Sadhana yoga and wellbeing

What Sadhana yoga and wellbeing does

Sadhana Yoga & Wellbeing, legally operated by GLP Consulting Limited, is a London-based yoga and holistic wellbeing business founded in 2013 by Gerry Lopez at 91 St Johns Hill, Clapham Junction. The flagship site operates two custom-built heated yoga rooms with proprietary heating and humidity infrastructure (40°C, 40% humidity, fresh oxygenated airflow), supported by changing facilities, showers, a chill-out area, and treatment rooms. The class portfolio spans Bikram Hot Yoga, Inferno Hot Pilates, Vinyasa, Sculpt, Restorative, Yin, Gong Bath, and The Body Wheel Therapy, designed for all levels from beginner to advanced practitioners. Memberships are priced on rolling subscription tiers (£69–£159/month), annual packages (£1,600/year), class cards (£209–£379), and drop-in entries (£29), with concession rates up to 20% for students, over-65s, NHS, and public-sector staff. The studio is part of the Hot Yoga Unity network of seven London/Essex partner studios, and is digitally extended by the Sadhana Live streaming platform (1,000+ on-demand and live-streamed classes) and the Hot Yoga Unity mobile app on iOS and Android, with booking and membership administration handled through the third-party Momence platform.

Revenue is generated across six streams: studio class sales (recurring subscriptions), annual memberships, corporate wellness packages (three-tier Arambha/Kula/Samadi B2B offering at £3.50–£15 per employee per month), Yoga Alliance-certified teacher training programs (£3,250 for the 200hr Vinyasa), therapy room rentals to independent practitioners (£240/month for fixed slots plus bespoke full-time arrangements), and ancillary therapy services (osteopathy, massage, acupuncture, reiki). Customer segments span individual consumers (primary), corporate clients, aspiring yoga teachers, and independent therapists. The business is privately held with no disclosed external funding, no parent company, and no public listing; founder Gerry Lopez remains Studio Director. Marketing is digital-first (website, Instagram, Facebook, email newsletter, mobile app referral rewards), supplemented by community events, workshops, and direct B2B outreach.

Name

Sadhana yoga and wellbeing

Legal name

GLP Consulting Limited

Website

https://sadhana-wellbeing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sadhana Yoga & Wellbeing is a London-based yoga and holistic wellbeing studio operating since 2013, offering in-person hot yoga, Pilates, and meditation classes alongside the Sadhana Live streaming platform, corporate wellness packages, teacher training, and therapy room rentals across a seven-studio partner network.

Ownership category

akta.pro rank

Product category

Yoga and Wellbeing Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Yoga studio services
• Corporate wellness programs
• Yoga teacher training
• Online fitness streaming
• Holistic therapy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Studio Class Sales: Revenue from physical studio classes through rolling memberships (Monthly Unlimited at £159/month, 5 class/month at £69-139/month), class packages (10 Class Card £209, 20 Class Card £379, Drop In £29), and introductory offers (4 classes for £30). Memberships are either rolling auto-renewing or package-based with expiration periods.
2. Annual Membership: Annual subscription at £1,600/year offering unlimited classes with 12 guest visits per year and 2 free towels per day.
3. Corporate Wellness Packages: Three-tier corporate wellness offering: Arambha (£3.50/employee/month) with weekly live classes and 1000+ recorded classes; Kula (£10/employee/month) adding expert talks, workshops, and exclusive staff classes; Samadi (£15/employee/month) including personalized programs.
4. Therapy Room Rental: Rental of treatment rooms to independent therapists. Fixed slot (4 hours/week) at £240/month, or full-time bespoke rental tailored to therapist needs.
5. Teacher Training Programs: Yoga teacher training courses including 200hr Vinyasa (£3,250 full price with £750 deposit), 200hr Hot Yoga, Yin, Restorative, Sculpt, and Sacred Sound certifications. Yoga Alliance certification available for select programs.
6. Therapy Services: Revenue from independent therapists providing services including osteopathy, massage, acupuncture, reiki, and other holistic treatments. Therapists include Eugene Sabala, Marnie Fox, Denise Carey, Petra Viitala, Alexandra Orfanides, Paige Kern, and others with varying price points.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Sadhana Yoga & Wellbeing operates a London-based yoga and wellbeing studio offering heated yoga, Pilates, HIIT, sculpt, meditation, gong bath, yin, and restorative classes in two custom-built studios with controlled heating and humidity. The business extends to an online streaming platform (Sadhana Live) with 1,000+ on-demand classes, corporate wellness packages, Yoga Alliance-certified teacher training programs, and rental of therapy rooms to independent practitioners.

