Taxibokning Finans Sverige AB

What Taxibokning Finans Sverige AB does

Taxibokning Finans Sverige AB, operating under the trade name Taxibokning, is a privately held Swedish taxi booking aggregator founded in 2007 and headquartered in Uppsala. The company operates Sweden's largest taxi booking platform, connecting individual consumers, corporate customers, government agencies, and travel agencies with approximately 100 affiliated taxi companies and over 4,500 vehicles nationwide. Its platform spans a consumer-facing web booking site (book.taxibokning.se), native iOS and Android apps, a professional booking portal (pro.taxibokning.se), a public developer API based on the SUTI Nordic standard, white-label booking dialogues for corporate intranets, and an Amadeus GDS integration for travel agencies. Supporting infrastructure includes direct dispatch integrations with taxi operators, real-time GPS vehicle tracking, BankID-based identity verification, Transportstyrelsen permit and driver-license checks, flight-monitoring for airport pickups, and shared-ride (Delad Bil) options.

The business model rests on two revenue streams. The core consumer and partner flow operates as a transaction-fee / commission model on completed rides, with Taxibokning explicitly disclaiming any markup or surcharge and passing the taxi company's own price through to the customer. Fixed pricing is guaranteed for prepaid bookings (Swish and card), bundling airport fees, bridge tolls, and ferry fees, while taximeter pricing applies post-trip. The second stream is Taxibokning Finans, a managed consolidated-invoicing and corporate travel-account service (Resekonto) supporting Diners, First Card, American Express, and Air Plus cards, which reduces administrative overhead for corporate buyers. Payments are processed through Swedbank Pay for card and Swish flows, and the platform is certified to ISO 9001, ISO 14001, ISO 27001, and PCI/DSS, with full GDPR-compliant data handling. The go-to-market is a hybrid of direct-to-consumer (web/app, SEO-led location pages for Swedish cities and airports, app store presence, paid search via Google Tag Manager-tracked campaigns) and B2B channels (enterprise account management, Amadeus-powered travel-agency bookings, API partners, white-label resellers).

In May 2025 the company discontinued its 13-year-old Svea Taxi sub-brand, consolidating operations under the Taxibokning brand. No external institutional investors, funding rounds, or ownership changes are disclosed; the company appears to be founder/owner-operated with a headcount in the 51–100 range.

Name

Taxibokning Finans Sverige AB

Legal name

Taxibokning Sverige AB

Website

https://taxibokning.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Taxibokning Finans Sverige AB operates Sweden's largest taxi booking aggregator, connecting consumers, corporates, and travel agencies with ~100 taxi companies and 4,500+ vehicles via web, mobile apps, an Amadeus-integrated GDS channel, and a SUTI-standard developer API.

Ownership category

akta.pro rank

Product category

Taxi Booking Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

akta.pro secondary industries

E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

Keywords

• Taxi booking services
• Ground transportation booking
• Corporate travel accounts
• Taxi dispatch platform
• Consolidated travel invoicing

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commission on Taxi Bookings: Taxibokning facilitates taxi bookings between customers and taxi companies. The platform appears to earn revenue through transaction fees or commissions on completed rides. Customers book at taxi companies' own pricing with no additional markups or fees added by Taxibokning.
2. Taxibokning Finans - Consolidated Invoicing: Taxibokning Finans provides consolidated invoicing services for business customers, supporting Diners, First Card, Amex, and Air Plus payment methods. This service processes and manages invoices for corporate travel accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Taxibokning operates Sweden's largest taxi booking platform, connecting customers with approximately 100 affiliated taxi companies and over 4,500 taxis through web, mobile apps (iOS/Android), and APIs. Customers search prices and book rides with no markup fees; fixed prices are guaranteed for prepaid bookings. Taxibokning Finans provides consolidated invoicing and travel account (Resekonto) services for corporate customers supporting Diners, First Card, Amex, and Air Plus payment methods.

Product overview

Taxibokning is Sweden's largest taxi booking platform operating since 2007. The core offering is the Taxibokning Platform (web and mobile app) enabling users to compare prices and book from approximately 100 taxi companies nationwide with over 4500 taxis. The platform connects via direct automated links to taxi dispatch systems. Key products include: (1) Taxibokning Platform - the core booking service with fixed pricing and real-time tracking; (2) Taxibokning Mobile App for iOS/Android; (3) book.taxibokning.se and pro.taxibokning.se web portals; (4) Taxibokning Finans - consolidated invoicing and Resekonto services supporting multiple corporate card programs; (5) Amadeus Integration for travel agencies; (6) Taxibokning API for developer integrations; (7) Customizable Booking Dialogues for enterprise websites. The platform offers specialized services including airport transfers with flight monitoring, shared rides, and child seat options. A partnership with Svea Taxi operated from 2012-2025. The company also provides white-label booking solutions for taxi companies and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Taxibokning Finans: Invoice services (fakturatjänster) including consolidated invoicing via Resekonto (Diners, First Card, Amex, Air Plus).
• Svea Taxi

