Farm4Profit Media

What Farm4Profit Media does

Farm4Profit Media LLC is an Iowa-based agricultural media company founded in 2019 that operates a multi-podcast network targeted at farmers, ranchers, and the agribusiness brands that serve them. The company's core product is the Farm4Profit podcast, published twice weekly on Apple Podcasts, Spotify, and YouTube, complemented by sister podcasts Rush Hour Ag (ag policy and markets) and Beyond the Jacket (FFA and next-generation leadership). Farm4Profit extends its content platform through a proprietary mobile application that aggregates weather, radar, spray windows, market prices, futures, cash bids, land values, and agronomic data for farmers, and through a Patreon-based F4P VIP membership offering exclusive discounts and member content. The mobile app is built on standard mobile platforms with optional location-based personalization and push notifications, and content distribution is hosted on Simplecast.

The company is founded and led by three co-hosts with direct farming credentials: Tanner Winterhof (CEO, former banking sector), Corey Hillebo (Chief Talent Officer, 4th-generation farmer), and David Whitaker (Co-Host, farmland sales and auctioneering), supported by a small in-house team including a CMO and digital media manager. Reaching 6M+ podcast downloads, 59M+ YouTube views, 400K+ social followers, and TOP 1% Spotify video podcast ranking in 2025, the company monetizes primarily through enterprise brand partnerships and sponsored content with major ag companies (John Deere, Corteva, Ag Leader, Sukup, Brandt, Maya Corn Heads, among others), supplemented by podcast/YouTube ad revenue, Patreon subscriptions, branded merchandise ($29.95 to $68.95 per item), and paid speaking engagements at agricultural conferences and tradeshows. Distribution is multi-platform with global reach via podcast, YouTube, and social media, while enterprise sales and live events are concentrated in the US Midwest.

Name

Farm4Profit Media

Legal name

Farm4Profit Media LLC

Website

https://farm4profit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm4Profit Media operates a multi-podcast network and mobile app serving US farmers and agribusiness brands, generating revenue primarily through enterprise content sponsorships, supplemented by Patreon membership, merchandise, and speaking engagements.

Ownership category

akta.pro rank

Product category

Agricultural Media & Podcast Network

NAICS

Farm Management Services (115116)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural media
• Ag podcast network
• Farm business content
• Ag marketing services
• Agricultural events

Headquarters

HQ city

Slater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnerships and Sponsorships: Farm4Profit's primary revenue driver is sponsored content and brand partnerships with agricultural companies (John Deere, Corteva, Ag Leader, Sukup, Brandt, Maya Corn Heads, AgXplore, Steinbauer, TerraClear, Spray Drone Network). Brands pay for custom content proposals, podcast mentions, event coverage, and social media promotional campaigns targeting the Farm4Profit audience of farmers and ag professionals. The company delivers 'What's Working in Ag' segments and dynamic coverage at major ag tradeshows for partners.
2. Podcast Distribution and YouTube Ad Revenue: The main Farm4Profit podcast generates ad revenue through podcast listenership (6+ million downloads) and YouTube views (59+ million views) across its video podcast content. The podcast was named in the TOP 1% of Spotify video podcasts of 2025.
3. F4P VIP Membership (Patreon): A Patreon-based membership offering exclusive discounts, expert insights, and members-only content. Free and paid tiers available, with the paid tier providing premium community benefits and perks.
4. Merchandise Sales: Sale of branded merchandise including F4P Logo Tee, F4P Pocket Tee, F4P Carhartt Pocket Tee, F4P Carhartt Sweatshirt, F4P Rope Hat, F4P Low Pro Hat, F4P MILF Shirt, F4P Only Farms Tee, F4P Sun Tee, and branded items through the Amazon storefront and Farm Focused e-commerce store. Prices range from $29.95 to $68.95.
5. Speaking and Event Fees: Revenue from keynote speaking engagements, field day appearances, panel moderation, and happy hour entertainment at agricultural conferences, tradeshows, and corporate events. Farm4Profit positions itself as 'agriculture keynote speakers' who 'translate what's happening in modern farming' for audiences of growers, agronomists, co-ops, and CEOs.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

Farm4Profit Media is an agricultural media company that produces and distributes a network of agriculture-focused podcasts (Farm4Profit, Rush Hour Ag, Beyond the Jacket) reaching millions of farmers through Apple Podcasts, Spotify, and YouTube. The company also operates a mobile application providing weather, market, and agronomic data tools, a Patreon-based VIP membership community, an e-commerce merchandise storefront, and provides custom content production and brand partnership services to agricultural companies such as John Deere, Corteva, and Ag Leader.

Product overview

Farm4Profit Media is a media company focused on agriculture that operates a multi-podcast network and digital media platform. The core offering is the Farm4Profit Podcast, a top-ranked agriculture podcast in the top 1% of Spotify video podcasts, complemented by sister podcasts Rush Hour Ag (ag policy) and Beyond the Jacket (FFA/leadership). The company also operates a mobile application providing weather, market, and agronomic data tools. Revenue streams include brand partnership/marketing services for ag companies, a Patreon-based VIP membership, merchandise sales, and speaking engagements. The network claims 6+ million podcast downloads, 59+ million YouTube views, and 400,000+ online followers.

Differentiator

Problem solved

Functional benefit

Brands

• Rush Hour Ag: Agriculture policy and markets podcast featuring Louie Zumbach and Elliott Henderson discussing farming issues, legislation, and rural leadership
• Beyond the Jacket
• Farm4Profit Podcast
• F4P VIP Membership
• Farm4Profit Media network

Products and services

• Farm4Profit Podcast

Quantifiable outcome

• 80% of Brandt's leads come from podcasts — attributed to Farm4Profit partnership
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• John DeerecoreGTM or Marketing PartnerJohn Deere is featured as a flagship brand partner on the Farm4Profit platform, appearing as a logo partner and receiving custom content production, podcast segments, and event coverage. Farm4Profit covers John Deere products, technology announcements (e.g., harvest automation, ethanol tractors, PRO Service repair rights), and interviews with John Deere representatives.
• CortevacoreGTM or Marketing PartnerCorteva Agriscience is a brand partner with ad placements on the Farm4Profit podcast and YouTube channel. The company has been featured in sponsored episodes including the 2025 Crop Season Recap with Corteva's Brad Burkhart, as well as coverage of specialty crop farming, seed genetics, and crop protection products.
• Sukup ManufacturingcoreGTM or Marketing PartnerSukup Manufacturing is a brand partner featured on the Farm4Profit platform. Farm4Profit produced an in-depth episode on Sukup's historic leadership transition (Tom Mangan becoming first non-family CEO). Sukup also partnered with Kyle Kirkwood and Andretti Global for an IndyCar sponsorship where Farm4Profit covered the agriculture-ethanol-racing connection.
• Ag LeadercoreGTM or Marketing PartnerAg Leader is featured as a brand partner on the Farm4Profit platform. Farm4Profit has produced content covering Ag Leader precision ag technology, testing processes, and product features. Partner testimonial cites consistent phone ring volume following every Farm4Profit content segment.
• BrandtcoreGTM or Marketing PartnerBrandt is featured as a brand partner on the Farm4Profit platform. The partnership includes sponsored content and promotional campaigns. Brandt's National Operations Manager noted that 80% of their leads come from podcasts, attributing significant business results to the Farm4Profit partnership.
• Maya Corn HeadscoreGTM or Marketing PartnerMaya Corn Heads is featured as a brand partner on the Farm4Profit platform. The partnership includes content segments and promotional coverage. Maya Corn Heads' Regional Account Manager reported receiving customers from multiple countries and states due to Farm4Profit.
• AgXploreminorGTM or Marketing PartnerAgXplore is featured as a brand partner on the Farm4Profit partner page and has been featured in content episodes covering spray water quality and adjuvants, biostimulants, and other agronomic topics relevant to their product lines.
• SteinbauerminorGTM or Marketing PartnerSteinbauer is featured as a brand partner on the Farm4Profit partner page.
• TerraClearminorGTM or Marketing PartnerTerraClear is featured as a brand partner on the Farm4Profit partner page.
• Spray Drone NetworkminorGTM or Marketing PartnerSpray Drone Network is an advertising partner featured on the Farm4Profit website with a display ad, promoting their drone spraying services to Farm4Profit's farming audience.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Agri-Pulse: Established agricultural policy, trade, and rural issues news outlet producing daily newsletters, podcasts, and events. Comparable to Farm4Profit's Rush Hour Ag sister show in its ag policy focus and comparable in pursuing event-driven brand partnerships, with a much longer newsroom track record.
• DTN / Progressive Farmer: Major ag data, news, and market information company producing Progressive Farmer magazine, The Progressive Farmer podcast, and market/weather data tools. Overlaps Farm4Profit in ag podcasting and in farmer-facing information products (market data, weather, agronomic insight), with deeper enterprise data infrastructure.
• Farm Journal Media: One of the largest US agricultural media companies, publishing Top Producer, AgriTalk, and The Scoop podcast along with events and data products. Overlaps Farm4Profit in ag podcasting, brand sponsorship monetisation, and farmer audience, but operates at significantly larger scale across print, digital, TV, and live events.
• Successful Farming (Dotdash Meredith): Heritage US agriculture media brand owned by Dotdash Meredith, operating agriculture.com, print magazine, podcasts, and videos. Competes with Farm4Profit for farmer audiences and ag brand sponsorships, but at a much broader portfolio scale across content formats and decades of brand equity.
• Brownfield Ag News: Long-running US ag news network producing radio reports, digital articles, and audio content distributed across multiple states, with a comparable farm-audience targeting and ag brand partnership model to Farm4Profit, though radio-anchored rather than podcast-first.

Direct peers

• AgriTalk: Long-running daily ag radio and podcast program focused on markets, policy, and farming operations, owned by Farm Journal. Directly comparable to Farm4Profit's Rush Hour Ag and main show in format, audience, and sponsor base, though distributed primarily through traditional radio plus podcast.
• AgDaily: Independent digital-first agricultural news and lifestyle media brand publishing articles, social content, and videos aimed at the farming community. Similar to Farm4Profit in being a digitally native ag media brand targeting farmers, with overlapping sponsor pools though less podcast-heavy.
• Ag PhD: Long-running agronomy-focused ag podcast and content platform hosted by the Hefty brothers, with a multi-platform presence including YouTube, radio, and a mobile app for agronomic decision tools. Most directly comparable peer to Farm4Profit given its working-farmer hosts, podcast-led brand, and audience overlap with US row-crop farmers.
• The Modern Acre: Independent ag podcast network and digital media brand covering ag innovation, business, and technology with farmer hosts and a brand partnership model. Comparable to Farm4Profit as a digitally native, podcast-led ag media company pursuing sponsor relationships and community-driven audience growth.

Emerging players

• Millennial Farmer (Zach Johnson): Independent working-farmer content creator on YouTube and social media, focused on row-crop farming in Minnesota. Directly comparable to Farm4Profit in authentic-farmer positioning, video-led distribution, and large multi-platform following in the same US ag audience, but operating as a solo creator rather than a network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@farm4profitpodcast
• Facebookfacebook.com/Farm4ProfitLLC
• Instagraminstagram.com/beyondthejacket
• TikToktiktok.com/@farm4profitllc
• Xx.com/Farm4ProfitLLC
• LinkedInlinkedin.com/company/farm4profit-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm4Profit Media