ASSEINFO
- Company typePrivate
- Founded2001
- HeadquartersTijucas, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ASSEINFO firmographics
Firmographics- Name
- ASSEINFO
- Legal name
- ASSEINFO
- Website
- https://asseinfo.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ASSEINFO industry classification
Industry- Product category
- Cloud-based ERP Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where ASSEINFO is headquartered
LocationHeadquarters
- HQ city
- Tijucas
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
ASSEINFO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP Subscription: Monthly subscription for access to the full ERP system including sales, NF-e, financial management, inventory, purchases, and production modules. Pricing appears to be tiered based on business size or modules selected.
- Boleto Transaction Fee: Transaction-based fee of R$ 1.99 per liquidated bank ticket (boleto). No bank contract required. This is a usage-based revenue stream tied directly to transaction volume.
- Financial Consulting Services: Specialized financial consulting provided by account managers as part of the customer success offering, helping businesses understand and control their finances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Boleto Fácil - Per transaction pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ASSEINFO product offering
Product offeringCore offering
ASSEINFO operates the Fácil123 brand, a cloud-based ERP (Enterprise Resource Planning) system designed for small businesses in Brazil. The platform integrates sales, electronic invoicing (NF-e/NFC-e), financial management, inventory control, purchasing, production management, and CRM into a single accessible system with automated Brazilian tax compliance. It also offers a Boleto Fácil service that issues registered bank tickets at R$ 1.99 per boleto without requiring a bank contract.
Product overview
ASSEINFO offers Fácil123, a unified cloud-based ERP (Enterprise Resource Planning) system designed for small businesses in Brazil. The product integrates multiple business functions including sales and electronic invoicing (NF-e/NFC-e), financial management, inventory control, and production management into a single platform. Key modules include Boleto Fácil for simplified bank slip processing, PDV Online for point-of-sale operations, and specialized features for vendor management, sales tracking, and tax compliance. The system emphasizes ease of use with automated tax calculation and 30-minute daily financial oversight.
Differentiator
Problem solved
Functional benefit
Products and services
- Fácil123 ERP System Cloud-based ERP system for Brazilian small businesses providing integrated sales, electronic invoicing (NF-e/NFC-e) with automated taxation, financial management, inventory control, purchasing with supplier XML import, production management, CRM, and boleto banking. Targets SMB owners without technical or fiscal expertise.
- Boleto Fácil Registered bank ticket (boleto) issuance service integrated with sales and financial modules. Allows SMBs to issue and receive payments via boletos without needing a bank contract, remittance files, or return files, priced at R$ 1.99 per liquidated boleto.
- Financial Consulting Service Specialized financial consulting service delivered by account managers to Fácil123 customers, helping small business owners understand cash flow, working capital runway, and control their company's finances.
Quantifiable outcome
- Customers report saving at least one hour of sleep per day due to improved production management
- +1 more outcomes
Companies that use ASSEINFO
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
ASSEINFO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
ASSEINFO partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
ASSEINFO competitors and assessment
Company assessmentDirect peers
- Tiny ERP: Brazilian SMB-focused cloud ERP offering NF-e, financial, inventory, and order management, now part of Olist. Direct SMB ERP competitor with overlapping NF-e and financial modules.
- eNotas: Brazilian electronic invoicing and fiscal automation SaaS for businesses and accountants. Direct overlap on automated NF-e/NFC-e emission, a core Fácil123 differentiator.
- Omie: Brazilian cloud ERP aimed at small and mid-sized businesses with financials, sales, NF-e, inventory, and production features. Closely overlapping SMB ERP scope and Brazilian fiscal automation positioning.
- Conta Azul: Leading Brazilian cloud accounting and management platform for SMBs and entrepreneurs, offering sales, NF-e, financial, and inventory modules. Directly comparable target customer (Brazilian SMBs) and overlapping ERP module set.
- Bling: Brazilian SMB ERP and omnichannel management platform covering NF-e, financial, inventory, and e-commerce integrations. Comparable Brazilian SMB customer and similar fiscal automation focus.
- Nuvem Fiscal: Brazilian API-first fiscal automation platform for NF-e, NFC-e, and SPED, serving both SMBs and software partners. Overlaps directly on intelligent taxation automation, the central moat for Fácil123.
Broad incumbents
- QuickBooks Online: Global SMB accounting and management platform widely used by small businesses, including in Brazil. Competes for the same SMB back-office buyer, though with less Brazilian fiscal depth.
- SAP Business One: Established mid-market ERP suite with financials, sales, inventory, and production modules, used in Brazil among growing SMBs. A broader incumbent that competes at the upper end of the SMB ERP market.
- Oracle NetSuite: Global cloud ERP suite with financials, inventory, CRM, and production; used by SMB and mid-market companies, including in Brazil. Overlaps on ERP breadth but targets a more sophisticated buyer than Fácil123.
Others
- Stone Co. Brazilian SMB-focused payments and banking platform, including PDV/ERPs and working capital products. Adjacent competitor in the SMB financial-stack, particularly relevant given Fácil123's embedded Boleto and PIX modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASSEINFO social profiles
Digital presenceASSEINFO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASSEINFO leadership team
Management profileNumber of profiles
Profiles2 records
ASSEINFO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASSEINFO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASSEINFO
What does ASSEINFO do?
ASSEINFO operates the Fácil123 brand, a cloud-based ERP (Enterprise Resource Planning) system designed for small businesses in Brazil. The platform integrates sales, electronic invoicing (NF-e/NFC-e), financial management, inventory control, purchasing, production management, and CRM into a single accessible system with automated Brazilian tax compliance. It also offers a Boleto Fácil service that issues registered bank tickets at R$ 1.99 per boleto without requiring a bank contract.
Is ASSEINFO a public or private company?
ASSEINFO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASSEINFO founded?
ASSEINFO was founded in 2001. It employs 11 to 50 people.
Where is ASSEINFO based?
ASSEINFO is headquartered in Tijucas, Brazil, in the Latin America region.
How does ASSEINFO make money?
Three revenue lines are on record. ERP Subscription is the primary driver. The others are boleto Transaction Fee and financial Consulting Services.
Who are ASSEINFO's main competitors?
Direct peers on record are Tiny ERP, eNotas, Omie, Conta Azul, Bling and Nuvem Fiscal. Broad incumbents are QuickBooks Online, SAP Business One and Oracle NetSuite. Stone Co. is listed as an others.
Does ASSEINFO have an API?
No public API is recorded for ASSEINFO.
What industry is ASSEINFO in?
ASSEINFO's product category is Cloud-based ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 51821.