Fulfilment.com

What Fulfilment.com does

Fulfilment.com (legal entity 3PLS Platform Limited) is a UK-headquartered marketplace platform founded in early 2024 by James Olsen that connects direct-to-consumer and ecommerce brands with third-party logistics (3PL) providers. The company operates a self-serve platform at app.fulfilment.com where brands submit product type, order volume, shipping destinations, and budget requirements and receive instant quotes from a vetted network of 200+ 3PL partners across the UK, EU, US, Canada, and Australia. Its core technology comprises an instant quoting engine with live rate cards from every partner, proprietary smart matching algorithms that score providers on fit and price, and a quarterly-audited service-level scoring system grading partners on accuracy, returns turnaround, and dispute resolution. The platform also offers API integrations connecting ecommerce stores (Shopify, WooCommerce, Magento, TikTok Shop, Amazon Seller Central) to 3PL warehouse management systems, with middleware support for Linnworks, Extensiv, and Pipe17.

The business model is commission-based marketplace economics: the platform is free for ecommerce brands, and revenue is generated through introduction fees paid by 3PL partner network members for matched leads. Fulfilment.com claims an 18-34% average cost saving on storage and pick-and-pack for brands that switch through the platform versus going direct, with matches delivered in 48 hours compared to 4-8 weeks for traditional direct outreach. The platform reports 5,000+ brand customers and a 4.9/5 Trustpilot rating. Customer segments include DTC and ecommerce brands (primary) and B2B businesses requiring wholesale fulfilment with EDI integration and retailer compliance (secondary). In February 2026 the company closed a late seed funding round of up to £4 million led by Blackfinch Ventures with participation from Haatch Ventures, with proceeds earmarked for technology scaling, team expansion, and infrastructure improvements across its five target geographies.

Name

Fulfilment.com

Legal name

3PLS Platform Limited

Website

https://fulfilment.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulfilment.com is a UK-headquartered marketplace platform connecting DTC and ecommerce brands with a vetted network of 200+ third-party logistics providers across the UK, EU, US, Canada, and Australia. The platform offers instant quoting, smart partner matching, and API integrations, monetizing through introduction fees paid by 3PLs rather than brand-side charges.

Ownership category

akta.pro rank

Product category

Logistics Marketplace

NAICS

Wholesale Trade Agents and Brokers (4251)

akta.pro primary industry

Marketplace & DTC Fulfillment (Seller/Brand Fulfillment) (TLAIADAA)

akta.pro secondary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• 3PL marketplace
• Ecommerce fulfilment
• Logistics comparison
• Warehouse matching
• Order fulfilment services

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Partner Network Introduction Fees: 3PL providers pay fulfilment.com for introductions to matched ecommerce brands. The platform acts as a commission-based intermediary, charging the partner network rather than the brands seeking fulfilment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fulfilment.com operates a data-driven online marketplace that connects ecommerce and direct-to-consumer (DTC) brands with vetted third-party logistics (3PL) providers across the UK, EU, US, Canada, and Australia. Brands submit product, volume, and destination requirements through a self-serve platform and receive instant quotes, side-by-side comparisons, and introductions to 200+ vetted 3PL partners. The platform is free for ecommerce brands; revenue is generated through introduction fees paid by the 3PL partner network.

Product overview

Fulfilment.com operates as a unified marketplace platform for connecting ecommerce brands with third-party logistics (3PL) providers. The core product is the marketplace platform itself, which combines a 3PL provider search and comparison tool with an instant quote engine and smart matching algorithm. The platform is supplemented by a cost calculator tool, service-level scoring (quarterly audited ratings), and negotiation support services. For enterprise clients, dedicated enterprise search capabilities are available. Additionally, the company operates a 3PL partner network onboarding service that allows warehouses to join the platform. All components are accessed through the same platform interface (fulfilment.com for brands, with a separate partner portal for 3PL providers), providing an integrated experience from provider discovery through to partnership formation.

Differentiator

Problem solved

Functional benefit

Products and services

• Fulfilment.com Marketplace Platform A web-based marketplace where ecommerce brands register, submit fulfilment requirements, and receive instant quotes and matched introductions to 200+ vetted third-party logistics providers globally. Replaces traditional manual RFP processes with a self-serve comparison and matching workflow.
• Cost Calculator Tool A standalone interactive savings estimator that lets ecommerce brands input monthly order volumes, items per order, pallet storage, industry, and location to project fulfilment cost per order and identify potential savings against typical and inefficient pricing tiers.
• 3PL Partner Network Onboarding A service enabling third-party logistics providers and warehouses to join Fulfilment.com's vetted network via a 30-minute introductory call with the partnerships team, granting access to inbound leads from ecommerce brands actively seeking fulfilment services.

Quantifiable outcome

• Cut fulfilment costs 20-35%
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Logiwa: Logiwa offers cloud WMS and fulfilment software for 3PLs and DTC brands, including marketplace connectivity. Comparable as a technology platform serving the same 3PL/ecommerce intersection, with overlapping integration stack (Shopify, Amazon).
• Pipe17: Pipe17 is an integration middleware connecting ecommerce sales channels to 3PL WMSs, explicitly listed as a Fulfilment.com integration partner. Adjacent peer operating in the same 3PL ecommerce integration layer with comparable customer segment.
• Extensiv (formerly 3PL Central): Extensiv provides WMS software and operates a 3PL ecosystem connecting ecommerce brands with third-party warehouses. Closest direct peer in serving the supply side of the 3PL ecosystem, with comparable integration capabilities (Shopify, WooCommerce, Magento) and overlapping customer base.
• Easyship: Easyship operates a shipping rate comparison and courier marketplace that connects ecommerce brands with logistics providers. Closest direct peer — both run two-sided marketplaces monetising provider introductions, though Easyship focuses on courier/shipping rates rather than warehousing 3PL selection.

Broad incumbents

• ShipBob: ShipBob is a large US-headquartered 3PL with proprietary technology platform serving ecommerce brands. Broader incumbent that competes on the demand side by offering direct fulfilment services, reducing brands' need to use a matching platform like Fulfilment.com.
• Flexport: Flexport is a digital freight forwarder and logistics technology platform. Broader incumbent serving a wider logistics category (ocean, air freight) but overlapping in supply chain technology and ecommerce logistics enablement for brands seeking outsourced operations.
• ShipHero: ShipHero operates both 3PL fulfilment services and a WMS platform that other 3PLs license. Hybrid competitor combining the supply (3PL services) and technology platform dimensions of Fulfilment.com's offering.
• ShipStation: ShipStation (owned by Stamps.com/Avalara) provides shipping and fulfilment management software used by ecommerce merchants and 3PLs. Established incumbent in the ecommerce-shipping intersection with comparable SMB/mid-market customer base.
• ShipMonk: ShipMonk is a multi-channel 3PL with proprietary OMS/WMS technology serving SMB and mid-market ecommerce. Competes as a 3PL provider that brands could select directly, rather than through a comparison marketplace.

Emerging players

• Cymbio: Cymbio provides marketplace and dropshipping automation connecting brands with retailers and 3PLs. Emerging player in adjacent DTC/3PL integration space with partial overlap in target customers and technology approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fulfilment_com
• Facebookfacebook.com/fulfilmentcom
• LinkedInlinkedin.com/company/fulfilment-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulfilment.com