Get Loose
Get Loose is an Australian direct-to-consumer party planning marketplace that aggregates 70+ party boats, venues, and entertainment suppliers into bookable all-inclusive packages for hens parties, bucks parties, birthdays, corporate, and student events across Sydney, Melbourne, and Gold Coast.
- Company typePrivate
- Founded2013
- HeadquartersWoolloomooloo, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Get Loose does
Get Loose Pty Ltd is an Australian direct-to-consumer party planning marketplace and booking platform operating under the trading name Get Loose Party Planning & Promotions. Founded in 2013 and operational since 2014, the company is headquartered in Sydney with regional operations in Melbourne and a tertiary market in Gold Coast. Its core function is aggregating private party boats (70+ vessels in Sydney across catamarans, party cruisers, luxury cruisers, luxury yachts, and function boats), private venues (bars, clubs, function rooms), entertainment suppliers, catering, and transport into bookable, all-inclusive packages organized by occasion (hens parties, bucks parties, birthdays, Christmas/corporate events, school formals) and by city.
The technology stack consists of a website (getloose.com.au) with an online custom package builder tool and a multi-filter search platform filtering by suburb, price per person, experience type, entertainment options, catering, and facilities. The company does not currently operate a mobile app or public API. Distribution is direct to consumers through the website and a phone line (1300 GET LOOSE), supplemented by personal party planners who assist customers in customizing packages. Marketing channels include SEO-optimized website content, an Instagram presence, tourism body endorsements (Tourism Australia, Destination NSW, Visit Victoria, Queensland Tourism), media features (Channel 9, MTV, SBS The Feed), and referrals from wedding venues such as Vogue Ballroom and Vines of the Yarra Valley.
Revenue is generated through per-person package pricing (typically $25 to $299+ per person depending on inclusions) and flat-rate venue or boat hire ($2,000–$3,000 per booking), with hosts able to charge guests like a ticketed event. Seven sub-brand trademarks (Man Cave, Hens Playhouse, Bucks Playhouse, Hens Afloat, Get a Room, Get a Boat, and the upcoming Party Hero marketplace) productize distinct package formats. The company is privately held, founder-owned/bootstrapped with no external funding rounds, and has no disclosed parent company or institutional investors.
Get Loose firmographics
Firmographics- Name
- Get Loose
- Legal name
- Get Loose Pty Ltd trading as Get Loose Party Planning & Promotions
- Website
- https://getloose.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Get Loose is an Australian direct-to-consumer party planning marketplace that aggregates 70+ party boats, venues, and entertainment suppliers into bookable all-inclusive packages for hens parties, bucks parties, birthdays, corporate, and student events across Sydney, Melbourne, and Gold Coast.
- Ownership category
- akta.pro rank
Get Loose industry classification
Industry- Product category
- Party Planning & Event Booking Marketplace
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party Venue Sourcing & Booking Services (HSACACAL)
- akta.pro secondary industry
- Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where Get Loose is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Get Loose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Per-Person Package Sales: All-inclusive party packages sold on a per-person pricing basis. Packages include venue/boat hire, catering, beverages, entertainment, staff, and wharf fees bundled together. Hosts can charge guests like a ticketed event. Pricing ranges from $25-$299+ per person depending on package complexity.
- Flat-Rate Venue/Boat Hire: Alternative pricing model for some boats and venues offered at flat rates (e.g., $2000-$3000 per booking) with staff, wharf fees, catering broken down separately for customers to calculate totals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Hens Party Sydney - Entry Level |
| Per seat | Pay-as-you-go | Hens Party Sydney - Mid Range |
| Per seat | Pay-as-you-go | Hens Party Sydney - Premium |
| Per seat | Pay-as-you-go | Bucks Party Sydney - Entry Level |
| Per seat | Pay-as-you-go | Bucks Party Sydney - Mid Range |
| Per seat | Pay-as-you-go | Bucks Party Sydney - Premium |
| Per seat | Pay-as-you-go | Birthday Party Sydney |
| Unit Pricing | Multi-year contract | Venue Hire Sydney - Flat Rate |
| Unit Pricing | Pay-as-you-go | Boat Hire Sydney - Per Hour |
| Per seat | Pay-as-you-go | Hens Party Melbourne |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Get Loose product offering
Product offeringCore offering
Get Loose is an Australian online party planning marketplace that connects customers with party boats, venues, and entertainment providers across Sydney, Melbourne, and the Gold Coast. The platform sells pre-built all-inclusive packages and supports a custom package builder for hens parties, bucks parties, birthdays, Christmas parties, and student events, with transparent per-person pricing, food, drinks, decorations, and entertainment bundled into each package. Dedicated personal party planners coordinate bookings with the underlying boat operators and venues that supply the actual experiences.
Product overview
Get Loose is an Australian party planning marketplace and booking platform operating in Sydney, Melbourne, and the Gold Coast. The core offering consists of a curated marketplace connecting users with private party boats and venues for celebrations including hens parties, bucks parties, birthday parties, and Christmas parties. The platform functions as an aggregator, offering both pre-built all-inclusive packages (Hens Party Packages, Bucks Party Packages, Birthday Party Packages, Christmas Party Packages, Student Party Packages) and a custom Build-a-Package tool. The portfolio includes 70+ party boats (catamarans, party cruisers, luxury cruisers, luxury yachts, large function boats) and multiple venue types (bars, gentleman's clubs, function rooms). Entertainment add-ons are integrated throughout as package components rather than standalone products. The service is priced per person for package deals or per hour for boat hire, with party planners available to assist with customization.
Differentiator
Problem solved
Functional benefit
Brands
- Hens Playhouse: Hens party venue package featuring a sexy male dance revue with 3-course Mediterranean banquet dinner, topless waiters, and drag queen host.
- Bucks Playhouse
- Hens Afloat
- Man Cave
- Get a Room
- Get a Boat
- Party Hero
Products and services
- Hens Party Packages Pre-built all-inclusive packages for hens parties (bachelorette celebrations), bundling party boat or venue hire with food, drinks, decorations, and entertainment. Targeted at women planning hens celebrations across Sydney, Melbourne, and the Gold Coast.
- Bucks Party Packages All-inclusive packages for bucks parties (bachelor celebrations), combining boat or venue hire with catering, drinks, and entertainment for groups of men planning pre-wedding celebrations.
- Birthday Party Packages Group birthday celebration packages that bundle venue or boat hire with food, drinks, and entertainment for milestone birthdays and group birthdays.
- Christmas Party Packages End-of-year Christmas celebration packages combining boat or venue hire with catering and entertainment, suitable for both group and corporate holiday parties.
- Student Party Packages All-inclusive party packages designed for student groups, bundling boat or venue hire with food and drinks for end-of-exams or celebration events.
- Party Boat Hire Standalone boat charter bookings from a curated network of 70+ party boats across Sydney, Melbourne, and the Gold Coast, available by the hour or as part of all-inclusive packages.
- Venue Hire Standalone booking of party venues from the platform's curated network for group celebrations, available on a flat-rate basis or bundled within larger packages.
- Get Loose Gift Cards Gift cards redeemable across Get Loose's range of party packages and experiences, offered as a gifting alternative for celebrations.
- Custom Package Builder Online tool allowing customers to assemble a tailored party package by selecting venue or boat, food, drinks, decorations, and entertainment components.
Quantifiable outcome
- 10+ years operating as Australia's original party planning specialist
Companies that use Get Loose
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Get Loose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Get Loose partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Tourism AustraliacoreOfficial tourism promotion partner. Get Loose is featured on Tourism Australia's platforms as an approved party planning experience for visitors to Australia.
- Destination NSWcoreOfficial NSW state tourism body. Get Loose featured as approved experience for Sydney party planning.
- Visit VictoriacoreOfficial Victoria state tourism body. Get Loose Melbourne services featured for hens and bucks parties.
- Queensland TourismcoreOfficial Queensland state tourism body. Get Loose Gold Coast boat hire experiences featured.
- Vogue BallroomminorMelbourne wedding venue that recommends Get Loose to couples as a trusted hens party provider.
- Vines of the Yarra ValleyminorYarra Valley wedding venue that recommends Get Loose to couples planning hens parties.
- Sydney Harbour Boat OperatorscoreNetwork of 70+ boat operators on Sydney Harbour providing party boats. Exclusive partnerships allowing Get Loose to offer boats not available through other booking agencies.
- Dynasty Karaoke LoungeminorKaraoke venue partner recommended for birthday party activities. Located in Haymarket, Sydney.
- Karaoke WorldminorKaraoke venue partner for birthday parties. CBD location on Elizabeth Street with rooms up to 35 people.
- Bubble Ball SydneyminorBubble soccer partner for birthday party day activities.
- EnterthemissionminorVirtual reality experience partner for birthday party activities in Sydney CBD.
- Hyper KartingminorGo-karting and VR partner for birthday party activities.
- Strike BowlingminorTen-pin bowling partner for birthday party activities. Locations on Sydney Harbour.
- Manhattan SuperbowlminorBowling alley partner for birthday parties near Sydney CBD in Mascot.
- Hole in the Wall / Honka's BarminorCocktail and dumpling making class partner for birthday parties.
- Mission Room EscapeminorEscape room partner for Christmas party activities. Sydney CBD locations.
- The Cipher RoomminorEscape room partner for Christmas parties. Located in Newtown/St Peters.
- Hijinx HotelminorEscape room partner for large corporate Christmas parties. Located in Alexandria.
- Escape HuntminorScavenger hunt partner for Christmas parties. Sydney CBD location.
- Adventure CluesminorCity-wide scavenger hunt partner for Christmas party team building.
- Holey MoleyminorMini golf partner for Christmas party activities. Locations in Darlinghurst, Newtown, Alexandria.
- Archie Brothers Cirque ElectriqminorArcade and entertainment venue partner for Christmas parties. Locations in Alexandria and Penrith.
- Dave's Brewery TourminorBrewery tour partner for Christmas party activities. Marrickville location with visits to Inner West breweries.
- The Pole RoomminorPole dancing class venue partner for Melbourne hens parties. CBD location.
- Pinot & PicassominorPaint and sip studio partner for Melbourne hens party daytime activities.
- Thrive FlowersminorFlower crown workshop partner for Melbourne hens party activities.
- Polly BarminorCocktail class venue partner for Melbourne hens parties.
- H2 Hummer Hire MelbourneminorTransport partner for Melbourne hens parties - stretch hummer limousine hire.
- Hummer X LimousinesminorTransport partner for Melbourne hens parties.
- Hummer LimosminorTransport partner for Melbourne hens parties.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Get Loose competitors and assessment
Company assessmentEmerging players
- Peek: Curated experience booking platform focused on premium and high-quality activities. Represents the emerging quality-curated end of the experience marketplace category where Get Loose's curated local positioning would compete if expanding internationally.
- Headout: On-demand experience and activity marketplace aggregating last-minute bookable experiences globally. Increasingly relevant peer as last-minute and mobile-first booking becomes standard for party planning, posing a competitive threat in tourist-driven markets like Sydney.
Direct peers
- ClassBento: Australian experience and workshop marketplace offering bookable classes (cocktail making, pole dancing, life drawing, ceramics) that closely overlap with Get Loose's hens party entertainment add-ons. Targets similar customer use cases (hens parties, birthdays, team building) in Australian cities.
- The Knot Worldwide: Global wedding planning platform with dedicated bachelorette/hens party planning tools and vendor directories. Comparable to Get Loose as a planning resource for pre-wedding celebrations, though broader in scope and serving the US market predominantly.
- Virgin Experience Days: Australian and UK experience gifting marketplace offering packaged experiences for celebrations. Operates with a similar giftable, packaged-party model in overlapping Australian and UK geographies and targets comparable occasion-based purchases.
- RedBalloon: Australia's leading experience gifting marketplace offering curated experiences across dining, adventure, and parties. Competes directly with Get Loose in the Australian party and celebration experience category with similar all-inclusive packaged offerings and a comparable regional footprint.
Broad incumbents
- Eventbrite: Public event ticketing and discovery platform serving event organizers and attendees globally. Provides the broader event infrastructure against which specialized party booking agencies like Get Loose differentiate, and overlaps in private venue and party event listings.
- Viator: TripAdvisor-owned experience marketplace with global reach and substantial Australian tour and activity inventory. Operates as a broad incumbent in the experience aggregation space where Get Loose competes for visitor-led bookings.
- Airbnb Experiences: Online experience marketplace hosted by Airbnb offering bookable local experiences including party-friendly activities. A much broader incumbent with global supply and demand that increasingly overlaps with curated local experience booking, posing a long-tail competitive threat to regional specialists like Get Loose.
- GetYourGuide: Global marketplace for tours, activities, and experiences with significant Australian inventory. Adjacent platform that competes for the same leisure-booking wallet share, particularly with international visitors seeking party-friendly activities during travel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Get Loose social profiles
Digital presenceGet Loose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get Loose leadership team
Management profileNumber of profiles
Get Loose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get Loose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get Loose
What does Get Loose do?
Get Loose is an Australian online party planning marketplace that connects customers with party boats, venues, and entertainment providers across Sydney, Melbourne, and the Gold Coast. The platform sells pre-built all-inclusive packages and supports a custom package builder for hens parties, bucks parties, birthdays, Christmas parties, and student events, with transparent per-person pricing, food, drinks, decorations, and entertainment bundled into each package. Dedicated personal party planners coordinate bookings with the underlying boat operators and venues that supply the actual experiences.
Is Get Loose a public or private company?
Get Loose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get Loose founded?
Get Loose was founded in 2013. It employs 11 to 50 people.
Where is Get Loose based?
Get Loose is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does Get Loose make money?
Two revenue lines are on record. Per-Person Package Sales are the primary driver. The others are flat-Rate Venue/Boat Hire.
Who are Get Loose's main competitors?
Emerging players on record are Peek and Headout. Direct peers are ClassBento, The Knot Worldwide, Virgin Experience Days and RedBalloon. Broad incumbents are Eventbrite, Viator, Airbnb Experiences and GetYourGuide.
Does Get Loose have an API?
No public API is recorded for Get Loose.
What industry is Get Loose in?
Get Loose's product category is Party Planning & Event Booking Marketplace. Its primary akta.pro industry code is HSACACAL, Party Venue Sourcing & Booking Services, with a secondary code of HSACAAAD, Venue Sourcing & Site Coordination. Its NAICS code is 711320 and its SIC code is 7900.