ORBIZ

What ORBIZ does

ORBIZ (legal entity PT Borwita Indah) is an Indonesia-based e-commerce enablement and creative agency operating as the dedicated digital-commerce arm of Borwita Group, a 1976-founded diversified distribution conglomerate. Founded in 2019 and operationally launched in 2021, the company manages end-to-end online retail operations for brands across Indonesia's major marketplaces (Shopee, Tokopedia, TikTok Shop, Blibli, Lazada, Astro, Sociolla, Segari, Halodoc), covering storefront setup and management, warehousing and order fulfillment, customer support, marketing execution, and performance reporting. It serves 20+ principals and 100-220+ brands depending on reporting period, with named enterprise clients including P&G, Beiersdorf, Fumakilla, TotalEnergies Marketing Indonesia, and Signify.

The company's technical foundation is an in-house integrated stack combining an Order Management System, Warehouse Management System (Vena WMS), ERP (B-Gen), and CRM, unified with marketplace platform APIs to coordinate multi-channel store operations and fulfillment. This layer is backed by physical infrastructure inherited from Borwita Group: 5 fulfillment centers, 40+ content production studios across Jakarta and Bandung, and access to 168 branch and depo locations via sister company Orbiz Logistics. Through its ORCA (Orbiz Creative Agency) division, the company layers social media management, KOL management, live-stream management, affiliate programs, and ads management on top of the enabler base.

ORBIZ operates a managed-services and professional-services revenue model based on custom, multi-year contracts tailored per brand; pricing is not publicly disclosed and depends on service scope (standalone enabler, standalone creative, or full-suite). The go-to-market is sales-led with direct enterprise engagement, supplemented by thought-leadership content marketing and platform partnership programs. Distribution is single-country (Indonesia) and channel-anchored across eight-plus marketplaces, with strategic priority placed on TikTok Shop (Gold partner Q1 2026) and Shopee (Premium Enabler Q1 2025) credentials. The parent company is Borwita Group, and no external institutional funding has been disclosed.

Name

ORBIZ

Legal name

PT Borwita Indah

Website

https://orbiz.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

ORBIZ is an Indonesia-based e-commerce enabler and creative agency (under Borwita Group) that manages storefronts, fulfillment, and digital marketing for 20+ principals and 220+ brands across major Indonesian marketplaces.

Ownership category

akta.pro rank

Product category

E-Commerce Enablement Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• E-commerce enablement
• Order fulfillment services
• Marketplace management
• Digital creative agency
• Warehousing and distribution

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. E-Commerce Enabler Services: End-to-end handling of brand's online store operations including online store management, order fulfillment, warehousing, and delivery across Indonesia's marketplaces.
2. Creative Agency Services (ORCA): Digital marketing services including social media management, KOL management, live stream management, affiliate management, and ads management.
3. Marketing and Promotions Execution: Executing pricing strategies and platform-specific promos to drive conversions for brands.
4. Reporting & Insights: Performance reports and data analytics services to keep brand teams aligned, agile, and data-driven.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ORBIZ is an end-to-end e-commerce enabler and creative agency that operates brands' online stores across Indonesian marketplaces (Shopee, Tokopedia, TikTok Shop, Blibli, Lazada, Astro, Sociolla, Segari, Halodoc), handling store setup, order fulfillment through Borwita Group's nationwide warehousing and logistics infrastructure, marketing/promo execution, and customer support. Its ORCA creative agency arm delivers social media management, KOL/influencer management, live streaming, affiliate marketing, and paid ads management with 40+ in-house studios.

Product overview

ORBIZ is a platform-plus-modules architecture comprising three core offerings: ORBIZ E-Commerce Enabler (handling online store management, order fulfillment, marketing, customer support, and reporting across 8+ marketplaces), ORCA Creative Agency (providing social media management, KOL management, live streaming, affiliate marketing, and ads management with 40+ studios), and Orbiz Logistics (sister company offering warehousing, transportation, and distribution with halal compliance). The products share Borwita Group's nationwide infrastructure and leverage internal systems (Vena WMS, B-Gen ERP) to enable seamless coordination between e-commerce operations and logistics fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• ORBIZ E-Commerce Enabler End-to-end e-commerce enabler under Borwita Group that handles online store setup, store operations, warehousing, order fulfillment, marketing, customer support, and reporting across Indonesia's digital marketplaces (Shopee, Tokopedia, TikTok Shop, Blibli, Lazada, Astro, Sociolla, Segari, Halodoc). Targets brands and principals seeking to scale across Indonesia.
• ORCA (ORBIZ Creative Agency) One-stop digital creative agency providing social media management, KOL management, live streaming, affiliate marketing, and ads management with 40+ professional studios in Jakarta and Bandung. Serves consumer brands seeking digital presence and performance marketing in Indonesia.
• Orbiz Logistics Sister company under Borwita Group offering integrated supply chain services including importation, domestic freight, warehousing, land transport, distribution, fulfillment, and vehicle rental with halal logistics compliance and nationwide coverage across Indonesia. Serves enterprises requiring logistics and distribution.

