Permento
Permento B.V. is a Dutch SaaS company providing a Digital Adoption Platform (AXP) with an in-application AI sidebar that delivers contextual learning, guides, and process support to employees. It serves primarily Dutch healthcare and government organizations via a freemium-to-enterprise model, with sub-brands for AI workflow automation and healthcare competency management.
- Company typePrivate
- Founded2017
- HeadquartersDordrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Permento does
Permento B.V. is a Dutch software company founded in 2017 and headquartered in Dordrecht, Netherlands. The company develops the AXP (Adoption eXperience Platform), a Digital Adoption Platform (DAP) that delivers an in-application sidebar surfacing contextual learning content, work support, videos, and process documentation directly inside the workplace software employees are using. The platform combines computer vision, speech-to-text, and generative AI to power AI-assisted guide creation, interactive on-screen markers, and an AI-driven digital colleague that retrieves answers from context-relevant sources in real time. The technology stack is delivered as a SaaS platform with browser extensions and desktop applications.
The product portfolio centers on the AXP platform offered in three tiers — a free Quickstart tier, Premium at €1.50 per user per month, and Enterprise at €3.00 per user per month — supplemented by two sub-brands: Aigentra, an AI agent platform for automating repetitive data-processing tasks such as laboratory order processing, and TeamPuls, a healthcare-specific competency management solution tied to the Dutch 'Bekwaam is Bevoegd' standard. A lightweight Permento Studio tool supports quick guide creation. Revenue is generated through annual SaaS subscriptions (12-month terms with automatic renewal) and professional services for implementation, consultancy, and content creation.
Permento serves primarily Dutch healthcare organizations (mental health providers, hospitals, elderly care facilities) and government agencies (municipalities, the national GGD municipal health service). Distribution combines product-led growth via the free Quickstart tier, inside sales for Premium upgrades, direct enterprise sales for SSO-enabled deployments, professional services delivery, and a strategic implementation partnership with Pinkroccade. The company employs 1–10 people, is bootstrapped with no disclosed external funding, and has held ISO/IEC 27001:2022 certification since December 2025 across the Permento Platform, TeamPuls, and Aigentra.
Permento firmographics
Firmographics- Name
- Permento
- Legal name
- Permento B.V.
- Website
- https://permento.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Permento B.V. is a Dutch SaaS company providing a Digital Adoption Platform (AXP) with an in-application AI sidebar that delivers contextual learning, guides, and process support to employees. It serves primarily Dutch healthcare and government organizations via a freemium-to-enterprise model, with sub-brands for AI workflow automation and healthcare competency management.
- Ownership category
- akta.pro rank
Where Permento is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Permento business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (SaaS): Tiered subscription model with Quickstart (free), Premium (€1.50/user/month), and Enterprise (€3.00/user/month) tiers. Subscriptions are annual with automatic renewal. Volume discounts available.
- Professional Services: Implementation, project management, consultancy, and content creation services. Experienced project managers handle project inventory and specialized consultants support DAP setup and full content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic guide creation capabilities for small teams |
| Subscription | Annual | Professional digital adoption environment for organizations with expanded features |
| Subscription | Annual | Enterprise tier with SSO and dedicated secure environment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Permento product offering
Product offeringCore offering
Permento provides a SaaS Digital Adoption Platform (AXP - Adoption eXperience Platform) that delivers contextual learning and on-the-job support directly inside the application an employee is using, via an integrated in-screen sidebar with an AI assistant for real-time answers, AI-generated step-by-step guides, speech-to-text, and interactive on-screen markers. The portfolio also includes Aigentra, an AI agent platform that automates repetitive, error-prone or time-pressured work such as laboratory order and result processing, and TeamPuls, a healthcare competency management solution that captures peer assessment and formal qualifications for care staff. Offerings are sold in free (Quickstart), Premium (€1.50/user/month), and Enterprise (€3.00/user/month) tiers, with professional services for implementation and content creation.
Product overview
Permento is a digital adoption platform provider offering a tiered SaaS product portfolio. The core product is the AXP (Adoption eXperience Platform), an integrated sidebar that displays contextual support content directly within workplace applications. The portfolio includes: Permento AXP as the main platform with three tiers (Quickstart free, Premium at €1.50/user/month, and Enterprise at €3.00/user/month); Aigentra as a separate AI Agent platform for workflow automation; TeamPuls for healthcare competency management; and Permento Studio for quick guide creation. The company also holds ISO/IEC 27001:2022 certification for its information security management system covering all platforms.
Differentiator
Problem solved
Functional benefit
Brands
- AXP (Adoption eXperience Platform): Digital adoption platform that provides an integrated sidebar showing everything employees need to work independently, including learning elements, workplace support, videos, quality documents, and process descriptions.
- Aigentra
- TeamPuls
- Permento Studio
Products and services
- Permento AXP (Adoption eXperience Platform) SaaS Digital Adoption Platform that delivers an in-application contextual sidebar with AI assistant, real-time knowledge retrieval, generative-AI step-by-step guides, speech-to-text, interactive on-screen markers, simulations, training, and FAQ for organisations implementing new software. Targeted at healthcare and government enterprises needing to reduce training time, errors, onboarding cost, and support desk load.
- Aigentra AI Agent Platform AI agent platform that automates repetitive, error-prone or time-pressured work processes by processing data, recognising exceptions, interpreting context, and acting autonomously; example use case is automated, error-free processing of laboratory order requests and results for healthcare laboratories.
- TeamPuls voor de Zorg Healthcare competency management solution that enables care staff to learn in practice, peer-assess each other, and record formal qualifications and authorisations for procedures directly in the personnel file, replacing manual Excel-based tracking of who can perform which care actions.
- Permento Studio Standalone quick guide creation tool for rapidly producing instruction manuals, positioned as a separate Permento sub-brand for users who need lightweight authoring of step-by-step documentation.
Quantifiable outcome
- 80% reduction in errors
- +5 more outcomes
Companies that use Permento
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Permento technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature7 records
Permento partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PinkroccadecoreIntensive collaboration with Pinkroccade, a Dutch IT services company specializing in document management and workflow solutions for government and healthcare sectors. Pinkroccade supports Permento implementations and deployment within their customer base.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Permento competitors and assessment
Company assessmentDirect peers
- Userlane: Userlane is a Munich-based DAP providing interactive in-app guidance and process automation for enterprise software. It is the most direct European-headquartered competitor to Permento and competes in the same DACH and Benelux enterprise market.
- WalkMe: WalkMe is the largest pure-play Digital Adoption Platform, providing in-app guidance, onboarding, and workflow automation to enterprises globally. It is the most direct functional competitor to Permento's AXP across the same product category and target buyer.
- Apty: Apty is a Digital Adoption Platform focused on enterprise application training, in-app guidance, and analytics. It directly overlaps with Permento AXP in functionality and target enterprise customers.
- Whatfix: Whatfix is a leading DAP offering interactive in-app guidance, product analytics, and self-help content for enterprise software users. It competes head-to-head with Permento AXP for enterprise and large-organization digital adoption deals.
- Pendo: Pendo combines product analytics with in-app guides, walkthroughs, and feedback tools to drive product adoption. It is a direct competitor to Permento AXP in the adoption layer, with broader analytics and NPS functionality.
- Inline Manual: Inline Manual is a Digital Adoption Platform offering in-app walkthroughs, tooltips, and self-service onboarding for enterprise software. It directly competes with Permento AXP in the DAP category.
- Lemon Learning: Lemon Learning is a Paris-based DAP delivering interactive in-app guides and onboarding for enterprise software users. It is a direct European competitor to Permento with similar contextual in-app guidance functionality.
Emerging players
- Stonly: Stonly provides interactive step-by-step guides, knowledge bases, and AI-powered customer support for support and customer success teams. It is an emerging player in the same in-app guidance category as Permento AXP.
- Userpilot: Userpilot is a product growth platform offering in-app onboarding flows, tooltips, and user analytics for SaaS companies. It overlaps with Permento's adoption functionality but focuses more on SaaS product users than enterprise workforce adoption.
- Appcues: Appcues offers user onboarding flows, in-app messaging, and product adoption tooling for digital products. It is an emerging player in the digital adoption space with a more SMB/SaaS tilt than Permento's enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Permento social profiles
Digital presencePermento compliance and trust
Trust signalCompliance1 record
Permento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Permento leadership team
Management profileNumber of profiles
Profiles2 records
Permento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Permento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Permento
What does Permento do?
Permento provides a SaaS Digital Adoption Platform (AXP - Adoption eXperience Platform) that delivers contextual learning and on-the-job support directly inside the application an employee is using, via an integrated in-screen sidebar with an AI assistant for real-time answers, AI-generated step-by-step guides, speech-to-text, and interactive on-screen markers. The portfolio also includes Aigentra, an AI agent platform that automates repetitive, error-prone or time-pressured work such as laboratory order and result processing, and TeamPuls, a healthcare competency management solution that captures peer assessment and formal qualifications for care staff. Offerings are sold in free (Quickstart), Premium (€1.50/user/month), and Enterprise (€3.00/user/month) tiers, with professional services for implementation and content creation.
Is Permento a public or private company?
Permento is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Permento founded?
Permento was founded in 2017. It employs 1 to 10 people.
Where is Permento based?
Permento is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Permento make money?
Two revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are professional Services.
Who are Permento's main competitors?
Direct peers on record are Userlane, WalkMe, Apty, Whatfix, Pendo, Inline Manual and Lemon Learning. Emerging players are Stonly, Userpilot and Appcues.
Does Permento have an API?
No public API is recorded for Permento.