Health Nuts Media

What Health Nuts Media does

Health Nuts Media is a privately held, founder-owned studio that produces animated patient education video content for hospitals, health systems, and clinics in the United States. Founded around 2005 in Altadena, California by Emmy Award-winning storyteller Tim Jones, Emmy Award-winning animator Al Rosson, and pediatrician Dr. Gregg Alexander, the company has built a library of 550+ behaviorally-informed animated videos over 15+ years, covering pediatric and adult clinical topics including asthma, diabetes, pre-operative preparation, discharge planning, chronic condition management, and hospital equipment orientation. Content is delivered in both English and Spanish with cultural intelligence designed into the original production rather than translated after the fact, and is distributed in formats compatible with patient portals, bedside tablets, and EHR systems.

The core offering consists of three product tiers: custom commissioned videos sold as Work-for-Hire projects with full usage rights; a subscription or license-based Health Literacy Video Library providing access to the 550+ existing videos; and a Partnership Production Program in which hospitals co-fund custom content in exchange for perpetual internal usage rights while Health Nuts Media retains rights to license the finished video nationally. The company also monetizes a corporate sponsorship program (Legacy Impact Initiative) in partnership with Starlight Children's Foundation, which distributes pediatric health literacy kits to 800+ hospitals.

The company operates as a small, bootstrapped boutique (1–10 employees) with a sales-led, consultative go-to-market targeting enterprise healthcare buyers. Customers include Cedars-Sinai, Kaiser Permanente, Boston Children's Hospital, Children's Hospital Los Angeles, Memorial Sloan Kettering, the Veterans Administration, and Aetna among others. The underlying methodology, branded as Health Action Storytelling™ with a "Seriously Fun™" creative philosophy, combines behavioral psychology, cultural intelligence, and clinical accuracy to address patient emotions before delivering factual content. Pricing is quote-based and not publicly disclosed, with positioning centered on improvements in HCAHPS/Press Ganey scores, readmission reduction, and staff efficiency rather than commodity video pricing.

Name

Health Nuts Media

Legal name

Health Nuts Media

Website

https://healthnutsmedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Nuts Media is a privately held Altadena-based studio producing 550+ bilingual animated patient education videos for U.S. hospitals and health systems using its proprietary Health Action Storytelling™ methodology, serving clients including Cedars-Sinai, Kaiser Permanente, Boston Children's, and the VA.

Ownership category

akta.pro rank

Product category

Healthcare Patient Education Content

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

Keywords

• Patient education videos
• Animated health content
• Health literacy solutions
• Bilingual medical videos
• Healthcare staff training

Headquarters

HQ city

Altadena

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Patient Education Videos: Premium creative partnership offering broadcast-quality custom animated videos with full usage rights under Work-for-Hire agreement. No ongoing licensing fees - one-time custom production service.
2. Health Literacy Video Library Access: Subscription or licensing model providing access to 550+ ready-made behaviorally-informed patient education videos for hospitals and health systems. Platform agnostic design for EHR and patient portal integration.
3. Partnership Production Program: Co-creation model where hospitals share production costs and gain perpetual internal usage rights while Health Nuts Media retains IP to license nationally. Reduces upfront cost while expanding reach.
4. Legacy Impact Initiative Sponsorships: Corporate sponsorship program for pediatric health literacy kit distribution to 800+ hospitals via Starlight Children's Foundation. Includes brand positioning and recognition benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Health Nuts Media produces behaviorally-informed animated patient education videos for hospitals, clinics, and medical centers using a proprietary "Health Action Storytelling" methodology. The company offers custom-branded video production, access to a library of 550+ bilingual (English/Spanish) animated videos covering asthma, diabetes, hospital procedures, and chronic conditions, plus partnership co-production programs and pediatric health literacy sponsorship initiatives.

