Floormart

Commercial Flooring Suppliesfloormart.co.uk

Floormart is a UK-based online retailer (founded 2003, Leicester) selling commercial flooring adhesives, tools, and materials from 35+ major brands to trade flooring contractors and installers via a BigCommerce e-commerce platform and a physical trade counter.

Company typePrivate
Founded2003
HeadquartersLeicester, United Kingdom
Headcount1–10
GTM typeB2B
OfferingDigital Commerce or Content

What Floormart does

Floormart Ltd is a UK-based online retailer specialising in commercial flooring products, installation tools, and accessories, founded in 2003 and headquartered in Leicester. The company operates a BigCommerce-powered e-commerce storefront (floormart.co.uk) that aggregates 35+ major manufacturer brands — including Forbo, Polyflor, Altro, Mapei, Uzin, F. Ball, Amtico, Ardex, Roberts, Steinel, and Gradus — across product categories spanning flooring adhesives, tools, accessories, vinyl and rubber flooring, carpet tiles, linoleum, luxury vinyl tiles (LVT), and entrance matting. It holds exclusive UK distribution rights for ProKnee professional knee pads and tools, and has launched its own branded product line including the Sonic Vinyl Groover & Trimmer Tool.

The business serves a horizontal segment of UK trade professionals — flooring contractors, installers, and fitters — through two channels: a nationwide e-commerce platform with free delivery on orders over £500, and a physical trade counter at its Leicester site for local collections, advice, and in-store purchases. Floormart offers trade accounts providing exclusive pricing, monthly credit facilities, and priority support, layered on top of standard retail unit pricing. The company complements distribution with a content-led marketing approach via an installation-guides blog, email newsletter, and active social media presence across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Pinterest.

Revenue is generated primarily through one-time product sales with a growing recurring component from trade account relationships; pricing is inclusive and exclusive of UK VAT (20%). The company appears to be privately held with no external funding raised, operates UK-only, and has 1-10 employees. Recent operational activity includes a May 2025 relocation to a larger Leicester premises and partnerships with Constructionline, FITA, Floortrain GB, and Recofloor to deepen its trade-credentials and sustainability positioning.

Floormart firmographics

Firmographics

Name: Floormart
Legal name: Floormart Ltd
Website: https://floormart.co.uk
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 1–10 employees
Short description: Floormart is a UK-based online retailer (founded 2003, Leicester) selling commercial flooring adhesives, tools, and materials from 35+ major brands to trade flooring contractors and installers via a BigCommerce e-commerce platform and a physical trade counter.
Ownership category
akta.pro rank

Floormart industry classification

Industry

Product category: Commercial Flooring Supplies
NAICS: Floor Covering Retailers (449121), Other Building Material Dealers (44418)
SIC: Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Catalog & Mail-Order Houses (5961)
akta.pro primary industry: Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
akta.pro secondary industry: Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

Commercial flooring supplies
Flooring installation tools
Flooring adhesives
Trade flooring retailer
Vinyl and LVT flooring

Where Floormart is headquartered

Location

Headquarters

HQ city: Leicester
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Floormart business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Product Sales - E-commerce: Floormart generates revenue through direct online sales of commercial flooring products including adhesives, tools, accessories, and flooring materials to trade professionals and contractors.
Trade Account Memberships: The company offers trade accounts providing exclusive pricing, credit facilities, and priority support to professional flooring installers, creating recurring B2B customer relationships.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard Retail Pricing
Unit Pricing	Monthly	Trade Account Pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Floormart product offering

Product offering

Core offering

Floormart is a UK-based online retailer that sells commercial flooring products and installation supplies directly to trade professionals and consumers via an e-commerce platform and a physical trade counter. Its catalog spans flooring adhesives, professional installation tools, vinyl and rubber flooring, carpet tiles, linoleum, luxury vinyl tiles (LVT), entrance matting, and accessories sourced from over 35 major industry brands including Forbo, Polyflor, Altro, Mapei, Uzin, F. Ball, and Amtico. The company offers a trade account program with exclusive pricing, credit facilities, and priority support for professional flooring contractors.

Product overview

Floormart is a UK-based commercial flooring e-commerce platform offering a comprehensive portfolio of flooring products and installation supplies. The core offering consists of professional-grade adhesives from major brands (AltAltroatrO, Amtico, Ardex, Eurocol, Everbuild/Sika, F. Ball, Gekko, Karndean, Mapei, Pallmann, Rewmar, Ultrafloor, Uzin) and an extensive range of flooring tools including Genesis trowels, ProKnee knee pads (exclusive UK distributor), Roberts tools, Tramex moisture meters, and Wolff installation equipment. The product line extends to vinyl and rubber flooring, carpet tiles, linoleum (Forbo Marmoleum), luxury vinyl tiles (LVT), entrance matting, and essential accessories such as underlay, primers, grout, and floor protection. The portfolio is organized around enabling professional flooring installation through quality branded products and tools.

