Resultados Digitais

Name

Resultados Digitais

Legal name

RD Station

Website

https://resultadosdigitais.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Social Customer Service & Conversational Sales Platforms (CRAFANAL)

Keywords

• Marketing automation software
• Sales CRM platform
• WhatsApp conversational marketing
• Inbound marketing tools
• Digital marketing SaaS

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Marketing Automation: Recurring subscription plans for RD Station Marketing platform, including email marketing, automation, landing pages, SEO, paid ads, and lead scoring features. Tiered pricing based on contact volume and feature access.
2. Subscription - CRM and Sales: Recurring subscription for RD Station CRM platform, including pipeline management, sales process tools, inside sales capabilities, and WhatsApp integration. Billed per seat or team tier.
3. Subscription - Conversational/WhatsApp: Add-on or standalone subscription for conversational marketing and WhatsApp sales automation tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Resultados Digitais (doing business as RD Station) sells a cloud-based, integrated marketing and sales SaaS platform for Brazilian businesses. The core product spans email marketing, landing pages, paid media management, SEO, lead scoring, and marketing automation, paired with a built-in sales CRM and a native WhatsApp conversational sales module. Customers buy recurring subscriptions, begin with a 10-day free trial that requires no credit card, and can additionally access free courses via RD University and a suite of free lead-generation utilities.

Product overview

RD Station (Resultados Digitais) operates as a unified marketing and sales platform with a modular architecture. The core offering consists of RD Station Marketing (marketing automation including email, landing pages, SEO, paid ads, and lead scoring) and RD Station CRM (sales process automation and pipeline management), both connected through the Conversacional/WhatsApp module for conversational commerce. Supporting the platform is RD University for education and a suite of free tools for lead generation and content creation. The platform follows an inbound marketing methodology, enabling businesses to attract visitors, convert leads, and close sales through integrated marketing and sales workflows.

Differentiator

Problem solved

Functional benefit

Brands

• RD Station Marketing: Marketing automation platform for inbound marketing, email marketing, lead scoring, and analytics.
• RD Station CRM
• RD University

Products and services

• RD Station Marketing Marketing automation platform enabling email marketing campaigns, landing page creation, paid media management, SEO workflows, lead scoring, WhatsApp communication, and marketing analytics for Brazilian marketing teams seeking to attract and convert leads through inbound methodologies.
• RD Station CRM Sales CRM and sales process automation tool for managing pipelines, automating the proprietary PEACE sales methodology, optimizing prospecting techniques, and enabling direct WhatsApp-led selling; built for sales directors, managers, and account executives at Brazilian companies.
• Conversacional / WhatsApp Conversational marketing and sales solution integrated with WhatsApp that lets businesses make offers, run chatbots, and close sales directly through WhatsApp without leaving the messaging interface; built for Brazilian marketing and sales teams needing a native WhatsApp sales channel.

Quantifiable outcome

• Referred customers are on average 13% more loyal, buy faster, and spend more than non-referred customers (Nielsen research cited by Buzzlead in the context of referral sales programs that include Resultados Digitais as a success story).

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• BuzzleadminorGTM or Marketing Partner · 1 May 2020Buzzlead, a startup specializing in customer referral programs, promoted a 'Semana das Vendas por Indicação' (Referral Sales Week) free online event scheduled for May 18-22. Resultados Digitais was featured as one of the success story companies sharing referral sales strategies during the event's five live sessions. This is a marketing partnership where Resultados Digitais contributes content and case studies to a joint event focused on referral sales. The relationship is educational and reputational rather than technical or commercial integration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HubSpot: Global marketing automation + CRM SaaS platform. Closest direct competitor to RD Station's Marketing + CRM + pipeline use case, especially as HubSpot expands in Brazil and Latin America.
• Pipedrive: Sales CRM for SMBs with pipeline management and sales process tooling. Overlaps directly with RD Station CRM and mid-market sales motion.
• Mailchimp: Email marketing and marketing automation platform owned by Intuit. Closest substitute for RD Station Marketing's email, automation and landing page functionality for SMBs.
• ActiveCampaign: Email marketing automation + CRM for SMBs and mid-market. Comparable subscription model, customer profile and inbound marketing positioning to RD Station.

Broad incumbents

• Salesforce: Enterprise CRM and Marketing Cloud incumbent. Not a direct SMB competitor, but represents the upmarket destination and a long-term competitive threat as it localizes for Brazil.
• Zoho CRM: Broad SaaS suite with CRM and marketing automation modules. Competes with RD Station on integrated inbound marketing + CRM workflows, especially for SMB and growing mid-market accounts.

Regional players

• Omie: Brazilian cloud ERP/CRM for SMBs and mid-market with a partner agency distribution model. Comparable Brazil-only SMB SaaS business model and channel strategy to RD Station.
• LeadLovers: Brazilian inbound marketing and digital product platform with email, automation and membership tools. Regional SMB competitor with overlapping inbound + email marketing capabilities.
• Conta Azul: Brazilian SaaS for small business management (accounting + CRM). Comparable Brazilian-market SMB SaaS leader with overlapping customer base and similar localization playbook.
• Dinamize: Brazilian email marketing and marketing automation platform. Direct regional competitor to the email automation and lead nurturing modules of RD Station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/resdigitais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resultados Digitais