Enso Innovation Lab

What Enso Innovation Lab does

Enso Innovation Lab is a mental health initiative that delivers personalised emotional wellbeing and coping-skill training through a combination of digital and physical products. The company serves two primary customer segments: individual consumers seeking accessible mental health self-help tools, and licensed mental health therapists who reach patients via the platform's provider network.

The company's core product is Sage Turtle, a game-based coping skill building and mindfulness app offering bite-sized (5–10 minute) interactive, evidence-based games targeting emotional control, optimism, self-appreciation, and social skills, alongside a curated library of digital self-help tools for goal setting, mood tracking, habit formation, and pattern discovery. The platform supports both implicit (self-directed) and explicit (therapist-guided) learning pathways and includes a 'Find provider' feature with a guaranteed response system connecting users to licensed therapists, plus digital navigation and triage functionality. The second product, The Enso Box, is a personalised physical toolkit using visual, auditory, and kinaesthetic sensory integration to help users channelise emotions, vent, and build coping skills in their own space. Underlying technology appears to be a standard multi-platform web/mobile application stack; no proprietary AI/ML models, APIs, or SDKs are disclosed.

The business model combines three potential revenue streams: subscription-based access to the Sage Turtle app (likely tiered consumer pricing, not publicly disclosed), hardware sales of The Enso Box physical toolkit, and transaction or referral fees from the therapist provider network. Go-to-market is primarily product-led and community-led, with self-serve digital onboarding supplemented by organic social media presence on Instagram (@ensoinnovationlab) and a website-driven top-of-funnel. Pricing is not publicly disclosed and is handled via email contact ([email protected]). The company operates as a private entity; no funding, headcount, revenue, ownership, or geographic footprint data is disclosed beyond the .in domain and contact email, indicating an early-stage operation with limited verifiable scale.

Name

Enso Innovation Lab

Website

https://ensolab.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Enso Innovation Lab is a private Indian mental health initiative offering Sage Turtle, a game-based mindfulness app, and The Enso Box, a physical sensory toolkit, targeting individuals seeking emotional wellbeing tools and licensed therapists on its provider network.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)

akta.pro secondary industries

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• Digital mental health
• Mindfulness app
• Coping skills platform
• Emotional wellbeing toolkit
• Therapist referral platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Digital Platform Access (Sage Turtle App): SaaS-based digital mental health platform offering game-based coping skills and self-help tools. Likely subscription model for individual users with tiered access to features.
2. Physical Toolkit (The Enso Box): Sale of personalized physical toolkit with sensory integration components for emotional wellbeing.
3. Therapist/Provider Network: Connecting users with mental health providers through guaranteed response system, likely involving referral or transaction fees with therapists.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Enso Innovation Lab develops and distributes a holistic mental health toolkit combining Sage Turtle, a digital app delivering bite-sized evidence-based coping-skill games and a curated self-help library, with The Enso Box, a personalized physical sensory toolkit for emotional channeling. The platform also integrates therapist support through a "Find provider" feature with guaranteed response and digital navigation/triage pathways.

Product overview

Enso Innovation Lab offers a holistic toolkit for happiness and emotional wellbeing through two integrated products: Sage Turtle, a game-based mobile app providing digital self-help tools and evidence-based coping skill activities with therapist support options; and The Enso Box, a physical sensory-based toolkit that complements the digital experience with hands-on tools for emotional management and mindfulness practice. The two products work together to provide personalized care experiences across digital and physical modalities.

Differentiator

Problem solved

Functional benefit

Brands

• Sage Turtle: Game-Based Coping Skill Building & Mindfulness App offering bite-sized interactive evidence-based games for building emotional control, optimism, self-appreciation, and social skills, along with a curated library of digital self-help tools for habit formation and goal/mood tracking.
• The Enso Box

Products and services

• Sage Turtle A game-based coping-skill building and mindfulness app offering bite-sized, interactive, evidence-based games for emotional control, optimism, self-appreciation, and social skills. Includes a curated library of evidence-based digital self-help tools with goal setting, mood tracking, habit formation, positive thinking development, and pattern discovery (implicit learning), and nudges users toward guided sessions (explicit learning). Designed for individuals seeking on-the-go, 5–10 minute engagement.
• The Enso Box A personalized, evidence-based physical toolkit for happiness and emotional wellbeing featuring multi-sensory integration (visual, auditory, kinaesthetic) components designed to channelize emotions, serve as an emotional vent tool, build coping skills, support self-improvement, and enhance self-love. Targeted at individual consumers as a tangible complement to the Sage Turtle app.

Quantifiable outcome

• Users can engage in 5-10 minute bite-sized activities on-the-go

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Talkspace provides online therapy and psychiatry through a digital network of licensed clinicians. It overlaps with Enso's therapist integration feature and is a public-market comparable.
• BetterHelp: BetterHelp is the largest online therapy platform connecting consumers with licensed therapists. It competes with Enso's therapist network leg but operates at vastly greater scale and brand recognition.
• Headspace Health: Headspace is a leading consumer mental wellbeing app combining meditation, coaching, and content. It overlaps with Sage Turtle in mental wellbeing content delivery but is broader in scope and significantly more capitalized.
• Lyra Health: Lyra is a mental health benefits platform connecting employees to therapy and coaching via employer contracts. It represents the B2B institutional channel Enso could pursue with its therapist network.
• Calm: Calm is a dominant mindfulness, sleep, and mental wellness app with a broad content library. It competes for the same consumer mental wellbeing wallet share but focuses on meditation rather than coping-skill games.

Direct peers

• Sanvello (Optum): Sanvello (now part of Optum/UHG) is a digital mental health app offering self-guided CBT-based tools, peer community, and coaching. Its self-help-first design mirrors Sage Turtle's evidence-based approach.
• Happify Health: Happify offers game-based and activity-driven digital interventions for stress, anxiety, and wellbeing. Its evidence-based, skill-building approach and bite-sized engagement model are highly comparable to Sage Turtle.
• Moodfit: Moodfit is a mental health app focused on mood tracking, CBT exercises, and habit building. Its goal/mood tracking and self-help library closely mirror Sage Turtle's digital self-help tools.
• Wysa: Wysa is an India-headquartered AI-driven mental health chatbot and self-help platform serving global consumers. It is the closest comparable in terms of digital mental health, evidence-based self-help, and emerging-market positioning.

Emerging players

• MindRight: Mindright is an emerging player providing culturally responsive mental health coaching via text. It is comparable as a digital-first, on-the-go mental wellbeing service, though it leans coaching rather than self-help.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enso-innovation-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enso Innovation Lab