What Prenato does

Prenato is a private, Quebec-based healthcare clinic network founded in 2016 that delivers women's health services across the full female lifecycle, from preconception through menopause. The company operates 6 physical clinics across Quebec (Montreal, Brossard, Blainville, Vaudreuil, Quebec City, and Saguenay) and has cumulatively supported 100,000+ women. Its service portfolio spans prenatal genetic screening (including fast fetal DNA testing), obstetric ultrasounds (including 3D/4D), perinatal support, postpartum and pediatric follow-up, preconception and fertility services, gynecological and sexual health, and menopause/hormonal health management for women aged 35+.

The underlying technology is a digital health platform built on Pomelo Health for appointment scheduling, results delivery, reminders, and self-evaluations, supplemented by Mailchimp for stage-based pregnancy newsletters and an e-commerce boutique for online courses, webinars, and branded products. The platform is presented as a confidential, Quebec-law-compliant environment for personal health information. Prenato augments clinical services with a content ecosystem — podcasts ('Les Histoires Prenato'), articles, online courses, and webinars — used as a top-of-funnel demand generation engine. A sub-brand, Prenato Plus, consolidates the broader women's health offering beyond maternity.

The business model is private-pay professional services, with most clinical offerings outside Quebec's public RAMQ system and receipts issued for private insurance reimbursement. Prenato also operates a B2B2C channel through partnerships with Desjardins Assurances and AGA Assurances Collectives, providing insured members with discounted screenings, free virtual platform access, and course discounts. Additional revenue streams include online course bundles ($10-$45 CAD individually, $100 CAD for a 3-course bundle), private perinatal consultations ($120 CAD), and a small product line (e.g., Pregnancy Roulette at $12 CAD, gift cards). Headcount is in the 11-50 range.

Name

Prenato

Legal name

Prenato

Website

https://prenato.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prenato is a Quebec-based private healthcare clinic network serving women from preconception through menopause. It operates 6 clinics offering prenatal screening, ultrasounds, perinatal support, and women's health services, supported by a digital portal and insurance partnerships.

Ownership category

akta.pro rank

Product category

Women's Health and Prenatal Care Clinics

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

akta.pro secondary industries

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Prenatal screening services
• Obstetric ultrasound clinics
• Women's health services
• Menopause management care
• Private healthcare clinics

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Medical Services: Prenato operates primarily as a private (non-RAMQ-covered) healthcare clinic. Most services are private-pay, with receipts issued for private insurance reimbursement. Revenue is generated from consultations, prenatal screenings, ultrasounds, and specialized medical follow-ups across maternity, women's health, and menopause segments.
2. Online Prenatal Courses and Webinars: Prenato sells online prenatal courses, workshops, and webinars through its e-commerce boutique. Products include bundled course packages (e.g., 3-course package at $100 CAD), individual courses ($10-$45 CAD), and private perinatal consultations ($120 CAD for 60 minutes). Some courses and tools are offered for free.
3. Products and Gift Cards: The boutique sells physical and digital products including the Prenato Pregnancy Roulette ($12 CAD), gift cards, and free downloadable tools and worksheets for pregnancy and parenting support.
4. Insurance-Partner-Reimbursed Services: Through partnerships with Desjardins Assurances and AGA Assurances Collectives, Prenato provides services covered under group insurance plans. Insured members receive discounts (up to 15% on certain screenings) and free platform access, creating a B2B2C revenue channel via insurance reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Prenato operates a network of 6 private healthcare clinics across Quebec delivering prenatal screening (including fetal DNA and serum markers), obstetric ultrasounds (standard and 3D/4D), perinatal support, postpartum and pediatric follow-up, women's gynecological and sexual health services, and menopause management. Services are delivered in-clinic and supported by the Pomelo Health digital patient portal, an e-commerce boutique selling online prenatal courses and products, and an educational content ecosystem including the Les Histoires Prenato podcast.

Product overview

Prenato operates as an integrated healthcare clinic network with a digital platform, offering medical services organized across three main pillars: Maternity & Parenting (prenatal screening, ultrasounds, perinatal support, postpartum care), Women's Health (contraception, gynecological care, sexual health), and Menopause Management (hormonal health from age 35+). The core medical services are supplemented by a digital ecosystem including the Pomelo Health patient portal for appointments and results, the Les Histoires Prenato podcast, educational articles, and an e-commerce boutique (Boutique) selling online prenatal courses, free parenting tools, private consultations, and physical products like the Pregnancy Roulette and gift cards. Insurance partnerships with Desjardins and AGA provide preferential pricing for covered members.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal Screening Services Fetal DNA and serum marker prenatal genetic screening, including the Express fetal DNA workflow positioned as Quebec's fastest result turnaround. Targets expectant parents seeking rapid, private genetic screening alternatives to the public system.
• Obstetric Ultrasounds Obstetric ultrasound services including dating ultrasounds, nuchal translucency screening, and specialized 3D/4D ultrasounds for fetal memory keepsakes offered without prescription. Targets expectant parents seeking enhanced imaging and keepsake experiences.
• Prenatal Support Services Comprehensive prenatal support combining pregnancy follow-up, perinatal accompaniment, and education for expectant parents. Delivered through medical care and personalized nursing support across the maternity journey.
• Postpartum and Pediatric Follow-up Postpartum program covering physical recovery, mental health, breastfeeding support, and parenting assistance, plus pediatric growth and screening consultations for babies from newborns to 18 months. Targets new mothers and infants transitioning from hospital to home.
• Preconception and Fertility Services Fertility assessments including ovarian reserve ultrasounds and follicular follow-up ultrasounds to monitor ovulation during fertility treatment. Targets individuals and couples planning pregnancy or undergoing fertility treatment.
• Women's Health Services Comprehensive women's health services including contraception consultations, gynecological health, sexual health, phlebology, and preventive examinations such as Pap tests. Targets women across all ages seeking preventive and responsive gynecological care.
• Menopause Management Services Hormonal health management for women 35+ covering perimenopause, menopause symptoms, and vitality programs including nutritional and psychological support. Targets women experiencing hormonal transitions and seeking integrated medical and lifestyle support.
• Non-Invasive Prenatal Paternity Test Non-invasive prenatal paternity testing using fetal DNA analysis for determining paternity before birth. Targets expectant parents seeking private, early paternity confirmation.
• Online Prenatal Courses (Cours prénataux en ligne) Paid online courses including Preparation for Childbirth, Becoming a Parent, Breastfeeding Preparation, Baby Carrying Introduction, and a 3-Course Bundle ($100 CAD) that includes 3-month free platform access. Targets expectant parents seeking self-paced education priced $10-$45 CAD per course.
• Private Perinatal Consultation 60-minute private consultation with a perinatal specialist addressing pregnancy, childbirth, postpartum, baby care, couple dynamics, feeding, sleep, and developmental transitions. Priced at $120 CAD. Targets expectant and new parents seeking personalized expert guidance.
• Prenato Pregnancy Roulette Physical pregnancy tracking tool sold via the Prenato e-commerce boutique at $12 CAD. Targets expectant parents as a tangible pregnancy engagement product.
• Prenato Gift Card (Carte cadeau) Digital gift card redeemable as payment for all Prenato products and services at variable amounts. Targets gift-givers and consumers seeking flexible Prenato credit.

