Rowan Tree Counseling
Rowan Tree Counseling is a Chicago-based, founder-owned group therapy practice founded in 2019 that delivers affirming individual, relationship, and group therapy, neuropsychological diagnostics, and community events — primarily serving LGBTQIA+, neurodivergent, and kink/poly clients in Illinois via two offices and telehealth.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rowan Tree Counseling does
Rowan Tree Counseling is a Chicago-based group therapy practice founded in 2019 by Andie Baumgartner, LCPC, delivering mental health services to individuals (ages 13+), couples and non-traditional relationship configurations (triads, polycules), and groups across the Chicago metropolitan area. The practice operates from two physical offices — Andersonville (4846 N Clark St) and Wicker Park (2045 W North Ave) — supplemented by telehealth delivered through the HIPAA-compliant TherapyAppointment platform, with online sessions restricted to Illinois residents. Service lines include individual therapy, relationship therapy, comprehensive neuropsychological diagnostic evaluations for autism/ADHD/memory concerns, therapy and non-clinical support groups (e.g., Tarot Therapy, Emotion Regulation, Eating Disorder Recovery, PMDD support, Consensual Non-Monogamy exploration, Trans/GNC support), community events (Queer Care Fairs, Trans Barbell Club, binder sewing workshops), and a graduate internship pipeline.
The underlying technology stack is intentionally lean and clinical-grade rather than proprietary: TherapyAppointment serves as both telehealth delivery and electronic health records, Ticket Tailor handles event registration, and the website is built on Squarespace. There is no in-house software product, no API, no mobile app, and no AI/ML components disclosed. The business is a services business, not a technology business.
Revenue is generated primarily through per-session fees ($175 intake, $150 follow-up for individual therapy), with sliding scale options, intern-provided low-cost/pro-bono sessions, insurance billing (in-network with Blue Cross Blue Shield PPO, Blue Choice PPO, Cigna/Evernorth PPO, and some Aetna panels; out-of-network claims submitted on behalf of clients), group therapy fees (often pay-what-you-can), one-time diagnostic evaluation fees, and paid community event tickets. The company is a founder-owned, privately held private practice with no disclosed outside investment, no parent company, and no subsidiaries.
Rowan Tree Counseling firmographics
Firmographics- Name
- Rowan Tree Counseling
- Legal name
- Rowan Tree Counseling
- Website
- https://rowantreechicago.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rowan Tree Counseling is a Chicago-based, founder-owned group therapy practice founded in 2019 that delivers affirming individual, relationship, and group therapy, neuropsychological diagnostics, and community events — primarily serving LGBTQIA+, neurodivergent, and kink/poly clients in Illinois via two offices and telehealth.
- Ownership category
- akta.pro rank
Rowan Tree Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Educational Support Services (61171)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
- akta.pro secondary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Rowan Tree Counseling is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rowan Tree Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Therapy Session Fees: Individual therapy sessions at $175 for intake and $150 per follow-up session. Sliding scale options available for accessibility. Insurance billing for in-network providers (Blue Cross Blue Shield, Blue Choice, Cigna/Evernorth, Aetna) with out-of-network billing services for other insurance plans.
- Group Therapy Fees: Various therapy groups offered including Tarot Therapy, Emotion Regulation Skills, Eating Disorder Recovery, PMDD/PME support, Consensual Non-Monogamy groups, and Trans/GNC Support Group with pay-what-you-can pricing.
- Diagnostic Evaluation Services: Comprehensive neuropsychological evaluations for autism, ADHD, and memory concerns performed by licensed psychologists.
- Community Events: Paid events including art workshops, Queer Care Fairs, craft nights, fitness events, and clothing closets. Some free community events also offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Therapy Intake Session |
| Subscription | Pay-as-you-go | Individual Therapy Follow-up Sessions |
| Subscription | Pay-as-you-go | Sliding Scale |
| Subscription | Pay-as-you-go | Intern Sessions |
| Other | Pay-as-you-go | Trans/GNC Support Group |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rowan Tree Counseling product offering
Product offeringCore offering
Rowan Tree Counseling is a Chicago-based group therapy practice delivering individual therapy (adults and adolescents ages 13+), relationship therapy (couples, triads, polycules), comprehensive neuropsychological diagnostic evaluations (autism, ADHD, memory), therapy and support groups (Tarot Therapy, Emotion Regulation, Eating Disorder Recovery, PMDD, CNM, Trans/GNC), community events, and graduate-level professional development internships. Services are delivered in-person at Andersonville and Wicker Park offices and virtually via a HIPAA-compliant telehealth platform for Illinois residents.
Product overview
Rowan Tree Counseling is a group therapy practice offering a comprehensive suite of mental health services centered around individual therapy, relationship therapy, diagnostic services, group therapy, and community events. The practice operates from a values-aligned approach emphasizing autonomy, anti-racism, and LGBTQ+ affirmation. Services include individual talk therapy for adolescents and adults, couples and polycule relationship counseling, neuropsychological evaluations for autism/ADHD/memory concerns, and various therapy groups covering topics like DBT skills, eating disorder recovery, and gender identity. The practice also hosts community events and provides professional development through graduate internships. Telehealth services are delivered via TherapyAppointment platform, with in-person sessions available at Andersonville and Wicker Park locations in Chicago.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one talk therapy for adults and adolescents (ages 13+) addressing depression, anxiety, life transitions, identity exploration, trauma, and neurodivergence, delivered by a multidisciplinary team using approaches such as DBT, EMDR, somatic, and art therapy. Delivered in-person in Chicago and via HIPAA-compliant telehealth to Illinois residents at $175 intake and $150 follow-up, with insurance billing accepted for in-network plans.
- Relationship Therapy Therapy services for couples, triads, polycules, and other relationship configurations to navigate conflict, process ruptures, and strengthen communication, including Gottman-informed work, delivered in-person and via telehealth to Illinois residents.
- Diagnostic Services Comprehensive, holistic, and affirming neuropsychological evaluations specializing in autism, ADHD, and memory concerns, performed by licensed psychologists, with single-session WPATH assessments for gender-affirming care.
- Therapy & Support Groups Scheduled therapy and non-clinical support groups including Tarot Therapy, Emotion Regulation Skills, Eating Disorder Recovery, PMDD/PME support, Consensual Non-Monogamy exploration, Purity Culture healing, Caretaker support, and Trans/GNC Support Group, with pay-what-you-can or per-session pricing.
- Community Events Paid and free community-building events including Queer Care Fairs, Gender Exploration Clothing Closet, DIY Binder Workshops, Trans Barbell Club, PowerPoint Parties, art workshops, craft nights, and fitness events that bring together the LGBTQIA+ community.
- Professional Development (Graduate Internships) Graduate internship program for counseling students from local programs, providing hands-on clinical training in a values-aligned practice, with interns offering low-cost or pro-bono sessions to clients.
Companies that use Rowan Tree Counseling
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Rowan Tree Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Rowan Tree Counseling partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Early to BedminorPartner for Queer Care Fair 2026. Chicago feminist sex shop providing education on Gender Expression Gear and Sex Toys built with TGNC folks in mind. Also collaborated on DIY Binder Sewing Workshop and other events.
- Above the Bar GymminorPartner for Trans-Only Open Gym and Trans Barbell Club events. Fat-affirming, neurodivergent-affirming, all-body-empowering gym providing space for trans fitness community.
- Out of the ClosetminorPartnership for Queer Care Fair 2024. Thrift store raising funds for AIDS Healthcare Foundation providing pop-up shop for transgender, enby, GNC folks to shop for free clothing.
- Trans UpFront IllinoisminorActivist organization featured at Queer Care Fair 2026 for education and community building.
- Hope for the DayminorMental health nonprofit featured at Queer Care Fair 2026 for education and resource sharing.
- UIC Gender Affirming Surgical ProgramminorMedical provider featuring Physician Assistant Rachael Johnson at Queer Care Fair 2026 for gender-affirming care information.
- The Newport TheaterminorVenue/artistic space featured at Queer Care Fair 2026.
- Trans.CribeminorZine art collective featured at Queer Care Fair 2026.
- Bodywork by TheominorBodywork practitioner featured at Queer Care Fair 2026 teaching massage and healing.
- Dr. Laura RossminorPelvic floor therapist featured at Queer Care Fair 2026 for education.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rowan Tree Counseling competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Largest consumer online therapy platform (Teladoc subsidiary) offering individual, couples, and teen therapy nationwide. Comparable as a broad incumbent in the same end market; serves as the dominant alternative Rowan Tree competes against on convenience and price for self-pay clients.
