HomeWorks
HomeWorks is a Netherlands-based marketplace platform, founded in 1994, that matches private households with verified domestic cleaning workers through the Mijn HomeWorks portal, supported by administration, insurance, and government-funding (PGB/Wmo) services across 50+ Dutch cities.
- Company typePrivate
- Founded1994
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What HomeWorks does
HomeWorks is a Netherlands-headquartered marketplace platform that connects private households seeking domestic cleaning help with verified, self-employed household workers. Founded in 1994 and originally launched as 'De Witte Werkster', the company operates on a nationwide basis from its Amsterdam headquarters, serving customers across 50+ Dutch cities through a mix of digital self-service and locally deployed service coordinators. Its core proposition is the formalization of household help — pairing each customer with a fixed, matched helper under proper contractual, payroll, and insurance arrangements — and it has reportedly held a 96% customer recommendation rate and 4.5/5 rating across 423+ reviews on Feedback Company.
The product surface centers on the Mijn HomeWorks portal, which provides digitized intake, scheduling, secure messaging, account administration, invoicing, and payment processing. Core services are household cleaning, laundry, and ironing under the 'Huishoudelijke Hulp' and 'Witte Werkster' sub-brands. The platform is supplemented with ancillary offerings including a Schadeverzekering damage insurance product (coverage up to €2,500,000 per claim) and administrative support for clients using Dutch PGB (personal budget) and Wmo (Social Support Act) funding channels.
The business model is a transactional marketplace: household helpers self-set hourly rates typically ranging from €17 to €25, and HomeWorks retains a service fee in exchange for matching, administration, invoicing, payment facilitation, and customer support. Customer segments are the long tail of individual Dutch households (primary), PGB recipients (secondary), and Wmo clients (secondary). The company is privately held, appears bootstrapped with no disclosed funding or M&A activity, and operates exclusively within the Netherlands.
HomeWorks firmographics
Firmographics- Name
- HomeWorks
- Legal name
- HomeWorks
- Website
- https://homeworks.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- HomeWorks is a Netherlands-based marketplace platform, founded in 1994, that matches private households with verified domestic cleaning workers through the Mijn HomeWorks portal, supported by administration, insurance, and government-funding (PGB/Wmo) services across 50+ Dutch cities.
- Ownership category
- akta.pro rank
Where HomeWorks is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
HomeWorks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Platform Commission/Service Fee: HomeWorks acts as an intermediary platform, charging a service fee for matching customers with household helpers and providing administrative support including invoicing, payment processing, and customer service. The company facilitates payments between customers and helpers while retaining a commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-determined hourly rates by service providers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HomeWorks product offering
Product offeringCore offering
HomeWorks operates a digital marketplace that connects private Dutch households with verified domestic cleaning helpers (Huishoudelijke Hulp). The platform handles matching, scheduling, invoicing, payment processing, and administrative support, while helpers set their own hourly rates (typically €17–€25/hour). HomeWorks also provides legally compliant "Witte Werkster" employment arrangements with contracts, sick pay, vacation days, and damage insurance up to €2,500,000 per claim.
Product overview
HomeWorks operates as a household help matching and management platform in the Netherlands. The core product is the HomeWorks Platform that connects private clients with domestic cleaners, supported by the Mijn HomeWorks portal for account and service management. Core services include Huishoudelijke Hulp (household cleaning), with the specialized Witte Werkster sub-brand representing legally compliant, insured cleaning services. Additional offerings include Schadeverzekering (damage insurance), PGB and WMO support for government-funded arrangements, and Cleaning Services for private households. The company has operated since 1994, originally starting as De Witte Werkster.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeWorks Marketplace Platform Core digital marketplace that connects private Dutch households with verified domestic cleaning helpers, providing matching, administrative support, invoicing, payment processing, and customer service for household help arrangements.
- Mijn HomeWorks Portal Online self-service portal where customers and helpers manage accounts, schedules, communication, appointments, and administrative tasks related to household help arrangements.
- Huishoudelijke Hulp (Household Help) Core household cleaning service including cleaning, washing, ironing, and other domestic tasks tailored to individual client preferences, provided by helpers matched through the HomeWorks platform.
- Witte Werkster (Legal White Cleaner) Branded legitimate household cleaning service where helpers work under formal arrangements with proper contracts, insurance, sick pay, vacation days, and transparent administration.
- Schadeverzekering (Damage Insurance) Damage insurance coverage for clients covering damage caused by household helpers during work, with coverage up to €2,500,000 per claim and a €250 deductible.
- PGB Ondersteuning (Personal Budget Support) Support service for clients with a Dutch Persoonsgebonden Budget (PGB) arrangement, enabling them to use their personal care budget for household help arranged through HomeWorks.
- Wmo Ondersteuning (Social Support Act Support) Support service for clients accessing household help through the Dutch Wet maatschappelijke ondersteuning (Wmo), subject to municipal rules and eligibility.
Quantifiable outcome
- 96% customer recommendation rate
- +1 more outcomes
Companies that use HomeWorks
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HomeWorks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HomeWorks partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
HomeWorks competitors and assessment
Company assessmentDirect peers
- Helpling: European online marketplace connecting private households with vetted domestic cleaners; operates across Germany, the Netherlands, and other EU markets with the same transaction-fee model as HomeWorks.
- TaskRabbit: Online marketplace for household tasks including cleaning, errands, and home services; comparable two-sided marketplace model targeting private households, with broader task coverage.
- Wecasa: French home-services marketplace offering cleaning, wellness, and beauty services to private households; directly comparable in marketplace mechanics, customer segment, and reliance on independent contractors.
- Urban Company (UrbanClap): Large home-services marketplace offering cleaning, appliance repair, and beauty services; comparable marketplace model with deep technology stack and brand-building emphasis.
Broad incumbents
- Angi (formerly Angie's List / Handy): US-listed home-services platform offering cleaning and other household services to consumers; comparable consumer-facing home-services marketplace but operates at significantly larger scale and category breadth.
- Care.com: Large global care-services marketplace covering cleaning, childcare, and senior care; serves private households with a similar matching-plus-admin model but at much greater scale and category breadth.
Emerging players
- Yoopies: European platform focused on childcare and household help matching; overlaps with HomeWorks on the domestic-help use case but is more centred on care/childcare verticals.
- Blys: Australia-headquartered home-services marketplace focused initially on cleaning and massage; comparable marketplace dynamics in a single-country geography, though with different category mix.
- Tidii: UK-based domestic cleaning and home-services marketplace; comparable in segment and model, though at smaller scale and serving a different European geography.
Regional players
- Werkspot: Dutch home-services marketplace focused on larger home-improvement jobs rather than cleaning; operates in the same Netherlands geography as HomeWorks but with a different service-category focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HomeWorks social profiles
Digital presenceHomeWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeWorks leadership team
Management profileNumber of profiles
Profiles3 records
HomeWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeWorks
What does HomeWorks do?
HomeWorks operates a digital marketplace that connects private Dutch households with verified domestic cleaning helpers (Huishoudelijke Hulp). The platform handles matching, scheduling, invoicing, payment processing, and administrative support, while helpers set their own hourly rates (typically €17–€25/hour). HomeWorks also provides legally compliant "Witte Werkster" employment arrangements with contracts, sick pay, vacation days, and damage insurance up to €2,500,000 per claim.
Is HomeWorks a public or private company?
HomeWorks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeWorks founded?
HomeWorks was founded in 1994. It employs 1,001 to 5,000 people.
Where is HomeWorks based?
HomeWorks is headquartered in Amsterdam, Netherlands, in the Europe region.
How does HomeWorks make money?
One revenue line is on record: platform Commission/Service Fee.
Who are HomeWorks's main competitors?
Direct peers on record are Helpling, TaskRabbit, Wecasa and Urban Company (UrbanClap). Broad incumbents are Angi (formerly Angie's List / Handy) and Care.com. Emerging players are Yoopies, Blys and Tidii. Werkspot is listed as a regional player.
Does HomeWorks have an API?
No public API is recorded for HomeWorks.