Quantifiable outcome

• 100,000 women supported across all service areas
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Desjardins AssurancescoreGTM or Marketing PartnerPrenato and Desjardins Assurances partnered to offer exclusive benefits to Canadian clients wishing to use private screening, genetic counseling, and perinatal support services. Since 2016, Desjardins has provided its group insurance members preferential access to Prenato's services at preferential rates. Benefits include free 3-month access to Prenato's virtual support platform, a $40 discount on online prenatal courses, and coverage for certain prenatal services under the Focus Famille initiative.
• AGA Assurances CollectivescoreGTM or Marketing PartnerAGA Assurances Collectives, a group insurance firm that develops and administers tailor-made group insurance plans, partnered with Prenato to offer AGA members exclusive access to private screening, genetic counseling, and perinatal support services. Benefits include free 3-month access to Prenato's virtual platform, a $40 discount on online prenatal courses, 15% discount on fetal DNA screening and serum markers (with prescription), and 10% discount on other services.

Scale indicators3 records

Recent moves6 records

Expansion highlights9 records

Regional players

• Hannam Fertility Centre: Hannam Fertility Centre is a Toronto-based reproductive medicine clinic offering IVF, donor programs, and reproductive surgery. It is comparable to Prenato's fertility and reproductive health services and represents a regional competitor in the Greater Toronto Area rather than Quebec.
• Olive Fertility Centre: Olive Fertility Centre is a major Western Canadian fertility and reproductive medicine clinic offering IVF, IUI, genetic screening, and prenatal services. It is comparable to Prenato's preconception, fertility, and prenatal genetic screening services but operates in British Columbia rather than Quebec.
• Trio Fertility: Trio Fertility is an Ontario-based reproductive medicine clinic providing IVF, IUI, fertility preservation, and prenatal monitoring. It is comparable to Prenato's fertility, preconception, and prenatal service line but serves Ontario patients rather than Quebec.
• Generation Fertility: Generation Fertility is an Ontario fertility clinic network offering IVF, IUI, and reproductive medicine services. It is comparable to Prenato's preconception and fertility assessment service line but is regionally focused on Ontario rather than Quebec.

Direct peers

• Felix Health: Felix Health is a Canadian direct-to-consumer women's telehealth company offering online consultations and prescriptions for contraception, UTIs, hormonal health, and menopause. It directly overlaps with Prenato's contraception, basic women's health, and menopause service lines, but addresses urban and younger demographics preferring digital-first access over in-person clinic visits.
• Procrea: Procrea is a Quebec-based reproductive medicine and fertility clinic offering IVF, prenatal, gynecological, and fertility services. It directly competes with Prenato in the Quebec regional market across fertility, prenatal, and women's reproductive health services, serving the same patient base with similar private-pay pricing and specialty physician staffing.

Broad incumbents

• Kindbody: Kindbody is a US women's health company operating owned fertility and gynecology clinics combined with employer-sponsored family-building benefits. It is comparable to Prenato's multi-clinic women's health lifecycle model and B2B2C distribution through employer channels, although Kindbody operates at larger scale in the US market.
• Maven Clinic: Maven Clinic is a global digital women's and family health platform providing virtual care for preconception, pregnancy, postpartum, and menopause plus employer-sponsored benefits. It is comparable to Prenato's combined clinical services and educational content (podcast/courses) approach, although Maven operates primarily digitally with employer-led distribution rather than owned clinics.
• Maple: Maple is a leading Canadian virtual care platform offering 24/7 telemedicine for primary care, mental health, and women's health concerns. It is comparable to Prenato's broader virtual care ambitions and digital patient portal infrastructure, operating as a broader incumbent across primary care rather than specializing in women's health.

Emerging players

• Pandia Health: Pandia Health is a US-based online women's health platform offering contraception, menopause, and PCOS care via telehealth with physician consultation. It is comparable to Prenato's low-acuity women's health services and educational content positioning, but operates in a digital-only model in the US without physical clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cliniqueprenato
• LinkedInlinkedin.com/company/prenato

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prenato