Differentiator

Problem solved

Functional benefit

Products and services

Adhesives Flooring adhesives for securing floor coverings to subfloors, including water-based, solvent-free, pressure-sensitive, and high-tack formulas for vinyl, LVT, carpet, linoleum, and wood applications. Available across multiple leading brands for professional flooring installers.
Flooring Tools Extensive range of flooring installation tools including nail guns, grinding machines, trowels, spreaders, knee pads, vinyl tile cutters, staplers, moisture meters, heat welding tools, and floor preparation equipment for professional flooring contractors and installers.
Accessories Comprehensive range of flooring accessories including carpet gripper rods, tile adhesive, grout, damp proof membranes, floor cleaners, screed, floor protection, trims, primers, sealants, and underlay for professional installation projects.
Vinyl and Rubber Flooring Complete vinyl and rubber flooring range including loose lay, adhesive-free, non-slip, wet room sheet vinyl, click vinyl, and safety flooring for commercial and residential applications.
Carpet Tiles Modular carpet squares available in various brands and colors for commercial and residential applications, organized by brand and color filters on the Floormart website.
Linoleum Flooring Sustainable linoleum flooring including Forbo Marmoleum Click, Modular Tiles, and Sheet formats for commercial and residential installations.
Luxury Vinyl Tiles (LVT) Premium luxury vinyl tile collections from Altro, Every Room, Forbo, LX Hausys, Lifestyle Designer, Polyflor, and Tarkett for residential and commercial flooring projects.
Entrance Matting Commercial entrance matting solutions from Burmatex, COBA Europe, CFS, Forbo, Kersaint Cobb, Heckmondwike, and JHS for commercial building entrances and high-traffic areas.
Trade Account Program B2B trade account program offering verified flooring contractors and installers exclusive trade pricing, credit account facilities, and priority customer support, designed to save time and money while providing flexibility to manage orders efficiently on a recurring basis.

Companies that use Floormart

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Floormart technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Floormart partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered minor and core.

CPA (Constructionline)minorChannel Partner/ Reseller/ DistributorFloormart partners with Constructionline (CPA), a government certification scheme for construction contractors, indicating trade professional customer base.
FITA (Flooring Industry Training Association)minorStrategic or Co-development PartnerFloormart's partnership with FITA indicates commitment to industry training and professional development in the flooring installation sector.
Floortrain GBminorStrategic or Co-development PartnerFlooring industry training partner supporting professional development for flooring installers.
RecofloorminorStrategic or Co-development PartnerRecofloor is a vinyl flooring recycling scheme. Floormart's partnership connects to their award-winning recycling initiative mentioned on the website.
ProKneecoreChannel Partner/ Reseller/ DistributorFloormart is the exclusive ProKnee distributor in the UK. ProKnee specializes in professional knee pads and tools for flooring installers. Floormart stocks the full range including AP16, 0714, and Model 07 series.
ForbocoreChannel Partner/ Reseller/ DistributorMajor flooring brand partnership. Floormart stocks Forbo products including Marmoleum (linoleum), Eternal collection, Allura (LVT), entrance matting, and Eurocol adhesives.
PolyflorcoreChannel Partner/ Reseller/ DistributorMajor vinyl flooring manufacturer partnership. Floormart stocks Polyflor LVT products including SaarFloor Noppe rubber floor tiles and other commercial vinyl solutions.
AltrocoreChannel Partner/ Reseller/ DistributorLeading safety flooring brand. Floormart stocks Altro adhesives, LVT products, and safety flooring solutions for demanding environments including healthcare and commercial kitchens.
MapeicoreChannel Partner/ Reseller/ DistributorMajor adhesive and construction chemical manufacturer. Floormart stocks Mapei products including Ultrabond, Adesilex, Mapeproof DPM, and Planiprep surface preparation solutions.
UzincoreChannel Partner/ Reseller/ DistributorGerman premium adhesive manufacturer. Floormart stocks Uzin products including Remur 95, KE series high-temperature adhesives, and pressure-sensitive adhesives.
GraduscoreChannel Partner/ Reseller/ DistributorLeading contract interior solutions provider for stairs and floors. Floormart stocks Gradus accessories including stair nosings, transition profiles, and coved skirting.
F. BallcoreChannel Partner/ Reseller/ DistributorTrusted flooring adhesive manufacturer. Floormart stocks the complete F. Ball range including Styccobond adhesives, Stopgap levelling compounds, and Styccoclean solvents.
RobertscoreChannel Partner/ Reseller/ DistributorWith over 80 years in the industry, Roberts is a trusted brand for flooring tools. Floormart stocks Roberts products including carpet cutters, stretchers, seam irons, rollers, and vinyl tile cutters.
ArdexcoreChannel Partner/ Reseller/ DistributorHigh-performance building materials manufacturer. Floormart stocks Ardex adhesives including AF series for vinyl, rubber, carpet, and LVT, plus levelling compounds.
AmticocoreChannel Partner/ Reseller/ DistributorPremium LVT manufacturer. Floormart stocks Amtico adhesives including SF adhesive, pressure-sensitive adhesive, high-temperature adhesive, and floor maintenance products.
SteinelcoreChannel Partner/ Reseller/ DistributorProfessional heat tools manufacturer. Floormart stocks Steinel products including HM series hot air welding tools, HG series welding guns, and MobileHeat cordless heat guns.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Floormart competitors and assessment

