Telephone Magic
- Company typePrivate
- Founded1995
- HeadquartersNiagara Falls, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Telephone Magic firmographics
Firmographics- Name
- Telephone Magic
- Legal name
- Telephone Magic Inc.
- Website
- https://telephonemagic.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Telephone Magic is headquartered
LocationHeadquarters
- HQ city
- Niagara Falls
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Telephone Magic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - Business Phone Systems: Wholesale distribution of business phone systems, desktop telephones, and telecommunications equipment from major brands including NEC, Nortel, Avaya, Cisco, Mitel, Polycom, and ShoreTel. Revenue generated through direct sales of hardware products at wholesale prices to businesses.
- Accessories and Replacement Parts: Sale of phone system accessories including headsets (Plantronics, Jabra), handset cords, replacement parts, voicemail systems, conferencing equipment, and paging systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based wholesale pricing - no public price list |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Telephone Magic product offering
Product offeringCore offering
Telephone Magic is a wholesale distributor of business phone systems, desktop telephones, and telecommunications accessories from multiple major brands including NEC, Nortel, Avaya, Cisco, Mitel, Polycom, Plantronics, Teledex, and TeleMatrix. The company sells IP/digital PBX platforms, desk phones, DECT cordless handsets, softphones, conference phones, headsets, voicemail systems, and call recording devices to businesses at wholesale prices via quote-based direct sales.
Product overview
Telephone Magic is a wholesale business phone systems distributor offering a comprehensive portfolio of telecommunications equipment from multiple vendors. The company operates as a multi-brand reseller specializing in NEC Univerge (SV9100/SV8100) as the primary platform, alongside Nortel/Norstar, Avaya IP Office, Mitel, Cisco SIP phones, and Polycom conference solutions. The product lineup includes IP phone systems, digital desk phones, cordless/DECT phones, softphones, and tablet telephones as core platforms, supported by add-on modules including voicemail systems (VM8000 InMail, UM8000), system cards/expansion boards, and accessories such as headsets, call recording devices, and VoIP gateways. Specialty offerings include hotel/motel phones and long-range cordless systems for industrial use. The company provides wholesale pricing with configuration assistance and serves as a one-stop telecom shop for businesses seeking telecommunications equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- NEC Univerge SV9100 Phone System Latest generation hybrid IP phone system platform from NEC supporting digital, IP, and softphone terminals with unified communications capabilities. Features voicemail-to-email, call recording, and scales from small businesses to nearly 1000 employees.
- NEC Univerge SV8100 Phone System IP communication solution for small to medium businesses supporting up to 500 employees. A hybrid platform that unifies communications across laptops, mobile phones, office phones, and home phones with wired, wireless, or broadband connections.
- Nortel / Norstar Business Phone Systems Complete line of Nortel/Norstar business phone systems including Norstar T-Series and M-Series, BCM systems (BCM 50, BCM 200, BCM 400, BCM 450), Meridian 1 PBX, digital phones, IP phones, and accessories.
- Avaya Business Phone Systems Avaya IP Office and traditional phone systems including IP Office IP 500, IP 500 expansion modules, voicemail, IP 412 modules, Communication Manager, G350/G450 media gateways, Definity PBX, and Avaya digital/IP phones (9500, 1400, 9600, 4600, 5600, J100 series).
- Mitel IP Phone Systems Mitel VoIP phones including 6800 SIP phones, 5500, 5300, and 5200 series, and ShoreTel IP systems with voice switches and UC applications.
- Cisco SIP/IP Phones Cisco IP phones including 6900, 7800, 7900, 8800, 8900, 9900 series, SPA500 series, and conference phones. Offers wireless IP phones and access points.
- Polycom Conference Phones Polycom conference phones including SoundStation series (2, 2W, IP 5000/6000/7000), SoundStation Duo, VTX 1000, and color expansion modules for meeting rooms and boardrooms.
- Plantronics Headsets Professional headsets including wireless CS series (CS540, CS530, CS520, CS510), Savi W series, corded HW series, and VoIP-specific headsets for call centers and office use.
- Hotel/Motel Phone Systems Specialty hotel phones including Teledex D/M/E/I Series, Millennium, TeleMatrix 9600/3300 series, and Scitec Aegis series designed for hospitality environments.
- Long Range Cordless Phones EnGenius DuraFon long range cordless systems including PSL, PRO, SIP, FreeStyl, and UHF-HC models for industrial and warehouse environments.
- VoIP Gateways VoIP gateway devices enabling migration from traditional phone systems to IP-based communications.
- Call Recording Systems Call recording devices including Sparky+ USB recorder, AuxBox digital recorders, and Casper USB recorder for compliance and quality assurance.
Companies that use Telephone Magic
Customer profileSegments3 records
Ideal customer profiles3 records
Telephone Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Telephone Magic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- NEC CorporationcoreAuthorized reseller and distributor of NEC Univerge business phone systems including SV9100 and SV8100 platforms, DT series digital and IP phones, DECT cordless handsets, voicemail systems, and accessories. NEC is a primary brand focus area.
