easy point
Easy Point is a Turkish last-mile logistics platform operating 4,000+ parcel collection points across all 81 provinces via three models — mall desks (Desk), local merchant partners (Esnaf), and smart lockers (Dolap) — integrated with major e-commerce platforms and couriers for consumers and merchants.
- Company typePrivate
- Founded2017
- HeadquartersBesiktas
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What easy point does
Easy Point is a Turkish last-mile logistics and parcel collection platform operated by AVM Lojistik Ticaret A.Ş. (AVM Logistics Trade Inc.), headquartered in Beşiktaş, Istanbul. Founded in 2017 and operating privately with 51-100 employees, the company has built a nationwide network of over 4,000 service points across all 81 Turkish provinces through three complementary service models: Easy Point Desk (staffed mall service points), Easy Point Esnaf (partner local merchant pickup locations), and Easy Point Dolap (smart parcel lockers). The platform integrates with Turkey's largest e-commerce players — Trendyol, Amazon Turkey, Hepsiburada, n11, and Morhipo — as a checkout-level delivery address option, and with courier partners including Aras Kargo, DHL, Hepsijet, CargoX, and Sürat Kargo.
The core technology combines IoT-enabled smart lockers (notably a line that operates without electricity or internet, powered by long-lasting batteries), a mobile application on iOS and Android with QR/PIN-based secure authentication, and an online partner onboarding platform that captures business details, operating hours, and IT infrastructure across provinces. The architecture unifies parcel intake, secure storage, multi-carrier handoff, and consumer-facing tracking into a single delivery network. Ancillary services include Hands Free Türkiye concierge bag delivery, Tax Free (VAT refund) processing for tourists via four providers (Global Blue, Tax Free Zone, Planet, Joy Refund), and mall services such as vestiary and stroller rental.
Easy Point generates revenue through multiple streams: transaction and commission fees from e-commerce platform partners, per-use and subscription fees from the paid Easy Point App, subscription and partnership fees from delivery point partners (Esnaf merchants, malls, locker hosts), courier service commissions, locker rental fees across its four locker variants, and Tax Free processing fees. The go-to-market combines embedded marketplace integration (consumers discover Easy Point at e-commerce checkout), a product-led mobile app, and a B2B field sales motion that recruits new delivery point partners via online application across all 81 provinces. Pricing for most services is not publicly disclosed.
easy point firmographics
Firmographics- Name
- easy point
- Legal name
- AVM Lojistik Tic. A.Ş
- Website
- https://easypoint.com.tr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easy Point is a Turkish last-mile logistics platform operating 4,000+ parcel collection points across all 81 provinces via three models — mall desks (Desk), local merchant partners (Esnaf), and smart lockers (Dolap) — integrated with major e-commerce platforms and couriers for consumers and merchants.
- Ownership category
- akta.pro rank
easy point industry classification
Industry- Product category
- Last-Mile Logistics and Parcel Collection Services
- NAICS
- Local Messengers and Local Delivery (4922)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
Keywords
Where easy point is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices1 record
Markets served
easy point business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction / Commission Fees from E-Commerce Partners: Easy Point charges a commission or transaction fee for each parcel collected at its service points. Revenue is generated when consumers select an Easy Point location as their delivery address on partner e-commerce platforms (Trendyol, Amazon, Hepsiburada, n11, etc.) and subsequently collect the parcel. Volume scales with partner e-commerce platform GMV and Easy Point's share of delivery addresses.
- Consumer Service Fees (Easy Point App): Consumers pay a service fee for using the Easy Point App to redirect deliveries to Easy Point service points. The app is described as a paid (ücretli) service, generating per-use revenue from end consumers.
- Subscription / Partnership Fees from Delivery Point Partners: Local businesses (Esnaf/merchants) and shopping malls (Desk) pay to become Easy Point delivery point partners. The partnership provides partners with increased foot traffic, new customer acquisition, and additional revenue streams from package handling. The Esnaf model is framed as free to join in promotional copy, but the Desk model may involve commercial terms.
- Hands Free Delivery Service: Concierge delivery service where Easy Point transports customers' shopping bags from service points to their home or hotel, charged as an additional service fee.
- Tax Free Processing: Easy Point Desk locations in shopping malls process tax-free (VAT refund) transactions for international tourists, generating revenue through processing fees from the Tax Free service providers (Global Blue, Tax Free Zone, Planet, Joy Refund).
- Emanet Dolap (Locker Rental) Fees: Smart locker service for storing personal items (bags, luggage) offered on a usage-fee basis. Fees vary by locker type and rental duration. Courier delivery fees for parcels handled at locker locations also apply.
- Vestiary, Child Stroller & Pet Stroller Rental: Ancillary rental services at Easy Point Desk locations: coat check (vestiary), child stroller rental, and pet stroller rental — generating small per-use revenue and enhancing the customer experience in shopping malls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free partner onboarding for local businesses (Esnaf) |
| Usage-based | Pay-as-you-go | Locker rental - both free and paid options |
| Subscription | Monthly | Consumer app - paid service |
| Unit Pricing | Pay-as-you-go | Service fees at Easy Point Desk - varies by service type |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
easy point product offering
Product offeringCore offering
Easy Point operates a nationwide parcel collection and last-mile delivery network in Turkey with 4,000+ points across 81 provinces, combining staffed shopping mall service desks (Desk), local merchant pickup points (Esnaf), and standalone battery-powered smart lockers (Dolap), all unified through a mobile app and integrated with major Turkish e-commerce platforms and couriers. Revenue is generated through transaction commissions, consumer service/app fees, partner subscriptions, locker rentals, Hands Free concierge delivery, and Tax Free processing fees.
Differentiator
Problem solved
Functional benefit
Brands
- Easy Point Desk: Service points located in shopping malls offering parcel collection, returns, tax-free refunds, courier services, cloakroom, gift wrapping, national and international shipping, and hands-free delivery to home or hotel.
- Easy Point Esnaf
- Easy Point Dolap
- Easy Point App
Products and services
- Easy Point Desk Staffed service points located inside Turkish shopping malls offering Click & Collect parcel collection, e-commerce returns, courier drop-off and pick-up, Tax Free VAT refunds, vestiary, gift wrapping, domestic and international shipping via Aras Kargo and DHL, and Hands Free concierge delivery to home or hotel. Open 7 days a week during extended hours; targeted at shopping mall visitors and online shoppers.
- Easy Point Esnaf
Quantifiable outcome
- 4,000+ delivery points across 81 Turkish provinces
- +3 more outcomes
Companies that use easy point
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
easy point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
easy point partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- TrendyolcoreTrendyol is a primary Click & Collect and delivery partner of Easy Point. Consumers can select an Easy Point location as their delivery address when ordering on Trendyol, and collect the parcel at any Easy Point service point (Desk, Esnaf, or Dolap). Trendyol is one of Turkey's largest e-commerce platforms.
- Amazon TurkeycoreAmazon Turkey is a Click & Collect delivery partner of Easy Point. Easy Point is promoted as a delivery option at Amazon Turkey checkout, enabling consumers to collect parcels at nearby Easy Point service points instead of waiting for home delivery.
- HepsiburadacoreHepsiburada is a Click & Collect delivery partner of Easy Point. Easy Point serves as a delivery collection point for Hepsiburada orders, with integration at the checkout level for consumer convenience.
- n11majorn11 is a Click & Collect delivery partner of Easy Point. Consumers ordering on n11 can choose an Easy Point collection point as their delivery address.
- MorhipomajorMorhipo is a Click & Collect delivery partner of Easy Point, enabling Easy Point collection as a delivery option for Morhipo orders.
- Aras KargocoreAras Kargo is an integrated courier partner at Easy Point Desk locations. Consumers can send and receive domestic and international parcels through Aras Kargo directly at Easy Point Desk service points in shopping malls, without needing to visit a separate Aras Kargo branch.
- DHLcoreDHL is an integrated courier partner at Easy Point Desk locations, enabling domestic and international shipping services at Easy Point Desk without requiring a separate DHL branch visit.
- HepsijetmajorHepsijet is an integrated last-mile delivery service available through Easy Point service points, enabling additional courier options for parcel delivery and collection.
- CargoXmajorCargoX is an integrated courier partner available at Easy Point service points, expanding the range of carrier options for consumers sending and receiving parcels.
- Sürat KargomajorSürat Kargo is an integrated courier partner available at Easy Point service points, providing an additional delivery option for consumers.
- Global BluemajorGlobal Blue is a Tax Free (VAT refund) service provider integrated with Easy Point Desk locations in shopping malls, enabling international tourists to receive instant tax refunds at Easy Point Desk without queuing at airport Global Blue counters.
- Tax Free ZonemajorTax Free Zone is a Tax Free service provider integrated with Easy Point Desk locations, enabling tourist VAT refunds at shopping mall Easy Point desks.
- PlanetmajorPlanet is a Tax Free service provider integrated with Easy Point Desk locations for tourist VAT refund processing.
- Joy RefundmajorJoy Refund is a Tax Free service provider integrated with Easy Point Desk locations for tourist VAT refund processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
easy point competitors and assessment
Company assessmentDirect peers
- Packeta (Zásilkovna): Czech-headquartered parcel pickup point and locker network across Central Europe. Closely mirrors Easy Point's Esnaf-style pickup-from-local-shops model and locker deployment, with similar B2C and B2B integration partnerships.
- Parcel Pending by Quadient: Smart locker vendor and operator for residential, retail, and commercial properties. Comparable to Easy Point's Dolap product line and the in-store delivery locker variant deployed with retail partners.
- InPost: Polish-founded operator of the largest automated parcel locker network in Europe. Directly comparable to Easy Point's Dolap smart locker business and overall pickup-point model, with a similar model of partnering with e-commerce platforms and couriers.
Regional players
- Hepsijet: Hepsiburada-owned Turkish last-mile delivery service and existing Easy Point integration partner. Represents both a current partner (delivering into Easy Point points) and a captive competitor with potential to launch proprietary pickup infrastructure.
- MNG Kargo: Major Turkish courier with extensive branch and drop-off network. Operates in the same domestic last-mile and pickup space as Easy Point and could compete or partner depending on commercial terms.
- Yurtiçi Kargo: Largest domestic Turkish courier with its own branch and pickup point network. Direct Turkish-market overlap with Easy Point, both as a competitor for courier-anchored pickup and as a potential partner for integration.
Emerging players
- Swipbox: Danish smart locker specialist with deployments across European retailers and residential properties. Closely comparable hardware and use-case overlap with Easy Point Dolap's Express Delivery and In-Store Delivery lockers.
- Bringme: Belgian smart locker and digital concierge provider for residential and office buildings. Comparable to Easy Point's Dijital Posta Kutusu (Digital Mailbox) offering for residential and commercial complexes.
Broad incumbents
- UPS Access Point: Global incumbent's branded pickup point network at retail locations. Comparable network model — leveraging third-party retail locations as parcel pickup hubs — though UPS's network is anchored by its own courier rather than multiple integrations.
- Amazon Hub / Amazon Locker: Amazon's own network of pickup lockers and counter locations globally. Represents both a partner (Easy Point collects Amazon parcels) and a structural competitor that could disintermediate Easy Point via proprietary infrastructure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
easy point social profiles
Digital presenceeasy point financial estimates
Financial estimateRevenue estimate
Valuation estimate
easy point leadership team
Management profileNumber of profiles
easy point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easy point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easy point
What does easy point do?
Easy Point operates a nationwide parcel collection and last-mile delivery network in Turkey with 4,000+ points across 81 provinces, combining staffed shopping mall service desks (Desk), local merchant pickup points (Esnaf), and standalone battery-powered smart lockers (Dolap), all unified through a mobile app and integrated with major Turkish e-commerce platforms and couriers. Revenue is generated through transaction commissions, consumer service/app fees, partner subscriptions, locker rentals, Hands Free concierge delivery, and Tax Free processing fees.
Is easy point a public or private company?
easy point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was easy point founded?
easy point was founded in 2017. It employs 51 to 100 people.
Where is easy point based?
easy point is headquartered in Besiktas.
How does easy point make money?
Seven revenue lines are on record. Transaction / Commission Fees from E-Commerce Partners are the primary driver. The others are consumer Service Fees (Easy Point App), subscription / Partnership Fees from Delivery Point Partners, hands Free Delivery Service, tax Free Processing, emanet Dolap (Locker Rental) Fees and vestiary, Child Stroller & Pet Stroller Rental.
Who are easy point's main competitors?
Direct peers on record are Packeta (Zásilkovna), Parcel Pending by Quadient and InPost. Regional players are Hepsijet, MNG Kargo and Yurtiçi Kargo. Emerging players are Swipbox and Bringme. Broad incumbents are UPS Access Point and Amazon Hub / Amazon Locker.
Does easy point have an API?
No public API is recorded for easy point.
What industry is easy point in?
easy point's product category is Last-Mile Logistics and Parcel Collection Services. Its primary akta.pro industry code is FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging). Its NAICS code is 4922 and its SIC code is 7370.