BokaMera AB
BokaMera AB is a Sweden-based SaaS booking system serving 6,000+ businesses across sectors including service, rental, fitness, beauty, and real estate. Operated by Visma Spiris AB, it offers freemium subscription tiers with Swedish payment, access-control, and accounting integrations.
- Company typePrivate
- Founded2013
- HeadquartersHelsingborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BokaMera AB does
BokaMera AB, headquartered in Helsingborg, Sweden, and operated by parent Visma Spiris AB (reg. 556252-9155), has run an online booking platform since 2013 with the stated ambition of making all of Sweden bookable online across all devices. The company reports more than 6,000 connected business customers spanning service (auto repair, home/office care, bike service), rental (venues, equipment, conference rooms), health and fitness (sports halls, gyms, yoga), camping and hospitality, education (driving schools, tutors), beauty and wellness (hair, skin, massage), and real estate and housing cooperatives (BRF common facilities such as laundry rooms and guest apartments). Named customers include Stadium, Visma, Länsförsäkringar, Castellum, Vasakronan, Riksbyggen, HSB, InterSport, Cloetta, Friskis & Svettis, Sahlgrenska, and Enköpings kommun.\n\nThe platform is a cloud-based SaaS system delivered through a web admin console, customer-facing booking pages, iOS and Android apps for both admins and end customers, embeddable widgets for third-party websites, an on-site touchscreen booking kiosk (BokaMera Display), and a documented public API with GitHub examples and NuGet packages. Core modules include an online booking calendar, customer register, queue system, discount codes, reviews, newsletter functionality, reporting and exports, webhooks, and calendar synchronization with Google, Outlook, and Apple Calendar. The platform differentiates through Sweden-specific integrations: payment via Stripe and Qvickly (supporting Swish, invoice, card, and bankgiro), access control via nine passersystem partners (RCO, Parakey, Axema, Assa Abloy Aptus, Vanderbilt Omnis, Telkey, Amido, Siedle, Accessy), and automatic bookkeeping through Visma Spiris.\n\nBokaMera operates a product-led freemium go-to-market with monthly subscription tiers (Free, Start, Pro, Enterprise) plus recurring add-ons (SMS from 1 kr, Passersystem 199 kr/month, API 199 kr/month, Display from 269 kr/month base plus 149 kr/month per screen). Distribution combines self-serve website signup, app-store downloads, a web-agency partner program, and the Visma Spiris reseller channel. The headcount is reported at 1-10 employees, no external funding rounds are disclosed, and there is no evidence of AI/ML features within the product surface.
BokaMera AB firmographics
Firmographics- Name
- BokaMera AB
- Legal name
- Visma Spiris AB
- Website
- https://bokamera.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BokaMera AB is a Sweden-based SaaS booking system serving 6,000+ businesses across sectors including service, rental, fitness, beauty, and real estate. Operated by Visma Spiris AB, it offers freemium subscription tiers with Swedish payment, access-control, and accounting integrations.
- Ownership category
- akta.pro rank
BokaMera AB industry classification
Industry- Product category
- Booking & Scheduling Software
- NAICS
- Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where BokaMera AB is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
BokaMera AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Tiers: Tiered subscription model with Free, Start, Pro, and Enterprise tiers offering increasing functionality. The free tier provides basic booking capabilities while paid tiers add advanced features like discount codes, API access, and white-label options.
- Add-on Services: Additional paid services including SMS reminders (min 1 kr/sms), Passersystem access control (199 kr/month), and API access (199 kr/month) that can be added to any subscription tier.
- BokaMera Display: Booking screen/tablet solution priced from 269 kr/month base plus 149 kr/month per connected booking screen, providing on-site self-service booking capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic booking functionality |
| Subscription | Monthly | Start tier with enhanced features |
| Subscription | Monthly | Pro tier with advanced features including discount codes |
| Subscription | Monthly | Enterprise tier with white-label and priority support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
BokaMera AB product offering
Product offeringCore offering
BokaMera AB operates a cloud-based SaaS booking platform that enables Swedish businesses to accept and manage online reservations for services, rentals, and facilities across multiple verticals including service, health, education, beauty, and real estate. The platform includes a free website, mobile apps, integrated payment processing, and access control integration, offered via freemium and tiered subscription plans (Free, Start, Pro, Enterprise).
Product overview
BokaMera AB offers a modular booking system platform with a core online booking system as the central product, launched since 2013. The platform serves over 6,000 businesses across Sweden. Key modules include BokaMera Display (touchscreen kiosk for on-site bookings), Passersystem (access control integration with providers like RCO, Axema, and Parakey), BokaMera API (for custom integrations), and BokaMera Widget (for website embedding). The system includes free website building, mobile apps for both admins and customers, newsletter functionality integrated with Mailchimp, and payment processing via Stripe and Qvickly. Additional modules cover customer reviews, queue management, discount codes, receipts/invoices, customer databases, calendar synchronization with Google/Outlook, automated reminders, reporting, and integration with Visma Spiris accounting. The product is offered in tiers including a free version, with Enterprise tier providing white-label capabilities. BokaMera is operated by Visma Spiris AB.
Differentiator
Problem solved
Functional benefit
Brands
- BokaMera Display: A booking screen/display solution for tablets that allows customers to book time slots directly on-site at locations such as laundromats, conference rooms, and sports halls.
