Festino

What Festino does

Festino Indonesia (legal entity PT Festino Indonesia) is a privately held IT infrastructure distributor headquartered in West Jakarta at Wisma 77 Tower, founded around 2013 with cited industry experience of more than 20 years. The company positions itself as a 'Distributor for Solution Product in Infrastructure Technology,' carrying 17+ brand principals spanning the full IT stack: servers (ASRock Rack, ASUS, Supermicro, AcerAltos), storage (QSAN, DDN, Tintri, Seagate), networking and wireless (Sundray), cybersecurity (Sangfor, Stealien, DatApp), endpoint computing (MSI, ZOAN, Infinix, Itel), AI components (AMD EPYC, NVIDIA GPUs via ASRock Rack servers), and analytics (Nodeflux). ZOAN is a sister company whose TKDN-certified products are distributed by Festino, enabling Indonesian government procurement through the LKPP e-catalog system. Festino sells exclusively through a channel partner network of resellers, dealers, and system integrators across seven or more Indonesian cities (Jakarta, Bandung, Surabaya, Medan, Bogor, Padang, Tasikmalaya), supporting partner-led sales with pre-sales technical engineering and event-driven demand generation.

The company's technology footprint is a distributed, multi-vendor portfolio rather than a proprietary platform. It supports integrated solutions including Sangfor Hyper-Converged Infrastructure as a VMware alternative, DatApp Continuous Data Protection with five-minute recovery objectives, Stealien mobile application security, and QSAN storage tuned for video surveillance, media, and AI workloads. Festino derives revenue primarily from per-transaction hardware resale through its channel, with pricing largely aligned to LKPP e-catalog rates for government buyers (e.g., ZOAN laptop PDN categories A and B at Rp12.5M and Rp7.95M per unit respectively) and one-time/perpetual licenses for some software-adjacent products. The customer base is split between Indonesian government institutions (national and regional/PEMDA), enterprise verticals (hospitality, manufacturing, financial), education sector, and channel partners themselves; there is no recurring services ARR disclosed.

Festino's go-to-market is event-driven and partner-centric: the company organizes multi-city technology seminars, TKDN socialization events, partner enablement programs (QSAN, MSI, Stealien), and government procurement expos to generate demand at the partner level. Strategic and operational signals between 2024 and 2026 — including the ASRock Rack Indonesia launch, the DatApp NBP and Stealien cybersecurity additions, the MSI Excellent Distributor award at MSI Partner Summit 2026, and ongoing PDN laptop consolidation engagement with LKPP — indicate an active channel expansion and portfolio diversification strategy. Festino operates as a privately held firm with 11-50 employees, no disclosed parent company or external funding, and a sister-company relationship with ZOAN Technology that supplies TKDN-certified SKUs.

Name

Festino

Legal name

PT Festino Indonesia

Website

https://festino.co.id

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Festino Indonesia is a privately held IT infrastructure distributor in Jakarta, authorized for 17+ global and local technology brands, selling servers, storage, networking, cybersecurity, and endpoint computing to channel partners and Indonesian government and enterprise buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. IT Hardware Distribution: Festino generates revenue primarily through distributing IT infrastructure hardware products — servers, storage systems, networking equipment, endpoint computing devices, and cybersecurity appliances — from multiple brand partners to channel resellers, system integrators, and government buyers across Indonesia. Revenue is generated on a per-transaction basis as products move through the distribution channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PT Festino Indonesia is a value-added IT infrastructure distributor that sells servers, storage, networking, cybersecurity, and endpoint computing products from 17+ global and local brand principals to channel resellers, system integrators, and government buyers across Indonesia. Its portfolio includes TKDN-certified own brand ZOAN products and distributed brands such as ASRock Rack, ASUS, MSI, QSAN, Sangfor, Stealien, DatApp, Sundray, and Supermicro.

Product overview

Festino operates as an IT distributor and infrastructure technology solution provider with over 20 years of industry experience. The company's product portfolio consists primarily of distributed third-party brands rather than a unified proprietary platform. The portfolio spans computing hardware (servers, workstations, Mini PCs, All-in-One PCs, notebooks), networking infrastructure (enterprise WiFi, switches, network security), data storage (enterprise NAS, backup solutions, HDDs, SSDs), cybersecurity (mobile app security, managed detection and response, ransomware protection), and specialized solutions (AI storage, IoT, video analytics). Key distributed brands include ZOAN (own TKDN-certified brand), ASRock Rack, ASUS, Sangfor, Stealien, QSAN, DatApp, Sundray, MSI, Seagate, AMD, Supermicro, AcerAltos, DDN, Tintri, Nodeflux, Epson, Samsung, DAHUA, Microvision, Infinix, and Itel. Products are sold through channel partners including resellers and system integrators primarily serving government and enterprise customers in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOAN (own TKDN-certified brand) Locally-manufactured IT products with TKDN (Tingkat Komponen Dalam Negeri) Indonesian local-content certification, including All-in-One PCs, Mini PCs, Notebooks, Monitors, Servers (tower and rackmount), Workstations, and Smart IoT devices. ZOAN products qualify for LKPP e-catalog procurement and government budget allocations.
• ASRock Rack server solutions General-purpose servers, data center heavy servers, and GPU servers compatible with AMD and Intel CPUs, including AI-optimized modular GPU configurations (NVIDIA H200 NVL, T4, RTX A series, GeForce RTX) supporting edge computing and enterprise AI deployment. Features hot-swappable storage and power supplies with third-party component compatibility.
• ASUS computing and collaboration solutions ASUS Mini PCs (PN40, PN60, PN55 with Ryzen AI), Portable Projectors (S2), Servers (TS100, RS720-E11-RS12U), and Google Hangouts Meet Hardware integrating with Google Workspace (G-Suite) for enterprise video conferencing.
• Sangfor cybersecurity and cloud infrastructure Sangfor Cyber Guardian Managed Detection and Response (MDR), Sangfor Hyper-Converged Infrastructure (HCI) integrating compute, storage, networking, and security as a VMware alternative, and network security platforms for modern enterprise IT infrastructure.
• Stealien mobile and web application security Stealien AppSuite Premium Mobile provides protection for mobile and web applications, capable of detecting jailbroken devices and automatically terminating malicious access attempts, widely deployed in Indonesian banking and critical industry sectors.
• QSAN enterprise storage Professional storage solutions including NAS for video surveillance (CCTV) with 24/7 write-intensive optimization supporting tens to hundreds of cameras, all-flash arrays for high-throughput media storage and editing, and backup/archiving solutions with snapshot and remote replication capabilities.
• DatApp Next-Gen Backup Protection (NBP) Continuous Data Protection (CDP) enabling per-second backup with non-tiered licensing, providing a unified recovery platform with five-minute recovery time objectives for businesses intolerant of downtime.
• Sundray enterprise networking Enterprise wireless networking solutions providing access points and switches for enterprise WiFi and campus networks, targeting mid-to-upper market business scales requiring stable network connectivity.
• MSI commercial computing MSI All-in-One (AIO) PCs and commercial computing solutions for the Indonesian market, distributed through Festino's reseller, dealer, and end-user channels.
• Supermicro server solutions Enterprise-grade server systems and infrastructure solutions as part of Festino's multi-brand server portfolio covering the full range of enterprise computing infrastructure.

Quantifiable outcome

• 30.94% budget efficiency achieved for Category A ZOAN laptop PDN government procurement consolidation (TA 2024-2025)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

22 partnerships are on record, tiered core and minor.

• MSIcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Festino is an authorized distributor of MSI products in Indonesia, distributing MSI All-in-One PCs and other MSI computing solutions. Festino was awarded '2025 Excellent Distributor for All-in-One PCs' by MSI at the MSI Partner Summit 2026, recognizing Festino's exceptional performance in expanding MSI AIO PC market share throughout 2025 across Indonesia's dealer and end-user channels.
• ASUScoreChannel Partner/ Reseller/ DistributorFestino is an authorized distributor of ASUS products in Indonesia, covering ASUS servers, mini PCs (PN40, PN60), portable projectors, Google Hangouts Meet hardware, and ASUS server solutions. Festino and ASUS co-organize product showcases and technology events for channel partners in Surabaya and other cities.
• ZOAN TechnologycoreStrategic or Co-development PartnerFestino is the sister company of ZOAN Technology and serves as the exclusive or primary distributor of ZOAN-branded TKDN-certified products including All-in-One PCs, mini PCs, notebooks, monitors, servers (tower and rackmount), workstations, and IoT devices. ZOAN products hold Tingkat Komponen Dalam Negeri (TKDN) certification enabling government procurement through Indonesian e-catalog systems.
• ASRock RackcoreChannel Partner/ Reseller/ DistributorFestino is the authorized distributor for ASRock Rack server solutions in Indonesia, covering general-purpose servers, data center heavy servers, and GPU servers compatible with AMD and Intel CPUs. Festino supported ASRock Rack's market entry into Indonesia in August 2024 with cost-effective, scalable, and customizable server solutions for SMEs and enterprises.
• SangforcoreChannel Partner/ Reseller/ DistributorFestino is an authorized distributor of Sangfor technology solutions in Indonesia, including Sangfor Hyper-Converged Infrastructure (HCI), Sangfor Cyber Guardian MDR (Managed Detection and Response), and network security solutions. Sangfor HCI serves as an alternative to VMware for enterprise cloud infrastructure and security integration.
• QSANcoreChannel Partner/ Reseller/ DistributorFestino is an authorized distributor of QSAN storage solutions in Indonesia, covering NAS for video surveillance (CCTV), all-flash arrays for media storage, and backup/archiving systems with snapshot and remote replication capabilities. Festino organizes QSAN Partner Enablement programs to train channel partners on QSAN product configuration and sales.
• StealiencoreChannel Partner/ Reseller/ DistributorFestino is an authorized distributor of Stealien cybersecurity solutions in Indonesia, including AppSuite Premium Mobile which protects mobile and web applications from cyber threats. Stealien solutions are widely deployed in Indonesian banking and critical industry sectors. Festino organizes Stealien launch events to introduce cybersecurity solutions to channel partners and end users.
• DatAppcoreChannel Partner/ Reseller/ DistributorFestino is the local strategic partner for DatApp in Indonesia, distributing Next-Gen Backup Protection (NBP) solutions featuring Continuous Data Protection (CDP) with per-second backup and five-minute recovery time. DatApp is a global IT infrastructure and data security company headquartered in Shenzhen, China, with operations in Middle East, Latin America, Central Asia, Malaysia, Singapore, and Mexico.
• SundraycoreChannel Partner/ Reseller/ DistributorFestino distributes Sundray access point and switch products and solutions in Indonesia, offering reliable and efficient network connectivity solutions for enterprise WiFi and campus networking supporting mid-to-upper market business scales.
• SeagateminorChannel Partner/ Reseller/ DistributorSeagate serves as Festino's storage hardware partner for enterprise HDDs (Exos E/X/M Series, IronWolf Pro) and enterprise SSDs (Nytro 3000/5000/7000 Series). Festino organizes joint storage technology sessions with Seagate to showcase enterprise storage solutions for CCTV, media storage, and AI workloads.
• AMDminorChannel Partner/ Reseller/ DistributorAMD processors (EPYC 4004 and 4005 series) power ASRock Rack servers distributed by Festino. AMD Indonesia participates as keynote speaker at Festino-organized technology events to present AI and digital transformation topics to Indonesian IT professionals.
• SupermicrocoreChannel Partner/ Reseller/ DistributorFestino distributes Supermicro server solutions in Indonesia as part of its multi-brand server portfolio covering the full range of enterprise computing infrastructure.
• NodefluxminorChannel Partner/ Reseller/ DistributorFestino distributes Nodeflux AI analytics solutions in Indonesia as part of its technology portfolio covering AI and advanced analytics capabilities for enterprise and government customers.
• EpsonminorChannel Partner/ Reseller/ DistributorFestino collaborated with Epson at the INAPROC 2025 and Epson Eco-Friendly Products launch event in July 2025, introducing Epson's environmentally sustainable and TKDN-valuable products alongside ZOAN computing solutions.
• Sivali Cloud TechnologyminorStrategic or Co-development PartnerSivali Cloud Technology collaborated with Festino, ASRock Rack, and AMD in the 'Advancing Technology Event' held July 2025, demonstrating integration of ASRock Rack servers powered by AMD EPYC processors with cloud technology for the Indonesian market.
• PT Mastersystem InfotamaminorImplementation/ SI/ Consulting PartnerPT Mastersystem Infotama served as the system integrator partner in the December 2025 'Enhance Your Data Center with Sangfor Virtualization' event alongside Festino (distributor) and Sangfor Technologies (principal), serving a manufacturing industry customer.
• PT Zoom InfotekminorChannel Partner/ Reseller/ DistributorPT Zoom Infotek served as a trusted partner in Bogor for the exclusive product introduction event of ZOAN and MSI products in October 2024, co-organized with Festino.
• DB KlikminorChannel Partner/ Reseller/ DistributorFestino collaborated with DB Klik to organize the DB Klik Gathering 2025, an appreciation event for dealer partners featuring product introductions of ZOAN Mini PC, MSI, and AcerAltos products.
• Semesta Teknologi InformatikaminorChannel Partner/ Reseller/ DistributorSemesta Teknologi Informatika participated as a partner seller in Festino's partner event in Bandung in June 2026, bringing end users to learn about Sangfor and Sundray solutions presented by Festino pre-sales engineers.
• CV Central Solusindo UtamaminorChannel Partner/ Reseller/ DistributorCV Central Solusindo Utama co-organized the IT Solutions Day and TKDN Product Exhibition in Surabaya (September 2024) where ZOAN Technology and Festino participated as exhibitors.
• PT Inovasi Sistem Teknologi (INSIST)minorChannel Partner/ Reseller/ DistributorPT Inovasi Sistem Teknologi (INSIST) co-organized the TKDN technology socialization event with Festino in Padang (October 2024) introducing ZOAN, MSI, and Microvision products to government, education, and healthcare sector attendees.
• MicrovisionminorChannel Partner/ Reseller/ DistributorFestino distributes Microvision products alongside ZOAN and MSI at TKDN product socialization events, particularly targeting government procurement needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/festinoid
• LinkedInlinkedin.com/company/festino-indonesia
• Instagraminstagram.com/festino.ind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festino