Adventure Bike Rider

What Adventure Bike Rider does

Adventure Bike Rider (ABR) is a UK-based adventure motorcycling media company founded in 2009 by Alun Davies and operated through Adventurize Ltd from Stratford-upon-Avon. It serves adventure motorcyclists through an integrated platform combining a bi-monthly print magazine, a digital subscription library, an online community forum, an annual festival, and a branded merchandise store. The company positions itself as the largest adventure motorcycle community globally and the publisher of the most authoritative adventure motorcycle magazine in the UK, with operations primarily serving the UK and Ireland plus content reach into continental Europe.

The product surface spans editorial content (print magazine issues and free downloadable guides on tyres, winter riding, greenlaning, UK routes, and Italy touring), community infrastructure (a phpBB-based forum with 18,163 registered members, 697,624 posts, and 52,833 topics), and live experiences (the annual ABR Festival at Ragley Hall in Warwickshire, attracting 15,000+ riders). The technology stack is intentionally lightweight, with phpBB forum software supporting community interaction and WordPress-based websites powering content and commerce. No proprietary AI, mobile applications, or API infrastructure is disclosed.

ABR's revenue model is diversified across subscription streams (print at £39.29/year and digital library at £43.19/year, with a combined bundle at £45.84/year), transactional revenue (festival tickets and merchandise, with hoodies at £59.99 and gift cards at £35/£50), and advertising/sponsorship (headline partner Bridgestone plus official partners including REV'IT!, TomTom Rider, Brittany Ferries, Bennetts, Muc-Off, Metzeler, and Pirelli). The go-to-market motion is community-led with a strong event-driven component through the festival, complemented by content marketing via free guides that capture email leads for top-of-funnel conversion.

Name

Adventure Bike Rider

Legal name

Adventurize Ltd

Website

https://adventurebikerider.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventure Bike Rider is a UK-based adventure motorcycling media company founded in 2009, operating a print magazine, digital subscription library, community forum with 18,000+ members, annual festival attracting 15,000+ riders, and merchandise store serving adventure motorcyclists primarily in the UK and Ireland.

Ownership category

akta.pro rank

Product category

Adventure Motorcycling Media

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Adventure motorcycle magazine
• Motorcycle media publishing
• Motorcycle community forum
• Motorcycle festival events
• Branded merchandise retail

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: Annual print magazine subscriptions providing monthly/bi-monthly issues of Adventure Bike Rider magazine delivered to subscribers.
2. Digital Library Membership: Digital access subscription providing instant access to every issue of Adventure Bike Rider magazine on any device, with bundled options including print subscription.
3. Merchandise Sales: Sale of branded merchandise including hoodies, t-shirts, beanies, stickers, and gift cards through the online shop.
4. Festival Tickets: Ticket sales for the annual ABR Festival event featuring camping, entertainment, and riding activities.
5. Advertising: Advertising and sponsorship opportunities within the magazine, website, and festival events, with headline sponsors like Bridgestone.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adventure Bike Rider is a UK-based multi-platform adventure motorcycling media brand that sells a printed monthly magazine and digital archive subscriptions, hosts the annual ABR Festival at Ragley Hall, runs an online community forum, distributes free downloadable riding guides, and sells branded merchandise through its e-commerce shop. The core revenue drivers are print and digital magazine subscriptions, supplemented by festival ticket sales, merchandise, and advertising/sponsorship partnerships.

Product overview

Adventure Bike Rider operates a multi-platform adventure motorcycling media business consisting of a printed magazine (Adventure Bike Rider Magazine), a digital subscription service (ABR Digital Library), an annual festival event (ABR Festival), an online community forum, and five free downloadable guides covering tyres, winter riding, greenlaning, UK routes, and Italy touring. The company also operates an e-commerce store for branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Wired For Adventure: A sister title launched by Alun Davies in 1995 focusing on travel and outdoor activities including climbing, hiking, cycling and paddling.

Products and services

• Adventure Bike Rider Magazine Printed monthly/bi-monthly magazine covering adventure motorcycling, featuring bike reviews, gear tests, route guides, and travel stories from destinations worldwide. Sold via annual subscription and single copy.
• ABR Digital Library Annual digital membership providing instant access to every issue of Adventure Bike Rider magazine on any device, with an option to bundle print subscription.
• ABR Festival Annual multi-day motorcycle festival held at Ragley Hall Estate in Warwickshire featuring test rides, off-road tuition, live music, camping, entertainment, and community events for adventure bikers.
• ABR Merchandise Store Online store selling branded merchandise including hoodies, t-shirts, beanies, stickers, and gift cards available in £35 and £50 denominations.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BridgestonecoreGTM or Marketing Partner · 1 January 2019Headline sponsor of the ABR Festival, providing promotional support and branded trail activities. Bridgestone tyre products featured prominently at festival events and editorial content.
• REV'IT!coreGTM or Marketing PartnerOfficial partner of the ABR Festival, providing sponsorship and brand visibility at the annual adventure motorcycle event.
• TomTom RidercoreGTM or Marketing PartnerOfficial partner providing satellite navigation expertise and promotional support for the ABR Festival and editorial content.
• Brittany FerriesminorGTM or Marketing PartnerOfficial partner of the ABR Festival, supporting motorcycle travel to continental Europe with ferry services.
• BennettsminorGTM or Marketing PartnerOfficial partner providing motorcycle insurance services and promotional support for the ABR Festival.
• Muc-OffminorGTM or Marketing PartnerOfficial partner providing motorcycle cleaning and maintenance products featured at the ABR Festival.
• MetzelerminorGTM or Marketing PartnerTyre partner for the Adventure Bike Rider Tyre Guide, co-created content about motorcycle tyre selection and recommendations.
• PirelliminorGTM or Marketing PartnerTyre partner for the Adventure Bike Rider Tyre Guide, co-created content about motorcycle tyre selection for adventure riding.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• RevZilla: RevZilla is a leading US online motorcycle gear and apparel retailer with a content-rich website featuring reviews, videos, and a community. Comparable to ABR as an adjacent ecosystem player reaching adventure motorcyclists, but commercially a retailer rather than a media or event business.
• Touratech UK: Touratech is a leading global manufacturer and retailer of adventure motorcycle gear, accessories, and parts, with a strong UK presence. Adjacent to ABR as a brand frequently covered in adventure motorcycle media and a potential sponsor/partner, but operates as a gear retailer rather than media or events.

Broad incumbents

• Ride Magazine (UK): Ride Magazine is a UK motorcycle publication with print, digital, and video content covering road, touring, and adventure riding. Comparable to ABR as a UK motorcycle magazine subscription business competing for similar reader and advertising audiences.
• MCN (Motorcycle News): MCN is the UK's largest motorcycle news brand covering all motorcycle segments (sport, touring, adventure, road) with a website, print edition, and video content. Broader incumbent competing with ABR for advertising and reader attention but covering the full motorcycle market rather than specialising in adventure.
• Bike Magazine: Bike Magazine (Kelsey Media) is a UK monthly motorcycle publication covering road, sport, and adventure riding with associated digital content. Comparable to ABR as a UK motorcycle magazine subscription business but with broader segment coverage rather than adventure specialisation.

Direct peers

• ADVMoto (Adventure Motorcycle): ADVMoto is a US-based print and digital adventure motorcycle magazine with editorial coverage of bikes, gear, and travel routes. Comparable to ABR through the same adventure motorcycle publishing focus, magazine subscription model, and enthusiast audience.
• Adventure Rider: Adventure Rider is an adventure motorcycling community and content platform featuring an active forum, gear reviews, ride reports, and route information. It directly competes with ABR for the same global adventure motorcycle audience via similar forum-based community engagement and editorial content.
• Horizons Unlimited: Horizons Unlimited is one of the longest-running adventure motorcycling communities, with a global forum, regional HU Travellers Meetings events, and editorial content on long-distance touring. Comparable to ABR through its forum-led community, in-person meetups, and adventure travel content focus.
• Overland Expo: Overland Expo is the leading US-based adventure vehicle and overlanding event series, with annual flagship shows plus regional events, focused on adventure motorcycles, 4x4s, and overlanding gear. Directly comparable to ABR Festival in the events business model and adventure/overlanding enthusiast audience.

Emerging players

• ADV Pulse: ADV Pulse is a US-based digital adventure motorcycle publication with editorial content, gear reviews, and rider profiles. Comparable to ABR through the digital-first adventure motorcycle publishing model, though it operates without the print magazine or festival component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ABRmagazine
• Xx.com/ABRmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Bike Rider