial products for brand owners.
• Hadabío Business unit that commercializes industrial raw materials for soap manufacturers, including BioNoodles soap base in opaque, translucent, combo, and syndet compositions, plus crude and refined oils, distilled fatty acids, stearic acid, fatty alcohols, glycerin, paraffins, esters, biodiesel, palm oil, and palm stearin.
• BioNoodles Soap Base Proprietary soap base (soap noodles) made with 100% vegetable oils, available in four compositions: opaque, translucent, combo (mixed), and syndet (synthetic detergent). Supplies soap bar manufacturing operations under RSPO Mass Balance certified sustainable palm oil.
• Hadaecofire Candle and fire products business unit producing indoor candles (floating, votive, pillar, giant), outdoor torches and lanterns, and wellness candles (massage, aromatic) using plant-based waxes (soy, coconut, palm, bay), mineral wax, beeswax, essential oils, and 100% cotton wicks.
• Creatorium Research, development and innovation service offering new formulations, innovative packaging, raw material enhancements, process optimization, eco-friendly and biochemical innovations, brand creation, product design, and new category development, including the Hada Rocket internal accelerator for entrepreneurship projects.

Quantifiable outcome

• Over 65 years of continuous operation since 1956, demonstrating long-term business resilience and stability
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• RSPO (Roundtable on Sustainable Palm Oil)coreStrategic or Co-development PartnerGrupo Hada is a member of RSPO with Supply Chain Certification under the SCC Mass Balance standard, contributing to certified sustainable palm oil production. RSPO represents over 5,000 member organizations worldwide developing and implementing global standards for sustainable palm oil that protects animals, the environment, and workers.
• FEDEPALMA (Federación Nacional de Cultivadores de Palma de Aceite)coreStrategic or Co-development PartnerColombian palm oil sector federation that advocates for building a future based on defense and promotion of palm oil activity, fostering development, progress and welfare of the country, regions and communities. Grupo Hada follows the Colombian palm oil movement through FEDEPALMA.
• SolidaridadcoreStrategic or Co-development PartnerInternational NGO strategic alliance focused on supporting palm oil growers, improving their livelihoods, producing in greater harmony with the environment, and contributing to the prosperity of their communities. Grupo Hada created this alliance to pursue fair, inclusive, and sustainable value chains.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Mana Products: US-based contract manufacturer of color cosmetics, skincare, haircare and personal care products serving established and emerging beauty brands. Directly comparable OEM/ODM model for personal care and fragrance products.
• HCT Group: Beauty packaging and full-service contract manufacturer serving global cosmetics and personal care brands. Directly comparable as an OEM/ODM partner offering formulation, filling and packaging for skincare, haircare and color cosmetics customers.
• McBride: European private-label manufacturer of home care and personal care products including bar soap, liquids and detergents. Directly comparable in OEM/private-label home and personal care manufacturing for retailer and brand-owner customers.
• Intercos: Italian-listed contract manufacturer of color cosmetics, skincare and personal care products serving global prestige and mass beauty brands. Directly comparable in offering integrated development-to-production services for tier-1 brand owners.
• Albea Group: Global beauty and personal care packaging plus formulation contract manufacturer with plants across the Americas, Europe and Asia. Directly comparable to Grupo Hada in offering full-service OEM manufacturing of personal care and cosmetic products for tier-1 brand owners.
• Cosmax: Korean-listed cosmetics and personal care contract manufacturer, the largest in Asia, supplying global beauty brands with ODM formulation and full-service manufacturing. Directly comparable business model to Grupo Hada's Manufactura 360° offering.
• Schwan Cosmetics: German global contract manufacturer specializing in decorative cosmetics, lip care and fragrance formulations. Directly comparable as a tier-1 beauty contract manufacturer serving international brand owners across multiple categories.
• Kolmar Korea: Korean-listed cosmetics ODM/contract manufacturer producing skincare, makeup and personal care products for global brands. Directly comparable OEM/ODM services and customer base overlap with Grupo Hada's personal care and beauty manufacturing.

Emerging players

• Bo International: India-based personal care and cosmetics contract manufacturer offering third-party manufacturing of skincare, haircare and cosmetics for global brands. Comparable OEM services and emerging-market cost positioning to Grupo Hada's LatAm-based offering.
• Formula Corp: US-based personal care and home care contract manufacturer producing bar soaps, liquids, detergents and household cleaners for retailer-owned and emerging brands. Comparable OEM/ODM model across personal and home care categories Grupo Hada serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupohada
• Facebookfacebook.com/GrupoHada
• Instagraminstagram.com/grupohada
• Xx.com/grupo_hada

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Hada