Products and services

• Taxibokning Platform Sweden's largest taxi booking service enabling consumers to search prices and book rides from approximately 100 taxi companies nationwide with over 4,500 vehicles. Offers fixed pricing, real-time taxi tracking, BankID authentication, and direct booking connections to taxi companies without hidden fees.
• Taxibokning Mobile App Native iOS and Android apps offering full booking functionality including real-time GPS tracking, multiple payment methods (Swish, card, invoice, travel account), and push notifications. Available on Apple App Store and Google Play.
• book.taxibokning.se Dedicated web-based booking interface for users preferring browser-based booking over mobile apps. Provides online taxi booking with real-time taxi selection and tracking.
• pro.taxibokning.se Professional booking portal for corporate administrators, travel bookers, and receptionists. Features advanced booking capabilities, company settings management, user administration, booking history, and statistics.
• Taxibokning Finans Consolidated invoicing and travel account (Resekonto) service for corporate customers. Supports Diners, First Card, Amex, and Air Plus cards, providing a single invoice for all trips to reduce administrative overhead.
• Taxibokning API Public RESTful API for developers and partners to build custom taxi booking services or applications. Provides access to 100 taxi companies with over 4,500 taxis. Based on the SUTI Nordic standard for structured booking information exchange.
• Booking Dialogues (White-label) Ready-made booking dialog widgets customizable for company intranets and websites. Supports QR code generation with pre-filled addresses for quick booking. Customizable with company colors and branding.
• Corporate Account Services Business features including consolidated invoicing, employee registration, detailed statistics, travel account (Resekonto), company billing settings, and administrative controls for managing corporate travel.
• Travel Agency Booking Service Specialized booking service for travel agencies with Amadeus GDS integration, flexible payment options, and dedicated Swedish support for managing client taxi bookings for corporate clients.
• Airport Transfer Service Specialized taxi service for airport pickups and drop-offs featuring flight monitoring with automatic pickup time adjustment for delayed flights, driver waiting in terminal with sign, and included waiting time (10-30 minutes depending on airport).

Quantifiable outcome

• Zero markup pricing - customers pay exactly what the taxi company charges, with fixed prices including all fees for airports, bridges, and ferries
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Taxi Companies (100 affiliated companies)coreChannel Partner/ Reseller/ DistributorTaxibokning partners with approximately 100 taxi companies across Sweden, connecting their booking platform directly to taxi dispatch systems. These partners provide taxi services throughout Sweden with over 4,500 vehicles. The partnership enables real-time booking transmission and tracking.
• AmadeuscoreTechnology or IntegrationTaxibokning is integrated with Amadeus GDS (Global Distribution System), enabling travel agencies worldwide to book taxi services for their corporate clients through the Amadeus platform. This opens access to a global clientele of travel agencies and corporate travel managers.
• Swedbank PaycoreTechnology or IntegrationSwedbank Pay handles payment processing for card and Swish transactions on Taxibokning's platform. This partnership ensures secure payment processing and enables the guaranteed fixed price model where all fees are included.
• Svea Taxi Allians ABminorChannel Partner/ Reseller/ DistributorSvea Taxi was an integrated brand within Taxibokning's booking platform for 13 years. The partnership ended on May 14, 2025, with Svea Taxi operations being consolidated into the main Taxibokning brand.
• Transportstyrelsen (Swedish Transport Agency)coreStrategic or Co-development PartnerTaxibokning verifies taxi traffic permits and driver taxi licenses against Transportstyrelsens official registers for safety compliance. This integration ensures only legitimate, licensed taxi operators and drivers are available through the platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bolt: Bolt is a European ride-hailing and mobility platform operating in Stockholm and other Swedish cities. It is a broad incumbent peer competing for the same on-demand urban ride market that Taxibokning serves via licensed taxis.
• Uber: Uber operates global ride-hailing and is active in Stockholm and other Swedish cities. It is a broad incumbent peer offering the same consumer outcome (app-based on-demand ride) but through a TNC driver model rather than licensed-taxi aggregation.
• Free Now (mytaxi): Free Now is a major European multi-mobility app that aggregates taxis, ride-hail, and other transport across 150+ cities. It is a broad incumbent peer — same end-customer use case (hailing a licensed taxi via app) but at significantly larger scale and with backing from BMW and Mercedes-Benz.

Emerging players

• Gett: Gett is a corporate-focused ground-transport and taxi-hailing platform operating in Europe and other regions. It is an emerging/adjacent peer with strong overlap on the B2B corporate-travel use case that Taxibokning targets via Taxibokning Finans.
• Moove (Gett): Moove is the B2B ground-transport platform spun out of Gett, providing corporate ride management globally. It is an emerging peer overlapping with Taxibokning Finans on consolidated corporate-travel ground-transport billing and management.

Regional players

• Cabonline: Cabonline is one of the largest taxi operators in the Nordics, running brands like TaxiKurir, TOPCAB, and Sverigetaxi. It is a regional peer because it both supplies and competes for taxi demand in the same Swedish market where Taxibokning aggregates.
• Careem: Careem is a ride-hailing and multi-service app operating across the Middle East, North Africa, and South Asia. It is a regional peer demonstrating the taxi/super-app aggregation model, but does not directly compete in Sweden.

Direct peers

• iCabbi: iCabbi provides taxi dispatch, booking, and fleet-management software to taxi operators across Europe and globally. It is a direct peer as a B2B taxi-tech platform that powers booking and dispatch workflows comparable to Taxibokning's operator-facing integrations.
• TaxiCaller: TaxiCaller is a cloud-based taxi dispatch and booking platform serving taxi operators and aggregators globally. It is the most direct functional peer to Taxibokning, providing dispatch, booking, and fleet-management software to taxi companies and aggregation platforms.

Others

• CarTrawler: CarTrawler provides ground-transport distribution (including taxis) to airlines, OTAs, and travel agencies via API. It is a thematic peer that overlaps with Taxibokning's Amadeus GDS strategy of distributing taxi inventory through travel-industry booking systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taxibokning
• LinkedInlinkedin.com/company/taxibokning-sverige

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxibokning Finans Sverige AB