Promexar
Promexar is a Mexican systems integrator, founded in 2008, providing end-to-end professional audio and video integration across content generation, processing, and delivery for broadcasters, telecom operators, government entities, and hospitality clients in Mexico.
- Company typePrivate
- Founded2008
- HeadquartersEstado De México, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Promexar does
Promexar is a privately held Mexican systems integrator founded in 2008 and headquartered in the Estado de México metropolitan area (Mexico City), specializing in end-to-end professional audio and video integration for broadcasters, telecommunications operators, government institutions, and hospitality providers. The company operates its "Glass-to-Glass" platform organized across three pillars: Content Generation (studio cameras, video switchers, graphics, lighting, and video infrastructure); Content Processing (post-production, news production on Grass Valley Stratus, MAM, storage, AI-powered quality control, playout, SLO MO instant replay, and logging); and Content Delivery (encoding, RF ATSC and AM/FM radio transmission, satellite uplink/downlink, cloud services on AWS and Google Cloud, and signal measurement). Promexar operates as a Strategic Integration Partner (SIP) of Grass Valley and holds exclusive distribution rights in Mexico for SLO MO instant replay systems, while maintaining a broader manufacturer alliance network spanning Rohde & Schwarz, Appeartv, Ateme, RYMSA, Ecreso, Evertz, For-A, Aja, Pixotope, RT Software, MediaProxy, Pixit Media, Quantum, Wise DV, SI Media, and Telestrider. The company holds ISO 9001:2015 certification for quality management and operates a 24/7 technical support center.
Revenue is generated through two principal streams: system integration and professional services (engineering evaluation, workflow design, personalized consulting, installation, and recurring support contracts) and hardware/equipment resale of partner-manufactured broadcast equipment. Engagement is project-based with customization tailored to client technical and budget requirements; pricing is not publicly disclosed and quotes are delivered via direct proposal. The go-to-market is exclusively direct enterprise field sales targeting major Mexican broadcasters (Televisa, TV Azteca, Telemundo, ESPN, Multimedios, Canal Once, Canal 22, Canal del Congreso, CORTV, Corat, Mexiquense), telecom operators (IZZI, Totalplay, Grupo MVS), government entities (Suprema Corte), and over 400 hotels served through a dedicated hospitality TV vertical. The company's operations are confined to a single country market (Mexico).
Promexar firmographics
Firmographics- Name
- Promexar
- Legal name
- Promexar
- Website
- https://promexar.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Promexar is a Mexican systems integrator, founded in 2008, providing end-to-end professional audio and video integration across content generation, processing, and delivery for broadcasters, telecom operators, government entities, and hospitality clients in Mexico.
- Ownership category
- akta.pro rank
Promexar industry classification
Industry- Product category
- Broadcast System Integration
- NAICS
- Audio and Video Equipment Manufacturing (33431), Other Motion Picture and Video Industries (512199), Other Communications Equipment Manufacturing (334290)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Computer Communications Equipment (3576), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where Promexar is headquartered
LocationHeadquarters
- HQ city
- Estado De México
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Promexar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- System Integration and Professional Services: Core revenue stream from designing, integrating, installing, and supporting professional audio and video systems. Includes engineering evaluation, workflow design, personalized consulting, installation, and technical support services. Revenue is project-based and recurring through support contracts.
- Hardware and Equipment Sales: Resale of professional broadcast equipment including cameras, switchers, graphics systems, routers, encoding devices, RF transmission equipment, satellite infrastructure, and video infrastructure components from partner manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Promexar product offering
Product offeringCore offering
Promexar is a Mexican professional audio and video system integrator delivering end-to-end "Glass to Glass" solutions covering content generation (cameras, switchers, graphics, infrastructure), content processing (news, MAM, storage, QC, playout, instant replay), and content delivery (encoding, RF ATSC, AM/FM radio, satellite, cloud, measurement) for broadcasters, telecom operators, government entities, and hotels. Revenue comes from engineering consulting, customized workflow design, installation, integration of partner-manufactured hardware, and 24/7 technical support contracts.
Product overview
Promexar is a systems integrator offering the Glass to Glass platform—a unified portfolio of professional audio and video solutions organized across three interconnected pillars: Content Generation (cameras, switchers, graphics, lighting, video infrastructure), Content Processing (news systems, MAM, storage, quality control, playout, instant replay), and Content Delivery (encoding, satellite, RF ATSC, AM/FM radio, cloud services, measurement). The platform is complemented by vertical hospitality solutions serving over 400 hotels with QAM/IPTV/GPON systems. Key proprietary offerings include exclusive distribution of SLO MO instant replay systems for sports broadcasting. The company operates as a Strategic Integration Partner (SIP) with major manufacturers including Grass Valley, Rohde & Schwarz, AppearTV, Ateme, Adobe, Quantum, Wise DV, and MediaProxy, delivering customized integration and 24/7 technical support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Glass to Glass Integration Platform End-to-end professional audio and video system integration organized into three pillars: Content Generation, Content Processing, and Content Delivery. Designed for broadcasters, telecom operators, government entities, and hotels requiring multi-vendor interoperability across SDI, SMPTE 2110, IP, ATSC, OTT, satellite, and cloud workflows.