Company assessment

Direct peers

Factory Direct Flooring: UK online flooring retailer selling LVT, laminate, vinyl, carpet, and accessories direct to consumers and trade. Directly comparable e-commerce flooring model with broad material coverage overlapping Floormart's vinyl, LVT, and accessory categories.
Walls and Floors: UK online retailer of tiles, flooring, adhesives, and installation tools serving both trade and DIY customers. Directly comparable to Floormart in product categories (vinyl, LVT, adhesives, tools), online-first GTM, and trade pricing model.
UK Flooring Direct: UK online flooring retailer selling LVT, vinyl, laminate, carpet tiles, and underlay with sample services. Comparable online-first flooring model with overlapping product categories (LVT, vinyl, accessories) sold to similar UK customers.
Tile Giant: UK tile and flooring retailer with trade accounts and online ordering, offering adhesives, grouts, trims, and tools alongside tiles. Directly comparable trade-focused product mix and adhesive/accessory categories carried by Floormart.
Flooringsuperstore.com: UK online flooring retailer offering carpets, vinyl, LVT, laminate, and flooring accessories with nationwide delivery. Comparable to Floormart as an online-first flooring retailer, though with a heavier DIY consumer orientation rather than trade-exclusive focus.

Broad incumbents

Topps Tiles: UK's largest specialist tile and flooring retailer with nationwide physical stores and online trade accounts. Overlaps with Floormart on adhesive, tool, and flooring accessory categories but operates at much greater scale and with a broader tile-led assortment.
Carpetright: Large UK flooring retailer with nationwide stores selling carpet, vinyl, LVT, and flooring accessories. Adjacent peer due to overlapping categories and trade offerings, though much larger scale and more consumer-focused.

Regional players

Simply Wood Flooring: UK online retailer specialising in solid and engineered wood flooring with associated accessories and installation products. Comparable as a UK-based online flooring specialist serving installers, though narrower in category focus than Floormart's broader adhesive/tool range.

Others

FITA (Flooring Industry Training Association): UK trade body providing training and certification for flooring installers. Thematically connected as a partner of Floormart and a channel through which trade customers are reached, though not a commercial competitor.
Robert's Flooring Tools (direct brand): Manufacturer of professional flooring installation tools (cutters, stretchers, rollers) that Floormart distributes in the UK. Adjacent upstream peer illustrating one of Floormart's key supplier relationships and the boundary between distribution and branded manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights1 record

Customer concentration

Floormart financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Floormart leadership team

Management profile

Number of profiles

Floormart funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Floormart M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floormart

What does Floormart do?

Is Floormart a public or private company?

Floormart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Floormart founded?

Floormart was founded in 2003. It employs 1 to 10 people.

Where is Floormart based?

Floormart is headquartered in Leicester, United Kingdom, in the Europe region.

How does Floormart make money?

Two revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are trade Account Memberships.

Who are Floormart's main competitors?

Direct peers on record are Factory Direct Flooring, Walls and Floors, UK Flooring Direct, Tile Giant and Flooringsuperstore.com. Broad incumbents are Topps Tiles and Carpetright. Simply Wood Flooring is listed as a regional player. Others are FITA (Flooring Industry Training Association) and Robert's Flooring Tools (direct brand).

Does Floormart have an API?

No public API is recorded for Floormart.

What industry is Floormart in?

Floormart's product category is Commercial Flooring Supplies. Its primary akta.pro industry code is CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail, with a secondary code of IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions). Its NAICS code is 449121 and its SIC code is 5700.