Product overview

Sadhana Yoga & Wellbeing operates a multi-offering wellness business combining in-studio yoga classes, digital streaming, and professional services. The core offering consists of Sadhana Studio Classes (Bikram Hot Yoga, Inferno Hot Pilates, Vinyasa, Sculpt, Restorative, Yin, Gong Bath, The Body Wheel Therapy), supported by the Hot Yoga Unity Mobile App for bookings. The Sadhana Live digital platform provides 1,000+ on-demand classes and live streaming. Additional revenue streams include Corporate Wellness Packages (Arambha, Kula, Samadi tiers), Therapy Room rentals for independent practitioners, and Yoga Alliance-certified Teacher Training Programs. Memberships and class packages are sold through both in-studio and the Momence booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sadhana Live: Online yoga and wellbeing streaming platform offering live and on-demand classes including yoga, Pilates, HIIT, meditation, and gong bath sessions
• Corporate Wellness Packages
• Hot Yoga Unity

Products and services

• Sadhana Studio Classes In-studio yoga and movement classes including Bikram Hot Yoga, Inferno Hot Pilates, Vinyasa, Sculpt, Restorative, Yin, Gong Bath, and Body Wheel Therapy held in two custom-built heated yoga rooms. Designed for adults of all levels from beginners to advanced practitioners.

Quantifiable outcome

• Classes suitable for all levels from complete beginners to advanced practitioners
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Hot Yoga BrixtoncoreChannel Partner/ Reseller/ DistributorSister studio under Hot Yoga Unity network. Located at 372A Coldharbour Lane, London SW9 8PL. Multi-studio memberships valid at this location. Part of 7-studio network offering cross-promotion and shared membership benefits.
• Hot Yoga ShoreditchcoreChannel Partner/ Reseller/ DistributorSister studio under Hot Yoga Unity network. Located at 53-55 East Road, London N1 6AH. Multi-studio memberships valid at this location. Part of 7-studio network.
• Bikram Yoga LondoncoreChannel Partner/ Reseller/ DistributorSister studio under Hot Yoga Unity network with locations at London Bridge and Canary Wharf. Multi-studio memberships valid at both BYL locations. Part of 7-studio network.
• The Yoga QuartercoreChannel Partner/ Reseller/ DistributorSister studio under Hot Yoga Unity network. Located at Studio 19, The Studios Islington, 8 Hornsey Street, London N7 8EG. Multi-studio memberships valid at this location. Part of 7-studio network.
• Hot Yoga EssexcoreChannel Partner/ Reseller/ DistributorSister studio under Hot Yoga Unity network. Located at 228c High Road, Loughton, Essex IG10 1ET. Multi-studio memberships valid at this location. Part of 7-studio network extending reach beyond central London.
• Yoga Alliance ProfessionalsmajorStrategic or Co-development PartnerCertification body for yoga teacher training programs. Vinyasa 200hr and other trainings are certified by Yoga Alliance Professionals, allowing graduates to register as certified 200-hour yoga teachers.
• Sacree FrangineminorGTM or Marketing PartnerCreative duo of artistic directors and illustrators (Célia Amroune and Aline Kpade). Created artwork for Black Lives Matter campaign and marketing materials. Collaboration on visual content for social media and promotional materials.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CorePower Yoga: Large US yoga chain blending hot yoga, HIIT, and Pilates with a digital streaming platform. Conceptually the closest international analog to Sadhana's hybrid studio-plus-streaming model.
• Hot Yoga Shoreditch: Sister studio in the Hot Yoga Unity network located in East London, offering the same hot yoga class formats and honored under shared multi-studio memberships. Direct geographic and category peer.
• MoreYoga: UK-based yoga chain operating multiple London studios with unlimited monthly memberships at lower price points (~£40-£60/month). Direct competitor for price-sensitive yoga members in the same London catchment.
• The Yoga Quarter: Islington-based sister studio within Hot Yoga Unity, offering vinyasa, hot yoga, and Yin classes under the same multi-studio membership umbrella. Directly comparable in offering and customer demographic.
• Triyoga London: Long-established London yoga studio chain offering multi-discipline yoga, Pilates, and teacher training. Comparable in breadth of styles, member pricing structure, and London-centric footprint.
• Psycle London: London boutique fitness brand offering high-intensity indoor cycling, yoga, and strength classes with premium pricing. Comparable target demographic (urban professionals) and overlapping format (HIIT + Sculpt equivalent classes).
• Bikram Yoga London: BYL London Bridge and BYL Canary Wharf are sister studios in the Hot Yoga Unity network, sharing multi-studio access and offering Bikram-style heated yoga. Direct overlap in format, customer base, and pricing model.
• Hot Yoga Brixton: Sister studio within the Hot Yoga Unity network offering hot yoga, Pilates, and multi-studio memberships alongside Sadhana. Operates under near-identical class/pricing structure from a nearby London location, making it the closest functional peer.

Broad incumbents

• Equinox: Global premium fitness club including dedicated yoga, Pilates, and HIIT programming alongside broader fitness amenities. Targets the same affluent London professional demographic but operates at much larger scale and broader portfolio.

Emerging players

• Y7 Studio: US-based yoga studio brand focused on heated, candlelit, hip-hop-influenced flow classes with strong brand identity. Comparable as a differentiated hot-yoga D2C concept, though smaller scale and US-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sadhanayoga_ldn
• YouTubeyoutube.com/channel/UCqZqMl
• Facebookfacebook.com/sadhanawellbeing
• LinkedInlinkedin.com/company/sadhana-wellbeing
• Instagraminstagram.com/sadhana_live

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadhana yoga and wellbeing