LTTM

What LTTM does

Lifetube (LTTM) is a Poland-based influencer marketing agency headquartered in Warsaw that operates a two-sided marketplace connecting content creators with brands for marketing campaigns. Founded in 2017, the company manages direct relationships with over 1,500 content creators across categories including education, entertainment, lifestyle, beauty, gaming, travel, and parenting, and serves more than 600 brand clients annually through approximately 2,000 brand-influencer collaborations per year. The affiliated creator channels collectively account for over 240 million total subscriptions, providing the scale of reach that Lifetube markets to brand buyers.

The company's core technology consists of an influencer marketing platform built around a proprietary analytics tool called Influencer Datalab (datalab.lifetube.pl), which provides data and analytics for influencer marketing insights and campaign optimization. The agency operates through two co-administering Polish legal entities, GRUPA LIFETUBE Sp. z o.o. and LIFETUBE Sp. z o.o., both headquartered in Warsaw. Supporting infrastructure includes a knowledge base (Baza Wiedzy) covering YouTube algorithms, influencer selection, and content-reach optimization, plus a newsletter program used for both creator and brand acquisition. The company has 51 to 100 employees.

Lifetube generates revenue primarily through transaction-based fees for facilitating brand-creator collaborations, offering end-to-end campaign management services that include creator selection, campaign execution, and performance optimization. Pricing is quote-based and not publicly disclosed. The company serves two primary customer segments: content creators (YouTubers and social media influencers seeking monetization support, higher earnings, and management services) and brands (companies seeking influencer marketing campaigns with vetted creators and measurable results). Distribution is concentrated in the Polish market, with all documented channels classified as single-country/domestic.

Name

LTTM

Legal name

LIFETUBE Sp. z o.o.

Website

https://lttm.pl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifetube is a Poland-based influencer marketing agency that connects 1,500+ content creators with 600+ brand clients annually through approximately 2,000 collaborations per year. The company offers end-to-end campaign services and a proprietary Influencer Datalab analytics platform for the Polish market.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)

Keywords

• Influencer marketing services
• Creator economy agency
• Brand campaign management
• Content creator management
• Influencer analytics platform

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Influencer Marketing Services: The agency generates revenue by facilitating brand-creator collaborations. They connect brands with vetted influencers for marketing campaigns, providing end-to-end campaign management including creator selection, campaign execution, and performance optimization. Revenue likely comes from commissions or fees charged to brands for access to their creator network and campaign services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LTTM, operating as Lifetube, is Poland's #1 influencer marketing agency that connects content creators with brands for marketing collaborations. The company provides creators with management services, monetization support, and tools to grow their audiences, while delivering brands end-to-end influencer campaign services including vetted creator selection, campaign execution, and performance optimization. Its offering is supported by the Influencer Datalab analytics platform.

Product overview

Lifetube is a comprehensive influencer marketing agency offering a unified platform combining the Influencer Datalab analytics tool with end-to-end campaign services. The agency connects brands with hundreds of vetted Polish creators and provides creators with monetization support, channel management, and higher earnings opportunities. Services include campaign creation, creator collaboration coordination, and knowledge resources through their Baza Wiedzy (Knowledge Base).

Differentiator

Problem solved

Functional benefit

Brands

• Influencer Datalab: A data analytics tool/platform offered by Lifetube for influencer marketing insights (datalab.lifetube.pl)

Products and services

• Creator Management Services Comprehensive management, monetization, and support services for content creators in Poland, handling formalities, brokering brand deals, and helping creators grow their audiences and earnings across social media platforms.
• Brand Influencer Campaign Services End-to-end influencer marketing campaign services for brands, including creator selection from the agency's database of 1500+ vetted creators, campaign execution, and results-driven performance optimization.
• Influencer Datalab A data and analytics platform that provides influencer marketing insights and tools to help creators develop their channels, maximize reach, and monetize their social media presence, and to help brands optimize campaign performance.

Quantifiable outcome

• 240M+ total subscriptions across partnered creator channels
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform with creator database, campaign management, and analytics. Comparable to Lifetube's marketplace-plus-Datalab offering, though primarily serving enterprise brands.
• Traackr: Influencer marketing platform with creator database, campaign measurement, and analytics. Comparable to Lifetube's data-driven approach and influencer-vetting focus.
• Upfluence: Influencer marketing platform offering creator discovery, campaign management, and analytics. Comparable to Lifetube in combining a creator database with brand campaign tooling.
• Aspire (formerly AspireIQ): Global influencer marketing platform that connects brands with creators for campaign management and analytics. Comparable to Lifetube's end-to-end agency-plus-platform model, though at significantly larger scale.
• Open Influence: Global influencer marketing agency and platform serving brands with end-to-end campaign services. Comparable to Lifetube's agency-plus-tech positioning across multiple geographies.
• Grin: Influencer marketing platform focused on creator relationship management, campaign workflows, and analytics. Comparable as a direct competitor offering similar creator-brand campaign services plus data tools.
• Klear: Influencer marketing platform with creator discovery, campaign management, and measurement capabilities. Comparable to Lifetube as a marketplace-plus-analytics influencer solution.
• WhitePress: Polish content marketing and influencer marketing platform operating in the same domestic market as Lifetube. Comparable as a competitor for Polish brand budgets in influencer and content-driven campaigns.

Broad incumbents

• LTK (rewardStyle): Large, established creator-marketing platform with a global creator network and brand-partnership tooling. Comparable as a broader incumbent operating in the same creator-economy space but at much larger scale and with a commerce/affiliate focus.

Regional players

• Hatimeria: Polish digital marketing and content agency with overlapping client base in Poland. Comparable as a regional agency competing for Polish brand marketing budgets, though with a broader services portfolio rather than influencer specialization.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupaltt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTTM