Asha
Asha (Anapanda Inc) is a US-based software vendor that sells an integrated OKR/KPI, Project-Based Learning LMS, and Social Impact Bond financing platform to ambitious teams and education-sector organizations on a per-company subscription basis.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Asha does
Asha, operated by Anapanda Inc, is a private US software company that sells an integrated platform for organizational goal-setting, workforce learning, and outcome-aligned training financing. Its core product, Asha Working, enables teams to plan and manage work using KPIs and OKRs, with daily tasks aligned to projects that drive long-term objectives and a peer-recognition layer for reinforcing company values. The platform is extended by Asha Training, a fully-integrated Project-Based Learning Management System that lets organizations build and measure internal and external training programs with quantifiable ROI, and by a custom "AI Chief Performance Officer" assistant bundled into the subscription.
Asha monetizes primarily through a per-company subscription of $3,000–$5,000 per month for the Working and Training products, supplemented by Asha Services (custom-priced professional support for OKR setup, KPI development, and Project-Based Learning implementation) and Asha Bonds (custom-priced facilitation of outcome-aligned training financing, including Social Impact Bonds). The go-to-market is enterprise field sales, with demo requests routed through Calendly booking links and the website positioned as the primary demand-generation channel.
The company targets three buyer segments — ambitious teams seeking alignment, education and training organizations running workforce development programs, and financing institutions funding outcome-aligned training — and publicly references customers including Certell (education technology) and APP (a startup). The legal entity is Anapanda Inc, the brand operates as Asha, and the company shows no disclosed funding rounds, M&A activity, patents, awards, or headcount in the available source material.
Asha firmographics
Firmographics- Name
- Asha
- Legal name
- Anapanda Inc
- Website
- https://asha.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asha (Anapanda Inc) is a US-based software vendor that sells an integrated OKR/KPI, Project-Based Learning LMS, and Social Impact Bond financing platform to ambitious teams and education-sector organizations on a per-company subscription basis.
- Ownership category
- akta.pro rank
Asha business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Asha Working and Training Subscription: Platform subscription for OKR/KPI tracking and training management at $3,000-$5,000 per company per month
- Asha Services: Professional services for OKR setup, KPI development, and Project-Based Learning implementation - custom priced based on client needs
- Asha Bonds: Facilitation of financing for outcome-aligned training programs, connecting capital providers with training initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Asha Working and Asha Training platform access |
| Other | Multi-year contract | Asha Services - Professional setup and training support |
| Other | Multi-year contract | Asha Bonds - Training program financing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Asha product offering
Product offeringCore offering
Asha sells a B2B software platform that combines OKR/KPI-based work management (Asha Working), a Project-Based Learning Management System (Asha Training), professional implementation services (Asha Services), and outcome-aligned training financing via Social Impact Bonds (Asha Bonds). The platform is offered to organizations at $3,000-$5,000 per company per month for the core Working and Training products, with custom pricing for Services and Bonds.
Product overview
Asha is a unified platform consisting of two core products (Asha Working and Asha Training) supplemented by two add-on modules (Asha Services and Asha Bonds). Asha Working provides OKR and KPI management capabilities, while Asha Training delivers a Project-Based Learning Management System. Asha Services offers professional setup and training support, and Asha Bonds enables outcome-aligned financing for training programs. The platform is priced at $3,000-$5,000 per company per month for the core Working and Training products, with Services and Bonds offered on a custom/tailored basis.
Differentiator
Problem solved
Functional benefit
Brands
- Asha Working: Plan and manage work using KPIs and OKRs. Improve teams' planning, execution, and reporting.
- Asha Services
- Asha Training
- Asha Bonds
Products and services
- Asha Working Goal-setting and work management platform for organizations to plan and manage work using KPIs and OKRs. Provides tools for aligning daily tasks to projects that drive long-term KPIs and OKRs, real-time organizational visualization, frictionless delegation, and peer recognition to reinforce company values.
- Asha Training Fully-integrated Project-Based Learning Management System (LMS) that allows organizations to create and manage internal and external workforce training programs at lower cost with measurable corporate or impact outcomes. Integrates learning with goal-setting tools to make PBL replicable and scalable.
- Asha Services Professional support services from the Asha team and affiliates to develop goals (OKRs), metrics (KPIs), and processes, and to design and deliver Project-Based Learning initiatives and interactive eLearning content. Custom-priced based on client needs.
- Asha Bonds Financing solution that connects organizations with funding from reputable institutions for workforce training initiatives aligned to measurable performance, financial, and CSR outcomes, including Social Impact Bond (SIB) structures. Brings together corporate best practices while lowering the cost of innovative blended financing models.
Quantifiable outcome
- Reduced waste in learning & development budget with measurable ROI
- +2 more outcomes
Companies that use Asha
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Asha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Asha partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Asha competitors and assessment
Company assessmentDirect peers
- WorkBoard: WorkBoard is a strategy execution and OKR platform that competes directly with Asha Working on goals, metrics, and alignment for enterprise teams. It is the closest pure-play peer on the OKR/KPI management piece of Asha's offering.
- Lattice: Lattice is a people management platform with goals/OKRs, performance reviews, and engagement that overlaps with Asha Working on goal alignment and the broader team productivity narrative. It targets the same ambitious enterprise teams segment.
- Betterworks: Betterworks combines OKR/strategy execution with performance and engagement workflows, overlapping with both Asha Working (goals/alignment) and parts of the broader talent workflow. It targets enterprise HR and strategy teams comparable to Asha's buyer.
- TalentLMS: TalentLMS is a cloud-based LMS for internal and external training, comparable to Asha Training on program creation, learner management, and outcome tracking for small and mid-sized organizations.
- Docebo: Docebo is a cloud LMS used to deliver internal and external training programs, directly competing with Asha Training on workforce learning and measurable training outcomes. Both target L&D leaders seeking scalable, outcome-measured training delivery.
- Degreed: Degreed is a learning and skills platform that competes with Asha Training on internal and external training program delivery, content curation, and ROI measurement. Both position around integrating learning with work outcomes.
- 15Five: 15Five is a performance management and continuous feedback platform with goal-tracking features, comparable to the goal alignment and team productivity positioning of Asha Working. Both sell into HR and people-ops buyers at ambitious companies.
- Quantive: Quantive (formerly Gtmhub) is a strategy and OKR execution platform targeting enterprise customers, directly competing with Asha Working's goal alignment and KPI tracking capabilities. Both companies sell into ambitious enterprise teams seeking measurable strategic execution.
- Perdoo: Perdoo is an OKR and strategy software platform that overlaps directly with Asha Working on goal-setting, KPI tracking, and organizational alignment. It is a comparable point-product competitor serving teams of similar sizes.
Broad incumbents
- Microsoft Viva Goals: Microsoft Viva Goals (built from the acquired Ally.io) is an OKR module within the broader Microsoft Viva employee experience suite, overlapping with Asha Working on goal-setting. As a Microsoft-bundled offering, it is a broad incumbent rather than a focused OKR competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Asha social profiles
Digital presenceAsha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asha leadership team
Management profileNumber of profiles
Profiles1 record
Asha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asha
What does Asha do?
Asha sells a B2B software platform that combines OKR/KPI-based work management (Asha Working), a Project-Based Learning Management System (Asha Training), professional implementation services (Asha Services), and outcome-aligned training financing via Social Impact Bonds (Asha Bonds). The platform is offered to organizations at $3,000-$5,000 per company per month for the core Working and Training products, with custom pricing for Services and Bonds.
Is Asha a public or private company?
Asha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asha founded?
Asha was founded in -1. It employs 1 to 10 people.
How does Asha make money?
Three revenue lines are on record. Asha Working and Training Subscription is the primary driver. The others are asha Services and asha Bonds.
Who are Asha's main competitors?
Direct peers on record are WorkBoard, Lattice, Betterworks, TalentLMS, Docebo, Degreed, 15Five, Quantive and Perdoo. Microsoft Viva Goals is listed as a broad incumbent.
Does Asha have an API?
No public API is recorded for Asha.