Grandes Distilleries Peureux

What Grandes Distilleries Peureux does

Grandes Distilleries Peureux is a privately held French spirits group headquartered in Fougerolles, Haute-Saône, comprising four operating distilleries: the parent company founded in 1864, Distillerie Massenez (joined in 2010), Distillerie Lemercier Frères, and Distillerie Emile Coulin. The group's core production is fruit-based and artisanal — including Kirsch AOC de Fougerolles, the successive-maceration Griottines® wild Morello cherries, cult liqueurs such as Golden Eight® (Williams pear) and Dom Pacello Royal Orange®, Pastis 1811®, absinthes, plus in-house whiskies, gin (Pvrple Gin®), vodka (Vodka Perfect 1864®), and cocktail concentrates. Production is anchored to the protected Fougerolles terroir under AOC certification, with 18+ registered trademarks and an accumulated medal record at international spirits competitions. The group is chaired by Bernard Baud (President, 20+ years) and operates as a SAS (Société par Actions Simplifiée) with disclosed capital of €10M.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce via distilleriespeureux.com targeting French metropolitan consumers (age-gated 18+) with per-unit pricing from €2.95 to €45.85, paired with a dedicated "Espace Pro" portal for HORECA buyers under separate commercial terms. Brand presence in fine dining is institutionalized through the Griottines® Ambassadors network, which embeds the brand in Michelin-starred restaurants (La Pyramide**, Château du Mont-Joly*, Mon Plaisir*, Château Vauchoux), luxury hotels (Le Grand Hôtel), and international venues (Baker's China). Beyond beverages, the company has expanded into an adjacent "Épicerie & idées cadeaux" vertical with gourmet pairings (Accords Frappés® Massenez), gift boxes, and accessories. Operating geography is metropolitan France with active export ambitions, supported by physical boutique locations in addition to the online storefront.

The revenue model is transactional across three streams — B2C spirits and liqueur sales, B2B professional sales through the Pro portal, and epicerie/fine-food product sales — with publicly disclosed per-bottle pricing, a flat €12 shipping fee (waived at €70+) for metropolitan France, and export pricing handled by separate inquiry. The group holds no external investors, is family-controlled, and explicitly positions itself as an "Entreprise du patrimoine régional" with 150+ years of continuous heritage.

Name

Grandes Distilleries Peureux

Legal name

GRANDES DISTILLERIES PEUREUX SAS

Website

https://distilleriespeureux.com

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

101–250 employees

Short description

Grandes Distilleries Peureux is a family-owned French spirits group of four historic distilleries (founded 1864) in Fougerolles, producing AOC Kirsch, Griottines® cherry liqueurs, Golden Eight® pear liqueur, whiskies, gin, vodka, and cocktail concentrates for consumers via e-commerce and HORECA professionals via a dedicated portal and Michelin-starred ambassador network.

Ownership category

akta.pro rank

Product category

Artisanal French Spirits & Liqueurs

NAICS

Distilleries (31214), Distilleries (312140), Beer, Wine, and Liquor Retailers (4453), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Craft Distilleries & Microdistilleries (THAFALAH), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Fruit eaux-de-vie
• Artisanal French liqueurs
• Kirsch AOC production
• Premium craft spirits
• Cherry maceration liqueurs

Headquarters

HQ city

Saint-loup-sur-semouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2C Spirits & Liqueurs Sales: Direct consumer sales of owned-distillery spirits, liqueurs, and fruit spirits through the distilleriespeureux.com e-commerce platform. Products span Eaux-de-Vie, Crèmes & Liqueurs, Absinthes, Whiskies, Vodka, Gin, Cocktail Concentrates, and Griottines® range.
2. B2B Professional Spirits Sales: Sales to hospitality professionals (restaurants, hotels, bars) through the dedicated 'Espace Pro' channel. Products include bulk/specialty formats for professional use. Separate commercial conditions govern professional client relationships.
3. Epicerie & Fine Food Products: Sales of non-beverage gourmet products including jams, vinegars (Vinaigres Griottines®), terrines, biscuits, and the 'Accords Frappés Massenez' food pairing collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grandes Distilleries Peureux is a French spirits group of four historic distilleries that produces and sells artisanal fruit eaux-de-vie, premium liqueurs, creams, AOC-certified Kirsch de Fougerolles, absinthes, whiskies, vodkas, gins, and cocktail concentrates. Its flagship Griottines® are wild Morello cherries macerated in successive liqueurs and finished with Kirsch, sold both directly to consumers through distilleriespeureux.com and to hospitality professionals via a dedicated Espace Pro portal.

