Game On

What Game On does

Game On is a vertically integrated multi-sport athletic facility operator headquartered in Fort Worth, Texas, running two complementary venues: the Game On Arena (251 Settlement Plaza Dr) for indoor soccer, flag football, field hockey, and lacrosse, and the Game On Sports Complex (2600 Alemeda St) for indoor/outdoor basketball, futsal, beach volleyball, box lacrosse, and outdoor turf fields. The company serves a diversified base of youth athletes (ages 2–18), adult recreational league players, families hosting birthday parties, corporate teams seeking team-building events, and youth/travel club sports organizations using Game On as a home facility. Its core technology is physical — multi-surface courts and fields — augmented by the DaySmart Recreation platform for memberships, league registration, booking, and point-of-sale, and a LiveBarn integration for live streaming of games.

Game On monetizes through seven distinct revenue streams: (1) annual memberships required for facility access ($40 single facility, $70 both), (2) league and tournament registration fees (e.g., youth soccer U8–U18 at $500–$795/team, adult 6v6 flag football at $650/team), (3) hourly court and field rentals ($40–$175/hour depending on sport and member status), (4) birthday and corporate party packages ($250–$1,200), (5) summer camps and skills clinics ($60/day or program-bundled), (6) on-site retail through GO Soccer Shop, GO Gear, and custom uniform services, and (7) ancillary programs like Kids Night Out and Teamwork Unleashed corporate events. The go-to-market is direct-to-consumer via online registration, walk-in inquiries, and community outreach through local schools and a deep network of club sports tenant partners and sponsors (Dallas Mavericks, Gatorade, Cook Children's, Pepsi, NTX Honda Dealers, Sewell Lexus Fort Worth, Pinnacle Bank Texas). The company self-describes as the largest multi-sport facility in North Texas and currently operates with 11–50 employees.

Name

Game On

Legal name

Game On

Website

https://gameonfw.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Game On operates two multi-sport athletic facilities in Fort Worth, Texas (Arena and Complex), serving youth and adult athletes through leagues, camps, clinics, court rentals, party packages, and retail across soccer, basketball, volleyball, flag football, beach volleyball, and more.

Ownership category

akta.pro rank

Product category

Sports & Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Multi-sport athletic facility
• Sports league registration
• Indoor sports arena
• Youth sports camps
• Facility rentals and parties

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Facility Memberships: Annual memberships required for participation at facilities. $40 for one facility, $70 for both Game On locations. Provides access to leagues, open play, and member discounts.
2. League Registration Fees: Team and individual registration fees for organized sports leagues across soccer, basketball, volleyball, flag football, pickleball. Examples: Adult 6's Flag Football $650/team, Youth Soccer U8-U18 $500-$795/team.
3. Court and Field Rentals: Hourly rentals of indoor courts, outdoor turf fields, beach volleyball courts for groups and organizations. Pricing varies by sport and peak/off-peak times.
4. Party Packages: Birthday party and event packages at both Arena and Complex locations. Packages range from $250-$525 including venue time, food, decorations, and party hosts.
5. Camps and Clinics: Summer camps and skill-development clinics across multiple sports. Pricing varies by program, e.g., Multi-Sport Camp $60/day, Soccer Camp $200, GO Hoops Camp $60/day.
6. Pro Shop Sales: Retail sales of sports apparel, uniforms, equipment through GO Soccer Shop and GO Gear. Includes team uniform ordering services and merchandise.
7. Kids Night Out Events: Monthly parent night out childcare events featuring sports, games, and dinner. $25 members, $40 non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Game On operates two multi-sport athletic facilities in Fort Worth, Texas — the Game On Arena (indoor) and the Game On Sports Complex (indoor/outdoor with turf and beach volleyball courts) — where it delivers organized youth and adult leagues, camps, clinics, private lessons, court and field rentals, themed birthday party packages, and corporate team-building events, supplemented by on-site retail of sports apparel, footwear, and custom team uniforms.

Product overview

Game On is a dual-facility multi-sport sports complex and arena in Fort Worth, Texas consisting of the Game On Arena (indoor soccer, flag football, field hockey, lacrosse) and Game On Sports Complex (indoor/outdoor basketball, futsal, beach volleyball, box lacrosse, outdoor turf). The company offers comprehensive youth and adult programming including organized leagues, camps, clinics, private lessons, facility rentals, and party packages, supported by retail operations (GO Soccer Shop, GO Gear, custom uniforms) and a membership program with partner perks. The integrated service model combines facility access, programming registration, and retail into a unified sports development ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• GO Beach: Beach volleyball programs and facilities at Game On
• GO Gear
• GO Member Perks
• GO Club Sports
• GO Hoops
• Teamwork Unleashed

Products and services

• Game On Arena Indoor sports arena facility hosting indoor soccer, flag football, field hockey, and lacrosse leagues, tournaments, camps, clinics, and rentals for youth and adult athletes.
• Game On Sports Complex Multi-sport complex featuring indoor basketball, futsal, beach volleyball, box lacrosse, and outdoor turf fields; hosts leagues, camps, clinics, and court/field rentals for youth and adults.
• Indoor Soccer Programs Comprehensive indoor soccer offerings including youth and adult leagues (U4-U18), GoTykes classes for ages 2-3, Practice & Play sessions (ages 4-15), Skills Development Program, Goalkeeper Academy, one-day clinics, and competitive camps.
• Basketball Programs Youth and adult basketball leagues, GO Hoops skills training classes, basketball camps and clinics (including Dallas Mavericks and Nike branded camps), private lessons, and tournaments.
• Volleyball Programs Indoor and beach volleyball programs including youth and adult leagues, GoTykes classes, Practice & Play, hitting/defensive/setting clinics, multiple volleyball camps (including 212 Volleyball, Fort Worth Fire, Peak Volleyball), and tournaments.
• Flag Football Programs Youth and adult 6v6 flag football leagues, P3 youth football classes, camps and skills clinics, including Women's Football League Summit events.
• Beach Volleyball Programs Outdoor beach volleyball facility with youth/adult leagues, beach skills camps, GoTykes beach classes, adult training sessions, tournaments (Beach Bash, 4's tournaments), and trained coaching staff including former collegiate and national team athletes.
• Multi-Sport Camp Day camps for ages 5-12 combining basketball, volleyball, soccer, and other sports at both Arena and Complex locations; priced at $60 per day.
• Arena Parties Birthday and team party packages at the Game On Arena featuring turf field time, pizza, party rooms, and themed packages (TurfTime, Game On, Party Plus, Nerf Warz).
• Complex Parties Birthday and team party packages at the Game On Sports Complex featuring court time, pizza, party rooms, and themed packages (Court Time, Overtime, Championship, Nerf Warz).
• Parent's Night Out Kids' Night In childcare service held Friday evenings with themed activities, sports, games, and optional dinners for children ages 4+; $25 members / $40 non-members.
• Facility Rentals Hourly rentals of indoor courts and outdoor fields including basketball, futsal, soccer, lacrosse, field hockey, football, beach volleyball, and turf for teams, groups, and events; member and non-member pricing tiers.
• GO Soccer Shop Retail store offering soccer apparel, jerseys, footwear (indoor and outdoor), uniforms, and equipment from brands including Reusch, Sells, PUMA, Kwik Goal, Select Sport, Xara, and Soccer Innovations.
• GO Gear Merchandise store offering corporate apparel, uniforms, and team sports gear with customization options and seasonal discounts for members.
• Custom Uniforms Team uniform design and ordering service for soccer, volleyball, basketball, flag football, baseball, and lacrosse with club partner stores and sport-specific catalogs.
• Gift Cards Digital gift cards available for purchase for use at Game On facilities, shops, and programs.
• Teamwork Unleashed Corporate team-building events featuring sports challenges, games, and speaker sessions held multiple times yearly; priced at $1,200 per team of 6.
• Game On Annual Membership Annual membership ($40 single facility, $70 both locations) required for participation, offering discounts on open play, rentals, and shop items, plus partner perks at Red Stitch, APEC Training, Fort Worth Concierge Plus, and The Beach Bar & Kitchen.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

40 partnerships are on record, tiered core, minor and flagship.

• Red StitchcoreChannel Partner/ Reseller/ DistributorRed Stitch is a baseball/softball organization operating from Game On Complex, offering lessons, camps, and cage rentals with 10% discounts for Game On members.
• Club 59 GolfminorChannel Partner/ Reseller/ DistributorGolf club partner operating at or associated with Game On facilities, with cross-promotional relationship.
• APEC TrainingcoreChannel Partner/ Reseller/ DistributorAthletic Performance and Education Center offering training programs at Game On. Offers free week of adult and youth training for Game On members.
• The Beach Bar & KitchenminorChannel Partner/ Reseller/ DistributorFood and beverage partner located at Game On Complex. Provides catering for parties with 50% pizza discount for members.
• Fort Worth Concierge PlusminorChannel Partner/ Reseller/ DistributorWellness and concierge services partner offering Game On members complimentary vitamin injections, cryotherapy sessions, and 25% discounts on services.
• Intelligent ThreadsminorChannel Partner/ Reseller/ DistributorApparel and custom clothing partner with affiliate relationship to Game On.
• Hampton Inn & Suites Fort Worth SW CityviewminorChannel Partner/ Reseller/ DistributorHotel partner offering discounted rates for Game On customers traveling for tournaments and events.
• Home2 Suites by Hilton Fort Worth SW CityviewminorChannel Partner/ Reseller/ DistributorExtended-stay hotel partner offering corporate rates for Game On visitors. Located 10-12 minutes from facilities.
• Best Western Fort WorthminorChannel Partner/ Reseller/ DistributorHotel partner offering group and individual rates for Game On sports travelers.
• Texas Express BasketballminorChannel Partner/ Reseller/ DistributorBasketball club organization hosting camps at Game On facilities.
• Texas Gym Rats Basketball AcademyminorChannel Partner/ Reseller/ DistributorBasketball academy hosting programs at Game On facilities.
• Fever United Soccer ClubminorChannel Partner/ Reseller/ DistributorYouth soccer club operating at Game On Arena, one of 8 club soccer partners.
• Sting West SoccerminorChannel Partner/ Reseller/ DistributorYouth soccer club hosting camps at Game On facilities.
• Solar Soccer ClubminorChannel Partner/ Reseller/ DistributorYouth soccer club operating at Game On Arena facilities.
• Fortress FCminorChannel Partner/ Reseller/ DistributorSoccer club partner utilizing Game On facilities.
• FWIFCminorChannel Partner/ Reseller/ DistributorFort Worth International Football Club utilizing Game On facilities.
• Fort Worth All-Stars FCminorChannel Partner/ Reseller/ DistributorYouth soccer club operating at Game On Arena.
• Dallas TexansminorChannel Partner/ Reseller/ DistributorMajor youth soccer club with programming at Game On facilities.
• AFC (Arlington FC)minorChannel Partner/ Reseller/ DistributorSoccer club hosting camps and programs at Game On Arena.
• 212 VolleyballminorChannel Partner/ Reseller/ DistributorVolleyball club hosting camps at Game On Complex facilities.
• Stack Society VolleyballminorChannel Partner/ Reseller/ DistributorVolleyball club operating at Game On facilities.
• Fort Worth Fire VolleyballcoreChannel Partner/ Reseller/ DistributorRegional volleyball club hosting camps, tournaments, and programs at Game On Complex. Major tenant organization.
• Peak Volleyball AcademyminorChannel Partner/ Reseller/ DistributorVolleyball academy conducting camps at Game On facilities.
• Dallas MavericksflagshipGTM or Marketing PartnerPremier sponsor and NBA team partner. Hosts Mavericks basketball camps at Game On facilities, providing brand credibility and youth basketball programming.
• GatoradeflagshipGTM or Marketing PartnerPremier sponsor providing hydration products and brand association for athletic facilities.
• Cook Children'sflagshipGTM or Marketing PartnerPremier sponsor and healthcare provider partner. Supports youth sports programs and iCan Bike Camp for children with disabilities.
• PepsiminorGTM or Marketing PartnerBeverage sponsor providing products for events and concessions.
• NTX Honda DealersminorGTM or Marketing PartnerRegional automotive sponsor supporting youth sports programs and camps.
• Sewell Lexus Fort WorthminorGTM or Marketing PartnerAutomotive sponsor with advertising presence at Game On facilities.
• Pinnacle Bank TexasminorGTM or Marketing PartnerFinancial institution sponsor with facility advertising.
• Inhale Superoxygenated WaterminorChannel Partner/ Reseller/ DistributorWellness product sponsor providing hydration products. Offers member discounts.
• Mercado JuarezminorChannel Partner/ Reseller/ DistributorRestaurant sponsor providing food for adult soccer P3 classes and events.
• Piattello Italian KitchenminorGTM or Marketing PartnerRestaurant sponsor with advertising presence at facilities.
• Ideal PartnersminorGTM or Marketing PartnerFinancial advisory sponsor with facility advertising.
• Wolf Steel BuildingsminorGTM or Marketing PartnerMetal building supplier sponsor with advertising presence.
• Tara Sawyer FoundationminorGTM or Marketing PartnerNonprofit foundation partner supporting Teamwork Unleashed corporate events and community programs.
• LT Sports ConsultingminorImplementation/ SI/ Consulting PartnerSports consulting firm partner providing advisory services.
• Challenger Sports (British Soccer)minorChannel Partner/ Reseller/ DistributorInternational soccer camp provider hosting camps at Game On Arena.
• One SoccerminorChannel Partner/ Reseller/ DistributorSoccer camp provider conducting programs at Game On facilities.
• Nike Basketball CampsminorChannel Partner/ Reseller/ DistributorNike-branded basketball camp program at Game On Complex.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Chuze Fitness: West Coast-backed fitness chain with kids' programs and group classes; adjacent to Game On as a multi-program family-focused fitness brand, but lacks dedicated courts/fields for league play.
• Life Time Fitness: National premium health/fitness/rec club chain with multi-sport programming (basketball, swimming, racquet sports, kids' camps); overlaps Game On on family/athlete programming at scale, but its core is a broader fitness-membership model rather than a sports-plex.

Direct peers

• Spooky Nook Sports: Operator of large multi-sport training complexes (Manheim/Hamilton) with indoor courts, turf fields, and youth/adult programming plus tournaments; same multi-sport facility-plus-programming model as Game On, just at materially larger scale.
• National Sports Center: Blaine, MN-based large multi-sport complex (Schwan Super Rink, soccer fields) hosting year-round leagues, tournaments, and youth/adult programs; directly comparable scale, sports mix, and regional facility operator model.
• Big Blue Sportsplex: Indoor multi-sport complex offering soccer, lacrosse, basketball, and flag football for youth/adults with leagues, camps, and tournaments; same sports mix and programming depth as Game On.
• The Edge Sports Complex: Twin indoor sports facility in Massachusetts offering basketball, soccer, volleyball, and field hockey leagues/camps; directly comparable multi-sport indoor facility and programming model serving youth and adults.

Emerging players

• i9 Sports: National youth-sport franchise offering flag football, soccer, basketball leagues/clinics in local communities; overlaps Game On in youth league programming and franchise-style operations but typically rents school fields rather than operating dedicated facilities.
• EZSportsZone: Multi-sport indoor facility with soccer, lacrosse, basketball, and youth programming in DFW-adjacent markets; closest smaller-format direct competitor with comparable pricing and programming model.

Regional players

• Dallas Texans (SC): Major DFW-area youth soccer club that runs programming at Game On; relevant as the largest local competitor for soccer market share and a downstream tenant/competitor dynamic in the same geography.
• FieldhouseUSA / FBKC Fieldhouse: Large indoor multi-sport facility franchises (Frisco/Kansas City) with turf, courts, and youth/adult leagues; same DFW-adjacent geography, directly comparable sports-plex offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soccergameon
• Facebookfacebook.com/GOsportscomplex
• Instagraminstagram.com/gameoncomplexfw/?hl=en
• LinkedInlinkedin.com/company/game-on-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game On