Bobbys Fashions

Name

Bobbys Fashions

Legal name

Bobby's Fashions Bespoke Tailors

Website

https://bobbysfashions.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Styling & Tailoring Coordination (HSACAJAG)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Bespoke tailoring services
• Custom-made suits
• Handcrafted dress shirts
• Tailored menswear
• Custom leather jackets

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Garment Sales: One-time purchase of bespoke tailored garments including suits, shirts, tuxedos, overcoats, blazers, trousers, leather jackets, and women's garments. Each garment is handcrafted to the client's exact measurements and specifications. Repeat orders are facilitated through stored paper patterns.
2. Complimentary Alterations (Value-Added Service): Free alterations provided for all garments for up to one year after delivery as part of the Bobby's Promise quality guarantee, supporting customer retention and lifetime value.
3. Reseller / Corporate Branding Program: Collaboration with resellers worldwide offering custom-made clothing branded with company logos. Includes fabric sourcing, production, packaging, labeling, and door-to-door shipping.
4. Affiliate and Referral Program: Working with affiliates, introducers, and sales representatives worldwide who earn rewards for referring customers. Also open to collaborations with influencers and KOLs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bobby's Fashions handcrafts bespoke suits, shirts, tuxedos, overcoats, blazers, trousers, leather jackets, and women's garments in five in-house Hong Kong workshops staffed by 120+ Master Shanghainese tailors. Each garment is built to the client's exact measurements using 30+ body measurements and posture images, with custom fabric selection from 20,000+ options sourced from premier European mills. The company serves customers through its Hong Kong flagship store, travelling trunk shows in 50+ cities across four continents, and virtual appointments via Zoom, Skype, Google Meet, or WhatsApp.

Product overview

Bobby's Fashions is a bespoke tailoring company offering custom-tailored garments handcrafted in Hong Kong since 1952. The core product portfolio centers on bespoke suits, shirts, tuxedos, and formal wear for men and women, supplemented by leather jackets, overcoats, sports jackets, trousers, and accessories. The company operates on a made-to-measure model where each garment is handcrafted to individual specifications with over 30 body measurements recorded. Services include in-store consultations at their Hong Kong flagship, international trunk shows across 50+ cities, and virtual appointments via video platforms. The company also offers an online ordering system for remote customers and stocks over 20,000 premium fabrics from luxury mills worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Suits Handcrafted custom-tailored suits made to exact measurements and style specifications, featuring over 30 body measurements and posture images recorded per client. Made in-house in Hong Kong from 20,000+ fabric options, with prices starting at US$450 and one year of complimentary alterations included.
• Bespoke Shirts Custom-made dress shirts tailored to fit individual size and personal style, with customizable options for fabric, collar, cuffs, pockets, and buttons. Prices start at US$75 per shirt.
• Bespoke Tuxedos Custom-made formal tuxedos with satin lapels and luxe features, designed for black-tie events and formal occasions.
• Business Suits Professional business attire tailored with premium fabrics, precise stitching, and impeccable detailing for corporate settings. Clients include Cathay Pacific, Liberty Insurance, Investec, and NRF.
• Wedding Suits Bespoke wedding attire including suits and tuxedos for grooms and wedding parties, available in styles ranging from linen for outdoor ceremonies to formal black-tie ensembles.
• Women's Bespoke Tailoring Custom-tailored women's garments including suits, skirts, blouses, and dresses crafted with the same precision as the men's offerings and full customization options.
• Overcoats Custom-tailored outerwear coats made from premium fabrics with handcrafted quality. Prices start at US$550.
• Leather Jackets Custom-made leather jackets tailored to individual specifications, crafted in 2-3 days including fitting and finishing.
• Sports Jackets and Blazers Casual and semi-formal jackets with customization options for fit and style. Sports jackets start at US$275 and blazers at US$250.
• Trousers Custom-tailored trousers made to individual measurements with various fabric and style options. Prices start at US$125.
• Travelling Tailor Trunk Shows International trunk shows in over 50 cities across 4 continents bringing bespoke tailoring services to overseas customers, with personal consultations, measurements, fabric selection, and garments shipped from Hong Kong.
• Virtual Appointment Service Remote consultation service via Zoom, Skype, Google Meet, or WhatsApp enabling customers worldwide to access bespoke tailoring with remote measurements and order processing.

