Badger Reps
- Company typePrivate
- Founded2008
- HeadquartersHuntington Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Badger Reps firmographics
Firmographics- Name
- Badger Reps
- Legal name
- Badger Reps
- Website
- https://badgereps.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Badger Reps is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Badger Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Commission - Sales Consulting: Badger Reps operates as a commissioned manufacturer's representative. Sales consultants earn commission-based compensation by developing customers, producing market penetration, and helping close deals for manufacturer partners across security, networking, AV, and specialty technology categories.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Badger Reps product offering
Product offeringCore offering
Badger Reps is a commissioned manufacturer's sales representative firm that sells and provides field sales representation for third-party technology manufacturers across four categories: Security, Networking, AV & Automation, and Specialty. The firm employs territory-based field sales consultants and inside sales staff who perform job walks, product demonstrations, system design, training, and cold calling to develop customers and drive market penetration across the Western United States for over 20 manufacturer partners including Ai-RGUS, IDIS, AVYCON, Actall, Oncam, Talkaphone, ICT, Veracity, and Crimson AV.
Product overview
Badger Reps is a manufacturer's sales representative firm operating across four verticals: Security, Networking, AV & Automation, and Specialty. Rather than offering a unified software platform, Badger Reps represents a portfolio of third-party manufacturers' products. In Security, they represent Ai-RGUS (AI camera diagnostics), IDIS (total video surveillance), Oncam (360-degree cameras), Actall (RTLS systems), Talkaphone (emergency communications), and SDC (door controls). Networking offerings include LYNN and Taihan Fiberoptics (fiber/cabling) and Veracity (IP connectivity). AV & Automation spans Avitech, AVYCON, Crimson AV, and ICT. Specialty includes Brother (printers), HGH Infrared Systems, KBC Networks, Mobile Marshall, and Truvios. The company provides sales representation, technical support, and consulting services to channel partners across the Western United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Ai-RGUS AI-powered camera diagnostic software that automatically verifies security cameras are on, recording, and showing clear, correct views. Designed for system integrators to monitor and maintain client camera systems across 100,000+ devices.
- Talkaphone Emergency communication solutions including blue light phones, area of refuge systems, and voice-based communication for reaching first responders.
- AVYCON Video surveillance systems equipped with state-of-the-art artificial intelligence technologies for commercial and residential security applications.
- Avitech Multiviewers, KVM switches, over IP solutions, and video wall technology for professional AV, broadcast, C2, and IT industries.
- Crimson AV Professional AV mounting solutions for commercial, digital signage, and residential audio-visual markets with custom design and manufacturing capabilities.
- ICT Protege Unified access control and intrusion detection platform scalable from small businesses to enterprise deployments with thousands of doors.
- IDIS Total video surveillance solution manufacturer providing end-to-end systems from cameras to recorders to video management systems (VMS).
- SDC (Security Door Controls) Mechanical door locks, exit devices, access controls, electronic locking devices, and security systems for industrial, commercial, retail, government, and military applications.
- Veracity Cybersecure IP video devices, IP video surveillance and network connectivity solutions including Ethernet over Coax, Long Range Ethernet, and Fibre Media Converters.
- Actall ATLAS RTLS Real-Time Location Systems (RTLS) for complex physical environments, providing tracking, efficiency, staffing logistics, and duress applications.
- Oncam 360-degree surveillance technology with Multi-Mode technology supporting fisheye and dewarped views including 180-degree panoramic, 2/3-way corridor views, and virtual cameras.
- LYNN Networking and FTTx solutions for enterprise and service providers, supporting datacom and broadband divisions since 1964.
- Taihan Fiberoptics Optical fiber-based cables and related network products including optical materials and ultrapure quartz applied products for modern communication infrastructure.
- Brother Mobile Solutions Mobile printers and labelers for real work environments including handheld printers, desktop thermal solutions, and industrial labelers.
- HGH Infrared Systems Wide area surveillance systems for defense and security applications providing high-resolution imagery, expansive coverage, and real-time data processing for territorial protection and critical infrastructure.
- KBC Networks Industrial transmission, remote power and mobile solutions designed for non-conditioned environments with wide operating temperatures and hardened casings.
- Mobile Marshall Scalable surveillance systems with autonomous AI agents and cloud-based management for construction sites, utility projects, events, and emergency response zones.
- Truvios Long-term data storage, AI event management and system monitoring solution with patented file compression technology for on-prem, hybrid-cloud and cloud-native video storage with ransomware protection.
Quantifiable outcome
- Helping security professionals protect 100,000+ security cameras, access control, and other security devices
Companies that use Badger Reps
Customer profileSegments4 records
Ideal customer profiles3 records
Badger Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Badger Reps partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Ai-RGUScoreAi-RGUS provides AI-powered camera monitoring software that automatically verifies security cameras are operational. Badger Reps represents Ai-RGUS across AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY, and El Paso, TX. The software automatically inspects each camera and alerts when views are compromised by blur, tilt, tamper, obstruction, glare, or black/blank screen issues.
- Avitech International CorporationcoreAvitech designs, develops, and manufactures Multiviewers, KVM switches, over IP solutions, video wall technology, and enhancing peripherals for professional AV, broadcast, C2, and IT industries. Badger Reps represents Avitech in AZ, CA, CO, HI, NV, NM, UT, WA, WY. Founded in 1995 in Redmond, Washington with over 35,000 units installed.
- AVYCONcoreAVYCON provides advanced video surveillance systems equipped with state-of-the-art artificial intelligence technologies. Established in 2012, AVYCON has become a global market leader in video surveillance. Badger Reps represents AVYCON in the covered territories.
- Crimson AVcoreCrimson AV is an expert in professional AV mounting solutions with over 30 years of experience in Commercial, Digital Signage, and Residential Audio-Visual Markets. Badger Reps represents Crimson AV in AZ, CA, CO, HI, NM, NV, UT, WY.
- ICT (Integrated Control Technology)coreICT provides Protege access control and intrusion detection in a unified platform. Scalable security for any business from small businesses to large corporate enterprises with thousands of doors. Badger Reps represents ICT in AZ, CA, HI, NM, NV, UT.
- IDIScoreIDIS is one of the few total solution manufacturers that design and manufacture every product from cameras to recorders to VMS. The largest in-country video surveillance manufacturer in South Korea, operating across 50 countries with over 2 million recorders installed worldwide and over 17 million cameras utilizing IDIS technology. Badger Reps represents IDIS in AZ, CA, HI, NM, NV, UT, El Paso, TX.
- SDC Security Door ControlscoreSDC develops, manufactures and markets mechanical door locks, exit devices, access controls, electronic locking devices and security systems worldwide. Holds scores of patents and trademarks. Badger Reps represents SDC in SoCAL and HI.
- TalkaphonecoreTalkaphone is an emergency communications expert providing blue light phones, area of refuge, and voice-based communication solutions for first responder contact. Badger Reps represents Talkaphone in AZ, SoCAL, SoNV (Las Vegas), and HI.
- VeracitycoreVeracity provides cybersecure IP video devices, IP video surveillance and network connectivity solutions including Ethernet over Coax, Long Range Ethernet, Ethernet Extenders, and Fibre Media Converters. Badger Reps represents Veracity in AZ, CA, CO, HI, ID, NM, MT, NV, OR, UT, WY.
- ActallcoreActall develops innovative RTLS (Real-Time Location Systems) technologies for complex physical environments. Their ATLAS RTLS solution handles tracking, efficiency, staffing logistics and duress applications in facilities where traditional locating methods fall short.
- OncamcoreOncam specializes in 360-degree surveillance technology with 15 years of focus on image quality and dewarping technology. Multi-Mode technology enables up to 4 different dewarped views, live or playback, at different frame rates.
- LYNNcoreLYNN has been servicing communication distributors since 1964 with dedicated Datacom and Broadband divisions supporting enterprise and service provider needs. Manufacturing full range of networking and FTTx solutions. Badger Reps represents LYNN in SoCA and HI.
- Taihan FiberopticscoreTaihan Fiberoptics researches, develops and produces optical materials and optical fiber-based cables and related network products. Founded in October 1974 in Korea, expanding into special optical field and ultrapure quartz products. Badger Reps represents Taihan in CA, NoNV, and HI.
- HGH Infrared SystemscoreHGH Infrared Systems provides innovative solutions for demanding defense and security challenges including wide area surveillance capabilities. Markets include Defense for territorial protection and military base safety, and Security for critical infrastructure and urban monitoring. Badger Reps represents HGH in AZ, CA, CO, HI, ID, NM, MT, NV, OR, UT, WA, WY, and El Paso, TX.
- KBC NetworkscoreKBC designs and delivers transmission, remote power and mobile solutions for industrial applications with wide operating temperatures and hardened casings. Badger Reps represents KBC in AZ, CA, HI, and NV.
- Mobile MarshallcoreMobile Marshall provides all-in-one scalable surveillance systems with fully autonomous AI agents and cloud-based management equipped with integrated machine learning. Ideal for construction sites, utility projects, events, infrastructure maintenance, and emergency response zones. Badger Reps represents Mobile Marshall in AZ, CA, HI, NV, NM, and UT.
- TruvioscoreTruvios provides long-term data storage, AI event management and system monitoring with patented 'Tru-Two' file compression technology. Offers scalable, sustainable and secure data storage solutions including on-prem, hybrid-cloud and cloud-native video storage with ransomware protection.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Badger Reps competitors and assessment
Company assessmentBroad incumbents
- Jenne Inc. Jenne is a value-added distributor focused on AV, security, and IT solutions for resellers and integrators. Its specialty-channel model competes with the rep-led model that Badger Reps uses to reach the same integrators.
- Wesco International (Anixter): Wesco acquired Anixter, a major distributor of network, security, and communications products. Anixter (now Wesco) competes in the same Western US contractor and integrator channels that Badger Reps serves, with deep ties in fiber (Taihan, LYNN) and network connectivity (Veracity).
- Ingram Micro: Ingram Micro is a global technology distributor with significant security and networking product lines. It represents an alternative channel for the same manufacturers (e.g., Axis, Hanwha) that Badger Reps covers in the Western US.
- Snap One: Snap One (SnapAV) distributes smart home, AV, networking, and security products to professional integrators. Its product mix in AV mounting and residential security overlaps with Badger's Crimson AV and SDC lines.
- ScanSource: ScanSource is a leading technology distributor serving AV, security, and networking resellers across the Americas. It addresses the same integrator and dealer base as Badger Reps but with a much larger distributed catalog and direct sales model.
- ADI Global Distribution: ADI is the largest wholesale distributor of security, AV, and networking products in North America. While not a rep firm, ADI competes for the same channel partners (integrators, dealers, contractors) that Badger Reps calls on across its Western territory.
- Tri-Net (Tri-Ed / Anixter): Tri-Net (formerly Tri-Ed) is a North American security distributor serving integrators and dealers across the same Western US geographies that Badger Reps covers, representing overlapping access control and video surveillance brands.
Others
- Axis Communications: Axis is a leading network camera and physical security manufacturer. Its products are sold through rep firms and distributors serving the same Western US channel that Badger Reps covers, and it competes directly with partner brands like IDIS and AVYCON in Badger's portfolio.
- Genetec: Genetec is a major unified security software (VMS, access control) manufacturer whose products are sold through the same integrator channel that Badger Reps services. It represents the type of vendor a rep firm of Badger's profile could carry or a competitor to its existing VMS partners.
Direct peers
- PSA Security Network: PSA is a global consortium of security and AV systems integrators and a network of manufacturers' representatives. It is a direct peer in the security/AV rep and integrator ecosystem that Badger Reps serves across the Western US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Badger Reps social profiles
Digital presenceBadger Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badger Reps leadership team
Management profileNumber of profiles
Profiles7 records
Badger Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badger Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badger Reps
What does Badger Reps do?
Badger Reps is a commissioned manufacturer's sales representative firm that sells and provides field sales representation for third-party technology manufacturers across four categories: Security, Networking, AV & Automation, and Specialty. The firm employs territory-based field sales consultants and inside sales staff who perform job walks, product demonstrations, system design, training, and cold calling to develop customers and drive market penetration across the Western United States for over 20 manufacturer partners including Ai-RGUS, IDIS, AVYCON, Actall, Oncam, Talkaphone, ICT, Veracity, and Crimson AV.
Is Badger Reps a public or private company?
Badger Reps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Badger Reps founded?
Badger Reps was founded in 2008. It employs 1 to 10 people.
Where is Badger Reps based?
Badger Reps is headquartered in Huntington Beach, United States, in the North America region.
How does Badger Reps make money?
One revenue line is on record: manufacturer Commission - Sales Consulting.
Who are Badger Reps's main competitors?
Broad incumbents on record are Jenne Inc., Wesco International (Anixter), Ingram Micro, Snap One, ScanSource, ADI Global Distribution and Tri-Net (Tri-Ed / Anixter). Others are Axis Communications and Genetec. PSA Security Network is listed as a direct peer.
Does Badger Reps have an API?
No public API is recorded for Badger Reps.