Quantifiable outcome

• Supporting 20+ principals and 100+ brands for e-commerce and digital marketing
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• TikTok ShopcoreChannel Partner/ Reseller/ Distributor · 1 January 2025ORBIZ is an officially certified TikTok Shop Partner, having achieved Certified Gold status in Q1 2026 and recognition as one of the Most Trusted TikTok Shop Partners in 2023. The partnership enables ORBIZ to support brands with TikTok Shop operations, live commerce, and affiliate marketing.
• ShopeecoreChannel Partner/ Reseller/ Distributor · 1 January 2025ORBIZ is an officially certified Shopee Shop Partner with Premium Enabler status (Q1 2025) and consistent Certified Enabler recognition across multiple quarters in 2025. The partnership enables brands to manage official stores and optimize GMV on Shopee marketplace.
• P&G (Procter & Gamble)coreChannel Partner/ Reseller/ Distributor · 1 January 2025P&G was ORBIZ's first principal/client when the company was established in 2019. This founding partnership demonstrates trust in ORBIZ's e-commerce enabler capabilities from one of the world's largest consumer goods companies.
• Shopee, Tokopedia, TikTok Shop, Blibli, Lazada, Astro, Sociolla, Segari, HalodoccoreChannel Partner/ Reseller/ DistributorORBIZ supports online business across major Indonesian e-commerce platforms. The company is open to exploring other platforms as needed for brand clients.
• Borwita GroupflagshipStrategic or Co-development PartnerORBIZ is the e-commerce enabler brand under Borwita Group (PT Borwita Indah). Borwita Group, founded in 1976, provides ORBIZ with nationwide infrastructure, warehousing capabilities, logistics network, and 48+ years of distribution expertise across Indonesia.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency with significant Southeast Asia footprint. Competes for the integrated creative and digital marketing services that ORCA provides, especially for Japanese multinational clients (e.g., Beiersdorf-adjacent and consumer goods principals) operating in Indonesia.
• Publicis Groupe: Global advertising holding company with significant Indonesia and Southeast Asia operations. Competes for integrated creative, media, and digital marketing services — including influencer marketing through agencies like Leo Burnett and Saatchi & Saatchi — that overlap with ORCA's offering.
• dentsu: Japanese-headquartered global advertising holding with particularly strong Asia-Pacific presence. Competes for the creative, media buying, and digital marketing services that overlap with ORCA's offerings, including performance marketing for the same FMCG and consumer goods client base.
• WPP: World's largest advertising holding company (Ogilvy, VMLY&R, GroupM). Competes for the creative agency portion of ORBIZ's ORCA business and can offer integrated advertising services to the same multinational enterprise client base operating in Indonesia.

Direct peers

• aCommerce: Southeast Asia-based e-commerce enabler with established Indonesia operations. Provides end-to-end services including marketplace management, fulfillment, and digital marketing — directly comparable to ORBIZ's core enabler business across the region.
• SIRCLO: Indonesian e-commerce enabler founded in 2013 providing similar end-to-end services including marketplace store management, fulfillment, and digital marketing to brands across Indonesia. SIRCLO is the most direct competitor in ORBIZ's home market with a comparable enterprise brand portfolio.
• Pomelo: Thailand-based fashion and lifestyle company with proprietary e-commerce, marketplace, and digital marketing capabilities across Southeast Asia. Comparable as a regional e-commerce operator with in-house digital and KOL capabilities, similar in structure to ORBIZ's full-stack enabler-plus-agency model.

Others

• Ninja Van: Southeast Asia-focused logistics provider with significant Indonesia operations. Adjacent to ORBIZ's logistics capabilities (via sister company Orbiz Logistics) and a potential partner or competitor for last-mile fulfillment services to e-commerce customers.
• JNE: Indonesia's largest domestic logistics company. Adjacent to ORBIZ's logistics operations and a potential partner or competitor for warehousing and last-mile fulfillment services to e-commerce brands across the archipelago.

Emerging players

• StarNgage: Singapore-based influencer marketing platform connecting brands with creators across Asia. Comparable to ORCA's KOL and influencer management services, though StarNgage operates a marketplace model rather than the agency-style service ORBIZ provides through its 40+ studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orbiz-borwitaindah
• Instagraminstagram.com/orbizid
• Facebookfacebook.com/ORBIZ-100065071129027

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORBIZ