G2A Consulting
G2A Consulting is a French tourism data analytics firm providing real-time forecasting, occupancy benchmarking, and yield optimization via its G2A SaaS platform, serving ski operators, accommodation providers, and tourism authorities across French mountain, coastal, and urban destinations.
- Company typePrivate
- Founded2008
- HeadquartersSaint-jean-de-la-porte, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What G2A Consulting does
G2A Consulting is a French tourism data analytics and consulting firm founded in 2008 and headquartered in Porte-de-Savoie (Auvergne-Rhône-Alpes). The company operates as a SAS (Société par Actions Simplifiée) and is privately held by founders, with Denis Maurer serving as President and Jean-Florent Boineau as Director General, supported by approximately 40 employees including a distributed network of regional expert consultants across French mountain, coastal, and urban territories. Its core offering is the G2A Platform, a full-web SaaS solution that delivers real-time tourism frequency forecasting, occupancy analysis, and yield optimization for ski lift operators, accommodation providers, and tourism offices. Complementary products include the Observatoire de l'Activité Touristique (accommodation benchmarking launched 2013, which became the market leader in French mountain tourism within five years), VYVO customer behavior surveys (launched 2012), a Sustainability Indicators dashboard (25 indicators across four themes) integrated with the Meteory environmental platform, and strategic consulting services covering territorial development, positioning, and governance.
The company generates revenue through four primary streams: professional services consulting, recurring digital platform subscriptions, recurring marketing survey subscriptions (VYVO), and recurring sustainability solutions. Its go-to-market is direct enterprise B2B field sales targeting French tourism destinations, with major customers including Courchevel, Chamonix Mont-Blanc, Val Thorens, Tignes, Méribel, Alpe d'Huez, Les Arcs, the Compagnie des Alpes group, and regional authorities such as Auvergne-Rhône-Alpes Tourisme. Methodological credibility is supported by ISO 20252:2019 certification, SYNTEC Études & Opinions membership, and CCII ISOMAR code adherence. The technology stack integrates third-party data sources (Orange Flux Vision mobile data, Crédit Agricole financial data, Likibu P2P rental data, SKI GURU reviews) and relies on partner-provided NLP (Youmean) for text analytics. Annual revenue is disclosed at €3.3M with no external funding rounds identified.
G2A Consulting firmographics
Firmographics- Name
- G2A Consulting
- Legal name
- G2A Consulting
- Website
- https://g2a-consulting.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- G2A Consulting is a French tourism data analytics firm providing real-time forecasting, occupancy benchmarking, and yield optimization via its G2A SaaS platform, serving ski operators, accommodation providers, and tourism authorities across French mountain, coastal, and urban destinations.
- Ownership category
- akta.pro rank
G2A Consulting industry classification
Industry- Product category
- Tourism Data Analytics
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Hotel Pricing & Rate Shopping Intelligence (THALAIAB)
- akta.pro secondary industries
- Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data) (THALAIAL), Group, Contract & Wholesale Rate Optimization (B2B Pricing) (THALAOAH), Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)
Keywords
Where G2A Consulting is headquartered
LocationHeadquarters
- HQ city
- Saint-jean-de-la-porte
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
G2A Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: Strategic consulting for tourism destinations including territorial development strategies, positioning, governance organization, market studies and strategic analyses
- Digital Platform Subscription: Real-time tourism analysis platform providing occupancy forecasting, customer behavior analysis and yield optimization for tourism operators
- Marketing Surveys (VYVO): Customer behavior and satisfaction surveys providing actionable intelligence for tourism operators
- Sustainability Solutions: Sustainability indicators dashboard and environmental monitoring tools for mountain destinations pursuing Flocon Vert certification
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
G2A Consulting product offering
Product offeringCore offering
G2A Consulting provides real-time tourism data analytics and consulting for French tourist destinations. Its core offering is the proprietary G2A Platform, which delivers frequency forecasting, occupancy rate analysis, pricing optimization, and economic impact assessment for mountain, coastal, and urban tourism markets. The platform is complemented by the Observatoire de l'Activité Touristique (accommodation benchmarking), VYVO marketing surveys (visitor behavior), ski lift yield optimization tools, sustainability indicators, and strategic destination consulting engagements.
Product overview
G2A Consulting offers a unified portfolio of digital tourism intelligence products centered on its core Plateforme G2A, which delivers real-time frequency forecasting and analytics. The platform integrates complementary modules: the Observatoire de l'Activité Touristique for accommodation analytics, VYVO for marketing surveys, Rendement et optimisation commerciale for ski lift yield management, and Durabilité (with Meteory) for environmental sustainability tracking. Consulting services and research publications (Études, Tendances, Calendriers) surround the platform. The company serves three market segments — mountain, coastal, and urban destinations — primarily in France.
Differentiator
Problem solved
Functional benefit
Brands
- Plateforme G2A: Digital platform providing real-time tourist economy analysis integrating data for enhanced reactivity and optimized decision-making for tourism stakeholders.
- VYVO (Vos Yeux Vos Oreilles)
- Observatoire de l'Activité Touristique
Products and services
- Plateforme G2A Full web-based platform providing real-time tourism frequency forecasting, occupancy rate analysis, pricing optimization, and economic impact assessment for tourism destinations across mountain, coastal, and urban markets. Designed for accommodation providers, ski lift operators, tourism offices, and territorial authorities.
- Observatoire de l'Activité Touristique Reference tool for understanding, anticipating, and forecasting tourism accommodation activity, providing occupancy rates, competitive positioning, and sector benchmarking for hosting providers and tourism offices.
- VYVO (Vos Yeux Vos Oreilles) Enquêtes Marketing survey tool dedicated to analyzing visitor behavior and satisfaction across tourism destinations, providing actionable intelligence for tourism operators and destination managers.
- Durabilité (Sustainability Indicators) Sustainability dashboard featuring 25 key indicators across four themes (Governance & Resilience, Resource Management, Sustainable Economy, Social & Cultural Dynamics) to support destinations in ecological transition and Flocon Vert certification.
- Rendement et optimisation commerciale Commercial yield optimization tool that analyzes ski lift pricing structures and helps maximize revenue performance for mountain operators.
- Consulting Strategic consulting services including territorial strategy and development, destination positioning and attractiveness, governance and organization, stakeholder consultation, and market studies for tourism destinations and authorities.
Quantifiable outcome
- Tourism Activity Observatory became market leader within 5 years of launch (2013-2018)
- +2 more outcomes
Companies that use G2A Consulting
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
G2A Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
G2A Consulting partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and supporting.
- Agence ErmetikcoreTechnical partner responsible for development of data processing and analysis tools for the G2A platform
- LikibucorePartner for peer-to-peer accommodation market analysis, providing insights into vacation rental dynamics
- Orange Applications for BusinesscorePartner for Flux Vision Tourism tool, providing mobile data analytics for tourism flow analysis
- Crédit Agricole des SavoiestrategicPartner on territorial expenditure analysis, providing financial data insights for tourism economic impact studies
- SKI GURUsupportingPartner for certified customer review analysis, providing verified visitor feedback data
- MétéorystrategicPartner for environmental diagnostic and monitoring platform, supporting sustainability assessments for destinations
- Rouge VifsupportingPartner for survey implementation and field data collection
- MedialogsupportingPMS (Property Management System) partner for hotel management data integration
- YoumeansupportingPartner for AI-powered text data analysis, enabling advanced sentiment and feedback analysis
- Montagne LeadersstrategicMedia partnership for publishing exclusive surveys and studies on mountain tourism trends
- ANMSM (Association Nationale des Maires des Stations de Montagne)strategicPartnership with national association of mountain resort mayors for joint research on mountain station challenges and future development
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
G2A Consulting competitors and assessment
Company assessmentDirect peers
- Lighthouse (formerly OTA Insight): Lighthouse is a global hotel revenue intelligence and competitive pricing platform delivering rate-shopping, demand forecasting and market benchmarking. It directly parallels G2A's accommodation pricing, occupancy forecasting and competitive positioning modules at global scale.
- STR (CoStar): STR is the global hotel performance benchmarking service within CoStar Group, providing occupancy, ADR and RevPAR benchmarking for hotels. It is the international reference point for the type of competitive benchmarking and sector analytics that G2A's Observatoire de l'Activit\u00e9 Touristique delivers in France.
- AirDNA: AirDNA is the leading short-term rental and vacation-rental market analytics platform with deep coverage in France. It directly competes with G2A's accommodation analytics and Likibu partnership activities for the peer-to-peer vacation rental segment that G2A serves.
- MKG Consulting: MKG Consulting is a French-founded hospitality benchmarking and data analytics firm serving hotels and tourism operators across Europe. It directly overlaps with G2A's accommodation-occupancy and revenue benchmarking work for hotels and residences, and competes for the same French and European destination accounts.
- HotStats: HotStats provides monthly profit-and-loss benchmarking and operational performance data for hotels across Europe. Its European hotel benchmarking scope mirrors G2A's accommodation performance analytics and serves overlapping hotel and resort client types.
- Orange Flux Vision (Orange Business): Orange Flux Vision is a mobile-network-data tourism analytics solution that quantifies visitor flows at French tourist destinations. G2A explicitly lists Orange as a Core technology partner, positioning it as both collaborator and competitor for tourism-flow data intelligence in France.
Broad incumbents
- ADN Tourisme: ADN Tourisme is the French national network that runs the official tourism data system for local tourism offices (Offices de Tourisme). It serves as the public-sector reference dataset for French destination statistics, mirroring G2A's Tourist Activity Observatory on a non-commercial basis and shaping the benchmark G2A's clients measure against.
- Atout France: Atout France is the national tourism development agency producing studies, barometers and market intelligence for the French tourism industry. It operates as the public-sector counterpart to G2A's research publications and Tendances G2A barometers and shares the same enterprise customers (regional tourism boards, government).
- Tourism Economics (Oxford Economics): Tourism Economics produces global tourism forecasts, economic impact studies and market sizing for destinations and tourism organizations. It serves as the macro-level counterpart to G2A's destination-level economic impact analysis and territorial consultancy for French regions.
Others
- Compagnie des Alpes (data arm / DTVA partnership): Compagnie des Alpes is both a G2A enterprise customer and the operator of major French ski domains. Its internal analytics and DTVA-style destination measurement initiatives are adjacent data activities to G2A's, making it both a customer and a potential in-house competitor for ski-resort intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
G2A Consulting social profiles
Digital presenceG2A Consulting compliance and trust
Trust signalCompliance1 record
G2A Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
G2A Consulting leadership team
Management profileNumber of profiles
Profiles4 records
G2A Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G2A Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G2A Consulting
What does G2A Consulting do?
G2A Consulting provides real-time tourism data analytics and consulting for French tourist destinations. Its core offering is the proprietary G2A Platform, which delivers frequency forecasting, occupancy rate analysis, pricing optimization, and economic impact assessment for mountain, coastal, and urban tourism markets. The platform is complemented by the Observatoire de l'Activité Touristique (accommodation benchmarking), VYVO marketing surveys (visitor behavior), ski lift yield optimization tools, sustainability indicators, and strategic destination consulting engagements.
Is G2A Consulting a public or private company?
G2A Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G2A Consulting founded?
G2A Consulting was founded in 2008. It employs 11 to 50 people.
Where is G2A Consulting based?
G2A Consulting is headquartered in Saint-jean-de-la-porte, France, in the Europe region.
How does G2A Consulting make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are digital Platform Subscription, marketing Surveys (VYVO) and sustainability Solutions.
Who are G2A Consulting's main competitors?
Direct peers on record are Lighthouse (formerly OTA Insight), STR (CoStar), AirDNA, MKG Consulting, HotStats and Orange Flux Vision (Orange Business). Broad incumbents are ADN Tourisme, Atout France and Tourism Economics (Oxford Economics). Compagnie des Alpes (data arm / DTVA partnership) is listed as an others.
Does G2A Consulting have an API?
No public API is recorded for G2A Consulting.
What industry is G2A Consulting in?
G2A Consulting's product category is Tourism Data Analytics. Its primary akta.pro industry code is THALAIAB, Hotel Pricing & Rate Shopping Intelligence, with a secondary code of THALAIAL, Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data). Its NAICS code is 541613 and its SIC code is 8742.