Product overview

Health Nuts Media offers a unified platform of patient education video solutions for hospitals and health systems, centered on its proprietary Health Action Storytelling methodology. The core portfolio consists of three main service tiers: (1) Custom Patient Education Videos for fully bespoke branded content with full usage rights, (2) The Health Literacy Video Library providing access to 550+ ready-made bilingual animated videos, and (3) the Partnership Production Program enabling co-creation of custom content at reduced cost. Supporting these are the Legacy Impact Initiative for pediatric health literacy sponsorship and The No Pass Zone staff training program. The video library spans multiple content series including Super H.E.R.O.E.S. Hospital Essentials, What's That Mean medical dictionaries, Huff & Puff asthma education, Understanding Diabetes, Common Conditions, and The ABCs of Health Literacy, all available in both English and Spanish-language versions.

Differentiator

Problem solved

Functional benefit

Brands

• Health Action Storytelling: The company's proprietary methodology for creating patient education content that addresses emotions before facts, driving patient actions and improving outcomes.
• Seriously Fun
• The No Pass Zone
• Health Literacy Vault
• Super H.E.R.O.E.S.
• Huff & Puff: An Asthma Tale
• The ABCs of Health Literacy
• Legacy Impact Initiative

Products and services

• Custom Patient Education Videos

Quantifiable outcome

• Fewer Re-Education Calls: Staff spend less time re-explaining procedures
• +6 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Starlight Children's FoundationcoreStrategic or Co-development PartnerPartnership to distribute pediatric health literacy kits containing activity books, crayons, engaging characters, and QR code access to 50+ pediatric explainer videos across the Starlight network of 800+ hospitals. The initiative aims to transform hospital experiences from frightening to empowering for children and families.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Krames by Staywell: Krames (part of Staywell) provides evidence-based patient education content for hospitals and health systems across print, video, and digital channels, directly competing with Health Nuts Media in the same healthcare customer segment with similar patient education offerings.
• Milner-Fenwick: Milner-Fenwick is a healthcare video production company specializing in patient education and informed consent videos for hospitals, making it a direct peer in the animated and live-action patient education video category that Health Nuts Media targets.
• GetWell Network: GetWell Network delivers interactive patient engagement and education content through hospital bedside systems, patient portals, and EHR integrations — overlapping with Health Nuts Media's patient education video library that is explicitly designed to plug into EHRs and patient portals.
• Healthwise: Healthwise is a long-standing, large-scale patient education content provider serving hospitals and health systems with both written and video education tools, making it the closest direct comparable to Health Nuts Media's health-literacy library model.
• Mytonomy: Mytonomy is a healthcare-specific video patient education platform delivering on-demand, condition-specific content to health systems and life sciences companies — a direct peer in cloud-delivered, library-style patient education video for hospitals.
• Emmi Solutions (Wolters Kluwer): Emmi, now part of Wolters Kluwer, produces multimedia patient engagement and education programs (videos, interactive tools) for hospitals and payers, targeting the same patient communication and behavior-change outcomes as Health Nuts Media.

Emerging players

• MedBridge: MedBridge delivers video-based healthcare education for clinicians and patients, with growing hospital partnerships — a partial-overlap emerging player that intersects Health Nuts Media's hospital video content category, though more weighted to clinician continuing education.
• Tonic Health: Tonic Health provides interactive patient intake, screening, and education tools including multimedia content for health systems — an emerging player overlapping with Health Nuts Media on digitally delivered patient education content in hospitals.

Broad incumbents

• Wolters Kluwer Health: Wolters Kluwer Health is a large medical publisher and clinical decision support vendor that owns Emmi and offers broad patient education, drug information, and clinical content — operating in the same hospital content space but as part of a much wider portfolio.
• Elsevier Clinical Solutions: Elsevier Clinical Solutions offers patient education materials alongside its dominant clinical decision support and medical publishing business, competing in the same hospital patient education category as a broad incumbent rather than a focused specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthnutsmedia
• Instagraminstagram.com/healthnutsmedia
• LinkedInlinkedin.com/company/health-nuts-media
• YouTubeyoutube.com/@HealthNutsMedia
• Xx.com/healthnutsmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Nuts Media