- Talkspace: Public online therapy platform serving individuals, couples, and adolescents via subscription messaging and live sessions. Comparable because it competes for the same end clients in mental health, including LGBTQIA+ affirming care, but at vastly greater scale and with a tech-platform cost structure.
- Lyra Health: Mental-health benefits platform providing therapy and coaching to employees of large enterprises, including LGBTQIA+ affirming care. Comparable as a scaled incumbent competing for in-network payer contracts and employer channels that Rowan Tree's commercial insurance relationships also target.
Emerging players
- Charlie Health: Virtual intensive outpatient and mental-health provider for adolescents and young adults, including LGBTQIA+ populations. Comparable because of virtual delivery, focus on complex mental-health needs, and overlap with Rowan Tree's adolescent (13+) and trauma caseload.
- Brightside Health: Online mental-health platform delivering therapy and psychiatry with insurance coverage and outcomes tracking. Comparable because it offers hybrid therapy plus medication-management services via telehealth, overlapping with Rowan Tree's telehealth channel.
- Open Path Psychotherapy Collective: Nonprofit nationwide network of therapists offering reduced-fee sessions to clients in need. Comparable because it overlaps Rowan Tree's sliding-scale, accessibility-focused positioning and serves similar demographics seeking affordable therapy.
Direct peers
- Octave: Mental health practice combining in-person and virtual therapy with couples and individual care in major US metros. Operates a comparable clinician-led, multi-modality model and serves as a useful benchmark for hybrid private-practice economics.
- Two Chairs: Group therapy practice with hybrid in-person and virtual delivery across multiple US metros, founded in 2017 at a similar stage to Rowan Tree. Closely aligned business model—licensed clinicians, structured therapy services, measured outcomes—making it the most direct comparable for unit economics and scale dynamics.
Regional players
- Center on Halsted: Chicago LGBTQ community center that delivers mental-health, counseling, and community programming to overlapping demographics. Comparable because it competes for the same LGBTQIA+ clients in the same metro and runs community-driven service models adjacent to Rowan Tree's events program.
- Howard Brown Health: Chicago-based LGBTQ-affiliated health center offering primary care, behavioral health, and gender-affirming services in the same metro. Comparable because of shared LGBTQIA+ patient population and overlapping mental health, diagnostic, and gender-affirming service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rowan Tree Counseling social profiles
Digital presenceRowan Tree Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rowan Tree Counseling leadership team
Management profileNumber of profiles
Profiles8 records
Rowan Tree Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rowan Tree Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rowan Tree Counseling
What does Rowan Tree Counseling do?
Rowan Tree Counseling is a Chicago-based group therapy practice delivering individual therapy (adults and adolescents ages 13+), relationship therapy (couples, triads, polycules), comprehensive neuropsychological diagnostic evaluations (autism, ADHD, memory), therapy and support groups (Tarot Therapy, Emotion Regulation, Eating Disorder Recovery, PMDD, CNM, Trans/GNC), community events, and graduate-level professional development internships. Services are delivered in-person at Andersonville and Wicker Park offices and virtually via a HIPAA-compliant telehealth platform for Illinois residents.
Is Rowan Tree Counseling a public or private company?
Rowan Tree Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rowan Tree Counseling founded?
Rowan Tree Counseling was founded in 2019. It employs 11 to 50 people.
Where is Rowan Tree Counseling based?
Rowan Tree Counseling is headquartered in Chicago, United States, in the North America region.
How does Rowan Tree Counseling make money?
Four revenue lines are on record. Therapy Session Fees are the primary driver. The others are group Therapy Fees, diagnostic Evaluation Services and community Events.
Who are Rowan Tree Counseling's main competitors?
Broad incumbents on record are BetterHelp, Talkspace and Lyra Health. Emerging players are Charlie Health, Brightside Health and Open Path Psychotherapy Collective. Direct peers are Octave and Two Chairs. Regional players are Center on Halsted and Howard Brown Health.
Does Rowan Tree Counseling have an API?
No public API is recorded for Rowan Tree Counseling.
What industry is Rowan Tree Counseling in?
Rowan Tree Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is EDALAFAB, Mental Health Counseling & Psychotherapy Services, with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 621330 and its SIC code is 8000.