Quantifiable outcome

• Delivery in 3-5 days for standard bespoke orders, with urgent 2-day turnaround available
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Global Resellers and Corporate PartnersminorChannel Partner/ Reseller/ DistributorCollaborates with resellers worldwide offering custom-made clothing branded with company logos. Services include fabric sourcing, production, packaging, labeling, and door-to-door shipping for businesses seeking to resell bespoke garments.
• Affiliates, Introducers, and Sales RepresentativesminorChannel Partner/ Reseller/ DistributorNetwork of affiliates, introducers, and sales representatives worldwide who earn rewards for referring customers to Bobby's Fashions bespoke tailoring services.
• Influencers, KOLs, and Content CreatorsminorGTM or Marketing PartnerOpen to collaborations with content creators and key opinion leaders for partnership enquiries and brand promotion.
• Premium Fabric Mills and SupplierscoreTechnology or IntegrationPartnerships with top-tier fabric suppliers including Ermenegildo Zegna, Scabal, Vitale Barberis Canonico (VBC), Dormeuil, Holland & Sherry, Loro Piana, Thomas Mason, and Marzoni. These partnerships provide access to the world's finest luxury fabrics, forming a core component of the bespoke tailoring value proposition.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tom Ford: American luxury fashion house offering made-to-measure and bespoke suiting services globally. Comparable at the high end of the bespoke market for affluent executives and celebrities overlapping with Bobby's client base.
• Stefano Ricci: Italian luxury menswear brand offering bespoke suits, shirts, ties, and leather goods globally. Comparable as a heritage luxury tailoring brand competing for the same high-net-worth executive clientele as Bobby's corporate clients.
• Kiton: Naples-based luxury menswear brand producing handmade suits, shirts, and outerwear at the highest price points with global boutiques. Comparable as a luxury tailoring house emphasizing Neapolitan craftsmanship versus Bobby's Shanghainese tradition.

Direct peers

• Hong Kong Tourism Board Quality Shop recognised tailors (e.g., Raja Fashions, Sam's Tailor): Other Hong Kong-based bespoke tailors with similar tourism-board recognition, trunk-show programs, and pricing positioning. Directly compete for walk-in Hong Kong tourist and overseas trunk-show customers.
• WW Chan: Hong Kong- and London-based bespoke tailor founded in 1957, specializing in custom suits, shirts, and overcoats with a travelling trunk-show model across Asia, the US, and Europe. Direct competitor for Hong Kong-based bespoke tailoring with similar heritage positioning.
• The Armoury: Hong Kong- and New York-based menswear retailer offering bespoke and made-to-measure services in classic tailoring traditions. Direct competitor in the Hong Kong bespoke market with similar customer demographic of professionals and enthusiasts.
• Savile Row tailors (collective: Huntsman, Henry Poole, Anderson & Sheppard): The benchmark bespoke tailoring establishments in London, offering handcrafted custom suits for international clientele with similar made-to-measure service models. Comparable as the premium-end benchmark for bespoke suits and shirts that Bobby's customers may also consider.

Emerging players

• Indochino: Online made-to-measure menswear brand offering custom suits at accessible price points with showrooms in North America and internationally. Represents the digital-first threat to traditional bespoke tailors like Bobby's.
• Suitsupply: Amsterdam-based made-to-measure and ready-to-wear menswear retailer with global retail footprint and online configurator. Competes on convenience, price, and digital experience at the lower end of the bespoke-adjacent market.

Others

• Loro Piana (custom/bespoke program): Italian luxury textile house and a key Bobby's fabric supplier that also operates its own made-to-measure programs. Comparable as a fabric and brand partner whose retail made-to-measure offering competes with Bobby's at the high end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bobbysfashions
• Facebookfacebook.com/bobbysfashion
• LinkedInlinkedin.com/company/13431302
• Instagraminstagram.com/bobbysfashions
• Xx.com/bobbysfashionhk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobbys Fashions