One Source
One Source Consultancy Private Limited, founded in 2018 in Delhi, is an integrated marketing consultancy serving mid-market and enterprise clients across fintech, BFSI, foodtech, and healthcare via four unified service verticals: branding, corporate communication, content, and digital marketing.
- Company typePrivate
- Founded2018
- HeadquartersConnaught Place, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What One Source does
One Source Consultancy Private Limited is an integrated marketing consultancy founded in June 2018 in Delhi by Sandeep Rao (CEO), Kunal Rao, and Srishty Chawla, with Anup Kamath joining as the fourth co-founder in April 2019. The firm operates four service verticals — Branding and Films, Corporate Communication, Content Marketing, and Digital Marketing — delivered under a single integrated engagement model rather than the traditional siloed agency structure. Its stated positioning is 'outcome-based' (Barcelona Principles framework), with agency success tied to client bottom-line metrics rather than vanity metrics. The firm is wholly self-funded from founder personal savings (Rs 5-10 lakh) with no external PE/VC capital, and operates with 38-60 team members across offices in Delhi (HQ), Mumbai, Bengaluru, and Hyderabad, supported by an international affiliate network spanning Singapore, Hong Kong, Dubai, UK, Australia, and the United States.
The company serves roughly 55-60 active clients spanning enterprise and growth-stage segments across fintech, BFSI, foodtech, healthcare, HR tech, packaging/manufacturing, and coliving — including named clients such as Kotak Mahindra Bank, Reliance General Insurance, Rebel Foods, UFlex, Credenc, BharatPe, ClearScore India, Metropolis Healthcare, PagarBook, True Balance, and Colive. Its GTM is sales-led, direct-to-business, with client acquisition materially driven by referrals from an 11,000+ member 'One Source' pro bono WhatsApp community (started 2014, distinct from the for-profit entity) and from VC partners. The business model is professional services revenue through project-based fees and retainer contracts, with no disclosed pricing or revenue figures. The company supplements its commercial activity with a pro bono communication forum that has facilitated over 60,000 stories across 45+ groups — functioning as both a referral pipeline and a brand asset.
The company reports 100% year-on-year growth despite the COVID-19 pandemic, signed 8 new clients in 6 months during the pandemic, retained zero client losses over two years, and counter-cyclically issued 20%+ team appraisals during COVID. Reported ambitions include becoming a top-10 integrated marketing consultancy in India by 2022. The firm has no proprietary technology platform, no public API, no AI/ML capabilities, and no patents — its competitive differentiation is grounded in integrated cross-channel delivery, founder/leadership recognition (e4m 40-under-40, multiple Reputation Today lists), and community-driven referral economics rather than technology moats.
One Source firmographics
Firmographics- Name
- One Source
- Legal name
- One Source Consultancy Private Limited
- Website
- https://one-source.co.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Source Consultancy Private Limited, founded in 2018 in Delhi, is an integrated marketing consultancy serving mid-market and enterprise clients across fintech, BFSI, foodtech, and healthcare via four unified service verticals: branding, corporate communication, content, and digital marketing.
- Ownership category
- akta.pro rank
One Source industry classification
Industry- Product category
- Marketing Consultancy Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where One Source is headquartered
LocationHeadquarters
- HQ city
- Connaught Place
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
One Source business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Integrated Marketing Consultancy Services: Professional consulting services across branding, films, corporate communication, content marketing, and digital marketing. Revenue is generated through project-based fees and retainer contracts with clients. The company follows an outcome-based approach where their success is tied to client bottom lines.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
One Source product offering
Product offeringCore offering
One Source is an integrated marketing consultancy that provides human-driven strategic and creative services across four verticals: Branding and Films, Corporate Communication, Content Marketing, and Digital Marketing. The firm offers outcome-based communications consulting to mid-market and enterprise clients, unifying strategy and creativity across PR, digital, content, and branding channels. Services are delivered through project-based engagements and retainer contracts with the firm's success tied to measurable client business outcomes rather than vanity metrics.
Product overview
One Source operates as an integrated marketing consultancy offering four core service verticals under one roof: Branding and Films, Corporate Communication, Content Marketing, and Digital Marketing. Rather than a software platform, the company provides human-driven strategic and creative services that consult brands on what to say, how to say it, and where to say it. The integrated approach unifies strategy and creativity across these four service lines, enabling clients to work with specialists who understand all channels holistically rather than siloed specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding and Films Encompasses brand strategy, packaging design, motion graphics, and visual storytelling through corporate films, explainer videos, and case studies. Adds new dimensions to client storytelling and is delivered as part of integrated consultancy engagements for mid-market and enterprise clients.
- Corporate Communication Covers internal communication, executive communication, crises management, sustainability communication, financial communication, and media relations. Serves clients across AI, finance, auditing, media and entertainment, foodtech, automation, agriculture, real estate, and ride-hailing sectors.
- Content Marketing Provides content strategy development, content creation, and marketing collateral production. Works across packaging, agriculture, media and entertainment, education, human resources, financial services, and SaaS industries.
- Digital Marketing Enables brands to develop lasting digital footprints through digital strategy, email marketing, digital advertising, and social media marketing. Serves clients in logistics, packaging, media and entertainment, and financial services spaces.
Quantifiable outcome
- Growing at 100% year-on-year despite COVID-19 pandemic
- +4 more outcomes
Companies that use One Source
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
One Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One Source partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- True BeaconcoreInvestment management firm partnership involving investor relations, corporate reputation counsel, digital marketing efforts, and consumer outreach. True Beacon CEO noted One Source's digital-first approach and focus on impacting partner bottom lines.
- PagarBookcoreStaff management solutions provider partnership focused on building brand visibility across stakeholder groups targeting 10 million registered users. Mandate includes investor relations, corporate reputation counsel, digital marketing, and consumer outreach across PESO media.
- ColivecoreColiving platform partnership involving investor relations, consumer outreach, content marketing, and partner engagement across both online & offline platforms.
- Rebel FoodscoreRenewed 3-year communication mandate. Works with Rebel Foods (operator of Faasos and other cloud restaurant brands) on marketing efforts and brand positioning. One of the longest-standing client relationships.
- Valyu.aiminorFintech startup focused on accrued advanced salaries market. Partnership involves investor relations, corporate reputation counsel, digital marketing, and consumer outreach.
- inFeedominorHR tech startup partnership involving investor relations and content marketing as they strengthen global presence.
- True BalancecoreIndo-Korean fintech firm (SoftBank-backed) partnership for PR and content marketing mandate covering corporate reputation management and content marketing. Works across True Balance and True Credits brands.
- International Associate FirmscoreAssociations with leading integrated firms across South East Asia and Australia to cater to rising demand for consultancies with global footprint. Enables unified operations and quality-level-assurance for brands sensitive to messaging across platforms and geographies. Associates in Hong Kong, Dubai, Singapore, New York, Boston, and London.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
One Source competitors and assessment
Company assessmentDirect peers
- Genesis BCW: India-headquartered integrated communications agency combining PR, digital, social and content under WPP/BCW. Comparable as an Indian integrated peer serving similar enterprise and startup clients with a multi-vertical offering.
- Adfactors PR: India's largest independent public relations and integrated communications firm, headquartered in Mumbai with pan-India and international presence. Directly comparable as a homegrown Indian integrated marketing/communications consultancy serving enterprise and startup clients across financial services, healthcare and consumer sectors.
- Value 360 Communications: Indian integrated communications and digital marketing agency serving fintech, consumer and enterprise brands. Comparable as a mid-sized Indian integrated marketing consultancy with similar client verticals and outcome-based positioning.
- Avian Media: Independent Indian integrated communications and PR firm serving enterprise and consumer clients with content, digital and brand offerings. Comparable as a peer Indian boutique pursuing the same integrated communications positioning.
Broad incumbents
- Ketchum: Global communications consultancy (Omnicom) with strong corporate, brand and content capabilities. Comparable as an established integrated player targeting similar enterprise mandates and corporate reputation work.
- Edelman: World's largest PR firm offering integrated communications including brand, content, digital and crisis. Directly comparable as the global incumbent whose outcome-based, trust-led positioning most resembles One Source's 'business impact consultancy' stance.
- FleishmanHillard: Global integrated communications agency within Omnicom offering PR, digital, content and brand storytelling. Comparable as a full-service integrated communications provider competing for the same enterprise and cross-border mandates One Source targets via its affiliate network.
- Weber Shandwick: Top-tier global PR and integrated marketing agency within IPG, with strong presence across corporate communications, content and digital. Comparable as a global integrated player One Source benchmarks against for cross-border briefs and enterprise accounts.
- Hill+Knowlton: Global integrated communications firm with deep public affairs, crisis and corporate communications expertise. Comparable as an international integrated peer One Source's affiliate network is positioned to emulate for cross-border client work.
- Ogilvy PR: Global creative and PR powerhouse (WPP) offering integrated brand, content, digital and corporate communications. Comparable as the legacy integrated incumbent One Source competes against on enterprise and multinational briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
One Source social profiles
Digital presenceOne Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Source leadership team
Management profileNumber of profiles
Profiles4 records
One Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Source
What does One Source do?
One Source is an integrated marketing consultancy that provides human-driven strategic and creative services across four verticals: Branding and Films, Corporate Communication, Content Marketing, and Digital Marketing. The firm offers outcome-based communications consulting to mid-market and enterprise clients, unifying strategy and creativity across PR, digital, content, and branding channels. Services are delivered through project-based engagements and retainer contracts with the firm's success tied to measurable client business outcomes rather than vanity metrics.
Is One Source a public or private company?
One Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Source founded?
One Source was founded in 2018. It employs 11 to 50 people.
Where is One Source based?
One Source is headquartered in Connaught Place, India, in the Asia region.
How does One Source make money?
One revenue line is on record: integrated Marketing Consultancy Services.
Who are One Source's main competitors?
Direct peers on record are Genesis BCW, Adfactors PR, Value 360 Communications and Avian Media. Broad incumbents are Ketchum, Edelman, FleishmanHillard, Weber Shandwick, Hill+Knowlton and Ogilvy PR.
Does One Source have an API?
No public API is recorded for One Source.
What industry is One Source in?
One Source's product category is Marketing Consultancy Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.