What Asha does

Asha, operated by Anapanda Inc, is a private US software company that sells an integrated platform for organizational goal-setting, workforce learning, and outcome-aligned training financing. Its core product, Asha Working, enables teams to plan and manage work using KPIs and OKRs, with daily tasks aligned to projects that drive long-term objectives and a peer-recognition layer for reinforcing company values. The platform is extended by Asha Training, a fully-integrated Project-Based Learning Management System that lets organizations build and measure internal and external training programs with quantifiable ROI, and by a custom "AI Chief Performance Officer" assistant bundled into the subscription.

Asha monetizes primarily through a per-company subscription of $3,000–$5,000 per month for the Working and Training products, supplemented by Asha Services (custom-priced professional support for OKR setup, KPI development, and Project-Based Learning implementation) and Asha Bonds (custom-priced facilitation of outcome-aligned training financing, including Social Impact Bonds). The go-to-market is enterprise field sales, with demo requests routed through Calendly booking links and the website positioned as the primary demand-generation channel.

The company targets three buyer segments — ambitious teams seeking alignment, education and training organizations running workforce development programs, and financing institutions funding outcome-aligned training — and publicly references customers including Certell (education technology) and APP (a startup). The legal entity is Anapanda Inc, the brand operates as Asha, and the company shows no disclosed funding rounds, M&A activity, patents, awards, or headcount in the available source material.

Name

Asha

Legal name

Anapanda Inc

Website

https://asha.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asha (Anapanda Inc) is a US-based software vendor that sells an integrated OKR/KPI, Project-Based Learning LMS, and Social Impact Bond financing platform to ambitious teams and education-sector organizations on a per-company subscription basis.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Asha Working and Training Subscription: Platform subscription for OKR/KPI tracking and training management at $3,000-$5,000 per company per month
2. Asha Services: Professional services for OKR setup, KPI development, and Project-Based Learning implementation - custom priced based on client needs
3. Asha Bonds: Facilitation of financing for outcome-aligned training programs, connecting capital providers with training initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Asha sells a B2B software platform that combines OKR/KPI-based work management (Asha Working), a Project-Based Learning Management System (Asha Training), professional implementation services (Asha Services), and outcome-aligned training financing via Social Impact Bonds (Asha Bonds). The platform is offered to organizations at $3,000-$5,000 per company per month for the core Working and Training products, with custom pricing for Services and Bonds.

Product overview

Asha is a unified platform consisting of two core products (Asha Working and Asha Training) supplemented by two add-on modules (Asha Services and Asha Bonds). Asha Working provides OKR and KPI management capabilities, while Asha Training delivers a Project-Based Learning Management System. Asha Services offers professional setup and training support, and Asha Bonds enables outcome-aligned financing for training programs. The platform is priced at $3,000-$5,000 per company per month for the core Working and Training products, with Services and Bonds offered on a custom/tailored basis.

Differentiator

Problem solved

Functional benefit

Brands

• Asha Working: Plan and manage work using KPIs and OKRs. Improve teams' planning, execution, and reporting.
• Asha Services
• Asha Training
• Asha Bonds

Products and services

• Asha Working Goal-setting and work management platform for organizations to plan and manage work using KPIs and OKRs. Provides tools for aligning daily tasks to projects that drive long-term KPIs and OKRs, real-time organizational visualization, frictionless delegation, and peer recognition to reinforce company values.
• Asha Training Fully-integrated Project-Based Learning Management System (LMS) that allows organizations to create and manage internal and external workforce training programs at lower cost with measurable corporate or impact outcomes. Integrates learning with goal-setting tools to make PBL replicable and scalable.
• Asha Services Professional support services from the Asha team and affiliates to develop goals (OKRs), metrics (KPIs), and processes, and to design and deliver Project-Based Learning initiatives and interactive eLearning content. Custom-priced based on client needs.
• Asha Bonds Financing solution that connects organizations with funding from reputable institutions for workforce training initiatives aligned to measurable performance, financial, and CSR outcomes, including Social Impact Bond (SIB) structures. Brings together corporate best practices while lowering the cost of innovative blended financing models.

Quantifiable outcome

• Reduced waste in learning & development budget with measurable ROI
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WorkBoard: WorkBoard is a strategy execution and OKR platform that competes directly with Asha Working on goals, metrics, and alignment for enterprise teams. It is the closest pure-play peer on the OKR/KPI management piece of Asha's offering.
• Lattice: Lattice is a people management platform with goals/OKRs, performance reviews, and engagement that overlaps with Asha Working on goal alignment and the broader team productivity narrative. It targets the same ambitious enterprise teams segment.
• Betterworks: Betterworks combines OKR/strategy execution with performance and engagement workflows, overlapping with both Asha Working (goals/alignment) and parts of the broader talent workflow. It targets enterprise HR and strategy teams comparable to Asha's buyer.
• TalentLMS: TalentLMS is a cloud-based LMS for internal and external training, comparable to Asha Training on program creation, learner management, and outcome tracking for small and mid-sized organizations.
• Docebo: Docebo is a cloud LMS used to deliver internal and external training programs, directly competing with Asha Training on workforce learning and measurable training outcomes. Both target L&D leaders seeking scalable, outcome-measured training delivery.
• Degreed: Degreed is a learning and skills platform that competes with Asha Training on internal and external training program delivery, content curation, and ROI measurement. Both position around integrating learning with work outcomes.
• 15Five: 15Five is a performance management and continuous feedback platform with goal-tracking features, comparable to the goal alignment and team productivity positioning of Asha Working. Both sell into HR and people-ops buyers at ambitious companies.
• Quantive: Quantive (formerly Gtmhub) is a strategy and OKR execution platform targeting enterprise customers, directly competing with Asha Working's goal alignment and KPI tracking capabilities. Both companies sell into ambitious enterprise teams seeking measurable strategic execution.
• Perdoo: Perdoo is an OKR and strategy software platform that overlaps directly with Asha Working on goal-setting, KPI tracking, and organizational alignment. It is a comparable point-product competitor serving teams of similar sizes.

Broad incumbents

• Microsoft Viva Goals: Microsoft Viva Goals (built from the acquired Ally.io) is an OKR module within the broader Microsoft Viva employee experience suite, overlapping with Asha Working on goal-setting. As a Microsoft-bundled offering, it is a broad incumbent rather than a focused OKR competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ashaio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asha