Products and services
- BokaMera Booking System Cloud-based online booking platform that enables businesses and organizations to accept and manage appointments, reservations, and facility bookings 24/7 across multiple verticals including service, rental, health, education, beauty, and real estate. Used by over 6,000 Swedish businesses.
- BokaMera Display
Quantifiable outcome
- Setup time of 1 hour to become bookable
- +2 more outcomes
Companies that use BokaMera AB
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
BokaMera AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature10 records
BokaMera AB partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Visma Spiris ABcoreVisma Spiris AB (556252-9155) is the parent company and provider of BokaMera booking system. Visma is a major Scandinavian software company providing enterprise software solutions including accounting, ERP, and business management systems.
- StripecoreStripe is integrated as a payment provider enabling card payments, Klarna, American Express, and global payment processing within the BokaMera booking system.
- QvicklycoreQvickly is integrated as a payment provider enabling Swish, invoice, card, and bank payments for Swedish customers within the booking system.
- RCOcoreRCO (including RCO M5 and RCO Enabla) is integrated as a passersystem/access control partner providing automated door access based on booking times.
- ParakeycoreParakey is integrated as a passersystem/access control partner providing keyless entry solutions connected to the booking system.
- AxemacoreAxema is integrated as a passersystem/access control partner for automated facility access management.
- Assa Abloy AptuscoreAssa Abloy Aptus is integrated as a passersystem/access control partner for building access management.
- Vanderbilt OmniscoreVanderbilt Omnis is integrated as a passersystem/access control partner for security and access management.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
BokaMera AB competitors and assessment
Company assessmentDirect peers
- Setmore: Online appointment scheduling SaaS for service-based businesses with a freemium tier; comparable to BokaMera in core functionality and target SMB segments.
- Bookwhen: Online booking platform focused on classes, events, and venue hire — overlapping directly with BokaMera's sports-hall, group-class, and facility-rental use cases.
- Booksy: Global SaaS booking platform focused on beauty, wellness, and fitness businesses; competes directly with BokaMera in overlapping verticals and offers a similar SMB-to-enterprise tiered model.
- Bokadirekt: Sweden-focused online booking marketplace and SaaS primarily for beauty, health, and wellness appointments; the closest direct domestic competitor to BokaMera in the Swedish market.
- SimplyBook.me: International online booking SaaS offering website widgets, custom features, and integrations for service businesses; closely comparable horizontal booking competitor with similar freemium/up-sell model.
- TimeCenter: Swedish online booking SaaS serving SMBs across service and rental verticals; a regional direct peer competing with BokaMera in the same Nordic SMB segment.
Broad incumbents
- Calendly: Widely adopted scheduling and appointment-setting platform with broad consumer reach; competes for the same scheduling use cases but lacks BokaMera's facility/access-control vertical depth.
- Acuity Scheduling: Appointment-scheduling SaaS owned by Squarespace serving SMB service businesses; comparable in target customer and core booking functionality, though broader in scope than BokaMera's verticalized Swedish offering.
- Square Appointments: Appointment scheduling module of Square's commerce platform for service businesses; competes for BokaMera's beauty and service SMB customers with deeper payments integration.
Regional players
- Treatwell: European beauty and wellness booking marketplace with a Swedish presence; competes for the same beauty-salon customers as BokaMera but focuses on marketplace dynamics rather than SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BokaMera AB social profiles
Digital presenceBokaMera AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
BokaMera AB leadership team
Management profileNumber of profiles
BokaMera AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BokaMera AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BokaMera AB
What does BokaMera AB do?
BokaMera AB operates a cloud-based SaaS booking platform that enables Swedish businesses to accept and manage online reservations for services, rentals, and facilities across multiple verticals including service, health, education, beauty, and real estate. The platform includes a free website, mobile apps, integrated payment processing, and access control integration, offered via freemium and tiered subscription plans (Free, Start, Pro, Enterprise).
Is BokaMera AB a public or private company?
BokaMera AB is a private company. It is classified as corporate owned and is currently operating.
When was BokaMera AB founded?
BokaMera AB was founded in 2013. It employs 1 to 10 people.
Where is BokaMera AB based?
BokaMera AB is headquartered in Helsingborg, Sweden, in the Europe region.
How does BokaMera AB make money?
Three revenue lines are on record. SaaS Subscription Tiers are the primary driver. The others are add-on Services and bokaMera Display.
Who are BokaMera AB's main competitors?
Direct peers on record are Setmore, Bookwhen, Booksy, Bokadirekt, SimplyBook.me and TimeCenter. Broad incumbents are Calendly, Acuity Scheduling and Square Appointments. Treatwell is listed as a regional player.
Does BokaMera AB have an API?
Yes. BokaMera API provides access to all functions in the booking system database, enabling developers to create integrated solutions where systems communicate with each other. Developers can integrate the booking system with other programs such as accounting systems, business systems, or invoicing systems. Available by contacting the support team for an API key. Pre-made example projects are available on GitHub and NuGet packages. Developer documentation is at bokamera.se/for-developers.
What industry is BokaMera AB in?
BokaMera AB's product category is Booking & Scheduling Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its NAICS code is 5615 and its SIC code is 7372.