BuyA

What BuyA does

BuyA, operating under the brand Acheteza (legal entity AchetezA), is a French SaaS vendor founded in 2012 in Le Puy-en-Velay that operates a multi-marketplace platform for the digitalization of local territories. The platform unifies three core marketplace verticals: (1) public service régies (consolidated citizen accounts and a virtual wallet compliant with French public accounting standards DRFIP), (2) e-tourism (e-booking, ticketing, access control, Pass Card, tourism CRM), and (3) proximity commerce (Click&Collect, local delivery, loyalty cards, local gift cheques, parcel lockers). It is built on a modular architecture with Swagger API connectors, SSO, France Connect identity integration, and a unified user account CRM accessible via a 2022-launched territory mobile application.

The company serves primarily French local government entities (municipalities, agglomerations, metropolitan areas) and the chambers of commerce (CCI) that promote adoption to their member merchants, with deployments spanning 100+ to 140+ territories across France. Notable named customers include Métropole de Nancy, Ville de Rambouillet, Communautés de communes of the Pays de Saint-Omer, Grand Hainaut, and Aisne Shopping under CCI Aisne Hauts-de-France, with the Aisne deployment alone reaching 170+ merchants and 5,000 SKUs.

Revenue is generated through three primary streams: subscription/licensing to local governments (multi-year, quote-based), transaction or commission fees on marketplace sales, and professional services for implementation and ongoing support. Distribution leverages direct government sales, the UGAP public procurement marketplace, and CCI channel partnerships. The platform has processed over €10 million in transactions across its ecosystem, and the company claims to have invented Click&Collect in France at its founding site in 2012.

Name

BuyA

Legal name

AchetezA

Website

https://acheteza.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BuyA (Acheteza) is a French SaaS vendor that operates a multi-marketplace platform for local government digitalization, unifying public service régies, e-tourism, and proximity commerce (Click&Collect) across 100+ French territories. It serves municipalities, agglomerations, and chambers of commerce with subscription, transaction fees, and implementation services.

Ownership category

akta.pro rank

Product category

Local Government Digital Marketplace SaaS

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Local government SaaS
• Territory marketplace platform
• Click and collect software
• E-tourism booking platform
• Public service digitalization

Headquarters

HQ city

Le Puy-en Velay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform licensing/subscription to local governments: Local governments and territories pay for the deployment and operation of the marketplace platforms covering régies, e-tourism, and proximity commerce services
2. Transaction/comission fees: The platform facilitates commercial transactions between merchants and consumers, likely earning a commission on sales processed through the marketplace
3. Professional services for implementation: Setup, configuration, and ongoing support services for municipalities and local government entities deploying the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BuyA (Acheteza/AchetezA) builds and licenses a multi-marketplace SaaS platform to French local governments and Chambers of Commerce, combining three vertical marketplaces — public service régies (with a DRFIP-compliant virtual wallet), e-tourism (booking, ticketing, Pass Card), and proximity commerce (Click&Collect, delivery, local currency, loyalty) — into a single ecosystem with unified citizen accounts, mobile apps and interoperability connectors. The platform is sold via multi-year subscriptions to collectivities and through CCI-led deployments to local merchants, with additional transaction-based fees on processed commerce.

Product overview

Acheteza is a digital transformation platform for local communities offering a modular ecosystem built around three core marketplace platforms: (1) Place de marché régies de la collectivité for public service agencies, (2) Place de marché e-booking e-tourisme for tourism services, and (3) Place de marché économie de proximité Click&Collect for local commerce. These core platforms are supported by integrated modules including CRM systems (user, tourism, consumer variants), mobile applications, ticketing/access control, Pass Card systems, cash registers, loyalty programs, local currency/gift cheques, corporate websites, and API connectors. The architecture enables 100 territories to manage unified user accounts, virtual wallets, and centralized commercialization dashboards while maintaining compliance with French public accounting standards (DRFIP). The platform processes over 10 million euros in transactions and supports modern retail services including Click&Collect, home delivery, and geolocalized commerce discovery.

