What Space Squirrel does

Space Squirrel Ltd. is a private, bootstrapped Shopify app developer founded in 2015 and headquartered in London, United Kingdom. The company builds and distributes five e-commerce optimization applications through the Shopify App Store: Crush.pics for lossless image compression to improve site speed and SEO, Covet.pics for shoppable Instagram galleries that drive conversion, Price Beater for a configurable price-match guarantee workflow, Checkout Share for incentivized checkout sharing, and Bulk Discounts for generating up to 250,000 promotional codes with CSV export. The technology stack centers on web applications integrated with Shopify stores via the official Shopify API, with apps designed to interoperate across the sales, design, optimization, and marketing dimensions of a merchant storefront.

The business operates three revenue mechanics in parallel. Crush.pics and Covet.pics use a freemium model with free basic tiers and paid premium upgrades, Price Beater is a $9.99/month subscription with a 14-day free trial, and Bulk Discounts is sold as one-time tiered purchases ranging from $100 to $500 depending on code volume. Distribution is concentrated on the Shopify App Store, supplemented by a Partner Program that pays agencies and design studios a 15% recurring revenue share (or alternatively a 15% client discount) for app referrals. Marketing channels include the App Store, newsletter, company blog, and active participation in Shopify Partner Meetups, A Day With Shopify events, and the Unite conference.

As of early 2017 the company reported 5,000+ active shops and 365+ five-star Shopify App Store reviews across its portfolio, with two apps featured by Shopify and the company itself named by Shopify COO Harley Finkelstein during the Unite 2017 opening keynote. The team scaled from three co-founders in 2016 to five-plus full-time staff by 2018, including a Customer Success Manager, with both founders (Dom Barisic, head developer; Djuro, head designer) transitioning from agency work to Space Squirrel full-time. No external venture capital has been disclosed, and the company operates as a tightly held founder-owned private limited company under UK law.

Name

Space Squirrel

Legal name

Space Squirrel Ltd.

Website

https://spacesquirrel.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Space Squirrel is a bootstrapped UK-based developer of five Shopify e-commerce optimization apps — image compression, shoppable Instagram galleries, price matching, checkout sharing, and bulk discount codes — serving approximately 5,000 Shopify merchants via the Shopify App Store and a 15% recurring partner program.

Ownership category

akta.pro rank

Product category

E-commerce Software

akta.pro primary industry

Social Commerce Advertising & Shoppable Ads Platforms (CRAFANAK)

akta.pro secondary industries

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Shopify apps
• E-commerce optimization
• Image compression software
• Shoppable Instagram galleries
• Bulk discount codes

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Subscriptions (Monthly Plans): Premium monthly subscription plans for Crush.pics, Covet.pics, and Price Beater apps. Partners earn 15% recurring revenue share for monthly plan app referrals.
2. One-time Discount Set Purchases: Bulk Discounts app uses a one-time payment model where merchants purchase discount sets at different tiers based on code volume. First set is free.
3. Freemium Tiers: Basic features are free for Crush.pics and Covet.pics, with premium upgrades available for advanced functionality

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Space Squirrel develops and sells a portfolio of Shopify-native e-commerce applications that help merchants optimize store performance, including image compression (Crush.pics), shoppable Instagram galleries (Covet.pics), price match guarantee (Price Beater), checkout sharing incentives (Checkout Share), and bulk discount code generation (Bulk Discounts). The apps are sold as subscriptions or one-time purchases via the Shopify App Store and are targeted at Shopify merchants and the agencies that build their stores.

Product overview

Space Squirrel is a Shopify app developer offering five distinct e-commerce optimization apps: Crush.pics for image compression and SEO optimization, Covet.pics for shoppable Instagram galleries, Price Beater for competitive price matching, Checkout Share for checkout conversion incentives, and Bulk Discounts for bulk promo code generation. These apps are designed to work together to help Shopify merchants optimize their stores across sales, design, and marketing dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Crush.pics Crush.pics is a Shopify image compression app that reduces image file sizes without quality loss, helping Shopify merchants increase site speed, conversion rates, and search engine rankings.
• Covet.pics Covet.pics is a Shopify app that creates shoppable Instagram galleries, curates Instagram feeds, and lets customers upload their own photos with product linking for conversion uplift.
• Price Beater Price Beater is a Shopify price match guarantee app that lets customers submit competitor price quotes and enables merchants to accept or reject price beat requests in automatic or manual mode.
• Checkout Share Checkout Share is a Shopify app that increases checkout conversions through free exposure, offering incentives or discounts to customers who share the store.
• Bulk Discounts Bulk Discounts is a Shopify app that generates up to 250,000 customizable promo codes at a time with prefix and rule customization and CSV export for affiliates, partners, and loyalty programs.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationSpace Squirrel is a Shopify app development partner with apps listed on the Shopify App Store. The company develops apps that integrate with Shopify's API and platform ecosystem. Featured multiple times by Shopify and invited to major events like Unite 2017.
• Sustain AgencyminorChannel Partner/ Reseller/ DistributorUK-based web design agency that recommends Covet.pics to all clients as their favourite shoppable Instagram app. Cites incredible value for money and immediate uplift in conversion rates.
• We Make WebsitesminorChannel Partner/ Reseller/ DistributorShopify Partner agency that calls Covet.pics 'hands down the best Instagram gallery app on Shopify.' Actively recommends Space Squirrel apps to clients.
• StatementminorChannel Partner/ Reseller/ DistributorAgency that considers Covet.pics 'by far the best shoppable Instagram integration available on Shopify.' Operations Director Tom Smith states Space Squirrel makes 'some of the best apps in the app store.' Hosts Shopify meetups that Space Squirrel participates in.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LoyaltyLion: Shopify loyalty and referral platform — competes with Space Squirrel's Bulk Discounts and partner-driven promo code use cases; identified as a Shopify partner.
• Smile.io: Shopify loyalty and rewards app — overlaps with Space Squirrel's customer engagement tools (Checkout Share, Bulk Discounts) for retention-oriented use cases.
• Privy: Shopify app for pop-ups, email capture, and promotions — overlaps with Space Squirrel's Bulk Discounts and Checkout Share for conversion-oriented merchants.
• Bold Commerce: Established Shopify app suite for discounts, promotions, and pricing — competes directly with Space Squirrel's Bulk Discounts and Price Beater apps.
• Curator.io: Shopify app that turns social feeds (Instagram, TikTok) into shoppable galleries — a direct competitor to Space Squirrel's Covet.pics in the same merchant segment.
• TinyIMG: Shopify app for automated image optimization and SEO — directly competes with Crush.pics on the same value proposition of speed and SEO uplift for merchants.
• HulkApps: Shopify app developer with a broad portfolio of merchant utilities including price matching and discount code generators — direct overlap with Price Beater and Bulk Discounts.

Broad incumbents

• Klaviyo: Dominant e-commerce email marketing and SMS platform on Shopify — a large incumbent in the same merchant stack where Space Squirrel's apps compete for wallet share.
• Recharge Payments: Leading Shopify subscription management app — broader incumbent in the Shopify app ecosystem; Space Squirrel is identified as a technology partner through community events.

Emerging players

• Octane AI: Shopify app suite for quizzes, personalization, and shoppable social content — emerging player with partial overlap in shoppable social commerce adjacent to Covet.pics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_SpaceSquirrel
• Instagraminstagram.com/spsqrl
• LinkedInlinkedin.com/company/8600516

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Space Squirrel