Barry M. Bloom Insurance Agency LLC

What Barry M. Bloom Insurance Agency LLC does

Barry M. Bloom Insurance Agency, LLC is a privately held independent insurance agency headquartered at 10 Tindall Road in Middletown, New Jersey, founded in 1997 and operating with 51-100 employees. The agency functions as an intermediary broker, representing 18+ national and regional insurance carriers (including Hanover, AARP, Anthem, Berkshire Hathaway, CIGNA, CNA, MetLife, Hartford, Zurich, Principal, Unum, and others) and shopping those carriers to place coverage for clients. It is licensed in five states — Colorado, New Jersey, New York, Pennsylvania, and Virginia — though its primary service area is concentrated in New Jersey, particularly Middletown and surrounding Monmouth County communities.

The agency's product portfolio spans approximately 50+ insurance categories across Personal and Business lines. Personal offerings include auto, homeowners, renters, condo, flood, earthquake, life, individual health, disability, long-term care, Medicare supplements, annuities, and specialty coverages (boat, motorcycle, ATV, RV, pet, umbrella, mobile home). Commercial offerings include Business Owners Policy, general liability, workers compensation, commercial auto/property, cyber liability, professional liability, D&O, EPLI, E&O, builders risk, bonds, and industry-specialized packages for contractors, restaurants, hotels/motels, churches, non-profits, farms, jewelers, truckers, limo operators, retail stores, outdoor recreation, and oil and gas operators. The agency earns revenue through commissions on placed premiums and bundles personal and commercial lines to support cross-sell and retention.

Go-to-market is grounded in direct channels — phone-based consultative sales, online quote request forms on the agency website, in-person office consultations, Google Places/local SEO visibility, and a Refer a Friend program for referral generation. The agency does not employ proprietary technology, AI tools, or digital platforms; all interactions run through standard web forms, phone, and third-party carrier portals. No funding rounds, M&A, leadership changes, or strategic restructuring events are documented in the source data, consistent with a mature, steady-state independent agency.

Name

Barry M. Bloom Insurance Agency LLC

Legal name

Barry M. Bloom Insurance Agency, LLC

Website

https://bmbinsurance.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Barry M. Bloom Insurance Agency, LLC is an independent insurance agency in Middletown, NJ that represents 18+ carriers to place personal and commercial coverage for individuals and small-to-medium businesses, primarily in New Jersey.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

akta.pro secondary industries

Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH), Directors & Officers (D&O) Liability (FSAJADAF), Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance brokerage
• Multi-carrier insurance coverage
• Insurance broker services

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: The agency earns commissions from insurance carriers for policies placed on behalf of clients. As an independent agency, they represent multiple insurance companies and receive compensation based on premiums written.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Barry M. Bloom Insurance Agency LLC is a full-service independent insurance agency that sells personal and commercial insurance products on behalf of multiple insurance carriers. The agency earns commissions by shopping rates across carriers and placing coverage for individuals, families, and small-to-medium businesses across personal lines (auto, homeowners, life, health, disability, annuities, and specialty items) and commercial lines (property, liability, workers compensation, bonds, and industry-specific packages). It is licensed in five states with primary operations in New Jersey.