- Content Generation Solutions
- Content Processing Solutions Central nervous system of content distribution integrating video routers, high-performance processors, fiber optic connections, NAS/SAN storage, news management systems, MAM, AI-powered quality control, playout, instant replay, and monitoring/logging solutions.
- Content Delivery Solutions Content distribution solutions including encoding (SRT, HLS, DASH, HEVC, H.264 on ASIC, FPGA, GPU, CPU), satellite transmission, RF ATSC, AM/FM radio, cloud services, and signal measurement/testing.
- Hospitality TV Solutions Hotel television solutions serving over 400 hotels across Mexico with QAM, IPTV, and GPON systems; linear and interactive services including custom application development for guest screens.
- SLO MO Instant Replay Distribution Exclusive distribution in Mexico of SLO MO instant replay systems for sports broadcasting. High-performance systems with high-speed cameras for super slow-motion capture, supporting multiple channels and recording modes.
- 24/7 Technical Support Services National and international technical support with remote access capabilities, policy-based service contracts, and a 24/7 dedicated hospitality support team recognized for speed and commitment.
- Cloud Services for Broadcast Cloud-based solutions for fast channels, linear playout, news systems, and content processing; leveraging partnerships with Grass Valley, AWS, and Google Cloud for virtualized broadcast workflows.
- RF Transmission Services
- Design, Cabling and Installation Services Installation, external plant, design, and technical documentation services for professional audio and video deployments, including evaluation, customized workflow design, and on-site implementation.
Quantifiable outcome
- Over 400 hotels in Mexico benefiting from Promexar's hospitality technology
- +2 more outcomes
Companies that use Promexar
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Promexar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature9 records
Promexar partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- Grass ValleycoreKey technology partner for content generation (cameras, switchers, video infrastructure, routers) and cloud infrastructure. Grass Valley's solutions are central to Promexar's glass-to-glass integration offering, including the Stratus news production platform and playout systems. Promexar is a Strategic Integration Partner (SIP) of Grass Valley.
- AWS (Amazon Web Services)coreCloud infrastructure partner enabling Promexar to offer cloud-based playout, fast channels, news systems, and scalable content delivery solutions to Mexican clients.
- Google CloudcoreCloud infrastructure partner alongside AWS for cloud-based content delivery, playout, and virtualization projects.
- Rohde & SchwarzcoreValue-added partner providing the most robust and stable ATSC transmission equipment (liquid and air-cooled) for RF transmission chains. Also a post-production workflow partner (Adobe Premiere integration) and RF radio AM/FM equipment provider.
- AppeartvcoreSatellite technology partner for the complete satellite distribution chain, from uplink to reception dishes, used in Promexar's content delivery solutions.
- AtemecoreTechnology partner for satellite distribution chain solutions alongside Appeartv, providing advanced compression and transmission technology.
- RYMSAcoreAntenna partner for complete RF transmission chain integration, supplying antennas as part of the ATSC transmission solution alongside Rohde & Schwarz.
- SLO MOcoreExclusive distributor of SLO MO instant replay systems in Mexico. These systems are used by major world sports federations and offer high-performance, multi-channel instant replay with high-speed camera options.
- Wise DVcoreTechnology partner providing resilient playout solutions for 24/7 demanding broadcast environments, supporting fast channels, single/dual channel, and enterprise-class deployments.
- SI MediacoreTechnology partner for playout solutions, providing tools for resilient broadcast operations alongside Wise DV and Telestrider.
- TelestridercoreTechnology partner for enterprise-class playout solutions, complementing Wise DV and SI Media in Promexar's playout portfolio.
- MediaProxycorePrimary monitoring and logging technology ally. MediaProxy enables signal monitoring, multiviewer generation, and recording of SDI, OTT, UDP, RTMP, ATSC 1.0 and 3.0 signals with scalable cloud or on-premise storage, supporting simultaneous monitoring of hundreds of channels.
- Pixit MediacoreTechnology partner for intelligent storage solutions, providing enterprise storage systems for production, data center, and master control environments.
- QuantumcoreStorage solutions partner alongside Pixit Media for intelligent storage addressing bandwidth, capacity, redundancy, and other storage requirements.
- EvertzcoreVideo infrastructure partner for routers, multiviewers, and audio/video processing equipment (Embedders, De-Embedders, Synchronizers). Promexar is recognized as a leader in video router installation in Mexico using Evertz and Grass Valley technology.
- For-AcoreVideo infrastructure partner for routers and video processing equipment, complementing Grass Valley and Evertz in Promexar's infrastructure portfolio.
- PixotopecoreGraphics technology partner for Unreal Engine-based augmented reality (AR), extended reality (ER), virtual sets, telestration for sports, and logo/graphic insertion solutions.
