Yello Media Group

What Yello Media Group does

Yello Media Group is a privately held multimedia marketing company headquartered in the Cayman Islands with its legal entity registered in Barbados as Yello Media Group Ltd (founded 1990 as Yellow Pages, rebranded in 2017). It serves more than 32,000 customers across 19 countries spanning the Caribbean, Latin America (Costa Rica, Guyana), and the Channel Islands (Guernsey), operating with a headcount between 101 and 250 employees and a sales-led go-to-market model that assigns dedicated marketing consultants per country. The customer base is predominantly SMBs but includes enterprise accounts such as Caribbean International Bank, Esso, Guardian Insurance, Massy, REMAX, Royal Bank, Rubis Gas, Sagicor Life, and Saxon Insurance.

The company's product surface spans a print-and-digital directory business and a growing suite of digital services. Core assets are the FindYello.com online directory, the Print Yello Directory distributed through partner telecoms and post offices, and the Online Listing Management (OLM) platform — built on a Yext-powered back end — that synchronizes a single business profile across more than 20 publishers including Google Maps, Apple Maps, Bing Places, and Amazon Alexa. Layered on top are subscription website development and e-commerce templates, certified Google (Premier Partner) and Meta media buying for Google Ads and social advertising, QR-code marketing, content creation, and the GameChanger digital outdoor billboard product. Yello is a Google Premier Partner, employs Meta-certified social media managers, and maintains alliances with Localogy (industry association) and Thryv (SMB software).

Yello's revenue model is multi-stream and recurring. Income sources include subscription-based annual premium directory profiles, monthly website subscriptions, one-time print premium placements (front cover, spine, inside covers), professional-services fees for digital campaign management and content writing, and freemium free listings that feed the top of the funnel. Distribution is hybrid: direct enterprise field sales, an inside-sales customer service line (1-800-744-3000), the self-serve OLM platform, the FindYello.com storefront, and — critically — channel partners Flow, Setar, and Belize Telemedia Limited, which both distribute the print directory and bill Yello's SMB customers on their telecom statements. The company is GDPR-compliant, has no disclosed outside investors or funding rounds, and reports no pending M&A or restructuring.

Name

Yello Media Group

Legal name

Yello Media Group Ltd

Website

https://yellomediagroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Yello Media Group is a privately held multimedia marketing company serving 32,000+ SMB and enterprise customers across 19 Caribbean, Latin American, and Channel Islands markets via a sales-led platform combining print directories, FindYello.com, listing management, websites, and digital advertising services.

Ownership category

akta.pro rank

Product category

Multi-channel Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Digital marketing services
• Online directory listings
• Print directory advertising
• Website development services
• Search engine marketing

Headquarters

HQ city

Grand Cayman

HQ country

Cayman Islands

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Print Directory Advertising: Traditional print Yellow Pages directory with premium placement options (front cover, spine, inside covers). Sold through sales media consultants with rate sheets.
2. Online Directory Listings: Premium business listings on FindYello.com with strategic search categories, photo galleries, and lead generation contact forms. Subscription-based annual pricing.
3. Online Listing Management Tool: Platform service that distributes and manages business information across 20+ platforms. Provides analytics and real-time data management.
4. Digital Marketing Services: Google Ads management, social media advertising, website development, content creation, and outdoor digital billboard advertising services.
5. Content Writing Services: Professional copywriting services for business e-profiles and website content, including keyword optimization for SEO.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Yello Media Group operates a multimedia marketing platform serving the Caribbean, Latin America, and the Channel Islands. The company provides print and online business directories, search solutions, website development, paid search and social media advertising, content creation, and outdoor advertising to more than 32,000 customers across 19 countries. Its flagship FindYello.com directory aggregates business listings alongside traditional print directory products.

Product overview

Yello Media Group operates as a multimedia marketing company offering a platform-plus-services model combining online and print solutions. The core platform consists of FindYello.com (online business directory) and the Print Directory, supplemented by the Online Listing Management (OLM) platform that distributes business information across 20+ publishers including Google Maps, Apple Maps, and Bing Places. The product portfolio includes digital marketing services (Website Development, Google Ads, Social Media Advertising), creative services (Content Creation, QR Codes, Outdoor Advertising), and Search Solutions that integrate both online and print directory listings. The company serves 32,000+ customers across 19 Caribbean, Latin American, and Channel Islands markets, having evolved from the legacy Yellow Pages brand in 2017.

Differentiator

Problem solved

Functional benefit

Brands

• FindYello.com: Modern online business directory platform offering business listings, search solutions, and online visibility management.
• GameChanger Digital Outdoor Advertising

Products and services

• FindYello.com

Quantifiable outcome

• 400%+ more views for businesses listing on 20+ platforms compared to businesses not using Online Listing Management
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic and regional.

• GooglecoreTechnology or IntegrationYello is a certified Google Partner with access to technical support and resources. The partnership enables Yello to offer Google Ads management services including search, display, and video advertising through their Google Certified Team. As a Premier Partner, Yello has access to specialized training and support for delivering effective Google advertising campaigns.
• Facebook/MetacoreTechnology or IntegrationYello employs Meta Certified Social Media Managers who are trained and up-to-date on Facebook and Instagram advertising methods. The partnership enables delivery of social media advertising services across Meta platforms with certified expertise.
• YouTubecoreTechnology or IntegrationPartnership enables Yello to offer YouTube advertising services as part of their digital marketing solutions, leveraging Google's display network that reaches 35 million websites, apps, and Gmail.
• YextcoreTechnology or IntegrationStrategic alliance providing Yello with platform capabilities for managing and distributing business information across multiple publishers and search engines. Integration supports the Online Listing Management service.
• LocalogystrategicGTM or Marketing PartnerIndustry association partnership keeping Yello at the forefront of local commerce trends with access to specialists, research, and ongoing training in local marketing strategies.
• FlowcoreChannel Partner/ Reseller/ DistributorTelecommunications partner providing billing services for Yello customers and distribution channel for print directories. Flow serves as a key distribution partner across multiple Caribbean markets.
• SetarregionalChannel Partner/ Reseller/ DistributorTelecommunications provider in Aruba providing similar billing and distribution services as Flow for the Aruban market.
• Belize Telemedia LimitedregionalChannel Partner/ Reseller/ DistributorTelecommunications partner in Belize providing billing services and distribution channel for Yello products and print directories in the Belize market.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hibu: Hibu (formerly the international Yellow Pages/Yell Group operations) operates a print-and-digital directory and SMB marketing services business with a very similar legacy-directory-to-digital-marketing transition model. Both companies combine traditional print directory heritage with digital marketing services for SMBs, making Hibu one of the closest global analogs to Yello's business model.
• Yext: Yext provides an online listing management platform that distributes business information across Google, Apple, Bing, Facebook, and dozens of other publishers. Yello's OLM platform is built on top of Yext's capabilities, making Yext a direct technology and product competitor in the same listings-management space Yello serves for Caribbean SMBs.
• Thryv: Thryv offers an all-in-one SaaS platform for SMBs covering marketing, CRM, listings management, and digital advertising. Thryv is already a Yello partner but is broadly comparable as it solves the same fragmented SMB-marketing-software problem that Yello's combined FindYello + OLM + website services address.
• Dex Media: Dex Media is one of the largest US Yellow Pages operators transitioning into a digital marketing and SMB services provider. Like Yello, it is rooted in print directory heritage and now sells digital marketing solutions to SMBs, making it a clear same-model peer in a different geography.
• Yellow Pages Canada (Yellow Pages Limited): Yellow Pages Limited operates Canada's principal business directory across print and digital channels. Its transition from print to digital marketing, listings distribution, and SMB services mirrors Yello's evolution, making it one of the closest listed comparables for value purposes.
• ReachLocal: ReachLocal (now part of Gannett) provides digital marketing services specifically targeted at SMBs, including search, display, social, and listings management. It overlaps directly with Yello's Google Ads, Meta, and OLM offerings in the SMB segment.

Others

• Localogy: Localogy is an industry research and advisory firm focused on local commerce and SMB marketing software ecosystems. It is already a Yello GTM partner, providing market intelligence that shapes local-marketing strategy; included as an adjacent ecosystem participant rather than a direct competitor.

Emerging players

• Bark.com: Bark.com operates an online marketplace connecting SMBs and service providers with customers, offering lead-generation and digital marketing adjacencies. It intersects with Yello's mission of helping SMBs get discovered but is more focused on marketplace mechanics than full-service agency delivery.

Broad incumbents

• Web.com (Newfold Digital): Web.com (now part of Newfold Digital) provides website development, digital marketing, and domain/hosting services targeting SMBs. Its multi-product SMB services bundle directly competes with Yello's website development and digital marketing services as part of an enterprise-grade broader portfolio.
• HubSpot: HubSpot provides a broad SMB-focused marketing, sales, and CRM platform including listings management, social media, and content marketing tools. While a much larger broader incumbent, it competes in the same SMB marketing software category and represents the kind of platform consolidation threat Yello's OLM offering faces from larger SaaS players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YelloMediaGroup
• Facebookfacebook.com/findyellonow
• LinkedInlinkedin.com/company/yellomg
• Instagraminstagram.com/findyellonow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yello Media Group