CrowdSouth
CrowdSouth is a Bowling Green, Kentucky-based digital marketing agency offering social media management, web design, search engine marketing, and workforce marketing (CrowdBuilder). It serves both local Kentucky SMBs and national enterprise clients across food service, manufacturing, healthcare, government, and education verticals.
- Company typePrivate
- Founded2013
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CrowdSouth does
CrowdSouth LLC is a privately held, full-service digital marketing agency headquartered in Bowling Green, Kentucky, with a secondary office in Louisville. Founded in 2013 by Jason Heflin and a co-founder, the firm operates with a team of 10+ full-time employees plus contractor relationships and has completed 300+ projects over 14+ years. It serves a hybrid client base spanning local Kentucky SMBs and national enterprises, including Burger King, Tyson Foods, Constellium, Google Jigsaw, Roto Rooter, Graves Gilbert Clinic, Team Kentucky, Good Sam, and Western Kentucky University.
CrowdSouth firmographics
Firmographics- Name
- CrowdSouth
- Legal name
- CrowdSouth LLC
- Website
- https://crowdsouth.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrowdSouth is a Bowling Green, Kentucky-based digital marketing agency offering social media management, web design, search engine marketing, and workforce marketing (CrowdBuilder). It serves both local Kentucky SMBs and national enterprise clients across food service, manufacturing, healthcare, government, and education verticals.
- Ownership category
- akta.pro rank
Where CrowdSouth is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CrowdSouth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Ongoing management of social media accounts, search engine marketing campaigns, and digital advertising. Billed through management fees plus client ad spend pass-through
- Web Design and Development: Custom website design projects ranging from $2,000 to $150,000. One-time project-based fees with discovery meetings and defined scope
- Consulting and Strategy: Marketing consulting services and workforce marketing strategy development for employers
- Creative Services: Logo and branding campaigns, content writing, video production sourcing, photography, and graphic design services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom website design projects |
| Usage-based | Monthly | Search engine marketing campaigns |
| Subscription | Monthly | Social media management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CrowdSouth product offering
Product offeringCore offering
CrowdSouth is a full-service digital marketing agency that sells four core service lines to businesses: Social Media Marketing (paid and organic social management with dedicated account managers and monthly reporting), Web Design (responsive, mobile-friendly website builds with Google Analytics integration and professional maintenance), Search Engine Marketing (Google-certified PPC management with keyword research, competitive analysis, ad copy testing, bid optimization, and geofencing), and CrowdBuilder Workforce Marketing (logo and branding campaigns, content writing, video production sourcing, photography, and graphic design focused on employer branding and talent attraction).
Product overview
CrowdSouth is a full-service marketing agency offering a portfolio of digital marketing services. The core offerings include Social Media Marketing (paid and organic social media management), Web Design (responsive website development with analytics integration), Search Engine Marketing (Google-certified PPC advertising), and CrowdBuilder Workforce Marketing (employer branding, recruiting, and talent acquisition services). The company also produces the Workforce Therapy Files Podcast as a content marketing initiative. These services are sold as professional service engagements rather than a unified software platform with modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Marketing Full-service social media management service for businesses, including paid social campaigns, organic social with planned monthly calendars, community management, brand engagement, dedicated account manager, and monthly reporting. Manages accounts across Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Houzz.
- Web Design Responsive, mobile-friendly website design service for businesses, including beautiful website design, security and protection, Google Analytics integration, professional maintenance, and fully responsive layouts. Project bids range from $2,000 to $150,000, with an average build taking 6 weeks.
- Search Engine Marketing (SEM) Google-certified search engine marketing and Pay Per Click (PPC) advertising service for businesses, including keyword research and optimization, competitive analysis, ad copy creation and testing, bid management and optimization, performance analytics and reporting, plus geofencing, behavioral ads, display ads, and text ads.
- CrowdBuilder (Workforce Marketing) Workforce marketing service for employers covering logo and branding campaigns, content writing, video production sourcing, photography, graphic design, and project management, focused on helping businesses with recruiting, hiring, and retaining talent through employer branding strategies.
Quantifiable outcome
- Small businesses can advertise through Google Ads for less than a single newspaper or magazine ad per month
- +2 more outcomes
Companies that use CrowdSouth
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
CrowdSouth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CrowdSouth partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and notable.
- Incipio WorkscoreCo-host partner for the Workforce Therapy Files podcast, providing HR expertise and workforce insights as part of the podcast content team addressing recruitment, hiring, and retention challenges.
- ParcelcoreCo-host partner for the Workforce Therapy Files podcast, contributing workforce industry expertise and practical strategies for talent acquisition challenges alongside CrowdSouth.
- ForerunnernotableProduction partner for 'The Work Is Waiting' commercial that won a Bronze Telly Award, demonstrating collaborative video production capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
CrowdSouth competitors and assessment
Company assessmentDirect peers
- OuterBox: Akron, OH-based digital marketing and web design agency providing SEO, PPC, and eCommerce-focused solutions. Comparable in web design and SEM offering to CrowdSouth, with stronger eCommerce vertical specialization.
- Disruptive Advertising: Pleasant Grove, UT-based digital marketing agency focused on paid media (PPC, paid social) and lifecycle marketing for mid-market and enterprise clients. Comparable paid-search and social advertising capabilities to CrowdSouth's SEM offering.
- SmartSites: Paramus, NJ-based digital marketing agency offering web design, SEO, PPC, and social media for SMB clients. Highly comparable in web design ($2K–$150K project range) and SEM service stack to CrowdSouth.
- KlientBoost: Irvine, CA-based performance marketing agency specializing in PPC, paid media, and CRO for SaaS and B2B. Comparable in SEM/PPC depth and Google Ads certification to CrowdSouth, though skewed to performance/funnel work.
- WebFX: Harrisburg, PA-based full-service digital marketing agency offering SEO, PPC, web design, and social media at greater scale (500+ employees). Direct competitor in service mix; larger scale reference point for CrowdSouth's potential growth trajectory.
- Ignite Visibility: San Diego-based digital marketing agency offering SEO, paid media, social media, and email marketing for mid-market and enterprise clients. Comparable full-service model with stronger SEO focus than CrowdSouth.
- Cardinal Digital Marketing: Atlanta-based digital marketing agency specializing in healthcare, multi-location, and franchise marketing with paid media, SEO, and web design. Comparable in service mix and multi-location client work; shares CrowdSouth's healthcare vertical exposure (e.g., Graves Gilbert Clinic).
- PBJ Marketing: Philadelphia, PA-based digital marketing agency offering paid search, paid social, SEO, and web design for mid-market clients. Comparable service portfolio and mid-market GTM focus to CrowdSouth.
- LYFE Marketing: Atlanta-based digital marketing agency specializing in social media management, PPC, and content marketing for small-to-mid-sized businesses. Closely comparable service portfolio and SMB-oriented GTM motion to CrowdSouth.
- Thrive Internet Marketing Agency: Arlington, TX-based full-service digital marketing agency offering SEO, PPC, social media, and web design services to SMB and mid-market clients. Directly comparable to CrowdSouth in service mix (SEM, social, web) and target customer profile.
Market position
Strengths5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CrowdSouth social profiles
Digital presenceCrowdSouth financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdSouth leadership team
Management profileNumber of profiles
Profiles3 records
CrowdSouth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdSouth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdSouth
What does CrowdSouth do?
CrowdSouth is a full-service digital marketing agency that sells four core service lines to businesses: Social Media Marketing (paid and organic social management with dedicated account managers and monthly reporting), Web Design (responsive, mobile-friendly website builds with Google Analytics integration and professional maintenance), Search Engine Marketing (Google-certified PPC management with keyword research, competitive analysis, ad copy testing, bid optimization, and geofencing), and CrowdBuilder Workforce Marketing (logo and branding campaigns, content writing, video production sourcing, photography, and graphic design focused on employer branding and talent attraction).
Is CrowdSouth a public or private company?
CrowdSouth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrowdSouth founded?
CrowdSouth was founded in 2013. It employs 11 to 50 people.
Where is CrowdSouth based?
CrowdSouth is headquartered in Louisville, United States, in the North America region.
How does CrowdSouth make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are web Design and Development, consulting and Strategy and creative Services.
Who are CrowdSouth's main competitors?
Direct peers on record are OuterBox, Disruptive Advertising, SmartSites, KlientBoost, WebFX, Ignite Visibility, Cardinal Digital Marketing, PBJ Marketing, LYFE Marketing and Thrive Internet Marketing Agency.
Does CrowdSouth have an API?
No public API is recorded for CrowdSouth.