- RT SoftwarecoreGraphics technology partner alongside Pixotope for advanced real-time graphics solutions including virtual sets, telestration, and graphical overlays.
- AdobecorePost-production workflow partner. Promexar implements Adobe Premiere-based workflows integrated with Rohde & Schwarz tools, enabling cloud or on-premise collaboration for creative teams.
- PromaxcoreMeasurement and test solutions partner providing versatile field measurement equipment for signal quality verification in broadcast and broadband environments.
- ProviduscoreMeasurement and test solutions partner specialized in Video 2110, compressed video, and data fabric testing environments for advanced video applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Promexar competitors and assessment
Company assessmentBroad incumbents
- Evertz: Canadian broadcast video infrastructure vendor providing routers, multiviewers, and audio/video processing equipment. Comparable because Evertz is a direct Promexar partner for router installations — where Promexar claims Mexican market leadership — addressing the same enterprise broadcast customers.
- Imagine Communications: Major US-headquartered vendor of broadcast playout, routing, and advertising management systems. Comparable because they target the same Mexican broadcasters Promexar serves and compete in IP playout and master control categories that Promexar integrates as a Glass-to-Glass specialist.
- Vizrt Group: Global vendor of broadcast graphics, playout, MAM, and newsroom software. Comparable because Vizrt shares Promexar's broadcast customer base (TV networks, telcos) and overlaps in the playout, MAM, and news technology categories that Promexar integrates — in many projects, the two companies coexist with Vizrt providing software and Promexar providing integration.
- Grass Valley (Belden): Major broadcast technology supplier of cameras, switchers, routers, and newsroom systems, now owned by Belden. Comparable because Grass Valley's Stratus newsroom platform and core infrastructure are central to Promexar's Glass-to-Glass offering, addressing the same Mexican broadcasters Promexar serves.
- EVS Broadcast Equipment: Belgian provider of live video production and instant replay technology for sports broadcasting. Comparable because EVS dominates the same sports instant-replay category where Promexar holds exclusive SLO MO distribution in Mexico, serving similar global sports federations and Mexican broadcasters.
Direct peers
- Appear: Norwegian vendor of broadcast video compression and distribution headends. Comparable because Appear is a direct Promexar partner for satellite distribution chain integrations and competes in the encoding/transmission category where Promexar's Content Delivery pillar operates.
- TAG Video Systems: Israeli vendor of IP-based broadcast monitoring, multiviewer, and probing systems. Comparable because MediaProxy — a direct Promexar partner — competes in the same monitoring and logging category, addressing the same 24/7 broadcast operational requirements.
- Net Insight: Swedish vendor of media IP transport and contribution networks for broadcasters and telecom operators. Comparable because Net Insight addresses the same IP-based content transport requirements that Promexar integrates for IZZI, Totalplay, and other telco customers in Mexico.
- Dalet: Mid-sized vendor of newsroom, MAM, and workflow software for broadcasters. Comparable because Dalet targets the same news-production and media-asset-management workloads that Promexar integrates via Grass Valley Stratus, serving a similar enterprise broadcast customer profile.
Emerging players
- Cinegy: German-headquartered vendor of broadcast workflow software, MAM, and IP playout. Comparable because Cinegy competes in news, MAM, and IP playout categories where Promexar positions Grass Valley, AWS, and Google Cloud solutions, often serving smaller and mid-tier broadcasters with similar end-customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Promexar compliance and trust
Trust signalCompliance1 record
Promexar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promexar leadership team
Management profileNumber of profiles
Profiles1 record
Promexar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promexar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promexar
What does Promexar do?
Promexar is a Mexican professional audio and video system integrator delivering end-to-end "Glass to Glass" solutions covering content generation (cameras, switchers, graphics, infrastructure), content processing (news, MAM, storage, QC, playout, instant replay), and content delivery (encoding, RF ATSC, AM/FM radio, satellite, cloud, measurement) for broadcasters, telecom operators, government entities, and hotels. Revenue comes from engineering consulting, customized workflow design, installation, integration of partner-manufactured hardware, and 24/7 technical support contracts.
Is Promexar a public or private company?
Promexar is a private company. It is classified as unknown and is currently operating.
When was Promexar founded?
Promexar was founded in 2008. It employs 51 to 100 people.
Where is Promexar based?
Promexar is headquartered in Estado De México, Mexico, in the Latin America region.
How does Promexar make money?
Two revenue lines are on record. System Integration and Professional Services are the primary driver. The others are hardware and Equipment Sales.
Who are Promexar's main competitors?
Broad incumbents on record are Evertz, Imagine Communications, Vizrt Group, Grass Valley (Belden) and EVS Broadcast Equipment. Direct peers are Appear, TAG Video Systems, Net Insight and Dalet. Cinegy is listed as an emerging player.
Does Promexar have an API?
No public API is recorded for Promexar.
What industry is Promexar in?
Promexar's product category is Broadcast System Integration. Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 33431 and its SIC code is 7812.