- NortelcoreAuthorized distributor of Nortel Norstar, Meridian, and BCM business phone systems, including digital phones, IP phones, and accessories.
- AvayacoreReseller of Avaya IP Office, Partner ACS, Definity PBX, and Avaya business phone systems including digital and IP phones.
- CiscomajorDistributor of Cisco IP phones including 6900, 7800, 7900, 8800, 8900, 9900 series, SPA500 series, and Cisco conference phones.
- MitelmajorReseller of Mitel IP phones, PBX systems, SX series, ShoreTel IP systems and phones.
- PolycommajorDistributor of Polycom conference phones including SoundStation series, SoundPoint IP phones, and related accessories.
- PlantronicsmajorReseller of Plantronics wireless headsets, corded headsets, Savi series, and headset accessories.
- ShoreTelminorDistributor of ShoreTel IP phones, IP systems, and voice switches.
- EnGeniusminorReseller of EnGenius long-range cordless phones including DuraFon and FreeStyl series for business and industrial use.
- TeledexminorDistributor of Teledex hotel phones for hospitality industry including D Series, M Series, E Series, and specialty hotel telephones.
- TeleMatrixminorReseller of TeleMatrix hotel and hospitality phones including Marquis series and specialty hotel room phones.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Telephone Magic competitors and assessment
Company assessmentDirect peers
- TeleDynamics: Canadian-based distributor of business communication and IT products including VoIP phones, PBX systems, and conferencing solutions. Directly comparable B2B wholesale model with overlapping customer base in North America.
- Jenne: Distributor of UCaaS, CCaaS, and communications technology serving resellers and end customers. Comparable B2B distribution model with overlapping product portfolio including business phone systems, headsets, and collaboration hardware.
- VoIP Supply: Specialty distributor of VoIP equipment, business IP phones, and PBX systems. The most directly comparable peer to Telephone Magic in product focus and B2B wholesale distribution model, though it leans more heavily on IP-only product lines.
- 888VoIP: Distributor of business VoIP equipment, IP phones, and PBX systems serving SMB and enterprise customers. Comparable product mix and B2B distribution model focused on communications hardware from the same OEM brands.
Broad incumbents
- Connection: IT solutions provider serving mid-market and enterprise customers with networking, communications, and collaboration technology. Similar buyer profile and product overlap to Telephone Magic's mid-market and enterprise segments.
- Ingram Micro: Massive global IT distributor with extensive communications and networking equipment offerings. Carries many of the same OEM brands as Telephone Magic but operates at vastly larger scale across all customer segments and geographies.
- CDW: Large B2B technology distributor selling business phone systems, networking equipment, and communications solutions to enterprise and SMB customers. Overlaps significantly with Telephone Magic's product categories but operates at vastly larger scale with a broader catalog and modern e-commerce platform.
- Westcon-Comstor: Value-added distributor of networking, communications, and security technology with global operations. Overlaps with Telephone Magic on communications equipment distribution but primarily serves channel partners rather than end customers.
- Insight Enterprises: Global IT solutions distributor offering communications, networking, and collaboration hardware from major OEMs. Comparable product mix but serves primarily mid-market and enterprise with a full-services portfolio including managed services.
- ScanSource: Distributor of communications, AV, and physical security products with a dedicated communications division selling business phone systems and UC solutions. Direct product overlap with Telephone Magic's portfolio but at much larger scale across multiple verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Telephone Magic social profiles
Digital presenceTelephone Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telephone Magic leadership team
Management profileNumber of profiles
Profiles1 record
Telephone Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telephone Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telephone Magic
What does Telephone Magic do?
Telephone Magic is a wholesale distributor of business phone systems, desktop telephones, and telecommunications accessories from multiple major brands including NEC, Nortel, Avaya, Cisco, Mitel, Polycom, Plantronics, Teledex, and TeleMatrix. The company sells IP/digital PBX platforms, desk phones, DECT cordless handsets, softphones, conference phones, headsets, voicemail systems, and call recording devices to businesses at wholesale prices via quote-based direct sales.
Is Telephone Magic a public or private company?
Telephone Magic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Telephone Magic founded?
Telephone Magic was founded in 1995. It employs 1 to 10 people.
Where is Telephone Magic based?
Telephone Magic is headquartered in Niagara Falls, Canada, in the North America region.
How does Telephone Magic make money?
Two revenue lines are on record. Hardware Sales - Business Phone Systems are the primary driver. The others are accessories and Replacement Parts.
Who are Telephone Magic's main competitors?
Direct peers on record are TeleDynamics, Jenne, VoIP Supply and 888VoIP. Broad incumbents are Connection, Ingram Micro, CDW, Westcon-Comstor, Insight Enterprises and ScanSource.
Does Telephone Magic have an API?
No public API is recorded for Telephone Magic.