Impact Social

What Impact Social does

Impact Social is a privately held, founder-led specialist social media monitoring and analysis company headquartered in London with a US office in Washington DC. The firm was created by Will Brown (formerly of Freud Communications and Harvard PR) and Phil Snape (PSA Communications) to address what they identified as a gap between the data-collection capabilities of incumbent monitoring tools and the contextual, sentiment-aware analysis required to interpret online conversation accurately.

The company's core product is a proprietary platform that combines big-data aggregation (tracking over 60 million online sites in 44 languages, 24/7) with a human-in-the-loop analysis methodology. In-house analysts read statistically representative samples of posts to score sentiment from the perspective of the subject being analyzed. A signature asset is a 40,000-record US swing-voter database, segmented into ten voter categories, built through detailed language analysis of online discussion dating back to May 2016. The product portfolio extends the methodology into recurring trackers (Trump–Biden Swing Voter Tracker, US Cost of Living Index, DeSantis or Trump Tracker, Telegraph Business Tracker, COVID UK, Vaccine Tracker) alongside bespoke project work.

Commercially, Impact Social operates a B2B consultancy model: bespoke, project-based social-media analysis engagements sold directly to political campaigns and parties, corporate brands, government and public-sector bodies, single-issue advocacy organizations, and media outlets. Marketing is driven primarily through editorial placements with named outlets (The Times, International Business Times, HuffPost UK, The Daily Telegraph), an extensive website case-study library, and a Substack archive, rather than paid acquisition. Notable clients include the Heidi Heitkamp and Mike Bloomberg campaigns, the Premier League, the Daily Telegraph, and the One Country Project.

Name

Impact Social

Legal name

Impact Social Ltd.

Website

https://impactsocial.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Social is a London- and Washington DC-based specialist social media monitoring and analysis consultancy that combines big-data aggregation with human-in-the-loop sentiment analysis to deliver bespoke political, corporate, and public-sector analytics projects, anchored by a 40,000-record US swing-voter database.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bespoke Analysis Projects: The company conducts bespoke social media analysis projects for clients including political campaigns, corporations, government bodies, and third-sector organizations. These are typically project-based engagements focused on specific elections, issues, or brand analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Impact Social is a specialist social media monitoring and analysis company that combines proprietary big data software with human expert analysis. The platform tracks over 60 million online sites including Twitter, Facebook, blogs, forums, and news websites in 44 languages on a 24/7 basis, with in-house analysts reading statistically representative samples of posts to deliver sentiment, topic, and predictive analysis for political campaigns, corporations, governments, and third-sector organizations.

Product overview

Impact Social is a specialist social media monitoring and analysis company offering a unified platform that tracks over 60 million online sites 24/7 in 44 languages. The core platform combines big data software with human expert analysis to assess sentiment, topics, and influence across social media and online discussions. The product portfolio includes specialized trackers for political elections and public sentiment (Trump Biden Trackers, US Cost of Living Index, DeSantis or Trump Tracker), public health tracking (Coronavirus, COVID UK, Vaccine Trackers), and issue-specific analysis (Impeachment Tracker, Business Tracker). Their unique 40,000 floating voter database enables precise swing voter segmentation across ten voter types. Brand analysis services extend the platform to commercial clients for customer conversation insights. The company operates from London and Washington D.C. offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Monitoring & Analysis Platform A bespoke social media monitoring and analysis service that combines big data software with human expert analysis. Tracks over 60 million online sites live, 24/7 in 44 different languages, and provides sentiment, topic, and predictive analysis for political, corporate, government, and third-sector clients.
• Trump Biden Swing Voter Tracker 2024 Weekly swing voter sentiment tracking for the 2024 US Presidential election, drawing on the company's 40,000 floating voter database to report who is winning the race for the White House and why.
• Trump Biden Swing Voter Tracker 2023 Pre-election swing voter sentiment tracker analysing the lead-up to the 2024 US Presidential race using the proprietary 40,000 floating voter database.
• US Cost of Living Index Real-time tracking of the lived economic reality facing Americans based on human-read social media data, with implications for the 2026 midterm elections.
• DeSantis or Trump Tracker Analysis of which candidate swing voters prefer between DeSantis and Trump for the Republican nomination, drawing on the 40,000 floating voter database.
• Coronavirus Tracker Analysis of COVID-19 discussion in key rural swing states (Iowa, Minnesota, Michigan, Pennsylvania, and Wisconsin) produced for the One Country Project.
• COVID UK Tracker Analysis of UK public discussion regarding the UK government's handling of COVID-19, examining approximately 94,000 social media posts from 67,000 unique authors.
• Vaccine Tracker Weekly analysis of UK public discussion of COVID-19 vaccination, including sentiment on safety concerns, government trust, and vaccine hesitancy.
• Impeachment Tracker Weekly analysis of impeachment discussion in key rural states (Iowa, Minnesota, Michigan, Pennsylvania, and Wisconsin) produced for the One Country Project.
• Telegraph Business Tracker Recurring analysis tracking Twitter messages of 25,000 British companies and businesspeople to monitor sentiment on the state of the economy and government policy, published by the Daily Telegraph.
• Single Issue Analysis Bespoke in-depth analysis of single issues across industries, including net neutrality, sports betting, clean energy, teachers' strikes, and crime in London.
• Brand Analysis Custom social media analysis for brands, providing customer conversation insights such as the Premier League brand monitoring engagement and cinema customer experience analysis.
• 40,000 Floating Voter Database Proprietary database of US swing voters segmented across ten voter categories (Disillusioned Trump Voters, Undecided, Biden Skeptics, NeverTrumpers, Independents, Obama-Trump Voters, Abstainers, Bernie/Far Left Supporters, Former Dems, and Third Party Voters) built from detailed language analysis of US social media discussions since May 2016.
• UK General Election Analysis Bespoke social media analysis of UK elections including the 2017 and 2019 general elections, with a documented track record of outperforming traditional pollsters.

Quantifiable outcome

• Accurately predicted Donald Trump would become President of the United States in 2016 by analyzing social media in Florida.
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HuffPost UKminorStrategic or Co-development Partner · 21 November 2019Exclusive UK General Election Analysis conducted for HuffPost UK in 2019, including detailed analysis of Wakefield constituency to understand electoral sentiment.
• The TimescoreStrategic or Co-development PartnerThe Times publishes Impact Social's political analysis, including coverage of UK elections (2017, 2019), Brexit referendum analysis, and regular political commentary. The partnership provides Impact Social with high-profile editorial placement that serves as primary marketing channel.
• International Business TimescoreStrategic or Co-development PartnerPublished Impact Social's analysis of the 2016 US Presidential Election including the landmark 'Fear and self-loathing may be about to push America to President Trump' article that accurately predicted the outcome. Serves as primary outlet for US political analysis.
• The Daily TelegraphcoreStrategic or Co-development PartnerDaily Telegraph Business Tracker - Impact Social compiles this regular analysis tracking Twitter messages of 25,000 British companies and businesspeople to monitor business sentiment, economic outlook, and government policy reactions. Published as regular editorial content.
• One Country ProjectcoreGTM or Marketing PartnerOngoing partnership for analysis of key rural swing states. Impact Social produces weekly impeachment tracker reports and COVID-19 conversation analysis for Iowa, Minnesota, Michigan, Pennsylvania, and Wisconsin on behalf of the One Country Project organization focused on rural America.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cision: PR, media monitoring and communications intelligence incumbent with global news and social data. Comparable to Impact Social's news and social monitoring layer and serves similar brand/reputation and public affairs use cases at much larger scale.
• Sprout Social: Mid-market social media management and analytics platform. Competes with Impact Social for brand/corporate social listening budgets, especially among agencies, but does not offer bespoke political or human-curated election analytics.
• Sprinklr: Enterprise customer experience and social media management platform with broad analytics modules. Larger incumbent that overlaps Impact Social's brand-listening use case but bundles many other capabilities, making it a competitor primarily for enterprise brand analysis RFPs.

Direct peers

• YouGov: Global public opinion polling and market research firm with strong political/election credentials. Overlaps with Impact Social's election prediction and voter sentiment work, but uses panel-based polling rather than social media analysis — directly competitive for the same political campaign budgets.
• NetBase Quid: Social analytics platform emphasizing AI-driven sentiment, consumer and market intelligence. Comparable to Impact Social in advanced sentiment analysis and audience intelligence, with deeper enterprise software footprint but less bespoke political expertise.
• Talkwalker: Social listening and analytics platform with broad multi-language coverage and sentiment analysis. Comparable to Impact Social in cross-language social monitoring scope, but positioned as enterprise software rather than curated political/brand insight services.
• Meltwater: Media monitoring and social analytics suite serving both corporate PR/comms teams and, through past acquisitions, adjacent to political/election analytics. Overlaps with Impact Social in brand reputation and public sentiment tracking across news and social.
• Quill (Cision): Political media monitoring and analysis service (now part of Cision) used by US campaigns, parties and PACs to track earned media and messaging. Closest direct competitor to Impact Social's US political analysis offering.
• Brandwatch: Enterprise social listening and consumer intelligence platform covering millions of sources with sentiment analysis. Closest direct competitor to Impact Social's social media monitoring capability, but operates as self-serve SaaS at enterprise scale rather than bespoke human-curated analysis.

Emerging players

• Predata: Predictive analytics firm using online attention and sentiment data to forecast political, policy and geopolitical events. Comparable to Impact Social in using online signals to predict outcomes, but more focused on macro/geopolitical risk quantification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/impactsocial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Social