Differentiator

Problem solved

Functional benefit

Brands

• Place de marché régies de la collectivité: Digital marketplace for public service collections and treasury management for local governments, featuring virtual wallet, accounting compliance with DRFIP requirements
• Place de marché e-booking e-tourisme
• Place de marché économie de proximité Click&Collect

Products and services

• Place de marché régies de la collectivité Unified marketplace SaaS platform for French local governments that consolidates all public service agencies (régies) under a single supra-régie virtual wallet, enabling transversal services across all community departments with public accounting compliance (DRFIP).
• Place de marché e-booking e-tourisme Tourism marketplace connecting local tourism providers for all-inclusive offers, featuring Pass Card, Pass City, access control, ticketing and e-booking capabilities for tourist offices and tourism providers.
• Place de marché économie de proximité Click&Collect Local proximity economy marketplace with 100% coverage of local businesses, Google geolocalized referencing, Click&Collect, home delivery, lockers, pickup points, postal services, carriers, loyalty cards and local gift currency for SMB merchants.
• Connecteurs / Swagger API Swagger-standard API connectors that enable interoperability and integration with existing government and commercial systems across the Acheteza platform.
• Billetterie contrôle d'accès Ticketing and access control system for events, venues, and supporter account management within the e-tourism marketplace.
• Pass Card – Pass City Card-based pass system for city-wide access and tourism services, integrating with the e-tourism marketplace.
• Caisse enregistreuse Digital cash register system integrated with the marketplace platform for point-of-sale operations across the three verticals.
• Chèque cadeau local – Monnaie locale Local gift cheques and local currency system supporting the proximity economy ecosystem.
• Carte de fidélité Territory-wide loyalty card program enabling cross-merchant loyalty rewards across the proximity economy.
• Réservations Hôtel – Restaurant – Resort Reservation system for hotels, restaurants and resorts integrated within the e-tourism marketplace.
• Data locale Local data management and analytics platform providing community insights derived from platform transactions and user behavior.
• Démonstrateurs Demonstrator platform deployments showcasing digital transformation implementations for local communities, beginning with the Puy-en-Velay demonstrator in 2012 and expanding across French territories.

Quantifiable outcome

• 10 million+ euros credited via platform commercialization system
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• UGAP (Union des Groupements d'Achats Publics)coreChannel Partner/ Reseller/ DistributorAcheteza is listed on the UGAP public procurement marketplace, allowing French government entities to purchase Acheteza's digitalization solutions through the UGAP framework. UGAP is the leading French public procurement platform for government purchasing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirakl: Leading French marketplace-platform SaaS provider powering large enterprise and B2B marketplaces. Directly comparable in core platform technology (marketplace infrastructure, seller onboarding, transactions), though Mirakl focuses on enterprise rather than municipal SMBs.
• Wizaplace: French SaaS that enables SMBs and territories to launch turnkey online marketplaces. Most directly comparable to Acheteza's proximity-commerce marketplace in product, target customer (local SMBs) and French GTM.
• Sequoiasoft: French SaaS suite for tourism and hospitality (hotels, campsites, restaurants) including booking, ticketing and channel management. Directly comparable to Acheteza's e-tourism marketplace module in vertical and customer type.
• Oxatis: French e-commerce SaaS targeting SMBs with websites, Click&Collect, payments and marketplace integrations. Overlaps directly with Acheteza's proximity-economy marketplace in customer segment (French SMBs) and feature set (online storefront, local delivery).
• Octopia: ManoMano's B2B marketplace-as-a-service arm providing marketplace infrastructure and seller management. Comparable platform technology and French origin, targeting SMB merchants and operators wanting a managed marketplace.

Emerging players

• Mangopay: Payment-infrastructure platform purpose-built for marketplaces. Comparable as enabling technology for Acheteza-style platforms (escrow, split payments, KYC) rather than as a competing marketplace; relevant ecosystem peer.

Broad incumbents

• Docaposte: La Poste Group's digital-services arm providing e-government, identity, and trust services to French public sector. Overlaps on France Connect-adjacent identity and public-sector digitalization, but operates at significantly larger scale.
• Tessi: French digital-services provider serving banks, administrations and local governments with document/process digitalization. Comparable in French public-sector digitalization GTM, though not specialized in marketplace / local commerce.
• Cegid: Major French enterprise SaaS provider with commerce, retail and tourism modules. Comparable in that it serves French SMBs and tourism operators with commerce software, but at a much broader enterprise scale.
• Leboncoin: France's dominant C2C/B2C classifieds and local-marketplace platform. Operates broadly in local commerce with overlapping merchant and consumer audiences, but is a consumer marketplace rather than a territory SaaS for governments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.acheteza.com
• Xx.com/acheteza
• LinkedInlinkedin.com/shareArticle?mini=true&url=https://www.acheteza.com
• Pinterestjavascript:void((function()%7Bvar%20e=document.createElement('script');e.setAttribute('type','text/javascript');e.setAttribute('charset','UTF-8');e.setAttribute('src','//assets.pinterest.com/js/pinmarklet.js?r='+Math.random()*99999999);document.body.appendChild(e)%7D)());

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuyA