Rolling Thunder Software

What Rolling Thunder Software does

Rose Rocket operates an AI-native Transportation Management System (TMS) platform, branded as TMS.ai, built for freight carriers, brokers, and third-party logistics providers. The platform combines a configurable core TMS (order management, load tendering, freight audit and pay, track and trace, document generation, driver and compliance management, rate management, customer portal, EDI exchange) with a no-code workflow builder that lets operations teams configure dispatch flows, lane-level pricing, and accessorial rules without IT involvement. Named AI agents (Rosie, Rocky, and TED) handle repetitive tasks such as order building, route optimization, exception flagging, and email-to-order automation via plain language commands, with a customer-reported outcome of doubling dispatcher throughput from 15 to 30 loads per day.

The commercial model is a quote-based SaaS subscription with a single transparent price, unlimited users, and annual billing, distributed through a hybrid enterprise direct-sales motion for larger accounts and self-serve product-led growth for mid-market customers. Scale signals cited include $2.7B–$3B+ in freight processed across 100,000+ supply chain users in 2025, a 4.8/5 third-party review rating, and an integration ecosystem exceeding 20 partners across telematics (Samsara, Motive, Geotab), load boards (DAT, Truckstop), ELDs, accounting (Quickbooks), and ERP (Microsoft Dynamics). The firmographic record for Rolling Thunder Software (Vista, CA, 1–10 employees, founded 2000) is inconsistent with the substantive product data attributed to Rose Rocket (founded 2015, AI-native TMS), indicating that the firmographic entry likely refers to a parent or affiliated entity while the operating business is Rose Rocket.

Name

Rolling Thunder Software

Legal name

Rose Rocket

Website

https://rtswinc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose Rocket operates TMS.ai, an AI-native Transportation Management System for freight carriers, brokers, and 3PLs, offering configurable workflows, named AI agents for order and route automation, and integrations across 20+ telematics, load board, accounting, and ERP partners.

Ownership category

akta.pro rank

Product category

Transportation Management System

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Other Support Activities for Transportation (4889)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro industry

PRIMARYTLAEAAAC

Carrier TMS (Trucking Dispatch & Back-Office)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Transportation Management Systems (TMS)

SECONDARYTLAEAAAB

Brokerage/3PL TMS (Freight Brokerage Operations)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Transportation Management Systems (TMS)

SECONDARYTLAEAAAJ

Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Transportation Management Systems (TMS)

SECONDARYTLAEAAAH

Freight Rating, Tariff & Contract Management (TMS Add-on)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Transportation Management Systems (TMS)

SECONDARYTLAEAGAF

Multi-Stop Route Sequencing & Territory Planning

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Routing, Dispatch & Last-Mile Optimization Software

Keywords

• Transportation management system
• Freight management software
• Logistics automation platform
• Trucking dispatch software
• Supply chain software

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TMS Platform Subscription: SaaS subscription model with one transparent price and unlimited users. Customers pay for platform access on a recurring basis with pricing based on business size or usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AI-native Transportation Management System (TMS) platform for freight and trucking operations, providing configurable dispatch workflows, AI agents (Rosie, Rocky, TED) for order automation and route optimization, real-time visibility, configurable rate management, and integrations with telematics, ELD, load boards, and accounting systems.

Product overview

Rose Rocket offers TMS.ai, an AI-native Transportation Management System platform for freight and trucking. The core platform integrates with a suite of no-code configuration tools including Workflow Builder, Real-Time Visibility, Dispatch Workflows, Rate Management, and Reporting modules. AI Agents (Rosie, Rocky, and TED) provide autonomous task execution via natural language commands. The system supports over 50 built-in integrations with telematics providers (Samsara, Motive, Geotab), load boards (DAT, Truckstop), ELD devices, accounting software (Quickbooks), and ERP systems (Microsoft Dynamics). Pricing is structured as a single transparent rate with unlimited users.

Differentiator

Problem solved

Functional benefit

Brands

• TMS.ai: The AI-powered transportation management system platform marketed alongside the Rose Rocket brand. Features include AI agents (Rosie, Rocky, TED), workflow builder, and real-time visibility.

Products and services

• TMS.ai AI-native Transportation Management System (TMS) platform providing freight and trucking management with real-time visibility, dispatch workflows, AI agents, reporting, rate management, and core TMS functionalities including order management, load tendering, document generation, track and trace, freight audit and pay, invoicing, driver management, compliance monitoring, route optimization, quote management, customer portal, carrier scorecard, capacity planning, appointment scheduling, and EDI and data exchange.

Quantifiable outcome

• Dispatcher productivity doubled - from 15 loads/day to 30 loads/day using AI agent TED
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core.

• VerizoncoreTechnology or Integration
• GPSTabcoreTechnology or Integration
• SurfsightcoreTechnology or Integration
• AzugacoreTechnology or Integration
• TruckstopcoreTechnology or Integration
• MotivecoreTechnology or Integration
• ERoadcoreTechnology or Integration
• SamsaracoreTechnology or Integration
• ZonarcoreTechnology or Integration
• DATcoreTechnology or Integration
• ELD RidercoreTechnology or Integration
• FleetCompletecoreTechnology or Integration
• RoadStarcoreTechnology or Integration
• QuickbookscoreTechnology or Integration
• RMIScoreTechnology or Integration
• ELD OnecoreTechnology or Integration
• GeotabcoreTechnology or Integration
• OmnitracscoreTechnology or Integration
• Microsoft DynamicscoreTechnology or Integration
• SPScoreTechnology or Integration

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McLeod Software: Long-standing TMS and dispatch software for trucking carriers and brokers. Comparable on core TMS functionality and carrier/broker customer base, though more established and less PLG-oriented.
• MercuryGate: Established TMS platform serving shippers, brokers, and 3PLs with multimodal capabilities. Most directly comparable to Rose Rocket on product scope (TMS for freight) and target customer base.
• Aljex Software: TMS focused on freight brokers and 3PLs with order entry, dispatch, and carrier management. Directly comparable on target segment (brokers/3PLs) and core TMS functionality.
• 3G TMS: TMS purpose-built for brokers, 3PLs, and carriers with rating, dispatch, and settlement workflows. Closely comparable on horizontal TMS positioning for brokers/3PLs/carriers.
• Turvo: Cloud-native TMS for shippers, brokers, and 3PLs with collaboration workflows and configurable UI. Closely comparable on go-to-market (mid-market to enterprise freight) and configurability-led positioning.

Others

• Truckstop: Load board and freight marketplace that is both a Rose Rocket integration partner and an adjacent ecosystem player in freight. Comparable due to overlapping broker/carrier customer base, but core offering is marketplace rather than TMS.
• Samsara: Telematics and fleet operations platform that integrates with Rose Rocket and shares the trucking-carrier buyer. Comparable due to overlapping carrier customer base, but core offering is IoT/telematics rather than TMS.

Broad incumbents

• Manhattan Active TM: Cloud-native TMS from Manhattan Associates serving shippers and 3PLs at enterprise scale. Comparable on TMS category and configurability but with much broader supply-chain portfolio.
• Oracle Transportation Management: Large-enterprise TMS from Oracle serving shippers and 3PLs with broad multimodal capabilities. Comparable as a TMS offering but targets large enterprises with deeper, broader functionality than Rose Rocket's niche.
• Descartes TMS: TMS solutions from Descartes Systems Group covering routing, scheduling, and visibility for shippers, carriers, and brokers. Comparable category but operates at broader enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Thunder Software