NYC Therapy Group
NYC Therapy Group is a virtual mental health practice founded in 2018 by Lillian Rishty, LCSW, PMH-C, delivering individual therapy, group therapy, coaching, and digital products to women in New York, New Jersey, Florida, and Connecticut, specializing in anxiety, maternal mental health, fertility, and disordered eating.
- Company typePrivate
- Founded2018
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NYC Therapy Group does
NYC Therapy Group is a privately-held mental health therapy practice founded in 2018 by Lillian Rishty, LCSW, PMH-C, specializing in women's mental health. The practice operates virtually via HIPAA-compliant video software and serves clients across New York, New Jersey, Florida, and Connecticut. Originally based in a Midtown Manhattan office, the firm transitioned to a fully virtual model in 2020, expanding geographic reach without proportional cost growth. The clinical team comprises three licensed therapists with specialized credentials: Lillian Rishty (Director; PMH-C, Certified Anxiety Specialist, EDIT, CCTP), Nina Harary (Associate Therapist; NYU-trained, perinatal specialization, Weill Cornell experience), and Gaby Mosseri (Associate Therapist; adolescent and adult anxiety, leads the teen intuitive eating group).
The practice delivers weekly 45-minute individual therapy sessions focused on anxiety, maternal mental health, fertility support, body image, disordered eating, and professional burnout. Complementary offerings include an 8-week teen intuitive eating therapy group ($60/session plus a $90 screening), 9-session coaching programs for anxiety management and motherhood transitions, and a portfolio of four therapist-created digital products (Gratitude Journal Prompts, Anxiety Toolkit, Positive Affirmation Cards, Postpartum Planning Guide) priced $4.99-$10. Revenue is generated through session fees (with sliding scale offered by select providers), out-of-network insurance reimbursement via superbills, coaching retainers, and one-time digital product sales. The firm is founder-owned and independently operated with no external institutional funding.
Go-to-market is direct-to-consumer, driven by content marketing (38 blog posts), social media presence (Instagram, Facebook, LinkedIn), earned media featuring Lillian Rishty in publications such as Bustle, Daily Mail, Authority Magazine, Best Life, and The Healthy, email newsletter, and partnerships with therapist discovery platforms such as Zencare. Customer segmentation is narrow but deep: high-achieving women navigating anxiety, burnout, perinatal mood disorders, fertility challenges, and disordered eating, with maternal mental health and anxiety/burnout as primary use cases. The practice has no disclosed revenue, no AI/ML capabilities, and operates as a small, founder-led clinical services business rather than a venture-scaled platform.
NYC Therapy Group firmographics
Firmographics- Name
- NYC Therapy Group
- Legal name
- NYC Therapy Group
- Website
- https://nyctherapygroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NYC Therapy Group is a virtual mental health practice founded in 2018 by Lillian Rishty, LCSW, PMH-C, delivering individual therapy, group therapy, coaching, and digital products to women in New York, New Jersey, Florida, and Connecticut, specializing in anxiety, maternal mental health, fertility, and disordered eating.
- Ownership category
- akta.pro rank
NYC Therapy Group industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where NYC Therapy Group is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
NYC Therapy Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Individual Therapy Sessions: Weekly 45-minute therapy sessions with licensed therapists. Session fees vary by provider. Some providers offer sliding scale rates. Clients can submit superbills to insurance for out-of-network reimbursement.
- Group Therapy: 8-week intuitive eating therapy group for teens at $60/session plus $90 individual screening session.
- Coaching Services: 9 one-on-one coaching sessions with worksheets covering anxiety management, transition to parenthood, and navigating work in early motherhood.
- Digital Products: Sale of digital downloads including Gratitude Journal Prompts, Anxiety Toolkit, Positive Affirmation Cards, and Postpartum Planning Guide. Prices range from $4.99 to $10.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual therapy sessions |
| Subscription | Monthly | Teen Intuitive Eating Therapy Group |
| Unit Pricing | Pay-as-you-go | Gratitude Journal Prompts |
| Unit Pricing | Pay-as-you-go | Anxiety Toolkit |
| Unit Pricing | Pay-as-you-go | Positive Affirmation Cards |
| Unit Pricing | Pay-as-you-go | Postpartum Planning Guide |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
NYC Therapy Group product offering
Product offeringCore offering
NYC Therapy Group is a private psychotherapy practice that provides virtual individual therapy, coaching, and group therapy primarily for women, with clinical specialization in anxiety, maternal mental health, fertility, postpartum, body image, and disordered eating. Sessions are delivered remotely via HIPAA-compliant video software to clients located in New York, New Jersey, Florida, and Connecticut. The practice supplements its clinical services with a small set of standalone digital self-help resources.
Product overview
NYC Therapy Group offers virtual therapy services primarily for women, featuring individual psychotherapy sessions and specialized coaching programs. The company also sells a portfolio of therapist-created digital mental health products including the Anxiety Toolkit ($10), Gratitude Journal Prompts ($10), Positive Affirmation Cards ($10), and Postpartum Planning Guide ($9), all currently offered at promotional pricing. The practice provides individual 45-minute weekly therapy sessions, group therapy (Intuitive Eating Therapy Group for Teens at $60/session), and 9-session coaching programs. Services focus on anxiety, maternal mental health, fertility, body image, and disordered eating, delivered via HIPAA-compliant video sessions to clients across New York, New Jersey, Florida, and Connecticut.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
Quantifiable outcome
- Clients report feeling understood and supported in navigating anxiety, burnout, and life transitions
Companies that use NYC Therapy Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
NYC Therapy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NYC Therapy Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZencareminorMental health therapist discovery platform that features Lillian Rishty and NYC Therapy Group. Zencare helps individuals find therapists and lists the practice on their platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NYC Therapy Group competitors and assessment
Company assessmentDirect peers
- Zencare: Zencare is a therapist discovery and booking platform that already lists NYC Therapy Group, making it both a marketing partner and a direct funnel peer for therapist matching in the same New York-area mental health market.
- Alma: Alma is a clinician-led teletherapy network that supports independent therapists with insurance credentialing, referral matching, and a HIPAA-compliant platform — directly comparable to NYC Therapy Group's virtual, licensed-therapist delivery model serving the same end client.
- Grow Therapy: Grow Therapy is a virtual and in-person therapy network that handles insurance credentialing, billing, and client matching for independent clinicians — a peer operating model where licensed therapists deliver care on a platform with similar economics to NYC Therapy Group's private practice.
- The Motherhood Center: The Motherhood Center is a New York-based maternal mental health provider offering therapy, support groups, and postpartum wellness services — a direct competitor targeting the same perinatal and postpartum women in NYC that NYC Therapy Group serves.
Broad incumbents
- Lyra Health: Lyra Health is an enterprise mental health benefits platform offering therapy, coaching, and medication management through employer contracts — comparable as a scaled, virtual-first mental health provider competing for the same women's mental health demand via B2B channels.
- BetterHelp: BetterHelp is the largest consumer-facing online therapy subscription service, offering unlimited messaging and live sessions across a broad range of mental health concerns — a scaled incumbent competing for NYC Therapy Group's DTC, content-led customer acquisition funnel.
- Spring Health: Spring Health is an employer-sponsored mental health platform providing therapy, coaching, and psychiatric care — a scaled incumbent with overlapping virtual therapy services and comparable content/education-driven marketing tactics.
- Talkspace: Talkspace is a large, publicly traded teletherapy platform offering on-demand video therapy across all 50 states with in-network insurance and B2B contracts — it competes for the same virtual therapy consumer with far greater scale and marketing budget.
Emerging players
- Motherly: Motherly is a digital media and commerce platform serving expectant and new mothers with content, classes, and wellness resources — an emerging player in maternal wellness that overlaps NYC Therapy Group's content-led, DTC customer acquisition motion for the same demographic.
Others
- Postpartum Support International (PSI): PSI is the leading non-profit dedicated to perinatal mental health awareness, provider training, and resource referral — adjacent to NYC Therapy Group because it both funnels postpartum clients to certified providers and trains PMH-C clinicians, directly intersecting with the firm's core specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
NYC Therapy Group social profiles
Digital presenceNYC Therapy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NYC Therapy Group leadership team
Management profileNumber of profiles
Profiles3 records
NYC Therapy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NYC Therapy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NYC Therapy Group
What does NYC Therapy Group do?
NYC Therapy Group is a private psychotherapy practice that provides virtual individual therapy, coaching, and group therapy primarily for women, with clinical specialization in anxiety, maternal mental health, fertility, postpartum, body image, and disordered eating. Sessions are delivered remotely via HIPAA-compliant video software to clients located in New York, New Jersey, Florida, and Connecticut. The practice supplements its clinical services with a small set of standalone digital self-help resources.
Is NYC Therapy Group a public or private company?
NYC Therapy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NYC Therapy Group founded?
NYC Therapy Group was founded in 2018. It employs 11 to 50 people.
Where is NYC Therapy Group based?
NYC Therapy Group is headquartered in New City, United States, in the North America region.
How does NYC Therapy Group make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are group Therapy, coaching Services and digital Products.
Who are NYC Therapy Group's main competitors?
Direct peers on record are Zencare, Alma, Grow Therapy and The Motherhood Center. Broad incumbents are Lyra Health, BetterHelp, Spring Health and Talkspace. Motherly is listed as an emerging player. Postpartum Support International (PSI) is listed as an others.
Does NYC Therapy Group have an API?
No public API is recorded for NYC Therapy Group.
What industry is NYC Therapy Group in?
NYC Therapy Group's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 62133 and its SIC code is 8000.