Themefic

What Themefic does

Themefic is a privately held, bootstrapped WordPress plugin and theme development company headquartered in Dhaka, Bangladesh. Founded in 2017, the company operates with a small team of 11-50 employees and serves a stated global user base of over 93,000 SMBs and individual customers. Its portfolio comprises six core products: BEAF (before/after image slider and gallery), Hydra Booking (appointment management), Instantio (WooCommerce same-page instant checkout), Tourfic (travel and hotel booking on WooCommerce), Ultra Addons for Contact Form 7, and Ultra Addons for WPForms, plus a WooCommerce extension called eBEAF. The products are built to W3C and WordPress Codex standards and integrate with the broader WordPress/WooCommerce stack including Elementor, WP Bakery, DIVI, Beaver Builder, and major payment processors and CRMs.

The company operates a product-led, freemium go-to-market motion. Free versions of BEAF, Instantio, and other plugins are distributed through the WordPress.org plugin directory to drive top-of-funnel discovery, while premium features are sold directly through themefic.com via annual subscriptions, lifetime licenses, and a bundled membership plan (offered at 50% off during periodic sales). Additional revenue streams include custom development services and paid guest posting. Distribution is supported by content marketing (the Themefic blog), active social media, an affiliate program, and organic SEO targeting high-intent WordPress and WooCommerce keywords. Customer support runs 9 AM to 9 PM (GMT+6) Sunday to Thursday, with a 30-day money-back guarantee and at least 365 days of updates and support included with every paid license.

Themefic has no disclosed external funding, no parent company, and no reported acquisitions or leadership changes. The business is founder-led and appears to be reinvesting cash flow into incremental product launches (Hydra Booking in late 2024, UAWPF in late 2025) and a sub-brand (Pixelfic) that extends into adjacent WordPress and Shopify service work. Strategic emphasis is on cross-product integration depth and ecosystem expansion rather than aggressive scale, and the company has begun publishing content exploring non-WordPress platforms (Shopify, Wix, Framer) as future optionality.

Name

Themefic

Legal name

Themefic

Website

https://themefic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Themefic is a Dhaka, Bangladesh-based WordPress plugin developer that builds and sells freemium plugins (Tourfic, BEAF, Instantio, Hydra Booking, Ultra Addons for CF7 and WPForms) serving over 93,000 global SMB and individual WordPress and WooCommerce users through its own website and the WordPress.org marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium WordPress Plugin Licenses: Freemium model where basic features are free on WordPress.org, premium versions with advanced features sold via annual or lifetime licenses. Licenses include minimum 365 days of support and updates.
2. Membership Plans: Subscription-based membership offering 50% off on lifetime plans. Provides access to all products with additional discounts.
3. Guest Post Publishing: Paid guest posting service for brands and agencies seeking backlinks and brand visibility on the Themefic blog. Pricing varies based on backlinks requested and content type.
4. Custom Development Services: Customization, modification, or extension of products beyond original features available for separate consultation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Themefic develops and sells a portfolio of WordPress plugins and add-ons for SMBs and website owners, including Tourfic (travel and hotel booking for WooCommerce), BEAF (before/after image slider and gallery), Instantio (one-page WooCommerce checkout), Hydra Booking (appointment scheduling), Ultra Addons for Contact Form 7, and Ultra Addons for WPForms. Products are sold via a freemium model with premium annual or lifetime licenses, supported by a self-serve client portal.

Product overview

Themefic is a WordPress theme and plugin development company offering a portfolio of specialized WordPress plugins. The core product suite includes BEAF (before/after image slider), Hydra Booking (appointment management), Instantio (WooCommerce checkout optimization), Tourfic (travel/hotel booking), Ultra Addons for Contact Form 7, and Ultra Addons for WPForms. These products operate as standalone WordPress plugins that share WooCommerce compatibility and Elementor integration, with some offering cross-product synergies (e.g., Booking/Appointment forms using Hydra with CF7, BEAF compatibility with Tourfic). The company also provides a client portal for license management and support ticket handling.

Differentiator

Problem solved

Functional benefit

Brands

• Pixelfic: Related company mentioned in the ecosystem of WordPress and Shopify development services.