Product overview

Grandes Distilleries Peureux is a family-owned French spirits group comprising four distilleries: the parent company founded in 1864 (specializing in Kirsch AOC and fruit brandies), Distillerie Massenez (since 1870, famous for Golden Eight® pear liqueur and Djebenah Buna® coffee liqueur), Distillerie Lemercier (historic house producing Pastis 1811®), and Distillerie Coulin (producing Baie Bleue® and craft spirits). The product portfolio centers on fruit eaux-de-vie (including the signature Griottines® maraschino cherries), premium liqueurs (Golden Eight®, Dom Pacello Royal Orange®, L'Ermitage Saint Valbert®), absinthes, in-house whiskies, vodkas (Vodka Perfect 1864®), gins (Pvrple Gin®), and cocktail concentrates. Products are sold both directly to consumers via the e-commerce platform and through a network of Griottines® Embassy partner restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Griottines®: Wild Morello cherries macerated in liqueur and Kirsch with successive macerations and a final Kirsch blessing. The flagship premium gastronomy product.
• Golden Eight®
• Pastis 1811®
• Djebenah Buna®
• Dom Pacello Royal Orange®
• Garden Party®
• Griottini®
• Baie Bleue®
• L'Ermitage Saint Valbert®
• Tikibô®
• Pvrple Gin®
• Vodka Perfect 1864®
• Massenez Collection Privée
• La Cigogne®
• Framboisines®
• Whisky GDP
• Absinthe Un Peureux®

Products and services

• Griottines® Wild Morello cherries (griottes sauvages) macerated in successive liqueurs and finished with Kirsch, positioned as a symbol of gastronomy and conviviality. Sold as a cocktail garnish, standalone digestif, and gifting product.
• Golden Eight® Williams pear liqueur produced by Distillerie Massenez, described as a cult liqueur and flagship of the group's premium mixology portfolio.
• Kirsch AOC de Fougerolles Appellation d'Origine Contrôlée certified cherry brandy produced exclusively from cherries grown in the Fougerolles terroir, the flagship fruit eau-de-vie of Grandes Distilleries Peureux.
• Pastis 1811® Traditional anis spirit produced by Distillerie Lemercier Frères, described as a true heritage treasure of French anis tradition.
• Griottini® Aperitif based on wild Morello cherries and absinthe with hints of bitterness from cinchona and gentian.
• Djebenah Buna® Coffee liqueur from Distillerie Massenez, part of the Trésors Massenez collection, evoking a coffee ceremony.
• Dom Pacello Royal Orange® Orange liqueur featured in the Trésors Massenez collection.
• Eau-de-Vie de Poire Prisonnière Fruit spirit featuring a pear imprisoned in a bottle, produced by Distillerie Massenez.
• Whisky GDP Pure Malt Single malt whisky produced in-house by Grandes Distilleries Peureux, aged 3 years.
• Whisky La Planche des Belles Filles Award-winning whisky from Grandes Distilleries Peureux named after a mountain plateau in the Vosges region.
• Vodka Perfect 1864® Premium vodka produced by Grandes Distilleries Peureux referencing the company's founding year.
• Pvrple Gin® Purple-colored gin offered under the premium spirits collection.
• TIKIBÔ Tiki-style cocktail liqueur or aperitif produced by Distillerie Massenez.
• Garden Party® Cocktail concentrate for garden party-style mixed drinks.
• Framboisines® Raspberries and blackcurrant seeds macerated in eau-de-vie and liqueur, cousins of Griottines®.
• L'Ermitage Saint Valbert® Plant liqueur with natural character and aromatic complexity, positioned among great French liqueurs.
• Massenez Collection Privée Premium private collection of spirits from Distillerie Massenez featuring rare and aged expressions.
• La Cigogne® Fruit Eaux-de-Vie brand from Distillerie Massenez's portfolio.
• Liqueur de Roquefort Société® Roquefort cheese liqueur — a gourmet spirit pairing product from Distillerie Massenez.
• Massenez la Baguette® Bread liqueur (liqueur de pain) — innovative gastronomic liqueur from Distillerie Massenez.
• Accords Frappés® Massenez Food-pairing product line from Distillerie Massenez pairing spirits with gourmet foods (jams, terrines, biscuits, vinegars).

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• La Pyramide** (Patrick Henriroux)coreStrategic or Co-development PartnerTwo Michelin-starred restaurant in Vienne, France, serving as a Griottines® Ambassador. The establishment actively showcases Griottines® on its menu and at special events, representing the brand's prestige positioning in fine dining. Patrick Henriroux is a key culinary ambassador for the group.
• Château du Mont-Joly* (Romuald Fassenet)coreStrategic or Co-development PartnerOne Michelin-starred restaurant in Sampans, France, designated as a Griottines® Ambassador. The establishment promotes Griottines® products as part of its culinary identity, reinforcing the brand's premium gastronomy positioning.
• Mon Plaisir* (Christian Pilloud)coreStrategic or Co-development PartnerOne Michelin-starred restaurant in Chamesol, France, operating as a Griottines® Ambassador. Promotes Griottines® and group spirits through its menu and events.
• La Résidence (Cédric Bongeot)coreStrategic or Co-development PartnerRestaurant in Le Val-d'Ajol, France, designated Griottines® Ambassador. Promotes group products and participates in the ambassador network's mutual relationship with Grandes Distilleries Peureux Massenez.
• Le Grand Hôtel (Thierry Longo)coreStrategic or Co-development PartnerHotel restaurant in Gérardmer, France, serving as a Griottines® Ambassador. Showcases Griottines® products to hotel guests and restaurant patrons, reinforcing the brand in luxury hospitality context.
• Baker's China (Mr Lu)flagshipStrategic or Co-development PartnerInternational Griottines® Ambassador representing the brand in China. Part of the group's export and international expansion strategy, promoting French gastronomy and Griottines® at major Chinese culinary events including Baker's Kingdom. Represents the flagship international arm of the ambassador network.
• Château Vauchoux (Jean-Michel Turin)coreStrategic or Co-development PartnerRestaurant operated by Jean-Michel Turin (2014-2020 tenure). Listed as a Griottines® Ambassador, demonstrating the long-standing tradition of fine dining partnerships the group maintains.
• Avis VérifiésminorGTM or Marketing PartnerThird-party customer review certification service. The company uses Avis Vérifiés to collect and publish verified customer reviews of its products, enhancing consumer trust and social proof on the e-commerce platform. Customer reviews are NF Service certified.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Pernod Ricard:

Direct peers

• Combier: French craft distillery in Saumur producing liqueurs, absinthe, and gin with similar artisanal heritage positioning. Comparable as a multi-category French craft spirits producer targeting mixology and gastronomy.
• Christian Drouin (Calvados): French craft distillery producing premium Calvados and pommeau with Michelin-starred restaurant presence. Comparable artisanal terroir-driven French spirits producer serving fine dining and gastronomy segments.
• Marie Brizard Wine & Spirits (MBWS): French heritage spirits group with a portfolio of liqueurs and aperitif brands. Comparable as a multi-brand French spirits platform with both B2C and B2B distribution, though at larger scale than Peureux.
• Distillerie de la Tour: Independent French craft distillery producing artisanal spirits and liqueurs. Comparable mid-sized artisanal French distillery with gastronomy-channel positioning.
• Maison Ferrand / Planat̂age Cognac: French independent spirits house producing Cognac, gin (Citadelle), and rum with strong craft/mixology positioning. Comparable mid-sized French independent spirits producer with premium and export focus.
• Giffard: French family-owned liqueur house in Angers with comparable portfolio of premium liqueurs, crème de fruits, and mixology products. Both operate as heritage French artisanal liqueur/spirits producers targeting gastronomy and bar segments.

Broad incumbents

• Rémy Martin / Rémy Cointreau: Major French luxury spirits group with Cognac and liqueur brands (Cointreau). Comparable category overlap in premium French spirits, though at vastly larger scale and global distribution.
• Hardy (cognac house): Historic French spirits house producing Cognac, liqueurs, and brandies with multi-generation heritage. Comparable long-standing French spirits producer with diversified premium portfolio and export presence.
• Bardinet: French spirits group producing rum, whisky, liqueurs, and fruit brandies under multiple brands. Comparable multi-category French spirits portfolio with B2B and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1kISvxKZd8wUcM2YFvG4Qg
• Facebookfacebook.com/distilleriespeureux
• LinkedInlinkedin.com/company/distilleriespeureux
• Instagraminstagram.com/griottines_officiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandes Distilleries Peureux