Product overview

Barry M. Bloom Insurance Agency LLC is an independent insurance agency offering a broad portfolio of personal and commercial insurance products through multiple carrier relationships. The agency's Personal Insurance category includes auto, homeowners, health, life, disability, and specialty lines (ATV, boat, motorcycle, pet, RV) for individual consumers. The Business Insurance category provides commercial coverage including property, liability, workers compensation, bonds, and industry-specific policies for contractors, restaurants, hotels, churches, nonprofits, farms, jewelers, videographers, and transportation operators. The agency acts as an intermediary, comparing quotes from multiple insurance carriers to provide customized coverage options for clients in New Jersey and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance A comprehensive category of personal insurance coverages including auto, home, health, life, disability, and specialty lines such as ATV, boat, motorcycle, pet, recreational vehicle, and personal umbrella insurance for consumers in New Jersey.
• Business Insurance A comprehensive category of commercial insurance coverages including commercial property, general liability, workers compensation, commercial auto, bonds, professional liability, D&O, EPLI, E&O, cyber liability, and industry-specific packages for businesses of all sizes.
• Auto Insurance Vehicle insurance coverage for personal automobiles including collision, comprehensive, liability, medical payments, and uninsured/underinsured motorist protection.
• Homeowners Insurance Insurance coverage for homeowners protecting the structure, personal property, and liability for injuries occurring on the property.
• Individual Health Insurance Personal health coverage including individual medical plans, HMOs, PPOs, POS plans, and short-term care options for individuals and families.
• Individual Life Insurance Life insurance products including term, whole, universal, and mortgage life insurance policies providing death benefits and cash value accumulation.
• Business Owners Policy (BOP) A packaged insurance policy combining property coverage, liability protection, and business interruption coverage designed for small to medium-sized businesses.
• General Liability Insurance Commercial liability coverage protecting businesses from claims of bodily injury, property damage, and personal injury arising from business operations.
• Workers Compensation Insurance Coverage required by New Jersey law for employers to protect employees from workplace injuries, providing medical expenses and income replacement.
• Commercial Auto Insurance Vehicle insurance for businesses covering commercial fleet vehicles, trucks, and cars used for business purposes with coverage for physical damage and liability.
• Commercial Property Insurance Coverage for commercial buildings, equipment, computers, tools, and furniture owned or rented by businesses.
• Cyber Liability Insurance Coverage protecting businesses from risks associated with storing information online or in files, including data breaches, hacking, and privacy liability.
• Group Health Insurance Employee benefit plans including PPO, HMO, and Consumer Driven Health Plans (CDHP) with options for dental, vision, and health savings accounts.
• Group Life Insurance Employer-sponsored life insurance coverage for groups of employees, available as term or whole life policies at group rates.
• Contractors Insurance Package coverage for contractors including general liability, tools and equipment, builders risk, workers compensation, and business auto insurance.
• Restaurant Insurance Industry-specific coverage for restaurants including property, crime, liquor liability, employee benefit liability, and business income protection.
• Professional Liability Insurance Coverage protecting service professionals and consultants from claims of negligence, including crime, fidelity, intellectual property, and pollution liability.
• Individual Disability Insurance Income replacement coverage for individuals unable to work due to disability or illness, available as long-term or short-term policies.
• Individual Annuities Retirement products including immediate, deferred, fixed, and variable annuities providing lifetime payments and tax-deferred earnings.
• Medicare Supplements Medigap insurance plans helping cover deductibles, co-payments, and coinsurance not covered by basic Medicare for those 65 and older.
• Long Term Care Insurance Coverage for nursing home and elderly care expenses, providing financial protection for chronic illness or disability requiring extended care.
• Personal Umbrella Insurance Excess liability coverage filling gaps in auto and homeowners policies when other insurance limits are exhausted.
• Bonds Surety bonds including contract bonds, subdivision bonds, commercial surety, license and permit bonds, and court bonds.
• Builders Risk Insurance Coverage for property under construction protecting against physical damage including materials, structure, and related financial costs.
• Boat & Watercraft Insurance Coverage for boats, jet skis, and personal watercraft including physical damage, liability, and medical payments.
• Motorcycle Insurance Specialized vehicle insurance for motorcycles including bodily injury, property damage, medical payments, and comprehensive coverage.
• Farm & Ranch Insurance Protection for farms and ranches covering home, dwelling, farm property, liability, livestock, and structures.
• Commercial Umbrella Insurance Excess liability coverage extending limits beyond general liability, commercial auto, and employer's liability policies.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorMajor property and casualty insurance carrier represented by the agency. Provides commercial and personal insurance products including business insurance, workers compensation, and property coverage.