Products and services

• Tourfic Travel and hotel booking solution for WooCommerce enabling tour operators and travel agencies to build professional booking websites with hotel, tour, apartment, and car rental management.
• BEAF (Before After Image Slider & Gallery) WordPress plugin for creating before-and-after image comparison sliders and filterable image galleries with horizontal/vertical preview options, supporting Elementor widgets and multiple page builders.
• Instantio WooCommerce checkout optimization plugin that converts multi-step checkouts into same-page instant checkout, reducing cart abandonment with 10-15 second checkout times.
• Hydra Booking All-in-One Appointment Management Solution for scheduling and managing appointments and bookings, with integrations for calendars, video conferencing, and CRM systems.
• Ultra Addons for Contact Form 7 (UACF7) All-in-One Addon plugin for Contact Form 7 providing 40+ addons including AI form generator, multi-step forms, conditional fields, database addon, PDF generator, and integrations with CRM and marketing platforms.
• Ultra Addons for WPForms (UAWPF) All-in-One Addon plugin for WPForms unlocking pro-level features for WPForms Lite users, extending form functionality with advanced capabilities.
• eBEAF (Before After for WooCommerce) WooCommerce-specific extension of BEAF enabling before/after comparisons for products in WooCommerce stores.

Quantifiable outcome

• Reduces WooCommerce checkout time to 10-15 seconds
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationProducts are built specifically for WooCommerce integration. Instantio provides instant checkout functionality for WooCommerce stores. Tourfic enables travel booking on WooCommerce. Compatibility with all WooCommerce-based payment plugins (PayPal, Stripe, Authorize.net).
• ElementorcoreTechnology or IntegrationBEAF and other plugins fully compatible with Elementor page builder. Custom Elementor widgets available for easy drag-and-drop integration. Continuous compatibility updates with new Elementor versions.
• Page Builders (WP Bakery, DIVI, Beaver Builder)coreTechnology or IntegrationFull compatibility with popular page builders including WP Bakery, DIVI, and Beaver Builder through shortcode support and native widgets.
• Payment Processors (Stripe, PayPal)coreTechnology or IntegrationInstantio and other e-commerce plugins compatible with all WooCommerce payment methods including PayPal, Stripe, Authorize.net, and country-specific payment gateways.
• WordPress.orgcoreTechnology or IntegrationOfficial plugin distribution platform for free versions. Plugins maintain high standards compliance with WordPress.org guidelines and regular compatibility updates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WPDeveloper: Bangladesh-headquartered WordPress product company offering plugins and themes (Astra, Starter Templates, CartFlows, etc.) across forms, e-commerce, and design. Closest comparable in geography, product model, and plugin portfolio breadth.
• ThemeIsle: WordPress themes and plugins company with a freemium distribution model and featured placement in WordPress publications. Comparable in GTM motion and target SMB/agency customer base.
• YITH: Major WooCommerce plugin vendor with 100+ plugins covering bookings, gift cards, wishlists, and checkout flows. Direct competitor in the WooCommerce plugin space, especially around Tourfic and Instantio.
• Brainstorm Force: Creator of the Astra WordPress theme and a portfolio of premium plugins (Ultimate Addons, Schema Pro, CartFlows). Comparable in targeting SMBs and agencies with a multi-product plugin strategy.
• Cozmoslabs: WordPress plugin developer specializing in profile builders, paid memberships, and form addons. Comparable in product focus and SMB target customer.

Broad incumbents

• Elementor: Leading WordPress page builder with a large plugin ecosystem and pro plan upsell. Comparable as a freemium platform-anchored WordPress product business, though Themefic integrates with rather than competes against Elementor.
• WooCommerce (Automattic): Underlying e-commerce platform on which Themefic's e-commerce products are built. Comparable as a monetized WordPress product business, though at vastly larger scale and ecosystem significance.
• Awesome Motive (WPForms, OptinMonster): Larger WordPress product portfolio company behind WPForms, MonsterInsights, OptinMonster, and SeedProd. Direct overlap with UACF7/UAWPF and broader incumbent reach across the SMB WordPress ecosystem.

Others

• WPBeginner: Largest WordPress educational resource and product review site operated by Awesome Motive. Comparable as a distribution and discovery channel that influences SMB WordPress plugin purchasing decisions.

Emerging players

• SolidWP (Starter Templates / Pluginize): WordPress-focused product company offering backups, security, and management plugins. Comparable in plugin distribution and SMB target market, though smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/themefic
• GitHubgithub.com/Themefic-Team
• YouTubeyoutube.com/@themefic
• Facebookfacebook.com/themefic
• LinkedInlinkedin.com/company/themefic
• Instagraminstagram.com/themefic.company
• Pinterestpinterest.ca/themefic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Themefic