• AARP MemberscoreChannel Partner/ Reseller/ DistributorInsurance products marketed through AARP membership program, offering exclusive rates and coverage options for senior citizens and AARP members.
• AnthemcoreChannel Partner/ Reseller/ DistributorHealth insurance carrier providing group and individual health insurance products including medical, dental, and vision coverage.
• Berkshire HathawaycoreChannel Partner/ Reseller/ DistributorDiversified insurance and reinsurance group offering commercial insurance products including business insurance, property coverage, and casualty insurance.
• CIGNAcoreChannel Partner/ Reseller/ DistributorHealth insurance and employee benefits company offering group health, dental, and supplemental insurance products.
• CNAcoreChannel Partner/ Reseller/ DistributorCommercial insurance specialist offering business insurance products including property, casualty, and professional liability coverage.
• Crum and ForstercoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance company offering commercial and specialty insurance products including business coverage.
• ForemostcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier focusing on mobile home, landlord, and specialty property coverage products.
• GNY (Greater New York Insurance)coreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering commercial and personal insurance products in the New York and New Jersey market.
• ZurichcoreChannel Partner/ Reseller/ DistributorGlobal insurance company offering commercial insurance, risk management, and specialty insurance products.
• HartfordcoreChannel Partner/ Reseller/ DistributorInsurance and employee benefits company offering commercial insurance, workers compensation, and group benefits products.
• ING/VoyacoreChannel Partner/ Reseller/ DistributorFinancial services and insurance company offering retirement, life insurance, and employee benefits products.
• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance and employee benefits company offering group life, dental, vision, and individual insurance products.
• Philadelphia ContributionshipcoreChannel Partner/ Reseller/ DistributorMutual insurance company founded in 1752, offering personal and commercial property insurance products.
• Principal Financial GroupcoreChannel Partner/ Reseller/ DistributorFinancial services and insurance company offering retirement, group benefits, and individual insurance products.
• UnumcoreChannel Partner/ Reseller/ DistributorEmployee benefits company offering disability insurance, life insurance, and supplemental insurance products for employers.
• USLIcoreChannel Partner/ Reseller/ DistributorSpecialty insurer offering commercial insurance products including small business, professional, and niche market coverage.
• Utica FirstcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering commercial and personal insurance products in New York and surrounding states.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hub International: Major North American insurance brokerage with extensive personal, commercial, and benefits offerings. Competes with BMB for mid-market commercial accounts and represents a roll-up acquirer of agencies at BMB's size tier.
• Brown & Brown: Public national insurance broker and acquirer of independent agencies. Offers the same multi-line product portfolio as BMB and is a frequent acquirer of agencies in BMB's size and revenue range.
• USI Insurance Services: Large national insurance brokerage offering the same broad personal, commercial, and employee benefits product suite as BMB, but at substantially greater scale. Competes for mid-market and larger commercial accounts in BMB's geography.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with the same personal, commercial, and benefits product breadth as BMB. Competes for larger commercial accounts and acquires independent agencies at the BMB scale tier.
• Acrisure: Started as a small Michigan independent agency and grew into one of the largest insurance brokerages in the world via PE-backed roll-up. Represents the long-term scale trajectory for a successful BMB, while also being a potential acquirer.

Direct peers

• The Hilb Group: PE-backed insurance and financial services roll-up acquiring mid-Atlantic and East Coast independent agencies. Closely comparable to BMB in scale, multi-state footprint, and broad product offering across personal and commercial lines.
• World Insurance Associates: PE-backed roll-up aggregator of independent insurance agencies across the U.S., explicitly built by acquiring and consolidating mid-size agencies like BMB. Operates a multi-carrier, multi-state independent agency model closely aligned with BMB's structure.
• Cross Insurance: Regional independent insurance agency with similar multi-state Northeast/Mid-Atlantic footprint, broad personal and commercial product offering, and carrier-representation model. Comparable in size and operating philosophy to BMB.
• Alera Group: PE-backed insurance, wealth management, and HR consulting firm formed through acquisitions of independent agencies. Targets the same mid-size agency profile and broad personal/commercial product mix as BMB.
• Assurex Global: Partnership-owned network of large independent insurance agencies. Provides BMB-like independents with shared carrier access, specialty practice resources, and a peer network — directly relevant to how BMB accesses specialty markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bmbinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barry M. Bloom Insurance Agency LLC